Talking about ape species: those orangutan species in the popular science "Rise of the Planet of the Apes 2"

  It is precisely because of this that we can see that there are at least four species of hominids in four genera (there are four genera and seven species of hominids living now), namely chimpanzees, bonobos, gorillas and orangutans. How far are they from reality? What is the original habit? Can orangutans really speak human words? Please talk nonsense with our ape species, starting with the orangutan species.


When it comes to Caesar, you have to mention the action to capture the first person, andy serkis

Chief Caesar — — chimpanzee

 
  Great Apes are a general term for hominids, including humans and other orangutan races. Since biology is divided into the same subject, it is enough to show that orangutans and humans are actually very close, and the farthest DNA is 97.4% the same, and gorillas are 98.4%. There is no doubt that the closest relationship with human beings is the chimpanzee and bonobo, and the difference between chimpanzee DNA and human DNA is less than 1%. Caesar, the protagonist of Rise of the Planet of the Apes, is a chimpanzee. In the real world, chimpanzees are actually not big. When standing, they are 1-1.7 meters tall and weigh 45-80 kilograms. So in order to make Caesar and his companions more inclined to human beings, the film is actually magnified a lot.
 

In the second film, Caesar the chimpanzee also has his own wife and children.
 
  The chimpanzee community is a polygamous patrilineal society, and the leader is usually an adult male. In The Rise of the Planet of the Apes 2, Caesar also has his own "queen" and son, and also lets mankind enter his territory in order to save his sick wife. But in fact, they are not so faithful as monogamy.
 
  At the same time, the class of chimpanzee society is also very strict. Dewar, a famous American primatologist, once found that the low-level males will bow their heads slightly and extend their palms upward to the high-level individuals to show their respect. This is also a classic action made by many chimpanzees in the film to Caesar repeatedly, and each time Koba will "request" Caesar to be forgiven after not listening to instructions, but it is not as good as each time.
 

This "request" gesture is a way for low-level people to show their respect to high-level people.
 
  In terms of food, chimpanzees are the only large primate that likes meat most and can use weapons except humans. Chimpanzees in the wild often organize hunting for wild boar, langurs or baboon cubs. In The Rise of the Planet of the Apes 2, the chimpanzee team silently marching on the dark rain forest ground actually existed on our planet. In the BBC’s annual nature documentary "The Pulse of the Earth" in 2007, these male chimpanzees living in the jungles of Uganda behaved like a real army, sneaking around, dividing up and attacking a group of chimpanzees nearby while the other side was unprepared, in order to occupy each other’s territory. Therefore, in Rise of the Planet of the Apes 2, those chimpanzee legions who wear armor, ride horses, attack humans, and even control humans as prisoners are not just artistic considerations. In order to survive, they absolutely have the strength to start a war among apes, not to mention Caesar whose genes have been improved by human beings.
 

The orangutan army facing mankind
 
  But no matter how clever a chimpanzee is, can he really speak human words like in the film? The scientific answer is "NO!" — — Caesar’s "NO" that made the gods cry may be the cause of the genetic change, because the physiological structure of chimpanzees hinders their pronunciation like human beings. Their throats grow in a higher position, and their throat cavities are smaller. However, their long faces make their mouths longer and flatter, making it difficult for them to produce most vowels and consonants, which are often just instinctive roars or grunts. According to the continuous experiments of many scientists, the so-called "talking orangutans" have only mastered some words, not language, because the essence of language is an organized and regular logical flow, even though orangutans can sign language, they have never shown this.

Small transformation and great promotion of Xi’ an construction engineering to help the perfect transformation of 13 beautiful countryside under Qinling Mountain

  Cctv news(Reporter Wang Jiazhu) It takes about an hour’s drive from downtown Xi ‘an to the west along Huanshan Road to reach zhouzhi county. At the end of November, the season has passed light snow, and the Guanzhong Plain is getting colder. However, the villages in Luoyu Town at the northern foot of Qinling Mountain are full of vitality.

  On November 30th, which lasted more than two months, the reconstruction and construction of beautiful countryside in 13 administrative villages in two districts of zhouzhi county was completed on this day.

  When Jiang Anshun, a villager, walked out of his house, he couldn’t hide his excitement when he saw a new, clean and tidy village street in put in order, white walls and gray tiles, a simple and elegant farmhouse and leisure square, and the distinctive beautiful countryside logo at the entrance of the village. He said: "I didn’t expect my hometown to become so beautiful."

The entrance of reconstructed Zhouyi Village

The entrance of reconstructed Zhouyi Village

  Zhouzhi county, a land sheltered by the Qinling Mountains, is named after "the mountain song is terrible and the water song is awkward". It is adjacent to the Qinling Mountains in the south and the Weihe River in the north. It is known as the "Golden Week" and is the west gate of the provincial capital Xi ‘an. It has a good natural ecology, is a national ecological demonstration county, and has a profound cultural heritage.

  According to the "Implementation Plan for Revitalizing Beautiful Villages in zhouzhi county during the 14th Five-Year Plan (2021-2025)" formulated by the zhouzhi county County Party Committee and the county government, the construction projects of zhouzhi county Beautiful Village Demonstration Area (Louguan Mazhao Area and Luoyu Area) where the above 13 administrative villages are located are listed as key projects in the county.

  On September 18th, 2021, Xi ‘an Construction Engineering Group successfully won the bid for the construction of this project, and ran into the site 10 days later, starting a two-month reconstruction.

  Prior to this, the Group had successfully completed the renovation project of human settlements in beautiful countryside, Yinji Central Village, Zhangbaling Town, Anhui Province, and the construction tasks of key demonstration projects in provinces and cities such as the 2020 cultivated land upgrading project in Nayong County, Guizhou Province.

  The construction of beautiful countryside is a systematic project, which must be combined with geography, natural resources, cultural accumulation, folk customs, industrial structure and its own characteristics. Because of the village system, it is necessary to make a good construction plan, not only pay attention to the coordination with the surrounding environment, but also shape the village’s own characteristics and characteristics, and inherit the historical folk culture to ensure the scientific and rational planning and fully demonstrate the farming culture and beautiful characteristics.

  Zhang Jingjing, director of planning and design of Xi ‘an Construction Engineering Municipal Transportation Group, who is in charge of the project transformation, said: "Highlighting rural flavor, reflecting homesickness and creating rural rhyme are the top priorities of beautiful countryside’s image design, and we have made every effort to create ‘ There are mountains, water, fields and houses ’ The design scheme of the Mazhao area in the foothills and the Luoyu area with the theme of humanistic leisure town and eco-tourism resort is also to make ‘ The countryside is more like the countryside ’ , avoid ‘ One side of a thousand villages ’ Guide the village to develop in the direction of market town. "

  Specifically, in the process of construction, Luoyu District mainly relies on the advantages of human landscape resources such as Luoyu Reservoir and the site of ancient Luoguo, and strives to make Luoyu Town a characteristic scenic spot for citizens to relax through the design idea of humanistic leisure town and eco-tourism resort, and vigorously develop rural tourism, leisure vacation, sightseeing agriculture and other industries.

  Louguan Mazhao area is close to Qinling Mountains in the south, which is rich in water resources and is an important local kiwifruit planting area. The design idea of this area is mainly to improve and transform the public space, integrate the relevant design elements of kiwifruit into the landscape, and guide the renovation of the village style, so as to enhance and expand the brand influence of "Zhouyi Village" kiwifruit.

  Zhang Jingjing said that the 13 beautiful countryside in these two districts should create their own characteristics in the construction. "In the end, we have completed the construction goal of a core flagship brand, a tourist service center, a string of village tourist routes, a characteristic village lane in Guanzhong, a group of high-end boutique homestays, an exhibition hall for agricultural and sideline products, a number of farming experience projects and a number of online celebrity punch cards."

Louguan section logo

Louguan section logo

  In the project transformation, Xi ‘an Construction Engineering Group planned from a high starting point, built with high standards, fully carried forward the spirit of "Iron Army", seized the progress of the construction period, actively practiced the Group’s standardized construction norms and implemented the "five full coverage" and other related policies during the project construction. In the difficult times when the epidemic occurred repeatedly, the project department of Xi ‘an Construction Engineering Group chose not to stop construction, and insisted on construction during the Mid-Autumn Festival and National Day holiday. Their busy figures were all over every village.

  "Xi’ an Construction Engineering has worked hard and worked overtime. In order to complete the construction task on time, it has worked tirelessly, rain or shine, and has been recognized by the broad masses of cadres and masses." Wang Jie, deputy mayor of Luoyu Town, said.

  The data shows that by the end of November 2021, the roadway reconstruction in two districts of zhouzhi county has been completed by 30km, gravel paving by 7km and roadside railings by 1800 m; Clean up 4000 cubic meters of garbage and sundries, including 100 broken walls; More than 200 newly planted trees; Shrubs are planted in 3,500 square meters, with a total greening area of 20,000 square meters. Laying drainage cover plate for 1.5km.. At the same time, 15 new cultural squares were built, covering an area of 6,543 square meters; The newly-built cultural and leisure corridor is 540 meters. The entrance space of the village in Louguan Mazhao area has been reconstructed in four places, with a total area of 820 square meters; 2 new regional signs; Renovate the facade of street-facing buildings by 20,000 square meters, renovate advertising slogans by 5,130 square meters, and draw rural cultural walls by 8,470 square meters.

  In more than two months, the village has taken on a new look, and a "clean, green, smooth and beautiful" beautiful countryside scroll has been woven at the northern foot of the Qinling Mountains.

  This earth-shaking change, the local villagers feel the most profound: "In the past night, this passerby did not dare to leave, and now the street lights are installed at night; In the past, when it rained last day, the whole family had to wear rain boots. Now it doesn’t have to wear rain boots for a month or two, the road is wide, the streets are neat, beautiful, and everything is fine. " A villager said.

Luoyu entrance signs

Luoyu entrance signs

  With the completion of the beautiful countryside project, in early December, people from nearby villagers, Zhouzhi County and even Xi ‘an City came here by car. This also allows the local government and villagers to see the business opportunities for further developing tourism, leisure agriculture and other industries. Take Zhouyi Village in Mazhao Town as an example. On the basis of this year’s kiwifruit harvest, this village has also developed 40 farmhouses and is building a homestay economy with high standards.

  A person in charge of Luoyu Town, zhouzhi county said: "The dividends of beautiful countryside construction will continue to be released, which will greatly help us achieve the win-win goal of making tourists more satisfied and increasing villagers’ income."

Real estate stocks soared collectively! Vanke and other daily limit!

At present, the real estate market generally has a positive boosting trend, and the signs of recovery in first-tier cities and new first-tier cities are becoming more and more obvious.

Xu Qian, reporter of China Housing News, reports from Beijing.

There is a rare collective surge in real estate stocks.

After the A-share market opened in the morning on April 29th, real estate stocks continued to rise. At the close, the real estate development sector rose by 6.39%. 15 real estate stocks have a daily limit of 10%, including Vanke A, gemdale, Huaxia Happiness, Rong Sheng Development, Jinbin Development, Dalong Real Estate, Jingneng Real Estate, Daming City, Sunshine Shares, Nanshan Holdings, Fuxing Shares, China Wuyi, Tiandiyuan and Rongan Real Estate.

There were 15 real estate stocks that rose more than 9% but did not reach 10% that day, including Xincheng Holdings, Greenland Holdings, Qixia Construction, Dima Shares, and Shoukai Shares. There are as many as 64 real estate stocks that have increased by more than 5%.

The real estate sector of Hong Kong stocks also strengthened. Hang Seng Mainland real estate index rose by over 4%, Huijing Holdings soared by nearly 52% in intraday trading, Fantasia Holdings, Jing Rui Holdings and China Aoyuan all rose by over 40%, Kaisa Group rose by over 30%, Sunac China and Zhengrong Real Estate rose by over 20%, Xuhui Holding Group rose by 18% and Agile Group rose by over 15%.

The sectors closely related to real estate also ushered in a sharp rise. For example, the real estate service sector rose by 8.5% on the same day, and stocks represented by World Bank, I love my family and Tianbao Infrastructure all ushered in a batch daily limit.

At the close of this day, the Shanghai Composite Index rose 0.79% to 3,113.04 points, returning to above 3,100 points; The Shenzhen Component Index rose 2.22% to close at 9673.76 points; Growth enterprise market index rose 3.5% to close at 1887.57 points; Beizheng 50 rose 0.8% to close at 815.19 points. The turnover in Shanghai and Shenzhen stock markets was about 1,211 billion yuan, an increase of about 125 billion yuan over the previous trading day.

From the news point of view, the favorable support policies for the property market in various places have been introduced one after another recently, and the loosening of "purchase restriction" has become the main trend, releasing a loose signal to the market.

On April 18, Changsha announced that it would no longer examine the qualifications of buyers for buying houses within the city, and the official policy of restricting purchases for seven years was cancelled.

On April 22, Beijing refined the policy of buying a house after divorce, and relaxed it again on the basis of abolishing "you can’t buy a house in Beijing within three years of divorce", stipulating that as long as you have no house in Beijing under your name and buy a house within one year of divorce, the first home credit policy will be implemented.

On April 24, there was also market news in Shenzhen. Shenzhen may optimize and adjust the purchase restriction policy in the peripheral areas at an appropriate time, but the news has not been confirmed by the Housing and Construction Bureau.

On April 26th, Nanjing issued the Notice on Matters Related to the Settlement of Legally Stable Residence (Draft for Comment), which mentioned that the conditions for settlement will be further relaxed, and non-Nanjing household registration personnel who have legally stable residence in Nanjing and actually live can directly settle down.

On April 28, Chengdu also announced the liberalization of the housing purchase restriction policy. Housing transactions within the city will no longer review the purchase conditions such as household registration and social security, and will no longer limit the number of purchases.

This means that after Chengdu has become a hot provincial capital city such as Wuhan, Hefei, Nanjing and Changsha, it is another city that has fully liberalized housing purchase restrictions. Up to now, except Hainan Province, among the core cities, four first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and core areas such as Hangzhou (new house), Tianjin and Xi ‘an still maintain the purchase restriction policy.

"The whole region has withdrawn from the purchase restriction, which is the common choice of second-tier cities in recent times, and it is expected to cover other cities next. Under the background of systematically planning to stabilize the property market policy, strengthening the local main responsibility and the new housing market falling short of expectations in the first quarter, the motivation for local rescue is stronger. " Li Yujia, chief researcher of the Housing Policy Research Center of Guangdong Urban and Rural Planning Institute, said.

At present, the real estate market generally has a positive boosting trend, and the signs of recovery in first-tier cities and new first-tier cities are becoming more and more obvious.

Shanghai property market luxury "hot sale" news continues to spread. According to CRIC data, the transaction scale of high-end residential buildings with a total price of more than 20 million yuan in Shanghai in the first quarter was the highest in a single quarter since 2016. Among them, 1,079 sets were sold in March, a year-on-year increase of more than four times.

The Shenzhen property market also showed signs of recovery. In March, the number of second-hand housing transactions reached 4,547, up 115.13% from the previous month. As of April 15th, the number of second-hand housing transactions in Shenzhen reached 2,067, exceeding the same period in March.

According to the statistics of official website of Beijing Municipal Commission of Housing and Urban-Rural Development, in March this year, the number of online signing of second-hand houses in Beijing was 14,280, up by 125.5% month-on-month, and it also broke through the "threshold" of 12,000 sets, setting the highest point in the past year.

The action of some real estate enterprises in danger is accelerating. On April 29th, Xuhui announced that it had reached an agreement with the bondholders’ group on the comprehensive plan in principle.

According to previous years’ experience, Politburo meeting of the Chinese Communist Party will be held on April 30th to make arrangements for the next real estate work.

The day before this important meeting, the stock market soared, partly because of some news from the market scene. According to the news, the real estate policy may undergo directional changes, and more favorable policies may be introduced around the property market destocking, such as further liberalizing purchase restrictions, liberalizing price restrictions, and reducing transaction costs such as deed tax.

This day, real estate stocks rose sharply, which also showed that everyone expected to further emphasize the judgment of loose property market, and market confidence is being repaired. Whether it is the property market or real estate stocks, the bottom may not be far away.

Suddenly, it is rare for foreign giants to sing more about China real estate market. "After three years of bearish, thanks to the government’s assistance, we became more optimistic about the real estate industry in China for the first time. The real estate industry in China is preparing for a slow recovery. " John Lam, head of real estate research in UBS Greater China, said in an interview recently.

Original title: "Real estate stocks have skyrocketed collectively! Vanke and other daily limit! 》

Read the original text

Notice of the Office of the People’s Government of Fengtai District of Beijing Municipality on Printing and Distributing Several Measures of Fengtai District to Respond to the COVID-19 Epidemic and Su

Sub-district offices, township governments, district government committees, offices and bureaus, and district-owned institutions:

  With the consent of the district government, we hereby print and distribute "Several Measures of Fengtai District on Responding to the COVID-19 Epidemic and Supporting the Development of Enterprises (Provisional)" to you, please implement them carefully.

Beijing Fengtai District People’s Government Office

February 19, 2020

Measures of Fengtai District on Responding to COVID-19 Epidemic and Supporting Enterprise Development (Provisional)

  In order to thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on resolutely winning the prevention and control of epidemic situation, fully implement the decision-making arrangements of the CPC Central Committee the State Council and the municipal party committee and municipal government on doing a good job in the prevention and control of epidemic situation in COVID-19, help enterprises tide over the difficulties and support the stable development of enterprises, the following measures are formulated.

  First, strengthen support for key enterprises in epidemic prevention and control

  To support the prevention and control of epidemic situations such as medical protective clothing and masks, it is urgent for medical material production enterprises to resume production and expand production capacity, and to help enterprises solve the problems of ensuring raw materials, factories, personnel, transportation and other factors in the process of resuming production. Give appropriate subsidies to enterprises that urgently need medical materials production and enterprises that provide space, property and other support, with a maximum of 1.5 million yuan. (Responsible unit: District Development and Reform Commission)

  Second, open up a green channel for approval

  We will speed up the examination and approval of new projects that produce materials needed for epidemic prevention and control, adopt a special way, and provide all-round services such as priority acceptance, on-site guidance and one-stop handling of administrative examination and approval items such as business license issuance, medical device production and business record permission. (Responsible unit: District Market Supervision Bureau)

  Third, increase industrial financial support.

  For key enterprises that meet the policies of "Several Measures for Optimizing Business Environment in Fengtai District" and "Measures for Zhongguancun Fengtai Science Park to Support the Development of High-tech Industries and Technological Innovation", the online declaration of policy funds in 2019 will be carried out, simplifying the application procedures for policy awards, speeding up the disbursement of funds and alleviating the operational pressure of enterprises. (Responsible units: District Development and Reform Commission, Fengtai Park Management Committee and District Finance Office)

  Fourth, ease the credit pressure of enterprises

  Take the initiative to accurately connect financial institutions for key enterprises in epidemic prevention and control, coordinate special credit support, and do not lend, keep lending or suppress loans to enterprises that have temporary difficulties in operation but have development prospects due to the epidemic. For enterprises that failed to be included in the special refinancing support scope of the People’s Bank of China during the epidemic period and met the industrial development direction of Fengtai District and made outstanding regional comprehensive contributions, banks in the region are encouraged to provide financial support for them and give a discount of 1.5 percentage points of the loan amount, and the discount amount for a single enterprise does not exceed 1 million yuan. The local government guarantee institutions launched "anti-epidemic loans" products to help small and medium-sized enterprises that are greatly affected by the epidemic to renew their loans and reduce the comprehensive rate by 0.5 percentage points. (Responsible unit: District Finance Office)

  Five, reduce the cost of enterprise property

  Small and medium-sized enterprises that lease the real estate belonging to state-owned enterprises directly under public housing and state-owned enterprises in the area to engage in production and business activities, adhere to business according to government requirements or close down in accordance with epidemic prevention regulations without layoffs or fewer layoffs, will be exempted from February rent; Leased for office space, 50% of the rent in February will be reduced. For renting other business premises, the owner (landlord) is encouraged to reduce or exempt the rent for the tenant, which shall be settled by both parties through consultation. For commercial buildings with outstanding regional comprehensive contributions recognized by the competent department of industry, if rent is reduced or exempted for small and medium-sized enterprises in line with the industrial development direction of Fengtai District, subsidies will be given at 30% of the amount reduced or exempted in February and March, with a maximum of 1 million yuan; Large shopping malls and shopping centers with outstanding regional comprehensive contributions recognized by the commerce department will be subsidized by 30% of the amount of rent reduction and exemption in February and March, with a maximum of 1 million yuan. (Responsible units: District Housing Management Center, District State-owned Assets Supervision and Administration Commission, Fengtai Park Management Committee, Lize Business District Management Committee, District Investment Promotion Service Center and District Commerce Bureau)

  Sixth, support innovation and entrepreneurship carrier platform

  Priority will be given to incubator funds for science and technology business incubators and creative spaces that reduce rents for small and medium-sized enterprises renting houses during the epidemic. (Responsible unit: District Science and Technology Information Bureau)

  Seven, support enterprises to carry out epidemic prevention and control technology and product innovation.

  Special funds for major scientific and technological projects in Fengtai District are given priority to enterprises involved in epidemic prevention and control. COVID-19’s scientific research projects in prevention, detection, diagnosis and treatment, as well as projects that apply artificial intelligence, cloud computing, big data and other technical means to epidemic prevention and control, will be given priority subsidies for the transformation of scientific and technological achievements after review by the competent authorities of the industry, with a maximum of 3 million yuan. For loans to small and medium-sized scientific and technological enterprises, the guarantee and evaluation fees will be reduced by 1.1 percentage points. Give priority to providing application scenarios for new technologies and new products related to epidemic prevention in the region. (Responsible unit: District Science and Technology Information Bureau)

  Eight, support the stable operation of daily necessities supply and reserve enterprises.

  During the period of epidemic prevention and control, large-scale commercial business entities that have made outstanding contributions to stable price and supply as determined by the commercial department will be given a one-time reward of 501 million yuan depending on the degree of contribution. (Responsible unit: District Bureau of Commerce)

  Nine, increase the intensity of aiding enterprises to stabilize their posts

  Expand online recruitment channels, make full use of Fengtai District’s "Everyone Employment Network" to publish job information, build a platform for employment service exchange, and ensure the stability of enterprise employment. To implement the policy of helping enterprises to stabilize their posts during the epidemic in Beijing, the insured enterprises that are greatly affected by the epidemic, face temporary production and operation difficulties and are expected to recover, and insist on not laying off employees or laying off fewer employees, can return the unemployment insurance premium according to the monthly per capita unemployment insurance premium standard and the number of insured employees in the previous year for six months. According to the growth of the average number of employees in enterprises at the end of April and the average number of employees in the previous year, enterprises are given moderate financial subsidies. For enterprises that enjoy the above policies, employees (including those waiting for posts) are organized to participate in vocational skills training that meets the requirements according to the post requirements, and they can enjoy one-time skills upgrading training subsidies according to the standard of 1000 yuan per person. Eligible unemployed people in this area can enjoy free training in accordance with relevant regulations. (Responsible unit: District Human Resources and Social Security Bureau)

  X. Strengthening the guarantee of legal services

  Set up a legal service group for small and medium-sized enterprises, and provide consulting and agency services for enterprises affected by the epidemic by "zero meeting" such as online and appointment, so as to reduce the business risks of enterprises. Provide specialized notarization services for small and medium-sized enterprises affected by the epidemic. (Responsible unit: District Judicial Bureau)

  The above measures shall be implemented as of the date of issuance, and shall be valid for the period of epidemic prevention and control in COVID-19 (unless there is a clear time limit in the specific measures), and shall be interpreted by the District Development and Reform Commission in conjunction with the responsible units. In addition to enterprises directly involved in epidemic prevention and control identified by relevant departments, enterprises enjoying the above measures should register and pay taxes in Fengtai District. Enterprises shall not repeatedly enjoy similar subsidies to support funds. Small and medium-sized enterprises should comply with the Standard Provisions on the Classification of Small and Medium-sized Enterprises jointly issued by the Ministry of Industry and Information Technology, the National Bureau of Statistics, the National Development and Reform Commission and the Ministry of Finance (No.300 [2011] of the Ministry of Industry and Information Technology).

Mom really doesn’t have to buy me a ventilator.

April 5

The ventilator "collective vacation" in Wuhan Thunder God Mountain hospital is waiting for disinfection and cleaning;

April 11th

The ICU ward of Jinyintan Hospital completed the clearing of COVID-19 patients;

April 14th

Thunder God Mountain hospital patients are cleared;

April 15th

Thunder God Mountain hospital officially closed the cabin

… …

At home, good news comes one after another!

Abroad, New York ordered 17,000 ventilators from China.

Even Tadpole Jun’s overseas friends said,

His mother insisted on buying him a ventilator on Taobao.

"I am so helpless. If medical ventilators can be bought on Taobao, how can there be such a shortage abroad?"

so

What is the difference between the ventilator in the hospital and the ventilator we usually say? Is it necessary for ordinary people to use medical ventilators? What kinds of medical ventilators are there?

Mom really doesn't have to buy me a ventilator.

Too long to read the version

Rescue breathing equipment can be roughly divided into:

Oxygen therapy equipment, ventilator and artificial lung (ECMO).

They have their own characteristics, and the diseases they aim at are different.

Healthy people, there is absolutely no need to buy it themselves.

Oxygen therapy equipment

When it comes to ventilators, many readers may immediately think of scenes in TV dramas. The attending doctor said, "Come on, the patient is dying." As soon as the voice fell, the nurse hurried to push the oxygen bottle. Oxygen bottles, oxygen bags and various oxygen generators on shopping websites all belong to oxygen therapy equipment.

Oxygen therapy equipment has two functions.

(1) directly provide oxygen for patients.

If we compare the human body to a jar, with one mouth sucking air and one mouth discharging waste gas, then the oxygen concentration in the jar must be kept constant because every cell needs a certain amount of oxygen. However, in some cases, the oxygen concentration in patients will drop. For example, the patient is in a plateau, and the oxygen in the air is insufficient, or the patient suffers from chronic obstructive pulmonary disease, and the trachea and bubbles are diseased, so no matter how hard he tries, he can’t breathe in too much air. What should we do? The answer is to increase the oxygen concentration in the air inlet, that is, to provide patients with higher concentration of oxygen through oxygen therapy equipment.

(2) as an oxygen source

Oxygen therapy equipment can also be connected to a ventilator as a source of oxygen. It can be seen from here that the ventilators mentioned by doctors are not the same as oxygen cylinders and oxygen generators.

Hyperbaric oxygen chamber is a special oxygen therapy equipment. In other words, it is essentially an oxygen cylinder, but it can be as big as a room. The atmospheric pressure inside is usually three times the normal pressure, and accordingly, its oxygen concentration is very high.

There are two common uses of hyperbaric oxygen chamber.

One is to deal with anaerobic bacteria, which are afraid of oxygen; The second is to treat carbon monoxide poisoning. For the human body, hemoglobin is equivalent to a trolley for transporting oxygen, and carbon monoxide can occupy hemoglobin, thus affecting the supply of oxygen. High concentration oxygen must be used to drive away carbon monoxide in order to save the patient’s life.

Because of the high oxygen concentration, hyperbaric oxygen chamber is a very prone to fire. Don’t say that playing with lighters, even static electricity accumulated on chemical fiber clothes may cause accidents. Therefore, if you need to use hyperbaric oxygen chamber treatment, you must strictly follow the guidance of medical staff.

Having said that, one more thing: all oxygen therapy equipment has a specific scope of application. Some sellers say that "regular oxygen inhalation can improve immunity and children’s performance" in order to increase the sales of oxygen generators. In fact, normal people don’t need these at all.

Noninvasive mechanical ventilation

Under normal circumstances, when inhaling, the muscles around the lungs are pulled outward to drive the alveoli to expand; Once the alveoli expand, the pressure inside is small, which can accommodate the gas from the outside. Covid-19, on the one hand, can directly damage alveoli and interfere with the expansion of alveoli, on the other hand, it will attract immune cells, and the fighting between them will inevitably cause inflammation and further aggravate atelectasis.

What should I do in this situation?

The answer is noninvasive mechanical ventilation.

Non-invasive means no wound; Machinery is the use of a ventilator; Ventilation means inhaling oxygen and expelling carbon dioxide. The motor in the noninvasive ventilator can compress oxygen, create pressure, and then, along the breathing mask, enter the patient’s lungs — — Whether the alveoli can expand or not, oxygen is directly injected into them.

Of course, this is just a general principle, which is actually much more complicated. The pressure produced by the ventilator can be positive pressure or negative pressure, which can be generated continuously or provided intermittently, and can be adjusted according to the patient’s situation; There are also many kinds of breathing masks, which can be used only for the nose, or to wrap the mouth, or to wrap the whole face of the patient.

Invasive mechanical ventilation

Pay attention to the news, and you will find that most of the ventilators mentioned recently are invasive ventilators.

The biggest difference between invasive mechanical ventilation and noninvasive mechanical ventilation is whether to establish an airway for patients. Some patients have claustrophobia and can’t accept breathing masks, some patients have facial trauma, which affects the fit of breathing masks, and some patients have a lot of sputum in their trachea, which seriously affects the effect of ventilation. Therefore, the doctor will make an incision in the patient’s trachea, insert a hose into it, and artificially establish a passage for air in and out.

Accordingly, the structure of invasive ventilator is more complicated. For example, an invasive ventilator is equipped with a battery, which can continue to work and care for patients’ lives even if the mains supply is interrupted or the emergency power supply fails in the hospital.

Therefore, the invasive ventilator is usually fully functional and can be used as a noninvasive ventilator in an emergency; Conversely, the non-invasive ventilator cannot be used as an invasive ventilator because of its limited function. This may be why most of the current foreign orders are aimed at invasive ventilators.

In vitro oxygen membrane bonding

In vitro oxygen membrane bonding is the ECMO that is often mentioned in the first two months.

Strictly speaking, it is not a ventilator.

Non-invasive ventilator and invasive ventilator are both helpers of the lung, and assist patients to breathe through masks or tracheal intubation; When ECMO is needed, it doesn’t matter whether the patient can breathe or not, it can take over breathing completely.

When using ECMO, we should first make an incision in the patient’s blood vessel to draw the blood out. Then, ECMO will expel carbon dioxide from it, inject enough oxygen and heat it properly; Finally, the blood with proper temperature and full of oxygen is sent to the patient’s blood circulation through the motor.

In other words, ECMO is equivalent to a weakened version of the time capsule, which can temporarily save the patient’s life. The key is whether doctors can find a solution to the fundamental problem in a limited time.

However, ECMO and ventilator have one thing in common: both need oxygen. During the closing period of Wuhan, many hospitals were short of oxygen because of the surge of patients. Those workers who work overtime to produce oxygen and transport oxygen are also great contributors to the fight against the epidemic.

The domestic epidemic situation has improved recently.

But before the advent of specific drugs and vaccines

Oxygen therapy, noninvasive ventilator, invasive ventilator and ECMO.

Is the most effective way for us to deal with novel coronavirus.

To make good use of them,

Not only need excellent medical staff,

But also the cooperation of manufacturing and transportation.

I hope that over time,

We can master these technologies thoroughly,

Better care for people’s health.

Mom really doesn't have to buy me a ventilator.

I spent the New Year in the Bay Area: Foshan Yanqiao spent the New Year enjoying the ancient charm of the country.

Say goodbye to the old year and welcome in the Year of the Tiger. Lion dance, big head Buddha, lantern festival, writing Spring Festival couplets … colorful folk activities, fragrant intangible culture everywhere; Rice cakes, fried dumplings, oil angle, sugar rings … steaming hometown flavor, happy Bay Area people. Follow the host into villages, towns, flower markets and ancient villages to unlock the Spring Festival features of seven Greater Bay Area cities, namely Shenzhen, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Zhaoqing, and show you different tastes of the New Year.

Four Discussions on the Spring Festival in 2023

Everything is still unclear, let’s talk about the Spring Festival file.

For the 2023 Spring Festival, there are probably two contradictory orientations-

First, it’s really too important.

As the first schedule, the annual Spring Festival file is very important, but this year, 2023, because it is at this pessimistic node, looking forward to a turning point, is particularly critical.

Therefore, even if everyone used to talk about the phenomenon of getting together in the big schedule, this Spring Festival file may be treated specially and tolerated.

Second, it is really too difficult.

What’s the difficulty? The difficulty is special.

One of the great consequences of 2022 is to completely destroy the relatively mature and stable rhythm of film announcement in the past.Limit file setting and limit announcement have become daily life, and this abnormal destruction of the box office ceiling makes people angry and helpless.

This is a masterpiece of censorship and virus cooperation, so put it in the Spring Festival file that cares most about the box office ceiling and needs the announcement cycle most, and every new film that intends to join should be weighed-

The size of the Spring Festival file is really attractive, but at the same time, the ten or twenty-day announcement cycle and the cold consumption caused by the large-scale infection tide can’t support their own box office expectations?

You may delay, but time will not.

What has been decided, we must turn this little time advantage into victory; It is still undecided, and the breathing space left for the decision may only be this weekend.

The four problems arising from this may be discussed together (as usual, the series "Bears Come and Go" with a stable basic disk is not among them).

How to play Wandering Earth 2 and Man Jiang Hong?

Worst of all, there are Wandering Earth 2 and Man Jiang Hong in the Spring Festival.

The former set the file early, plus the influence of the first black horse explosion four years ago, and it definitely leads in recognition and recognition.

The latter can be regarded as the top match of domestic movies, and the types of ancient costumes and realistic styles have a lot of freshness in recent years.

Each has its own advantages, and the ideal result is naturally to stand up to each other and work together for a win-win situation. Just before the screening, Wandering Earth 2 is slightly ahead of one position.

Time is pressing. How should these two front-runners announce how to fight?

A, let’s start with Wandering Earth 2-

Spectacle+emotion.

Despite the early start, the announcement action is relatively cautious. There are four previews, the first one is very good, and the second one is a little confusing. The latter two previews make a neat comparison between Jason Wu and Andy Lau, and with the poster of the characters, it is considered that the basic work of introducing the core characters has been completed.

Further advancement actually meets the audience’s expectations of watching movies established from The Wandering Earth-

That is, the visual spectacle of national pride and the abundant emotion mixed with national pride and universal values.

In just 20 days, these two parts can be consolidated and stabilized, even if the goal is achieved.

Let’s talk about "Man Jiang Hong"-

Type+expression.

The booking a few days ago was exciting. The high-yield Zhang Yimou Spring Festival file deserves an explosion of box office data. However, just set the file for the first wave and pour a little cold water-

Introducing characters and setting the tone are all standard actions, but there is a key point of ambiguity, that is, the type is unclear.

Commercial films, especially in the super-schedule such as the Spring Festival, have always been one of the iron laws announced to let the market clearly understand the core types and styles of films without pressure.

Just looking at the preview, suspense and action are visible to the naked eye, but the comedy tonality is faintly revealed, including the appearance of too many actors who focus on comedy recognition, which will make people guess that Zhang Yimou actually made a satirical comedy?

Unclear types will affect the firmness of the first wave of ticket buyers, and many swing groups will be more easily pried away by competitors.

Therefore, in the next 20 days, it is necessary to quickly dispel the doubts of this part of the audience, and the film type and image style, including the core expression that this story is trying to convey, should be output simply and clearly as soon as possible.

After all, during the Spring Festival, sinking matters a lot. It’s not simple and unclear, let alone sinking.

Deep Sea, what are you waiting for?

Everyone is waiting for Deep Sea to be finalized.

There seems to be no discussion about whether Deep Sea is suitable for the Spring Festival, and how much box office space it will have after it is finalized. Its visual wonders, universal expression and audience of all ages all determine that the Spring Festival file may be the most suitable one.

So, what is it waiting for?

Answer, there are only a few reasons-

First, it has not been tried;

Second, I have passed the trial, but I choose the summer vacation with a complete declaration cycle;

Third, it has been tried, and it is still hesitant and tangled.

Let’s skip the first point. If it’s the last two points, then the Spring Festival file and the summer file are both good choices in my opinion.

Simply speaking, if Deep Sea decides to join the Spring Festival, it needs to pay attention to these three Don ‘ts in a very short time-

First,Don’t worry about the heat before reflecting.This will be one of the new films with the most long-term potential in the Spring Festival file;

Second, don’t be stingy and embarrassed to use it.nationalismAnd sensational offensive, especially at the technical level. This is an effective publicity strategy in the current market, especially for those domestic films that are not the main theme;

Third, don’t relax. Right.Stories, characters, emotional expressionsPart of the emphasis, China audience is very concerned about these, and this guidance will play a key role in word-of-mouth after screening.

"Nobody" and "China Ping Pong", are they suitable?

The main theme is indispensable in the Spring Festival.

Before winter, Bona said that he was preparing a new film to join the Spring Festival, so how many people have been waiting for the long-awaited Unknown?

China Ping-Pong released a new preview this morning. It seems that it is also making the final warm-up for the first day of the file?

Are they suitable for the Spring Festival?

Answer: In all fairness, it is probably the standard second group. Specifically, the fitness of China Ping-Pong is higher than that of Nobody.

The disadvantage of China Table Tennis is not in Deng Chao or Yu Baimei, but the sports theme in today’s market.be suspended in mid airThe awkward position.

From changing the title, name and content of the film, we can see that even if the sports film has the main theme of gold body protection, it is still necessary to tread on thin ice and be cautious in creation. However, in the eyes of the audience, if you want to hide a narrative of the main theme, it is more valuable to go directly to the relevant documentary.

From a higher perspective, when the main melody begins to enter that subtle node from prosperity to decline, to some extent,Sports types are actually the expression space and box office.The potential space is large.That one.

From this point of view, I am not pessimistic about the prospect of China Ping-Pong in the Spring Festival file. It will have a stable enough basic disk to get its own part-of course, the premise is that its narrative and emotion can be above the standard.

As for Nobody.

It is still not clear that Bona is really determined to let this new film with high hopes join the Spring Festival. If Yu Dong is hesitating, then there are obviously enough reasons to hesitate, and the biggest one is-

Director Cheng Er, how much balance has been made between the author and the business?

The super-schedules such as the Spring Festival and the National Day are correspondingly, and they must also be the ones that the author is least welcome to express. At the same time, these two schedules are equally unpopular, and there are relatively serious and heavy narrative styles.

In fact, no matter from which level, "Nobody" doesn’t have to be released during the Spring Festival.

There’s still a comedy to go. Who’s on top?

There can be no comedy in the Spring Festival.

So the following reality may be the biggest embarrassment of China’s movies at present-

Knowing that comedy and love are the two most popular and cost-effective types in the market, there are still few competitors with real strength.

The low creativity of the whole industry can be seen.

Criticism aside, rivers and lakes to save the emergency, is there a comedy that can top it?

Answer: The best effect is, of course, The Super Family, which was withdrawn last year. But considering the actual situation,If you want to choose between Exchange Life, Keep You Safe and Unfamiliar Life, then perhaps the former is the most suitable..

The advantage of "Keep You Safe" lies in the high reputation accumulated at the premiere of Hainan Film Festival, but in all fairness, Dapeng’s story style this time does not conform to the overall tonality of the Spring Festival comedy. It is a better choice to change the schedule to be the boss.

The first preview of "Exchange of Life" half a year ago was not brilliant, and it was only a short video level from the bridge to the performance. However, considering the audience relationship of the actors, the performance of the director’s debut and the popularity of the story of changing body among domestic audiences, it is still possible to fight in the Spring Festival.

With the performance of last year’s "This Killer is Not Too Cold", as the only comedy, "Exchange of Life" definitely has its advantages and upper limit space.

However, if "Deep Sea" finally joins, it is still very difficult to copy the dark horse. Under this premise, it is considered in the announcement.Long-line operationObviously, it is a wiser choice.

tag

Finally, let’s make an appeal-

Even if this Spring Festival file finally gets a decent result, I hope that in 2023, China films will not be allowed to live such a life of extreme publicity.

The long-awaited industry is just the word normal.

The epidemic prevention is over, so stop messing around.

Equation leopard titanium 3: cross the tide and sail for the future

China Economic News Network (Xing Rui)In the highly competitive automobile market, BYD Equation Leopard Titanium 3 emerged with a unique attitude, starting from 133,800 yuan. This highly competitive price has once again aroused consumers’ enthusiasm for the compact SUV market. From the positioning of titanium 3, its three labels of "hardcore, trendy play and cyber" will also meet the diverse needs of young consumers, and it is expected to lead the development trend of the future automobile market.

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Hard core strength: the ultimate combination of performance and security

The hard core strength of titanium 3 is first reflected in its excellent dynamic performance. It is equipped with a dual-motor four-wheel drive system. The 110 kW AC asynchronous motor at the front axle and the 200 kW permanent magnet synchronous motor at the rear axle work together. The total power of the motor is 310 kW, the total horsepower is 422Ps, and the zero acceleration takes only 4.9 seconds. Such dynamic parameters enable Titanium 3 to easily cope with both overtaking and merging on urban roads and off-road challenges under complex road conditions, bringing a surging driving experience to drivers. When driving at high speed, the power output of Titanium 3 is stable, coupled with the practical functions brought by the ultra-intelligent four-wheel drive system, such as energy three locks, trapped car assistant, crawling mode, leopard U-turn, etc., it can show strong passability and adaptability in the face of different road conditions such as snow, sand and mud, just like an all-round soldier, without fear of any challenges.

In terms of safety, Titanium 3 also performed well, and its "iCT" safety three-piece set escorted the drivers and passengers. ITAC intelligent torque control system is like a keen guardian, which can sense the precursor of wheel slip in advance, accurately adjust the torque of front and rear axles, keep the vehicle stable during driving, ensure driving safety even in extreme road conditions, and allow drivers to easily realize "one-button drift" and enjoy driving pleasure on the premise of ensuring safety. The CTB vehicle safety framework adopts high-strength materials and optimized structural design, which is resistant to extrusion and collision, effectively improving the safety performance of the vehicle during collision and providing a solid protective barrier for the people inside the vehicle. TSC high-speed tire burst stability control system is a sharp weapon to deal with emergencies. When encountering a tire burst at a maximum speed of 140km/h, it can quickly intervene to assist the driver to stabilize the vehicle, greatly reducing the risk of accidents caused by tire burst and making every trip more secure.

Tide play attribute: fun exploration in multi-scene

Titanium 3′ s tidal play property makes it stand out among many models and become the heart of consumers who pursue individuality and freedom. Its unique configuration of "one machine and three cabins" has brought unprecedented tide play experience to users. The intelligent vehicle-mounted UAV system of Lingyuan jointly developed by BYD and DJI has added infinite fun to travel. In self-driving travel, the driver can start the drone with one button through the car system, which can take off from the roof intelligently, shoot the beautiful scenery in the air in real time, and realize dynamic follow-up and ground-air double shooting. After the shooting is completed, you can also use the built-in image music editing software of the car to make a film with one click and share it directly to the social platform, so that users can easily record and share the wonderful moments and become the focus of friends.

The "three cabins" design of electric front cabin, ecological cockpit and convenient rear cabin also fully considers the needs of users in different scenarios. The electric front cabin has the only electric opening and closing function at the same level. With a large volume of 151L and a funnel-shaped space design and an ultra-low opening distance of 90cm from the ground, it is easy and convenient to put and take things, and it can be easily accommodated whether it is camping equipment or daily shopping items. The eco-cockpit is a space full of surprises. The multifunctional smart island integrates 50W wireless charging, sunken storage space, car flashlight, car microphone and other functions to meet users’ diverse in-car use scenarios. The wide temperature range of car refrigerator can be adjusted, which can provide drinks and food with suitable temperature for drivers and passengers at any time; 6kW high-power external discharge function can solve the problem of electricity consumption when camping outdoors, and the campsite can be turned into a happy party scene by connecting barbecue grill and audio equipment; The rear seat can be lowered by one button and changed to 1.8 meters per second, which provides a comfortable rest space for long-distance travel or outdoor camping. The convenient back cabin has a volume of 28L, which can be used as a personalized storage space to meet the needs of users for placing children’s toys, pet products, hand-made coffee sets and other items.

Cyberstyle: futuristic expression of technology and design

From the design point of view, titanium 3 is inspired by the "Star Wars", and its overall shape is full of futuristic and technological sense, as if it were a car coming from a science fiction movie. The closed blackened grille on the front face and the LED headlights with double wire cutting create a strong mecha style, and the sharp lines and unique shapes have great visual impact, which makes people unforgettable. On the side of the car body, hard-core blackened wheels with red calipers are full of muscle, and the hidden door handle not only enhances the overall beauty of the car body, but also reduces the wind resistance. At the rear of the car, the trapezoidal "small schoolbag" and flying wing taillights are uniquely designed, which not only increases the practicality, but also further strengthens the cyber style of the whole car, making Titanium 3 show its unique personality charm in appearance.

The design of the car is also full of cyber style. The 15.6-inch central control screen, 12-inch HUD and high-definition instrument screen form a three-screen interactive system, creating a strong scientific and technological atmosphere. The car system supports 5G network and OTA upgrade, with smooth operation and rich functions, which makes the driver seem to be in the future cockpit. In addition, the car is also equipped with Divare audio, which brings shocking auditory enjoyment to drivers and passengers; The ventilation/heating function of the front seats makes the ride experience more comfortable; Interior ambience lights can be adjusted according to different scenes and user needs, creating a futuristic driving environment.

In the highly competitive compact SUV market, Titanium 3 is expected to open up a world of its own with its unique product positioning and differentiation advantages. With the official launch and delivery in April, it is believed that Titanium 3 will attract more consumers’ favor by virtue of its hard-core strength, trendy and cyber style, and set off a new trend in the automobile market, becoming another best-selling model of BYD, helping Equation Leopard brand to achieve greater success in the market.

Cross-border Tide: Looking at the Cross-border Way of Pharmaceutical Companies from the Ranking of Pharmaceutical Consulting Companies

  When Generation Z shared the intangible bead embroidery sachet in Xiaohongshu, and punched the Putuo Mountain Metaphysical Milk Tea after 00, cross-border innovation has already broken through the industry boundary. There are also undercurrents in the field of medicine and health: Tongrentang sells coffee, Yunnan Baiyao pushes toothpaste, and Pien Tze Huang makes skin care products … Behind the cross-border of these pharmaceutical companies, the mystery of brand breakthrough is hidden. Referring to the latest ranking of medical consulting companies, Kaina Consulting helps Yunnan Baiyao to learn from the classic case of cross-border daily chemical track of pharmaceutical giants, which may uncover the underlying logic of cross-border success of pharmaceutical brands.

   

  First, the cognitive break: avoiding the four major traps of cross-border 

  Cross-border of pharmaceutical brands is by no means a simple OEM. If you are not careful, you will fall into the trap of "brand drift". When Yunnan Baiyao injected the gene of a century-old pharmaceutical company into the toothpaste field, there was no shortage of voices in the industry. However, Kena Consulting’s strategic positioning of "non-traditional toothpaste" made this toothpaste, which can improve gum bleeding, swelling and pain, and oral mucosal injury, tear a gap in the Red Sea market. This case reveals a major principle of cross-border health industry of pharmaceutical brands: brand extension needs to follow the two-way logic of gene inheritance and breakthrough.

  Myth 1: the brand gene is infinitely extended. 

  Many pharmaceutical companies saw the popularity of Tongrentang coffee, so they followed suit and launched Lycium barbarum milk tea and angelica facial mask. As everyone knows, brand genes are like the double helix of DNA, which requires both stable inheritance and precise mutation. Yunnan Baiyao Group joined hands with Kaina Consulting to integrate pharmaceutical companies’ genes into the daily chemical scene to launch Yunnan Baiyao toothpaste, which not only retains the endorsement of pharmaceutical majors, but also creates new contacts in consumption scenes, balancing inheritance and breakthrough.

  Myth 2: SolidKeeping the border is equal to safety. 

  The obsession that "pharmaceutical companies should focus on treating diseases and saving lives" has caused many old brands to miss the consumption upgrade bonus. Before Yunnan Baiyao cross-border toothpaste, the oral care market in China was monopolized by foreign capital. Kena Consulting, which ranks firmly in the forefront of the ranking of medical consulting companies, guided the market cognition with the positioning concept of "non-traditional toothpaste", transformed the scientific research advantages of pharmaceutical companies into trust assets in the consumer market, and created a "new generation of toothpaste" in China. The data shows that the cumulative sales of Yunnan Baiyao toothpaste has exceeded 70 billion.

  Myth 3: Cross-border self-eating main business foundation 

  At that time, the lessons of Sanjiu Group from cross-border wine industry and real estate in medicine were vivid. When Yunnan Baiyao develops healthy consumer products such as toothpaste and facial mask, it always adheres to the core of medical health: toothpaste research and development relies on the strength of medical research, and facial mask ingredients come from medicinal plant bases. The cross-border theory of great health put forward by Kenner Consulting ensures that every extension is within the radiation range of the main business ability.

  Myth 4: Strategic correctness equals success. 

  Strategy needs tactical support. For example, under the guidance of strategy, Kena Consulting has built a three-dimensional channel for Yunnan Baiyao, transforming the advantages of drug channels into contact points for daily chemical products. The combination of strategic conception and tactical landing play has become one of the keys to the cross-border success of Yunnan Baiyao toothpaste.

  Second, the cross-border iron law: the synergy of strategy and tactics 

  Cross-border medicine is not a game of gambling probability, but a precise strategic project. Kena Consulting, which is outstanding in the ranking of medical consulting companies, showed textbook-level strategic thinking when trading the case of Yunnan Baiyao:

   

  Strategic layer: the second curve theory 

  After the successful launch of toothpaste products, Yunnan Baiyao Marketing Department and Kena Consulting Project Team have always insisted on a more diversified layout of oral care products to create a second growth curve. To this end, Yunnan Baiyao not only extended the population to include pregnant women’s toothpaste, smokers’ toothpaste and children’s toothpaste, but also expanded the product function field, introducing functional products such as BIO toothpaste to improve the functional value of the products. At the same time, the product categories were constantly enriched, and a series of mouth protection products such as mouthwash, toothbrush, dental floss and electric toothbrush were extended, thus realizing the effective integration of resources and the maximum transmission of value.

  Tactical layer: scene revolution 

  Traditional pharmaceutical companies are good at treatment scenarios, while consumer medical care needs prevention scenarios. Yunnan Baiyao is not only sold in pharmacies, but also creates theme activities in restaurants, which makes Yunnan Baiyao toothpaste strongly related to eating habits (hemp, spicy, hot) and other scenes. Through scene infiltration, medical and health products are naturally integrated into daily life.

  Executive layer: building trust chain 

  A major asset of cross-border medicine is professional trust. Yunnan Baiyao insists on GMP production of pharmaceutical companies, transforming the rigor of drugs into the reliability of consumer goods and promoting the completion of purchase decisions.

  Third, consulting power: professional empowerment cross-border breakthrough 

  In the cross-border wave of medicine, the value of professional consulting institutions has become increasingly prominent. Kena Consulting can help Yunnan Baiyao succeed, which stems from three abilities:

  oneIndustry insight 

  He has been deeply involved in the field of medicine and health for 20 years and has rich industry experience and perfect market research system. For example, through industry insight, it was found that 90% of adults had oral ulcers, swollen gums, bleeding, atrophy and other problems, but traditional moth-proofing and whitening toothpaste could not solve them. This "blank spot" with huge potential demand is precisely the advantage that Yunnan Baiyao toothpaste can fill. Taking toothpaste as the carrier, Yunnan Baiyao was used for oral health care, which made the unique efficacy of Baiyao play a role in soft tissues such as gums and oral cavity, and opened a new era of non-traditional toothpaste in China.

  2Strategic design 

  Construct a cross-border strategy for the medical and health industry, and provide strategic consulting solutions for the whole case, from brand gene diagnosis to product portfolio design and marketing communication. In addition to cooperating with Yunnan Baiyao Group, Kaina Consulting has also planned a healthy and beautiful snack strategy for Dong ‘e Ejiao, which will rejuvenate the traditional tonic.

  threeLanding execution 

  With a team of experts in the fields of medicine and consumption, I can not only talk to the management departments of pharmaceutical companies, but also be familiar with the marketing methods of consumer goods. With mature cross-border integration capabilities, it is impossible for a simple advertising company or a medical consulting company to provide.

  When cross-border becomes a must, pharmaceutical brands need not only courage but also wisdom. Avoiding cognitive misunderstanding, choosing the top professional partners of medical consulting companies and finding a balance between inheritance and innovation can take the lead in the new era of healthy consumption, thus embarking on a successful cross-border road.

China Spring Festival, let the world understand the warmth and affection of "home"

  Li Xuemei

  If there is no "home", most traditional festivals in China will lose their souls. This is especially true during the Spring Festival. China’s stories related to "home" all tell the warmth and affection, touching the people and the world.

  In the early morning of January 21st, at Beijing Railway Station, passengers were waiting to leave on the K4051 train from Beijing to Nantong. On the same day, Spring Festival travel rush was officially launched in 2019. Xinhua News Agency reporter Xing Guangli photo

  During the Spring Festival, the warmest word is "going home"

  There is nothing like going home to wash the dust and comfort the hard work for a year.

  Therefore, Qian Shan is also a smooth road.

  In 2019, the number of passengers sent in Spring Festival travel rush is expected to reach 2.99 billion. In the documentary "China New Year" filmed by BBC, foreigners once marveled: "The Spring Festival in China witnessed the largest annual population migration activity on earth, and one sixth of the world’s population returned to their hometowns to reunite with their families." CNN once said that during the Spring Festival travel rush in 2016, the average travel distance of China tourists was about 410 kilometers, and the total mileage of Spring Festival travel rush reached 1.2 billion kilometers, which was equivalent to a vacation to Saturn.

  The wanderer’s affection is as long as the way home, and the weight of affection is as heavy as the luggage back and forth. During the period of Spring Festival travel rush, Xiamen Airlines transported about 13,000 pieces of luggage every day, with a cargo weight of 14 tons. Bags and small bags, what’s in Spring Festival travel rush’s package? There are clothes for the elderly, gifts for children, and the taste of a year. What’s in the suitcase when I return from the Spring Festival? There are local products of rice flour, grain and oil, and there are concerns about "children traveling thousands of miles".

  There are not only wanderers on the road in Spring Festival travel rush, but also the old people and children become migratory birds in Spring Festival travel rush. 40 Jin handmade vermicelli, 4 fried chicken and 10 Jin sesame oil, these are the luggage of an old couple in Zhengzhou. They are going to their son’s house in Xinjiang for the New Year, and they only buy station tickets and have to stand for 42 hours. Sixty or seventy pounds of oranges and 30 orange trees. This is the luggage of Uncle Zhu in Chengdu. My son has settled in Henan, and he will go to Henan for the Spring Festival this year.

  East, west, north and south are roads, and the place where relatives are is home. Standing, sitting or lying down is a gesture of love, and big bags and small bags are heavy love.

  On January 23rd, Cheng Hongyi, a post-80s courier, rode an electric car to deliver the courier on the streets of Hohhot. Because of his work, Cheng Hongyi has not returned to Hulunbeier’s hometown to spend the reunion year with his parents for five consecutive years. This year, in order to take care of colleagues from other provinces, Cheng Hongyi once again chose to be on duty during the Spring Festival. Xinhua News Agency reporter Peng Yuanshe

  During the Spring Festival, the three most affectionate words are "I will stay"

  No matter how far the road is, there is no home you can’t go back to unless you choose to stay. Those who stayed chose to let others go home first.

  "Find leaders and colleagues to change classes this year, take a vacation and try to go home." This Spring Festival, Guo Jingjing, the post-90s train conductor of Xiamen EMU in Fuzhou Passenger Transport Section, wrote a blank check to his parents. She said: "Every year in Spring Festival travel rush, there are many people who are homesick, but every position is indispensable."

  Guo Jingjing, a foreigner, said that if she didn’t get on the bus on New Year’s Eve, she might cook instant noodles alone. However, if you are on the train, you will see the passengers who are rushing back with the New Year bell and the old people who are pulling her home all the way. "It feels like a lively year."

  During the Spring Festival, there are countless people who are on duty like Guo Jingjing. We can’t name them, but we know that they are public security armed police, peacekeeping troops, medical staff, sanitation workers and courier brother & HELIP; …

  Home can be very small, with three meals for two people in one room and four seasons; Home is actually very big, Fiona Fang is 9.6 million kilometers, and there are nearly 1.4 billion sisters and brothers. "Small family" needs "everyone" to defend, and the realistic beautiful life needs to be created together. Behind the strangers who stay behind, there is a family, and they are loving "everyone" with the feelings of home and country.

  On January 28, in Bangkok, Thailand, customers bought Spring Festival ornaments at stalls in Chinatown. Xinhua News Agency (photo by Laheng)

  During the Spring Festival, the four words that are more warm and affectionate are "one family under the world"

  It is the blood and family that keeps going, and the common destiny that can’t be earned.

  More than a month before the Chinese New Year, Wei Ya, a programmer working in Toronto, Canada, went to the local Chinese supermarket to prepare the word "Fu", couplets and red lanterns for the Year of the Pig. In her view, the Spring Festival bears a deep homesickness of overseas Chinese, and "it must be lively, festive and prosperous".

  "lifting myself to look, I found that it was moonlight, sinking back again, I thought suddenly of home", the Spring Festival in China bears countless wanderers’ yearning for their loved ones and their attachment to their motherland. As the Spring Festival approaches, Xinhuanet has received the most affectionate blessings from countless overseas Chinese and overseas travelers from all over the world, including overseas Chinese chambers of commerce, overseas Chinese groups, overseas university friendship groups, medical aid workers from chinese peacekeepers and China, and China’s overseas institutions at all levels … … Send back the most sincere wishes and warmest greetings to the people of the motherland with micro-video. They let the world see Chinese’s infinite attachment to his "home", his deep affection for his motherland, and Chinese’s cohesion and unity.

  "the moon, grown full now over the sea, brightening the whole of heaven" and the Spring Festival in China are also burning the world more and more. On the eve of the Spring Festival, Xinhuanet also received many sincere wishes from politicians and celebrities from all over the world to China. China Spring Festival elements are burning all over the world. The United Nations issued a stamp sheet of China Lunar Year of the Pig; A well-known chocolate manufacturer in Australia introduced chocolate in the shape of a pig; Vietnam has launched "Lucky Fruit", where customers can engrave letters on fruits such as mango, papaya and grapefruit to wish the new year prosperity and happiness … …

  "In recent years, western society has paid more and more attention to the Spring Festival, a traditional festival in China." Bian Jun, president of the Shanghai Chamber of Commerce in Sydney and executive chairman of the Australia-China Business Summit, said, "Lion dance, lantern festival, cultural performance … … From the beginning of the year to the fifteenth, various communities and local governments will hold a variety of Spring Festival celebrations. "

  "The United States and the United States are United, and the world is one." Spring Festival lets the world know China, and Spring Festival lets China influence the world. Today, when all countries share the same fate, you have me and I have you, when globalization becomes an irreversible trend of the times, and when the desire for peace, tranquility, prosperity and development becomes the common voice of people all over the world, the Spring Festival in China has become a symbol bearing the beautiful feelings of mankind, a common hope for "one family" and a common pursuit of peaceful development. China Spring Festival, let the world understand our warmth and affection for "home".

  (Source: Xinhua News Agency, Xinhuanet, People’s Daily Overseas Edition, Zhongxin.com, etc.)