What is the difference between the eye-catching points of Zhihu and Xiaohongshu in the variety track?

Big data focuses on hot spots 

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness 

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

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Why is data security important? How to protect it?

  General Secretary of the Supreme Leader attaches great importance to network security, pointing out that "there is no national security without network security". The security of cyberspace includes not only the security of the network itself, but also the generalized security of data, information system, intelligent system, information physical integration system and so on. Data security is the foundation of cyberspace security and an important part of national security. Its importance has attracted the attention of government departments, enterprises and institutions, and it is also a research field that researchers need to pay more attention to.

Guan Xiaohong

Academician of China Academy of Sciences,

Director, Department of Electronics and Information, Xi ‘an Jiaotong University,

Chief scientist, Key Laboratory of Intelligent Network and Network Security, Ministry of Education

  On September 1, 2021, the Data Security Law of People’s Republic of China (PRC) (hereinafter referred to as the Data Security Law) came into effect, which further ensured that data was in a state of effective protection and legal utilization, so as to better protect the legitimate rights and interests of individuals and organizations and safeguard national sovereignty, security and development interests. Based on this, it is necessary to adopt a two-pronged approach of technology and management, put forward systematic countermeasures and solutions, and formulate relevant standards and implementation methods.

  Connotation of data security

  Data security refers to taking necessary measures to ensure that data is in a state of effective protection and legal utilization, and has the ability to ensure a continuous security state. Data security should ensure the safety of the whole process of data production, storage, transmission, access, use, destruction and disclosure, and ensure the confidentiality, integrity and availability of data processing. In addition, we should also deal with the relationship of public data in a heterogeneous way, such as personal name, contact information, vehicle registration, social media and so on. Although these are all non-entity implied data, they often involve personal privacy and may even cause public safety problems such as real-time positioning.

  Data security is closely related to network security, information security, system security, content security and information physical integration system security. In order to better understand the connotation of data security, it is necessary to summarize its main related contents.

  Network security mainly refers to the safe operation of the Internet, other information networks and computer networks, monitoring and preventing attacks against and from the network, and ensuring the safe operation and legal use of network infrastructure. Data security involves the security in the production, transmission and use of network data, and ensuring the confidentiality, integrity, availability, authenticity and controllability of network data is the main task of network security.

  Information security mainly refers to ensuring the availability, confidentiality, integrity and non-repudiation of information in the process of transmission, processing and storage of systems and networks, including the security of cryptographic systems. Among them, the data security involved in information security mainly includes two aspects: first, it refers to the security of the data itself, and generally adopts modern cryptographic algorithms and other technologies to actively protect the data; Second, it refers to the security of data protection, which usually adopts modern information storage and other means to actively protect data.

  System security mainly refers to the safe operation of software and hardware information systems such as operating system, cloud system, terminal system and application software system, to ensure that the system is not attacked by malicious codes and other malicious attacks, and to ensure the normal operation and legal use of the system. Data security is the key factor of system operation security.

  Content security mainly refers to the authenticity, reliability and legality of information content in the process of network communication. Content security involves the association of users’ multi-source data, the theft of private data, social network confrontation and other security issues.

  The security of information and physical integration system mainly refers to the comprehensive security of key infrastructure such as energy and transportation, involving the engineering security of physical system and the network information security of information system and the security under their mutual influence. Information physics fusion system has the characteristics of flowing among data flow, energy flow and material flow. Data security and infrastructure engineering security interact with each other, resulting in new comprehensive security risks.

On May 27th, 2021, 2021 China International Big Data Industry Expo was held in Guiyang, Guizhou Province. The picture shows the participants stepping into the "Digital Expo" site.

  The importance of data security

  Data security is closely related to network security and is an important part of national sovereignty and national security. General Secretary of the Supreme Leader pointed out that data, as a new production factor, has a great influence on the transformation of traditional production methods. General Secretary of the Supreme Leader stressed: "We must effectively protect national data security. It is necessary to strengthen the security protection of key information infrastructure, strengthen the national key data resource protection capability, and enhance the data security early warning and traceability capabilities. "

  Network data is one of the main targets of network attacks, for example, man-in-the-middle attacks may destroy the integrity and authenticity of transmitted data. At present, some network platforms, while providing services, have some problems, such as over-demanding, over-collecting, storing and sharing network data, and even "transferring" the rights and interests of data subjects to unauthorized institutions, thus threatening the security of network data processing and leading to serious network security risks. Ensuring network data security is an important basis for maintaining network security.

  Data security is also the core of information security. Under the trend of intelligence, data forgery based on intelligent technology brings new challenges to information security. Taking face information forgery as an example, face data can be falsely generated by intelligent technology, which leads to errors in judgment of human and machine perception systems, personal privacy violations, commercial fraud and other problems, and even social crisis.

  In recent years, intelligent systems are facing data security threats such as antagonistic samples and data pollution. Attackers can add malicious input samples formed by subtle interference, which leads to errors in the prediction results of intelligent systems, resulting in serious security risks of intelligent systems; You can even add a certain proportion of malicious samples to the normal sample data set for training through data pollution, which will trigger many intelligent systems to make mistakes and cause security hazards. Therefore, ensuring data security is an important means to maintain system security.

  In terms of personal use, users’ data security may cause content security problems. Based on massive multi-source heterogeneous user data, including user interactions such as friends’ relationships, criminals can realize cross-network correlation analysis, generate fake text content with a low threshold, generate guiding information through specific subject content and deliver it to the target group, so as to achieve illegal purposes such as creating social contradictions.

  In addition, errors in measurement or control data related to key infrastructure such as energy and transportation may cause cascading failures, resulting in serious security threats to information and physical integration systems. For example, in 2010, the international "earthquake net" attack against nuclear power plants destroyed the normal operation of centrifuges by hijacking and forging malicious control instructions, and at the same time stole and reset the system data during the normal operation of centrifuges to avoid the operation monitoring of the system, which eventually caused serious consequences of a large number of centrifuges being damaged.

  To sum up, ensuring data security and promoting data development and utilization can effectively safeguard network security, information security, system security, content security and information physical integration system security, thus safeguarding national sovereignty, security and development interests.

  Safeguard measures and innovation paradigm of data security

  Ensuring data security is a complex system engineering. The general provisions of the Data Security Law stipulate that the competent departments of industry, telecommunications, transportation, finance, natural resources, health and wellness, education, science and technology shall be responsible for data security supervision in their own industries and fields. Public security organs and state security organs shall, in accordance with the provisions of this Law and relevant laws and administrative regulations, undertake the duties of data security supervision within the scope of their respective duties. In addition, it is stipulated in Article 16 of Chapter II that the state supports the research on data development and utilization and data security technology, encourages technology popularization and business innovation in the fields of data development and utilization and data security, and cultivates and develops data development and utilization and data security products and industrial systems. Therefore, to deal with the threats and challenges faced by data security, it is necessary not only to ensure the security of data in the whole life cycle from the perspective of science and technology, but also to provide legal basis and policy guarantee for data security protection from the perspective of government governance and cooperation with multiple departments by perfecting laws and regulations and establishing a supervision system.

  Facing the data security in the whole life cycle of data production, storage, transmission, access, use and destruction, it is difficult to guarantee the accuracy, authenticity, fairness and security of data in the process of data production and collection, so we can establish a data classification management system by means of data classification. At the same time, technologies such as blockchain and digital watermarking can be used to identify and record data sources to prevent malicious tampering. In addition, through malicious data filtering technology, the possible biased samples, forged samples and antagonistic samples in the data are filtered, thus ensuring the safety of data production.

  First of all, in view of the security problems such as unauthorized access to data, modification or destruction of data in the process of data storage, data can be encrypted by efficient encryption algorithm to ensure the security of data; Through the key management service, the whole life cycle security management of keys is realized; The data security is guaranteed by various strategies such as storage replication, data redundancy and hard disk protection.

  Secondly, in view of the security problems in data transmission, a complete data gene system can be constructed by using data gene technology to ensure traceability, traceability and correlation during data transmission, so as to ensure the correctness of data transmission; Encrypted transmission can be used to encrypt data and secure data transmission through secure transmission protocol.

  Thirdly, in view of the various malicious attacks and decryption algorithms in data access, which may lead to malicious and illegal access to data and lead to serious consequences such as data leakage, theft and abuse, new access control and multi-factor authentication mechanisms based on blockchain can be used to verify and authorize user identity.

  Finally, in view of the security problems of data use, technologies such as data anonymization and data desensitization can be adopted to ensure that data is accessed and processed within the authorized scope, and to prevent security problems such as data theft, privacy disclosure and damage. In the process of data destruction, common methods are easy to cause incomplete data destruction and malicious recovery of data content, leading to serious security risks such as data leakage. Therefore, data can be completely destroyed or deleted by means of data association destruction, soft destruction and hard destruction.

  At present, in order to solve the problem of data security protection, it is urgent to create a new computing paradigm constrained by privacy protection and security, and combine the technologies of edge data storage, decentralized distributed data storage and anonymous sensitive information to build a distributed data security management scheme to realize data security and privacy protection services. For example, enterprises or individuals can store files on edge devices through near-end services such as data encryption, and store data in a decentralized distributed storage system in combination with encrypted transmission. At the same time, they can manage and authorize access to anonymous personal files of sensitive information through blockchain and other technologies to realize data security and privacy calculation subject to security and privacy constraints.

  At the same time, we should strengthen the formulation and implementation of data security-related laws and policies to make them an important part of the social governance system, and at the same time strengthen data security supervision and build a data security management system. Through the top-level design, detailed implementation rules are formulated, data ownership, use right and responsibility attribution are divided, and management methods such as hierarchical management and hierarchical protection are implemented. Combined with technical means, the data security computing paradigm based on the organic combination of data hosting and national supervision is realized.

  Generally speaking, data security is not only an important aspect of safeguarding national security, but also closely related to personal rights and interests. Therefore, it is necessary to adopt a new paradigm of combining management and technology, establish a life-cycle data security technology system, and realize comprehensive and effective protection of data security.

The road to democracy in Hong Kong is bound to be wider and wider (authoritative release)

  "Hong Kong has no democracy under British colonial rule. The China government resumed the exercise of sovereignty over Hong Kong and implemented ‘ One country, two systems ’ The policy has created a democratic system in the Hong Kong Special Administrative Region and supported its continuous development and improvement in practice. " A few days ago, the State Council issued a white paper entitled "Democratic Development in Hong Kong under" One Country, Two Systems ",which comprehensively reviewed the emergence and development of democracy in the Hong Kong Special Administrative Region and further clarified the central government’s principled position on democratic development in the Hong Kong Special Administrative Region.

  On December 27th, the State Council Office held a briefing on the white paper "Democratic Development in Hong Kong under" One Country, Two Systems ".Three experts and scholars explained the contents of the white paper and answered questions from reporters.

  "One country, two systems" is the fundamental guarantee for the democratic development of Hong Kong.

  The white paper points out that "one country, two systems" is not only the best solution to the Hong Kong issue left over from history, but also the best system to maintain long-term prosperity and stability after Hong Kong’s return, and the fundamental guarantee for the democratic development of the Hong Kong Special Administrative Region.

  Wang Zhenmin, a professor at the Law School of Tsinghua University, director of the Hong Kong and Macao Research Center of Tsinghua University and vice president of the National Hong Kong and Macao Research Association, introduced that the white paper showed the real picture of Hong Kong’s democratic development in a panoramic way, organically connected many seemingly isolated historical events and stories, and clarified the historical latitude and longitude and the logical connection among them. The publication of the white paper is timely, significant and far-reaching.

  The white paper clearly stated that "one country, two systems" provided a fundamental guarantee for the democratic development of the Hong Kong Special Administrative Region.

  "It clarifies the ‘ in the development of democracy in Hong Kong; One country ’ And ‘ Two systems ’ The relationship between ‘ One country ’ Yes ‘ Two systems ’ The premise and foundation of ‘ Two systems ’ Dependent and derived from ‘ One country ’ , and unified in ‘ One country ’ Within. " Han Dayuan, a professor at Renmin University of China Law School and a member of the Hong Kong Basic Law Committee in the National People’s Congress Standing Committee (NPCSC), said.

  "The socialist system implemented by the main body of the state and the capitalist system implemented by the special administrative region go hand in hand, but the primary and secondary relationship between them cannot be reversed." Han Dayuan emphasized that what kind of democratic system is implemented in Hong Kong is related to the relationship between the central authorities and the Special Administrative Region, and to the prosperity and stability of Hong Kong. According to the Constitution and the Basic Law, the central government has the leading power and decision-making power in the development of democracy in Hong Kong. Only under the leadership of the central government can democracy in Hong Kong develop healthily, stably and sustainably.

  Explore the road of democratic development with Hong Kong characteristics

  The white paper emphasizes that the constitutional status and actual situation of the Hong Kong Special Administrative Region under "one country, two systems" determine that the basic attribute of its political system is a local political system. Therefore, its democratic system should not copy the model of any other place, and it must follow the principle of "one country, two systems" and the Basic Law, in line with Hong Kong’s political, economic, social, cultural and historical conditions, and explore a path of democratic development with Hong Kong characteristics.

  "Hong Kong’s political system has the attributes of local political system, so ‘ One country, two systems ’ The next election in Hong Kong is a local election. " Han Dayuan pointed out.

  Han Dayuan said that according to the Constitution and the Basic Law, the democracy practiced in Hong Kong is an integral part of People’s Republic of China (PRC)’s national democracy. At the same time, the state has specified the main contents, procedures and basic principles of the democratic system of the Special Administrative Region through the Basic Law. Of course, as a local democracy, Hong Kong can implement a democratic system with Hong Kong characteristics different from the mainland according to the legal provisions and the actual situation of Hong Kong.

  The white paper points out that the emphasis on "patriots ruling Hong Kong" does not mean that dissidents or advocates are not allowed to exist, nor does it mean suppressing the voices criticizing the government.

  Han Dayuan said, "Patriot ruling Hong Kong" is the fundamental principle to improve the electoral system and promote the democratic development of Hong Kong. The principle of "Patriot ruling Hong Kong" does not mean "uniform", but emphasizes that any Hong Kong resident can participate in elections and the future governance of Hong Kong according to law as long as he upholds the position of patriotism and love for Hong Kong and does not engage in activities that endanger national sovereignty, security, development interests and Hong Kong’s prosperity and stability.

  Hong Kong SAR has bright prospects for democratic development.

  The white paper points out that under "one country, two systems", the prospects for democratic development in the Hong Kong Special Administrative Region are bright, and the road to democracy is bound to become wider and wider.

  "People are determined to spend more energy and resources on developing the economy, improving people’s livelihood and creating a better life, so as to lay a solid economic and social foundation for Hong Kong’s democratic and healthy development." Wang Zhenmin said.

  Zhi Zhenfeng, a researcher at the Institute of Law of the Chinese Academy of Social Sciences and a researcher at the Taiwan, Hong Kong and Macao Research Center of the China Academy of Social Sciences, said that since the return to the motherland, Hong Kong’s business environment has been constantly improving, and it has always been at the leading level in the world. "One country, two systems" guarantees democracy and the rule of law in Hong Kong.

  Zhi Zhenfeng suggested that Hong Kong’s education, journalism, literature and art, especially all walks of life that provide recreational products for young people, should take action to correctly understand the relationship between "one country, two systems" and democracy in Hong Kong, including young people, and to create positive, healthy and high-quality works for the sound development of democracy in Hong Kong.

  People’s Daily (December 28, 2021, 02 edition)

What needs to be done to make more elderly people enjoy digital convenience?

Figure ①: Recently, students from Xi ‘an Jiaotong University Student Association are helping the elderly to learn how to operate smart phones. People’s visual map ②: Wuxi Railway Station in Jiangsu Province opened a service channel without health code to provide convenient services for the elderly. People’s vision

  Online booking registration, scanning code to pay for goods, and online car travel … … With the rapid development of mobile Internet, digitalization has profoundly changed people’s daily lives, but at the same time, it has also made some elderly people feel at a loss — — I can’t scan the health code and wander at the door of the community. I don’t need mobile payment to worry at the checkout counter. I won’t make an online appointment to go to the hospital and I can’t hang up the number … …

  China has stepped into an aging society. According to the forecast of the Ministry of Civil Affairs, the elderly population in China will exceed 300 million during the 14th Five-Year Plan period. On the one hand, it is an increasingly prominent aging phenomenon, and on the other hand, it is a rapidly developing digital society. How can the elderly keep up with the times and enjoy the dividends of scientific and technological progress?

  The General Office of the State Council recently issued the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology", which made arrangements for further solving the difficulties encountered by the elderly in using intelligent technology, adhering to the parallel of traditional service methods and intelligent service innovation, and providing more comprehensive, intimate and direct convenience services for the elderly.

  What specific difficulties do the elderly currently face in using intelligent technology? Let them better adapt to and integrate into the smart society, what other aspects need to be exerted? The reporter conducted an investigation and interview on this.

  The elderly have accelerated their "touching the net" and become a group of network users that cannot be ignored.

  Continuously optimized smart devices and network services make life more convenient and fun for the elderly.

  "Small degree, turn on the bedside light belt." As soon as the voice fell, light appeared in the dark night. This is the Yanshou Community Pension Service Station in Dashilan Street, Xicheng District, Beijing. Last summer, relying on Baidu artificial intelligence products such as "small smart screen", 71-year-old grandma Fang Kejie intelligently transformed her residence.

  Click Bluetooth with one click to automatically connect devices. Fang Kejie, while skillfully operating, told reporters: "In the past, I always looked for my mobile phone in the dark before getting up at night, and turned on the light by the screen light. It was inevitable that I would bump into it when I was old. Now that you have a smart speaker, you can light the bedside lamp by moving your mouth, which is particularly convenient! "

  "The registered population of Dashilan Street accounts for nearly 30% of the elderly over 60 years old, far exceeding the national average of 18.1%." Ma Naiqi, director of the "Silver Crane Zero Distance" Overall Dispatching Center in Dashilan Street, said that the simple mobile phone operation for ordinary people will become more complicated for the elderly. With the help of artificial intelligence products such as intelligent control lights, you can make an appointment for nutritious meals and get health information, so that the elderly can better enjoy the convenience and fun of intelligent life.

  At home, the ever-changing smart devices make the elderly more comfortable; Going out, continuously optimized software services also make the elderly more worry-free.

  Walking into a community in Haidian District, Beijing, Aunt Xin, who was strolling in the community after dinner, was surrounded by several neighborhoods who were both in their 60s. When she got closer, it turned out that she was introducing her online registration experience to everyone — — Open "Jing Yi Tong" WeChat WeChat official account, select "Medical Service", click "Register", fill in the list of hospitals and the date of medical treatment, and finally the online payment is completed.

  "It’s so convenient, we have to try it!" The neighbors were amazed. Aunt Xin said that she used to queue up at the hospital at 5 o’clock in the morning, but now she can register on WeChat without leaving home. After tasting the sweetness of "touching the net", now I go to the market to buy food and go to the supermarket to shop. Aunt Xin has also joined the "cashless family". "With a light sweep, I can pay on the code!"

  Older people enjoy digital life and take more actions on the road. In Nanjing, Jiangsu Province, more than 700 universities for the elderly have set up smart phone training courses to teach the elderly to learn how to pay by scanning code and register online. Since its opening, the number of applicants has almost been full. In Jiaxing, Zhejiang Province, State Grid Power introduced the chip into smart plug, and the electricity consumption can be checked in real time through the mobile APP, which is convenient for the elderly to handle abnormal situations in time; A number of network platforms have launched formats specially designed for the elderly, and large fonts make the elderly no longer have reading disabilities … …

  At present, with smart phones as the entrance, more and more elderly people are stepping into a new life of "mobile internet". According to Tencent’s Mobile Internet Report for Elderly Users, since 2012, the number of mobile Internet users in China has increased by 79%, and the number of elderly Internet users has increased by 130%. The speed at which the elderly touch the Internet is 1.6 times that of the overall mobile Internet popularization. In the use of apps, about 50% of elderly users downloaded more than 30 apps, including not only shopping and square dancing, but also financial stocks and securities, TV shopping sales, social security medical care and old-age care.

  Entering the overlapping period of digitalization and aging, it is more and more important and urgent for the elderly, as a group of network users that can not be ignored, to meet their growing demand for information use and public services — —

  "With the widespread use of information tools in society, the popularization of information technology will be a necessary condition to ensure the elderly to participate in social activities." Zhu Lihua, head of the Research Center for Smart, Healthy and Aging of Qingdao University, said that research shows that for the elderly, the Internet and social media can play a role in close communication with relatives and friends, promote social integration, improve healthy habits, enhance self-care ability and subjective well-being, and help to achieve a happy old age.

  The significance of the elderly "touching the net" does not stop there. Liang Ma, a professor at the School of Public Administration of Renmin University of China, believes that breaking the consumption barriers of the elderly in the digital world will help release the consumption potential and greatly promote the development of e-commerce and digital economy.

  In the longer term, letting the elderly enjoy digital convenience will also promote technological innovation in the opposite direction. According to Feng Wenmeng, a researcher in the Social Development Research Department of the State Council Development Research Center, with the increasing number of elderly people, they will become an important service target for future product development, and technological innovation around the elderly group will become a new blue ocean for enterprises to participate in market competition.

  It is convenient for the elderly to "touch the net" and break the obstacles of digital life for the elderly.

  Increase the aging transformation of product technology to alleviate the anxiety of the elderly about new technologies.

  In recent years, China’s Internet has continued to penetrate into the elderly population, but compared with the increasing number of elderly people, the current proportion of the elderly people surfing the Internet is still low, and many of the elderly who have "touched the Internet" cannot enjoy the digital life.

  Where are the obstacles?

  "The information barriers of the elderly mainly exist in three levels: access level, whether access services can be obtained; On the skill level, whether the software and hardware of information products will be used; At the content level, can you search, identify, use and manage relevant information on demand? "

  Zhu Lihua analyzed that with the improvement of network infrastructure and the improvement of the consumption ability of the elderly, the current problems mainly appear at the skill level and content level.

  On the one hand, the current technology and services are not friendly enough for the elderly, and it is difficult to meet the aging needs.

  "Most of the products and services on the market are developed for the younger generation, and the needs of elderly users are not fully considered in the design concept." Wanglili, deputy director of the Institute of Aging Economy and Industry of China Aging Science Research Center, said, for example, the current mobile phone touch screen can’t provide a better touch feeling than physical buttons; In the interface interaction, it is mostly visual-oriented, lacking physical feedback, which increases the error rate and frustration of the elderly.

  In this regard, Uncle Wang, a retired professor at Hongxing Community in Kunming, Yunnan, was deeply touched: "The words on the smart phone are too small to be seen without reading glasses, and there is only one screen. Sometimes I can’t find where the buttons are and I don’t know how to unlock them."

  From the perspective of public services, compared with the construction of environmental accessibility, all sectors of society pay less attention to the information accessibility of the elderly. Wanglili said that in some places, when providing related services, they failed to fully adjust to aging. For example, they had to make an online reservation to book tickets in advance, refused to buy things in cash, and only provided a code-scanning travel channel, which made the elderly feel at a loss and difficult to adapt.

  On the other hand, the elderly themselves have physiological dysfunction, and they are prone to anxiety in the face of new technologies.

  In Guangming Community, Shushan District, Hefei City, Liu Li, who founded a smart phone training class, bluntly said that the elderly "classmates" have strong acceptance but are forgetful, and the two-hour course can usually only train one function.

  Not only that, industry insiders analyzed that when facing smart devices such as computers and mobile phones, the elderly are always worried that they will damage their products by misoperation or be cheated by the Internet, which makes them often feel anxious when accepting new technology products.

  This was confirmed in an interview with reporters. Although she is now a "network expert" in the community, Aunt Xin admits that at the beginning of her "touching the net", she always felt that the Internet was full of traps, fearing that mobile payment would be bound to a bank card, and the money on the card would be transferred away by others. After my son’s constant persuasion and repeated training, I was relieved to integrate into online life step by step.

  In Zhu Lihua’s view, a good social environment for the elderly to participate in digital life has not yet been fully formed. The elderly have great individual differences, and their physical condition, psychological state, hobbies, past experiences and other factors will affect their attitude and behavior towards the Internet. All sectors of society have little understanding and concern about the difficulties encountered by the elderly in the information society at this stage.

  "From the supply side, the information barrier-free industrial system and market effect for the elderly have not yet been fully formed, and it is difficult for related enterprises to make profits, resulting in fewer end products that can be used by key beneficiary groups and are cost-effective and easy to operate, and the effective supply in the market is obviously insufficient." The relevant person in charge of the Information and Communication Administration of the Ministry of Industry and Information Technology said.

  The information barrier-free construction has achieved remarkable results, alleviating the contradiction between supply and demand of digital life for the elderly.

  Efforts should be made to improve market supply, optimize public services, and unite various forces.

  It is the proper meaning of building an information society in an all-round way to better ensure the convenience of the elderly to participate in online life. In recent years, letting the elderly enjoy digital life is gradually attracting the attention of all walks of life. In 2015, the State Council issued the "Guiding Opinions on Actively Promoting the" internet plus "Action" and proposed "building a network platform for old-age information services"; In 2017, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and other ministries and commissions jointly issued the Action Plan for the Development of Smart and Healthy Pension Industry (2017— 2020), detailed planning of the road map for the development of smart pension products and services … … The successive introduction of various policies has alleviated the contradiction between supply and demand of digital life for the aged to some extent.

  "After several years of development, the information barrier-free construction for the elderly has achieved positive results." According to the relevant person in charge of the Information and Communication Administration of the Ministry of Industry and Information Technology, since 2013, more than 800 government units have built information accessibility service platforms, and 32,000 government websites have achieved information accessibility. In addition, relevant departments organize some social communication, online shopping, life entertainment, news and information apps to carry out barrier-free transformation, which brings a lot of convenience for the elderly to obtain information.

  Scholars and market participants interviewed believe that the following points should be grasped to adapt to the trend of population aging and social informatization and realize the goal of "information accessibility" for the elderly:

  — — Improve market supply, guide enterprises to fully consider the needs of the elderly, and develop more high-quality and aging-suitable digital products.

  Zhu Lihua suggested that market players should make great efforts to collect, analyze and excavate the demand of digital products and services for the elderly, deeply study the physical and psychological changes of the elderly, develop aging digital products, and accurately optimize the quality of products and services.

  "For example, smart phones should consider diversified needs in the general design, so that elderly users can also choose products and services that are easy to accept and use." Wanglili said.

  "The next step will continue to play the guiding role of the government and cultivate diversified market players in the elderly intelligence industry." According to the relevant person in charge of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology is currently working with relevant industry authorities to give preferential treatment to enterprises that have made outstanding contributions to information barrier-free construction in rating evaluation, credit management and social responsibility assessment, so as to further mobilize the enthusiasm of enterprises. Experts believe that the relative profit of digital products and services for the elderly is relatively low, and fiscal and taxation policies should support and encourage them.

  — — Optimize public services, give consideration to traditional and emerging lifestyles, and set aside special service channels for the elderly.

  "With the rapid development of information technology, the needs of different groups should be integrated, and traditional and emerging lifestyles should coexist for a period of time." Feng Wenmeng believes that before using digital means to facilitate the lives of the elderly, we must first ensure that their lives are barrier-free, and we must retain traditional channels as a transition to help them gradually move towards emerging channels. "In particular, the public service department should leave a window for offline services for the elderly, and traditional methods familiar to the elderly, such as offline customer service, manual telephone calls and paper forms, should be retained in due course."

  In addition, the public service department can try to refine the service. For example, record the corresponding tutorial videos for different scenes, teach the elderly to learn how to handle the corresponding online business, alleviate the anxiety of the elderly who don’t know where to start, and also reduce the pressure of offline windows.

  In recent years, it has gradually become a fashion to open special passages for the elderly. Jiangsu Wuxi Railway Station has set aside special channels for manual services for passengers who use old man-machine and can’t use WeChat. Many hospitals in Chaoyang District, Beijing have added a new channel &hellip to verify the health status of elderly patients who can’t show their health codes. … All these make the old people travel more smoothly.

  — — Cohesion of various forces, relevant organizations, communities and families do their best to help the elderly groups keep up with the times.

  "There are a variety of intelligent application scenarios in life, which increases the complexity of the participation of the elderly to a certain extent. It is necessary for multiple subjects involved in the lives of the elderly to do their best and take a multi-pronged approach." Zhu Lihua said.

  At the community level, Ma Naichi suggested that various forms of training lectures and on-site classes should be actively organized to provide channels for the elderly to learn new technologies and new products. At the same time, more psychological counseling should be given to the elderly to guide them to actively change their concepts and dare to accept new things. "Relevant departments may wish to support and guide enterprises to increase relevant services by increasing the government’s purchase of services, so as to facilitate the elderly to learn network technology." Wanglili said.

  Family efforts are also essential to help the elderly better integrate into the digital society. Zhu Lihua said that on the one hand, young people should use "technology" to feed back the elderly, so that the elderly can have more confidence in learning smart phones; On the other hand, we should also create opportunities to encourage and accompany the elderly to apply digital products and accompany them to learn the necessary digital life skills with more patience.

The "crazy" of Leslie Cheung fan fiend after 1970s: Dreaming

Original Lao Zhou Wang Ye Yan

Dreaming Leslie Cheung Dream Space, located on the first floor of Building D3 in No.808 Hongqiao Road Park, has existed for some time. However, it is still a recent event to officially become a cafe where you can come and talk about the atmosphere of Hong Kong’s entertainment heyday at any time. April 1st and September 12th every year are the big days for the global fans, and there will be a series of activities here. As an investor in Dreaming Space and a veteran fan, I am very busy. It’s not easy to meet him and have a chat. A few days ago, Leslie Cheung’s agent, Ms. Chen Shufen, hosted a commemorative dinner of "Stars Meet for 50 Years". "Magic" took a break before going to Macau and received me in his office. "This used to be the former site of the Shanghai office of Rolling Stone Records." When I opened the fingerprint lock, the "fiend" told me this history, and my face was full of pride. Sit down and pour the tea. Where shall we start? Oh, let’s start with our Luwan District in 310103, from the 1980s, and from our "post-1970s" youth.

Dreming, Building D3, Lane 808, Hongqiao Road

The only non-profit Leslie Cheung memorial space in the world.

It used to be the location of the Shanghai office of Rolling Stone Records.

The real name of the "fiend" is Tang Yongqi, the same name as the Hong Kong singer Liang Yongqi, but he is an out-and-out 70-year-old from Luwan District and has lived in Sinan Road and Chongqing South Road. "Devil" is his name in the forum of "Rongmen Inn" organized by fans in Leslie Cheung, which is derived from the nickname of Jia Baoyu in A Dream of Red Mansions: "Devil in the World". When chatting with friends from Luwan District, I always talk about my ancestors. Mr. Tang Xinsun, the grandfather of fiend, ran a coal mine in Vietnam in his early years and returned to China with his wife, Ms. Lin Qingping, in 1949. Because of this family background, the generation of fiend’s parents is doomed to have some hardships. The smaller the house is, the more the location is … but the education of their children will never be sloppy. His family has a deep relationship with Mr. Ma Xiangbo, and the godfather of the fiend is Ma Youling, the great-grandson of Mr. Ma Xiangbo. At the end of 1980s, Tang Yongqi, a junior two student in Sinan Road No.12 Middle School, heard Cantonese songs broadcast on the radio. Alan Tam’s "friends" and Leslie Cheung’s "Starting from scratch" and "Sideways" saved their pocket money and went to the alley next to Zhongtu Company in Maoming South Road, Yan ‘an Middle Road, and bought several boxes of "Kao tapes" from "Kao Xiong" to start their fan career.

The porch of Dreaming space

A promotional photo of a superstar in Leslie Cheung.

The original poster on the wall

Exhibit a large number of original Leslie Cheung souvenirs

Tapes of all ages

A vinyl version of all Leslie Cheung’s albums.

Demons have collections.

"I also have a lot of regrets," the fiend sighed constantly, and personality determines fate. He is an introvert, or "social fear" is not an exaggeration. In fact, he is engaged in the public relations communication industry and has been working in advertising companies. After starting his own business, his career has flourished, and dealing with all kinds of people is his strength. But deep down, the fiend is still the shy Luwan boy Tang Yongqi in the 1980s. In 2000, Leslie Cheung came to Shanghai to give a "warm concert", but he missed it because of his work. Leslie Cheung came to Shanghai to attend the premiere of the movie Farewell My Concubine. At the Daguangming Cinema, his good friends "rushed out" and took the initiative to take a photo with Leslie Cheung, leaving a precious image. "They can blow for a lifetime", while the shy Tang Yongqi did not move and missed the rare opportunity. "I finally saw him up close." Thirty years later, I still could hear his regret.

After graduating from college, he got married, had children and went into business. The life track of fiend is similar to that of many Shanghainese, but he always remembers the regrets left in the Daguangming Cinema that day. He joined the fan club of the famous fan "Dragonfly" organization, and their cooperation was close because of their love. The fiend and the dragonfly discussed what to do. In June of 2022, the thinking was clear, so they said to do it. In August, they found a house to decorate, and in October, they had the space of Dreaming. "Dragonflies have resources, and I have funds." How much did the fiend actually invest? He smiled without saying a word: "Let’s have a dream for ourselves", and he was more willing to talk about the feelings between people than numbers.

Audio-visual room in Dreming space

The TV set used by Leslie Cheung himself.

Professional audio equipment

Leslie Cheung’s first vinyl record.

come here

Our protagonist can make an appearance

"This is a 1986 Stand Up."

The last album of Huaxing Records

The earliest colored glue records

There are currently three surviving.

"This is my baby"

Speaking of the past two years, fiend is a long story. Only more than two months after the establishment of Space, he coughed and had a fever. He was accompanied by the song of "Brother" Leslie Cheung, "I listened one by one, from morning till night" and heard that "the whole world just wants you to love me". The usually unsmiling fiend cried like a child. He made it, but mom didn’t. At the end of last year, my mother left. He came here again and played a song by Leslie Cheung, "Spring, Summer, Autumn and Winter". Every time the seasons change, his mother will remind him to add clothes. "Spring should be fine, if you are still there …" But his mother’s exhortation will not be there.

"All right, all right", let’s not talk about these things for the time being. Let’s talk about this memorial space in Leslie Cheung later. Dreaming is a song and an album of Leslie Cheung, and it is also a dream of him and dragonfly. Over the past twenty years, they have changed from "skinny monkeys" to middle-aged uncles. The only constant is their love for Leslie Cheung’s art. "This is the place where our dreams come true," the fiend stressed. "Why can Leslie Cheung have such charm?" In the face of my question, the fiend said, "Because of company". O said that he felt like Leslie Cheung. "My brother is a Virgo, and I am a Taurus." People in his constellation have a stubborn attitude. If they don’t do anything, they must do their best and do their best. "I pursue perfection." O pondered for a moment and added: "Just like my brother."

"A career sustained only by feelings will not last long." O has a clear plan for the future of this space. He hopes that this place can be a gathering place for fans and Hong Kong music lovers. In fact, besides Leslie Cheung, he has a collection of records of most famous singers in the heyday of Hong Kong music, including Alan Tam, Anita Mui, George Lam, Danny Chan, Sandy Lam, Huang Kaiqin, Priscilla Chan, Grasshoppers and Beyond. He hopes that everyone will come and have a look, sit down and have a chat. He also hopes that everyone will like the coffee and snacks here, such as "Happy Ride", "Nongben Affectionate" and "moonlight express" … But the most distinctive one is the latte with Leslie Cheung’s head named after "Favorite".

"Favorite" Leslie Cheung head latte

Head latte mold

LC912

Leslie Cheung’s English initials and birthday.

D339

Leslie Cheung’s license plate number

"The 1980s is a distant past, and we and our lives have become too much." The fiend took out two things: Leslie Cheung’s profile album, a recording tape that Tang Yongqi, a young boy in the 1980s, scoured in the alley next to China Map, and a profile commemorative vinyl that the successful fiend scoured in the auction market in 2017. This year is his eighth year of owning this record, but he didn’t open it: "I hope there are some things in my life that won’t change." When I said these words, the expression of the fiend reminded me of an old song by Leslie Cheung: "I’m crazy".

1989-2017-2024

Original title: "Dreaming" of Leslie Cheung fan fiend after 1970s.

Read the original text

The magnetotelluric detector successfully developed in China can be used in geological exploration and other fields.

  Xinhua News Agency, Wuhan, December 30 (Reporter Tan Yuanbin) On the 29th, the reporter learned from the Hubei Provincial Office of National Defense Science and Technology and the 722nd Research Institute of CSIC that the magnetotelluric detector developed by the 722nd Research Institute of CSIC has recently passed the acceptance of an acceptance team composed of experts from Hubei Science and Technology Department, China Geo University (Wuhan), Institute of Seismology of China Earthquake Administration and other units.

  According to reports, this project is a science and technology plan project of Hubei Province. Experts in the acceptance team believe that this project has developed high-performance magnetic sensors, high-stability low-noise receivers, low-power portable transmitters and other core components, and developed an engineering and practical magnetotelluric detector. The technical indicators all meet or exceed the requirements of the project task book, and at the same time, it has achieved market sales and achieved good economic benefits.

  At the same time, the experts of the inspection team believe that this project has greatly shortened the technical gap between China and the international advanced magnetotelluric detection system, broken the market monopoly of foreign companies in China, increased the choice of domestic users, created a new opportunity for the industrial development of domestic magnetotelluric detection systems, and more importantly laid a good foundation for fundamentally changing the long-term dependence on imports.

  The relevant person in charge of the 722nd Research Institute of CSIC said that the magnetotelluric detector that passed the acceptance this time can be widely used in geological exploration, energy exploration, deep-sea exploration and other fields, and has now entered the market.

The increase in the proportion of men’s skin care sales "Other economy" needs to be broken.

Our reporter Liu Wang reports from Beijing.

Wang Qiang (pseudonym) born in 1990s is already the father of two children. In his hometown, this kind of crowd is mostly slovenly. However, due to the nature of his work, Wang Qiang needs to meet customers frequently, so he pays special attention to facial skin care.

There are not a few people like Wang Qiang. Recently, the data released by the JD.COM Institute of Consumer and Industrial Development showed that among the consumers aged 36-45 who bought beauty cosmetics and maternal and child products, the consumption amount of male users increased by 6%. Baidu index shows that in 2022, men’s search for "beauty and skin care" related products increased by 27% year-on-year. In 2022, among the top ten male beauty and skin care cities, Shanghai exquisite men won the first place, ranking first in search heat.

Men’s skin care and beauty brands have also become lively. Since 2020, many brands including Li Ran, Man Shi, Dear Boyfriend and Blue Department have obtained financing.

In fact, men’s skin care products are not rare. The reporter of China Business News noticed that there are men’s skin care brands in China that have been launched for more than 30 years. L ‘Oreal, Mentholatum, biotherm and other brands also have the layout of men’s skin care products. But mostly as a supplement to the business line.

This leaves room for the development of new brands. However, it can be seen that "they" who once ranked at the bottom of the spending power list do not seem to have supported the development of "other economy". How to expand the market is a common problem that brands need to face at present.

Men’s beauty cosmetics and skin care market is lively.

"Boys are about 10% thicker than girls. Compared with girls’ pursuit of hydration, boys are more inclined to control oil. Based on this, oil control summarizes the basic formula of men’s skin care = cleaning+soothing+oil control+sunscreen ABC." This is Wang Qiang’s notes in the Tigers Forum, and he will follow the formula every now and then.

In the annual "June 18th" Mid-year Shopping Festival, Wang Qiang bought a set of natural facial cleanser online, trying to save his oily skin.

There are obviously many men who are keen on facial skin care like Wang Qiang. The reporter saw on the JD.COM platform that 6.345 million people have bought L ‘Oreal men’s facial cleanser, which ranks first in the men’s facial cleansing bestseller list; Second, 536,000 people have bought the facial cleanser with left face and right color. There are also brands such as Extreme Men and Wunuo, with more than one million buyers.

According to the research report of "Other Economy" of China Mobile Think Tank in 2021, the proportion of male users who buy beauty and skin care products in a year exceeds 50%, the average frequency of purchase is more than two times every quarter, and the proportion of purchases in a year is more than 50% in 900 yuan.

According to a report by Ipsos China, male consumers pay more attention to basic functions such as moisturizing and oil control. Generation Z has become the dominant force in male skin care industry, and male skin care awareness in first-tier cities has awakened.

The main competition points of various brands are also concentrated in categories such as moisturizing and oil control. Such as Riran, Mentholatum, Nature Hall, L ‘Oreal, etc., have all launched oil control and moisturizing products.

The reporter noticed that social platforms and short video platforms played a significant role in it. Taking Wang Qiang as an example, he paid attention to a blogger, often shared skin care knowledge in Hupu, and would selectively buy products recommended by bloggers; On the short video platform, many experts often implant advertisements of men’s skin care brands.

In fact, professional skin care brands owned by international brands have been promoting men’s market education and brand promotion, such as L ‘Oré al men’s, Kiehl’s men’s and Shiseido men’s off-duty care series.

The reporter noticed that the domestic men’s skin care industry was also lively, and it was natural to go online for 8 months and get 6 rounds of financing in a row; Dear boyfriend gets tens of millions of yuan in financing when he goes online. Brands such as Manshi, Blue Department and Yanzhi have also received financing.

In this regard, Wei Sun, a top-level design expert and brand marketing consultant in Tsinghua University, believes that the increasing demand for male professional skin care will inevitably lead to the birth of several male skin care brands. However, what the market lacks at present is a truly domestic male skin care brand. This has led investors who are optimistic about this field to add new brands.

Shen Meng, executive director of chansons Capital, also said that women’s skin care has become a red sea competition, and it is difficult to get out of the predicament of homogenization due to the lack of foundation for R&D and innovation. Therefore, instead of investing in women’s skin care industry for a long time and improving its technological advantages, it is better to directly copy the female skin care model to men’s skin care, or even copy the female skin care marketing model routine, so as to achieve rapid growth and meet the demands of capital chasing excess returns.

However, Bai Yunhu, an expert in beauty management, told reporters that in the long run, the growth and proportion of men’s skin care categories are still relatively conservative. In the past two years, some new brands have performed well, but the overall situation can only be said to be stable.

From this point of view, the industry has been relatively lively, but the growth is not rapid. In this regard, Bai Yunhu believes: "This is mainly due to the relatively simple need for male care, only skin care, hydration, oil control, etc. Therefore, from the scale of overall demand and the scale of consumer trips, the base is relatively low. It is hard to say that capital is realized on the track. "

How to break the game

In fact, male skin care has always been a controversial topic in the industry.

"For people who want to do men’s makeup projects themselves, it is actually a test of water when they set out to do this. For some start-up brands, it is quite difficult to tell the truth by persuading the capital to explore the field of male skin care and makeup. " Sun Yan, a senior cosmetic formulator, said that male skin care and make-up have always been controversial topics in both the capital and the venture capital circle. One voice thinks that male skin care and make-up are false propositions, and male skin care and make-up are still a minority; Another voice thinks that men’s skin care and make-up are the general trend in the future.

According to the Research Report of China Local Beauty Industry in 2021 released by iResearch in February, men’s skin care is a high-growth and low-proportion category, and the turnover of men’s facial care is the fastest growing compared with 2020, but the proportion of turnover is lower than the industry average; Men’s basic makeup products have become a high-growth category, among which the turnover of men’s foundation, makeup spray and men’s honey powder increased the fastest compared with last year, but the proportion of turnover was also lower than the industry average.

The reporter visited a number of skin care and beauty collection stores in Beijing and found that there were few men’s skin care products and few men’s consumers shopping in the stores.

At present, online platform is still the biggest opportunity for men’s skin care brands. According to the 2021 male consumption insight report released by QuestMobile, with the deep penetration of the mobile Internet, the online consumption ability of male users has also been continuously upgraded, and the number of users above 1,000 yuan has gradually increased, from 104 million in April 2019 to 122 million in April 2021, and continues to show a growth trend.

However, compared with the women’s skin care market, the men’s skin care market is still a niche, and the brand needs to be broken. In this regard, Wei Sun believes that in the current environment, brands should still increase the education of male skin care concepts and expand the influence of male brands.

Bai Yunhu told reporters, "From a broken point of view, the category of men’s skin care products should not be limited to’ face’ skin care, and men’s needs are more holistic. The so-called wholeness means that facial products are facial products, and body products are body products, rather than distinguishing sub-categories such as water emulsion, cream and powder. It is also because there are not many sub-categories, which leads to a small overall market size. "

"Therefore, on the one hand, the brand side should provide overall solutions for men, such as the overall solution for facial care and the overall solution for body care. On the other hand, men usually have a sense of role, and have different consumption preferences according to different personalities and lifestyles. For example, the nursing needs of athletic men are completely different from those of non-athletic men, and the needs of exquisite and rough men are completely different, which is a whole logic. It can’t be a market segment like women’s skin care makeup, which has failed before. " Bai Yunhu said.

Reporting/feedback

Radio tomorrow | From "social fear" to "social cattle", what kind of socialization do young people need?

Anchor of this issue: Yi Xiaoqing

# Keywords: social cattle disease

01

What is the hottest word in the second half of this year? "Social cow disease" is definitely one. On social networks, more and more people are labeled as "social cow disease". For example, Olympic champion Chen Yuxi often appears in other people’s photos, and his lively and cheerful personality is dubbed "social cow disease"; In the reality show, some invited guests "solo" were full of audience and couldn’t stop, which also made dizzy netizens call them "social cow disease".

To put it simply, the most typical "clinical manifestation" of "social cow disease" is that you are not afraid of others’ eyes, ridicule and neglect when socializing, and you can "socialize" with all kinds of people anytime and anywhere. This social ability, which is beyond the reach of "social phobia", often creates a strange atmosphere of "I am not embarrassed by anyone who is embarrassed", which truly interprets the true meaning of the sentence "once born and twice cooked" in them.

02

"Social Cow Disease" provides a set of symbol system for netizens to recognize social character. After the word became popular, many young people suddenly discovered that parents were the "ceiling of human social interaction". For example, some netizens ridiculed their parents for suddenly singing two voices when they were walking on the road; Some people even told the story that "my mother bought a live chicken and didn’t dare to kill it. She shouted in the community with a chicken and asked who would kill it, so I took a kitchen knife and followed it", which made people laugh.

However, among the many manifestations of "social cow disease", some extreme forms are too "unconventional" and even make people physically uncomfortable. For example, some people suddenly shout "the taste of childhood" in restaurants, and others will "grab" other people’s food while others are eating. There are many so-called "social cow disease" videos on the Internet, practicing martial arts on the subway and screaming on the bus. These actions have undoubtedly exceeded the acceptance boundaries of most people.

Rather than saying that these prominent people on the internet are "social cattle disease", it is better to say that they are deliberately grandstanding and attracting attention with extreme behavior regardless of beauty and ugliness. This hysterical carnival of selling ugliness will not only make the parties fall into "social death", but also be an offense to others and lose sincerity and courtesy in interpersonal communication.

03

Many young people who discuss "social cow disease" look up to and envy those who have more social skills with a "social fear" mentality. Although "social phobia" has long been paid attention to and studied by psychology, the "social phobia" discussed by people on social networks is more worried and self-deprecating, not necessarily a real mental illness. Sometimes, "social fear" is just a synonym for being relatively introverted and "thin-skinned", and it may not need correction and treatment.

The contrast between "social phobia" and "social cow disease" conveys some social anxiety of young people. Some people are not unable to learn from "social cow disease", but unwilling to step out of the comfort zone of "social phobia" easily. From this perspective, shielding and resistance may be the reason for some people’s "social fear." In this way, it is not difficult to understand the "anti-reconnaissance social fear" of bowing your head or wearing headphones when you meet your colleagues.

04

Take the word "social" apart, it refers to the communication interaction across different social circles. Everyone has different social boundaries, and the emotional support they want is also complex and diverse. Every move of an individual may be labeled as personality by others. Too sophisticated social skills, although it can also be regarded as "social cow disease", may not produce good results, but may leave a noisy and hypocritical impression.

Rather than saying that contemporary young people are increasingly disgusted with socializing, it is better to say that they urgently need opportunities for self-disclosure that can put themselves down and put down their guard, and they need higher quality socializing.

In life, friends and confidants are more expensive than essence. We often feel lost in the imagination of ideal social interaction. Perhaps the real social dilemma of young people is that the fate is too shallow and they come and go in a hurry. It’s an instinct for human beings to socialize, so it’s necessary to be friendly. If the discussion upsurge of "social cow disease" can make more people think more deeply about socialization, then these discussions will not be in vain.

* This article comes from the WeChat WeChat official account "Zhongqing Online Review", and the picture comes from the network. Please indicate the source.

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What do you think of "social cow disease"? Welcome to write in the article comment area to participate in the interaction.

Last interactive lucky reader

In the last push with the keyword "Commemoration", the following readers’ messages won the highest praise!

@Jupiter

Looking back on the glorious century, countless communist party people have courageously devoted themselves to the revolutionary cause! For the sake of a better tomorrow for the motherland, they give up their small families for everyone and care about their families, but they can only express their feelings with letters from home. Today, let’s reread these letters together and feel their blood and affection.

Believe in tomorrow!

Today is a peaceful year, and today is a festive day. How dare you forget it? The blood of heroes and heroes, rereading Jielie’s letters, comfort the heroes. The soul revolves around the three borders of the country, inspiring the youth, and the country is self-reliant!

Wutong is from the alley.

What a detail, the length of 5:20.

Yixiaoqing on-demand station

What topics do you want to hear recently? We have listed a few questions, and we welcome everyone to vote and forward them. Yi Xiaoqing will combine the options with the highest number of votes to prepare relevant radio pushes for readers every week ~

End

As an audio column under the Youth Service Desk of the Communist Youth League 12355, we are concerned about the campus life, parent-child relationship, physical and mental health and other puzzles in the growth and development of young people, and we will answer your questions and solve problems from the psychological and legal perspectives. In particular, this series has been collecting topics, receiving contributions and recruiting anchors for readers and friends for a long time. Click "Read the original" for details and look forward to your participation!

Original title: "Radio Tomorrow | From" social fear "to" social cattle ",what kind of socialization do young people need? 》

Read the original text

Pavarotti, who is old and old, is busy walking acupuncture points.


Pavarotti’s farewell performance


Pavarotti, a famous Italian tenor who announced that he will retire next year, recently finished his "Farewell Stage" global tour at Shanghai Grand Stage and Beijing Capital Gymnasium respectively.


China Concert ". However, for those fans who want to listen to Laopa’s brilliant swan song live, the performance effect is somewhat disappointing. In these two concerts, Pavarotti allegedly sat on the soft stool behind grand piano from beginning to end due to physical reasons, and the microphone never left his mouth. In the whole performance, the songs that Lao Pa sang by himself actually accounted for only about half of the songs listed in the program, which made people feel that they were "shrinking". The "high-pitched C", which once held the fans’ appetite beforehand, has always smelled bad under the long-awaited call. On the contrary, annalisa, an Italian soprano duet with Laopa, dazzled the audience with her bright, mellow voice and wide range. People can’t help but sigh: Laopa is really old!

Pavarotti is one of the three tenors in the world today, and he is famous for his high-pitched voice, gorgeous and transparent, and extremely infectious. Wherever Pavarotti goes, he wears his trademark innocent smile on his face, and people affectionately call him "Old Pa". What has won wide acclaim for Laopa is "Tenor C", which is called the touchstone of tenors. In this range, which is regarded as fearful by ordinary tenors, he can still sing clearly, roundly and penetratingly, so he is known as the "King of Tenor C".

An innate musical talent.

Luciano Pavarotti was born on October 12th, 1935 in a poor family on the outskirts of Modena. His father is a well-known amateur tenor in the local area, and he often takes home records of famous singers. This is how little Pavarotti grew up listening to records. Papa was born with a good voice, and singing was quite good when he was three or four years old. In 1955, at the age of 19, Pavarotti officially began to learn vocal music. Influenced by his family and long-standing desire, Pavarotti finally embarked on the road of music.

Genius and diligence make a great achievement.

When Pavarotti was 17 years old, a knot grew on his vocal cords, which seriously affected his pronunciation. At a concert held in Ferrara, Pavarotti was coaxed out of the stage by the crowd, which made him once have the idea of giving up music. But with infinite love for singing, Pavarotti gritted his teeth and persisted.

The time has finally come to change our destiny. In 1961, Pavarotti won the first prize in an international vocal competition. In April of the same year, he performed "The Bohemian" for the first time, and began a brilliant opera career. Pavarotti’s real fame began in 1963, and his performance at the Royal Opera House in London, England was a great success. In 1972, he performed Girl in the Army with the famous Australian soprano Sutherland in metropolitan opera. When singing the aria "What a Happy Day", which is called the tenor forbidden zone in the play, Pavarotti sang nine high-pitched C’s with chest resonance in a very compact aria, which caused a sensation in the whole international music world. Since then, "the king of high-pitched C" has become synonymous with Pavarotti, and he himself has become an idol in the hearts of fans.

The mass messenger of classical music

Pavarotti has made outstanding contributions to the popularization of classical music and opera in his singing career of more than 40 years. Since 1990, Lao Pa has joined hands with Domingo and carreras, the other two tenors in the world, to form a powerful singing group brand-"Three Tenor Concerts". Since then, the songs of the three tenors have resounded around the world and become a new story in the international music scene.

Old Pa had tasted the hardships of life before he became famous, so he had deep sympathy for people living in war and suffering. He has sponsored charity concerts many times and donated money to humanitarian causes in poor and war-torn areas. He is one of the people who raised the most donations for UNHCR. In March 1998, Pavarotti was appointed as the United Nations Messenger of Peace. On May 30th, 2001, in recognition of Pavarotti’s great contribution to refugee assistance, UNHCR awarded him the Nansen Medal.

songSingers are also ordinary people.

Old Pa sings naturally, but his quirks are really amazing, and the most famous one is undoubtedly the "bent nail" collector. In Laopa’s hometown, there is a legend that rusty bent nails will bring good luck to people, so before each performance, Laopa will bend his fat body and carefully look for an elbow nail under the dim light in the background. If he can’t find the nail, he won’t go on stage anyway, or even cancel the performance directly. It is said that Lao Pa has now saved a whole box of rusty nails for elbows.

As an artist, some maverick habits are understandable, but the most surprising thing is that this "world’s chief tenor" can’t read music! According to Lao Pa himself, he learned songs by relying on his ears and symbols instead of the note system.

Old Pa is a football fan and a car driver. He always likes to go out for a ride in his car. In recent years, he began to be keen on painting again and held a solo exhibition in Japan, which is said to be well received.

Old Pa, who looks simple and honest, is an affectionate species in life. He himself admits: "I like the feeling that there are always women around me." In 2000, Pavarotti divorced his wife Ardois, who had been married for 39 years, and married a woman 33 years younger than himself-his 18th secretary, Nicoleta. When Pavarotti was 67 years old, Nicoleta gave him a precious daughter.

No one can say for sure about the "last" concert.

As early as 10 years ago, it was reported that Laopa was going to retire. But later, it turned out that it was just commercial speculation whose performance agent stimulated the market. Old Parna’s busy figure is still moving non-stop between tours around the world.

At the beginning of this year, 70-year-old Pa began his farewell stage global tour, and vowed that after the tour, he would completely end his 43-year singing career. According to his own words, "even in the shower, I no longer hum." However, this romantic and casual Italian seems to have played a joke on everyone again. Before the concert in Beijing, Lao Pa once affirmed that Beijing would be the curtain call stage for him to end his singing career. However, before the lingering sound of the Capital Gymnasium, it was reported that Laopa hoped to join hands with Domingo and carreras to hold at least one farewell concert before his retirement. The ambitious old man also plans to hold the "last" concert in Milan, Vienna or new york next year. When the real finale will be staged, probably even Laopa himself can’t say clearly.

Lu Dongfu, deputy to the National People’s Congress: Strive to promote the high-quality development of railways and celebrate the 100 th anniversary of the founding of the Communist Party of China (CP

Railway is an important national transportation infrastructure and a major livelihood project, which has always been concerned by all walks of life, delegates and members attending the meeting. Recently, Lu Dongfu, deputy to the National People’s Congress, chairman and party secretary of China State Railway Group Co.,Ltd., accepted an exclusive interview with CCTV reporters and introduced the relevant situation of promoting the high-quality development of railways.

Photo courtesy of China State Railway Group Co.,Ltd.

Photo courtesy of China State Railway Group Co.,Ltd.

Focus on making up shortcomings, preventing risks and promoting railway construction with high quality.

Lu Dongfu introduced that during the "Thirteenth Five-Year Plan" period, China State Railway Group Co.,Ltd. adhered to the spirit of the important instructions of the Supreme Leader General Secretary on railway work, and promoted railway construction in a scientific, orderly, safe and high-quality manner. The national railway operating mileage increased from 121,000 kilometers at the end of the "Twelfth Five-Year Plan" to 146,300 kilometers, an increase of 20.9%, of which the high-speed rail increased from 19,800 kilometers to 37,900 kilometers, nearly doubling, "four vertical and four horizontal" Especially in 2020, we will conscientiously implement the deployment requirements of "increasing the national railway construction capital by 100 billion yuan" in the Government Work Report, effectively respond to the impact and impact of the COVID-19 epidemic, and the national railway capital construction investment will exceed the level of 2019, which has made important contributions to the "six guarantees" and the implementation of the "six guarantees" task.

Lu Dongfu introduced that the implementation of the "Proposal" of the 14 th Five-Year Plan of the Central Committee, during the 14 th Five-Year Plan period, the railway construction task is still very heavy, and the scale of projects under construction and approved is 3.19 trillion yuan; By 2025, the national railway mileage will reach about 170,000 kilometers, including about 50,000 kilometers of high-speed rail (including intercity railway). Railways basically cover cities with urban population of more than 200,000, and high-speed rail covers 98% of cities with urban population of more than 500,000. The railway department will more consciously use the new development concept to guide railway construction and strive to achieve high-quality development.

First, insist on making up the shortcomings. Closely connect with the national strategy, focus on organizing and implementing trunk projects that serve the national strategy and land development, take into account existing trunk channel reinforcement, comprehensive transportation hub supporting, undertaking "transit railway" transportation and other short-board projects, and strive to improve investment efficiency and the overall function of the road network.

The second is to persist in doing our best to do what we can. Coordinate the regional economic and social development, the overall planning and layout of the road network, the guarantee of construction funds and other factors, taking into account the needs and possibilities. On the one hand, we will maintain a certain investment intensity and further exert the pulling effect of railway construction investment, on the other hand, we will pay more attention to the efficiency and benefit of railway investment, reasonably control the scale of railway construction debts, prevent debt risks and ensure the high-quality and sustainable development of railway construction.

The third is to adhere to the construction of classification and stratification. Implement the principle of the division of powers between the central and local governments, and adhere to the principle of "who makes decisions, who raises funds, who benefits and who subsidizes". China State Railway Group Co.,Ltd. is mainly responsible for the construction of national trunk railways that belong to the common powers of the central and local governments. For intercity railways and feeder railways, the local governments mainly contribute to the construction and bear the responsibility of investment decision-making. China State Railway Group Co.,Ltd. gives full play to its professional and technical advantages and provides help and support.

Lu Dongfu specially introduced that sichuan-tibet railway is a century-long strategic project planned, deployed and promoted by the Supreme Leader General Secretary, and China State Railway Group Co.,Ltd. regards it as the "number one project" of railway construction, and promotes it with the strength of the whole industry. Since the construction started on November 8 last year, all participating units have mobilized elite teachers to overcome many difficulties and quickly form a tough situation. Since the beginning of winter, including the Spring Festival, the contractors have not gone down the mountain in winter construction. At present, the tunnel projects of "two tunnels and one bridge" (Sejilashan Tunnel, Kangding No.2 Tunnel and Daduhe Bridge) which started in advance have all been transferred to the tunnel construction, and the bridge foundation construction has been fully carried out, forming a good pilot demonstration effect; Bidding is being organized for 186 kilometers from Ya ‘an to xinduqiao and 151 kilometers from Bomi to Linzhi, and construction can be started at the end of March; Xinduqiao-Bomi 674km is under special technical review, and preliminary design review is carried out in the near future, so as to bid in August and meet the conditions for construction in the fourth quarter. We will further improve our political stance, strengthen our responsibility, resolutely run the sichuan-tibet railway project, and never live up to the trust and trust of the Supreme Leader General Secretary.

Do a good job in transportation support under the condition of normalization of epidemic prevention and control

Lu Dongfu introduced that in recent years, with the continuous expansion of the high-speed rail network, railway passenger transport has maintained a rapid growth momentum for more than 10 years. During the 13th Five-Year Plan period, the number of national railway passengers sent reached 14.9 billion, of which 9 billion were sent by EMUs, up by 41% and 152% respectively compared with the 12th Five-Year Plan period. At the same time, measures such as e-tickets, face-brushing verification, online seat selection, online ordering, etc. have been continuously introduced, and service guarantee measures for the elderly and off-line people have been implemented, so that watching China on the high-speed train has become a true portrayal of the vast number of tourists enjoying a beautiful travel life. The outbreak of COVID-19 epidemic has had a great impact on railway passenger transport. In 2020, the national railway passenger traffic decreased by 39% year-on-year. In order to cope with the epidemic, this year we put forward and implemented the business strategy of "insufficient long-distance transportation, insufficient spring tour in Spring Festival travel rush, insufficient winter in summer and insufficient passenger transportation", and achieved positive results. In the first two months, the passenger traffic completed by the railway decreased by 4.5% year-on-year, but the passenger traffic in the pipeline increased by 3.3% year-on-year. In the next step, we will use big data to accurately implement "one map a day", scientifically allocate transportation resources, organize spring outing and summer passenger transportation, and better adapt to the travel needs of the broad masses of people under the situation of epidemic prevention and control.

Railways can make more contributions to peak carbon dioxide emissions and transportation emission reduction in China.

Lu Dongfu introduced that the central government’s decision to adjust the transportation structure and increase the railway freight volume was implemented, and the railway department intensified the structural reform of the freight supply side. In 2016, the railway freight volume bottomed out and maintained a sustained growth. In 2020, the national railway freight volume reached 3.58 billion tons, accounting for 9.9% of the total social freight volume from 7.7% in 2016, which made due contributions to winning the battle against pollution, especially the battle to defend the blue sky.

Railway is a typical green means of transportation. In the 13th Five-Year Plan, the railway freight volume increased by 227 million tons year-on-year, which is equivalent to reducing carbon dioxide emissions by about 20 million tons compared with the same traffic volume completed by highways. In recent years, the railway’s own energy structure has been continuously adjusted and optimized. At present, the electrification rate of the national railway has reached 74.9%. It is estimated that the railway freight volume will reach 3.7 billion tons in 2021, and the traction workload of electric locomotives will reach 90.5%. The annual fuel consumption of the national railway has dropped from the peak of 5.83 million tons in 1985 to 2.31 million tons, a drop of 60%, which is equivalent to reducing carbon dioxide emissions by 12.56 million tons every year. We will further seize the favorable opportunity of the national transportation structure adjustment, comprehensively optimize the layout of railway freight according to the target requirements of central peak carbon dioxide emissions and carbon neutrality, make good use of the capacity of freight corridors such as Daqin, Haoji, Tanghu and Wari, promote the special railway lines to enter the port, mine and logistics park, and further stabilize the volume of bulk cargo. At the same time, vigorously develop container multimodal transport, solve the problems of long running time and uncertain delivery time of freight trains, continuously improve the competitiveness of railway freight market, and strive to expand the railway market share.

Deepen the independent innovation of high-speed rail

Lu Dongfu introduced that in January this year, General Secretary of the Supreme Leader pointed out that high-speed rail was a successful example of independent innovation in China, which fully proved the remarkable advantages of the national system. The general secretary asked us to sum up our experience seriously, continue to improve it and strive for greater development in the 14 th Five-Year Plan. The important instructions of the General Secretary provide us with a fundamental follow-up to further promote the independent innovation of high-speed rail and give great encouragement and spur to the cadres and workers in the whole industry.

During the "Thirteenth Five-Year Plan" period, China’s railway independent innovation has made great achievements, and its overall technical level has entered the world’s advanced ranks. High-speed, plateau, cold and heavy-haul railway technology has reached the world’s leading level, and intelligent high-speed rail technology has achieved full autonomy. In particular, Fuxing EMU has shown excellent performance in terms of safety, economy, energy saving and environmental protection, and is well received by the market and the majority of passengers. The passenger load factor is 0.7 percentage points higher than the average passenger load factor of EMU. At present, Fuxing serial EMU has been formed, covering the speed classes of 160 km/h to 350 km/h..

To implement the spirit of the important instructions of the General Secretary and deepen the independent innovation of Fuxing high-speed train, several key tasks are currently being organized:

First, before July 1st, this year, the centralized EMU with dual power sources in Fuxing Plateau will be driven into Xizang and Lhasa to achieve full coverage in 31 provinces (autonomous regions and municipalities). In order to meet the operation needs of Lalin Railway, we independently developed the Fuxing Plateau dual-power centralized EMU, and integrated the high-power internal combustion and electric power systems on the EMU, which can adapt to various complex operating environments such as high altitude, western mountainous areas and multiple tunnels. Many of these technologies are at the international leading level, and some have filled the gaps in the world railway technology.

Second, before July 1 this year, a number of Fuxing intelligent EMUs will be launched in Beijing-Shanghai, Jingha, Beijing-Guangzhou, Chengdu-Chongqing and other high-speed railways to expand the scope of operation experience and let more people enjoy a higher quality travel life. Fuxing intelligent EMU, independently developed by China, was put into operation in Beijing-Zhangjia high-speed railway in December 2019, which was favored by the majority of passengers. This type of EMU has the characteristics of intelligent driving, intelligent service, intelligent operation and maintenance, and the energy consumption and noise in train operation have also been further improved.

The third is to start the "CR450 Science and Technology Innovation Project". In order to fully release the dividend of the developed high-speed rail network, based on scientific analysis and grasping the road conditions, we plan to develop a new generation of new products of Fuxing EMU with higher speed, safer, more environmentally friendly, more energy-saving and more intelligent, mainly through the comprehensive upgrading of the mobile equipment technology of high-speed rail based on the infrastructure conditions of high-speed rail with a speed of 350 kilometers per hour, so as to realize the higher commercial operation speed of high-speed rail in China and continuously consolidate the leading edge of high-speed rail in China.

Resolutely hold the political red line and professional bottom line of the railway

Lu Dongfu introduced that railway transportation safety has always been widely concerned by all walks of life, and railway departments have always regarded it as the political red line and professional bottom line of railway work. In recent years, railway transportation safety has remained generally stable through strengthening the foundation to meet the standards, being strict and pragmatic, comprehensively managing, and improving the "trinity" safety guarantee system of civil air defense, physical defense and technical defense. In particular, the spirit of the important instructions of the Supreme Leader General Secretary was implemented, and the railway safety environment was comprehensively rectified, eliminating a large number of environmental safety hazards. Last year, equipment failures caused by environmental problems decreased by 34% year-on-year. At present, 20 provinces (autonomous regions and municipalities) have formulated and promulgated railway safety laws and regulations, which provide legal protection for strengthening railway safety.

Lu Dongfu said that with the continuous expansion of the scale of the railway network and the continuous extension of the high-speed rail operation cycle, ensuring railway safety is facing increasing pressure and challenges. China State Railway Group Co.,Ltd. will carry out the requirements of overall development and safety, and comprehensively implement safety measures to ensure railway safety, especially the safety of high-speed rail and passenger trains.

Continue to consolidate the achievements of railway safety and environmental governance. Thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary, further improve the coordination and linkage mechanism with local governments and railway police authorities, strictly implement the measures for the safety management of railway external environment, strengthen road safety management, and achieve the environmental improvement goals of high-speed rail and general railway.

In-depth exploration and grasp the law of high-speed rail operation. Seriously sum up the practice of high-speed rail operation, use big data technology to study the failure mechanism and change law of high-speed rail equipment, strengthen the health management of equipment throughout the life cycle, establish and improve the technical standard system and maintenance procedures of high-speed rail that are more in line with China’s national conditions and road conditions, and continuously improve the safety and security level of high-speed rail and passenger trains.

Comprehensively strengthen basic infrastructure construction at the grass-roots level. With safety, quality and benefit as the core, we will deepen the standardization of transportation stations and sections, strictly manage the safety red line and assess the accountability for safety performance, promote the comprehensive strengthening of the quality foundation of equipment and facilities, and dynamically meet the standards of cadres and workers’ ability and quality, so as to truly establish railway safety on a solid foundation.

Lead the railway reform deeper and deeper.

Lu Dongfu introduced that under the care and attention of the CPC Central Committee and the State Council, in 2019, the state-owned railway enterprises fully completed the reform of the company system, China National Railway Group Co., Ltd. was officially listed, and the modern enterprise system was initially established; The joint-stock reform of state-owned railway enterprises was accelerated, and Beijing-Shanghai High-speed Railway Company and Tieke Rail Company were successfully listed, becoming the "first high-speed railway in China" and "the first high-speed railway in science and technology innovation board". The broad masses of the people not only enjoyed the travel convenience brought by high-speed railway, but also shared the benefits of high-quality assets from the capital market.

Lu Dongfu said that in 2020, to implement the three-year action plan for the reform of state-owned enterprises of the CPC Central Committee and the State Council, China State Railway Group Co.,Ltd. issued the "Three-year Action Implementation Plan for the Reform of State-owned Railway Enterprises (2020— 2022), which clarified the timetable and road map for deepening reform. We will adhere to the strategic positioning of the national railway, adhere to the centralized and unified command of transportation, adapt to the development requirements of railway transportation productivity, and continuously deepen the reform of the national railway enterprises.

Focusing on releasing the dividends of developed road network and advanced technology and equipment, we will deepen the transformation of transportation organization, optimize the operation structure of high-speed rail and ordinary passenger cars, passenger trains and freight trains, realize the coordinated allocation of transportation resources, comprehensively improve the utilization efficiency of high-speed rail network, release the freight capacity of busy trunk lines of ordinary railway, and provide support for increasing the effective supply of transportation products; By deepening the reform of equipment maintenance system, we will establish and improve the equipment quality supervision system, and give full play to the application benefits of advanced technology and equipment while ensuring the safety and reliability of equipment quality.

Focusing on releasing the dividend of the new system, we will further optimize and improve the corporate governance mechanism of China Railway by deepening the mechanism reform, promote the modernization of the governance system and governance capacity, and comprehensively improve the level of market-oriented operation under the rule of law; Pay more attention to the equity management of high-quality assets and promote the reform of railway mixed ownership to take a new step. In particular, we will implement the deployment of the state to promote the market-oriented reform of competitive links in the railway industry, accelerate the construction of a unified, open and fair market-oriented clearing system for the railway industry, and provide a fair market environment for all kinds of railway market operators.

Focusing on satisfying the people’s yearning for a better travel life, adhering to the people’s railway as the purpose of the people, adhering to the direction of market-oriented operation, gradually promoting the floating pricing mechanism of high-speed rail fares, and implementing different discounts according to regions, off-peak seasons, time slots, travel time, etc., so that the high-quality development achievements of railways can benefit the people more; Further improve the level of railway information service, explore new service measures such as non-inductive entry and exit, intelligent security inspection, and promote 12306 to become a comprehensive Internet service platform in the transportation field, providing more convenience for the majority of passengers; Adapting to the diversified market demand, combined with the implementation of passenger transport upgrading plan and Fuxing brand strategy, we will innovate service methods, improve service quality and implement differentiated services, so that the majority of passengers can have a better travel experience.

Make unremitting efforts to consolidate the achievements of poverty alleviation and effectively link with rural revitalization.

Lu Dongfu introduced that since the 18 th National Congress of the Communist Party of China, the railway system has resolutely responded to the order of the CPC Central Committee to win the battle against poverty, gave full play to the advantages of the railway industry, and made every effort to promote poverty alleviation, so that 109 counties ended the history of being inaccessible to railways and 198 counties entered the high-speed rail era; Adhere to transportation to help the poor, 81 public welfare "slow trains" will not adjust their prices for 26 years, and 12 million people along the line will be transported every year, becoming "brands of state-owned enterprises and socialist advertisements"; Accurate implementation of fixed-point poverty alleviation, China State Railway Group Co.,Ltd. fixed-point assistance of 4 counties and districts and subordinate enterprises focus on helping 53 villages all lifted their hats out of poverty.

Lu Dongfu said, studying and implementing the spirit of the important speech delivered by the Supreme Leader General Secretary at the National Conference on Summarizing and Commending Poverty Alleviation, China State Railway Group Co.,Ltd. will vigorously carry forward the spirit of poverty alleviation and continue to increase assistance.

The responsibility of compacting and consolidating the achievements of poverty alleviation. Maintain the overall stability of the assistance mechanism and strength, give a ride to the designated assistance areas, and resolutely hold on to the fruits of victory in poverty alleviation. In particular, give full play to the advantages of railway resources and market, innovate ways and means of accurate assistance, and further enhance the endogenous driving force for the development of poverty-stricken areas.

Continue to do a good job in railway construction and railway transportation assistance and support. Scientifically and orderly promote railway planning and construction in poverty-stricken areas, continuously strengthen railway service facilities in old, less and border areas, rationally arrange train operation plans, increase the effective supply of transportation products, and continuously strengthen the railway’s transportation service support capacity for old and young border areas.

Strengthen the systematic planning of railway service for rural revitalization. Focusing on the objectives and tasks of rural revitalization, combined with the preparation and implementation of the "14 th Five-Year Plan" railway development plan, we will focus on the deployment and priority protection of projects related to rural revitalization, enhance the systematic and forward-looking nature of railway services for rural revitalization, and better play the important supporting role of railways in implementing the rural revitalization strategy.

Realize the "two-wing Qi Fei" of the Central European train and the western land and sea new channel train

Lu Dongfu introduced that in 2020, China State Railway Group Co.,Ltd. will conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary, give full play to the unique advantages such as the segmented transportation of trains in China and Europe and the new land and sea passage in the west, scientifically and rationally formulate the train operation plan, strengthen the cooperation between domestic transportation organizations and international railway intermodal transportation, and achieve a substantial increase in the number of trains against the trend. China-Europe trains operated 12,400 trains and sent 1.135 million TEUs throughout the year, up 50% and 56% respectively. The western land and sea new channel trains operated 3,600 trains and sent 190,000 TEUs throughout the year, up 73% and 80% respectively. In the first two months of this year, the number of trains in China and Europe and the new land and sea passages in the west increased by 96% and 175% respectively, and the role of international strategic passages became more and more prominent, which played an important role in building a new development pattern, ensuring the smooth operation of China’s foreign trade industrial chain and supply chain, and promoting international epidemic prevention cooperation.

Lu Dongfu said that in the next step, China State Railway Group Co.,Ltd. will focus on improving the quality of train operation, give full play to the role of China-Europe international railway cooperation mechanism and the coordination committee of train transportation in the new land and sea corridor in the west, accelerate the construction of train collection and transportation system, promote convenient customs clearance services, optimize transportation organization and logistics scheme, continuously improve the intensive operation level of trains, strengthen the docking between China-Europe trains and trains in the new land and sea corridor in the west, and better realize the "Qi Fei with two wings".

Resolutely build China-Laos Railway into a “the Belt and Road"The landmark project of China-Laos friendship

Lu Dongfu introduced that General Secretary of the Supreme Leader attached great importance to the construction of China-Laos Railway and explicitly requested that China-Laos Railway be built into a landmark project of the Belt and Road Initiative and China-Laos friendship. China State Railway Group Co.,Ltd. has given full play to its leading role at the enterprise level, pragmatically pushed forward the project construction, especially since last year, doing everything possible to overcome the impact of the epidemic, ensuring the smooth implementation of the project. At present, the main civil works of the Moding-Vientiane section outside China-Laos Railway have been basically completed, and the Vientiane-Luang Prabang section has been paved ahead of schedule, and the station building project behind the station has been accelerated. It is expected that the entire track will be paved in June; At the same time, under the premise of ensuring safety and quality, we will take effective measures to vigorously promote the construction of bridges, tunnels, tracks and four power projects in Yuxi-Mohan section of China. The main structure of the station building has been capped, which can ensure the opening and operation of the China-Laos Kunwan Railway in early December this year and realize direct transportation between Kunming and Vientiane. At the same time, we are organizing the development of a 160-kilometer-per-hour power concentrated EMU based on China standards, which is suitable for China-Laos Railway line conditions and reflects the cultural elements of China and Laos. This type of EMU will be delivered and tested before the end of August, and will be officially put into use when the entire line of China-Laos Kunming-Wanzhou Railway is put into operation.

China State Railway Group Co.,Ltd. will also co-ordinate the construction of the landmark project of "Belt and Road" in Jakarta-Bandung High-speed Railway, comprehensively promote key projects such as tunnels and bridges, and ensure the realization of node targets. We will promote overseas projects such as the Hungarian Railway in an orderly manner to ensure new progress.