CCTV News:At present, 400,000 mu of vegetables in Gushi County, Henan Province have also reached the harvest season. Relying on the development of vegetable industry, the local area has driven farmers to increase their income and increase market supply.

In a vegetable planting base in Gushi County, Henan Province, 40 greenhouses cover a total area of more than 60 mu and supply vegetables such as cucumbers, tomatoes, peppers and beans all the year round. According to technicians, this kind of fruit cucumber is very popular at present, with high yield and good economic benefits.

In recent years, the local government has built a high-quality and efficient vegetable industry according to local conditions, and constantly promoted the large-scale, intensive and standardized development of the vegetable industry. At present, the vegetable planting area in the county is 400,000 mu, and the vegetable industry has become a characteristic industry for local farmers to increase their income.

[Expert opinion]

Digital productivity is an important manifestation of new quality productivity (Xinhua News Agency & Sichuan Daily)　

During his recent inspection tour in Heilongjiang, General Secretary of the Supreme Leader pointed out that integrating scientific and technological innovation resources will lead the development of strategic emerging industries and future industries and accelerate the formation of new quality productivity. At the symposium on promoting the comprehensive revitalization of Northeast China in the new era held on September 7, the General Secretary once again pointed out that "we should actively cultivate strategic emerging industries such as new energy, new materials, advanced manufacturing and electronic information, actively cultivate future industries, accelerate the formation of new quality productivity, and enhance the development of new kinetic energy."　

Jiang Yongmu, Dean and Professor of School of Economics, Sichuan University, and Ma Wenwu, Associate Professor of School of Marxism, recently published an article "What is the new quality productivity? Where is the new one? It is pointed out that new quality productivity exists relative to old quality productivity, and the current manifestations of new quality productivity include digital productivity, green productivity and blue productivity.　

"Digital productivity" refers to the ability to integrate other factors of production through digital technology, create material products and spiritual products that meet social needs, and promote national economic growth. It is the digital result of the trinity of productivity factors, namely workers, labor materials and labor objects. The General Secretary of the Supreme Leader attaches great importance to the development of digital productivity, and profoundly points out that technologies such as Internet, big data, cloud computing, artificial intelligence and blockchain are accelerating innovation, and are increasingly integrated into the whole process of economic and social development. Countries are competing to formulate digital economy development strategies and introduce incentive policies. The digital economy is developing at an unprecedented speed, with a wide range of radiation and unprecedented influence. It is becoming a key force to reorganize global factor resources, reshape the global economic structure and change the global competition pattern. This important exposition fully shows that "digital productivity" has a profound impact on economic and social development and plays a great role.　

In the face of fierce international competition, China should seize the opportunity, speed up the construction of digital China, enhance "digital productivity", actively promote the formation of new quality productivity, and realize the iterative upgrading and leap-forward development of China’s productivity. We should seize the opportunity of digital development, strengthen the innovative application of key digital technologies, activate the potential of data elements, accelerate the construction of digital economy, digital society and digital government, and drive the transformation of production mode, lifestyle and governance mode with digitalization. Specifically, we should achieve "three passes": transform China’s traditional industries through "industrial digitalization" to make traditional industries form new productive forces; Create new market products, new industrial formats and new business models through "digital industrialization"; Empower social and economic development from a more basic level through "digital governance", and open up the blocking points of production, circulation, exchange and consumption, so that economic and social development is more smooth and convenient.　

The key to moving from a digital power to a digital power (People’s Forum Network)　

Liu Xiaoxin, director of the Virtual Economy and Management Research Center of Nankai University and professor of the School of Economics, recently published an article in the People’s Forum entitled "The Key to Moving from a Digital Power to a Digital Power". The article points out that China’s digital economy has achieved remarkable results. The digital economy has helped people to live a better life, injected vitality into the real economy, built a new financial ecology, and promoted the modernization of governance capacity. At the same time, the article points out that there are still many problems in the construction of digital economy system and mechanism in China.　

One isThe data information management standard is not perfect. Although the reuse of data is economically efficient, the privacy and security problems caused by it are increasingly prominent. As the producer of data, individuals can not only get the ownership of data, but also face the risk of data leakage and abuse. As data collectors, large platform companies usually hoard data to improve the threshold of industry access and limit industry competition. The confirmation, pricing and circulation of data need to be market-oriented, but it is also inseparable from the government’s standardized supervision of its development. Personal privacy needs to be protected, and at the same time, it needs to allow individuals to voluntarily transfer their privacy. Therefore, we must first clarify the ownership of personal data, so that individuals have the right to decide where their privacy is used. However, the current legal rules lack a solid theoretical foundation and practical experience in dealing with data competition. The degree of restriction of data monopoly on market competition is relatively hidden, and it is difficult to measure the decrease of market efficiency and the loss of consumer welfare caused by it.　

The second isThe digital transformation mode is not perfect. Digital technology is only the starting point. To realize the digital transformation of enterprises, it is necessary to start from the demand of digital transformation of enterprises and analyze the difficulties and pain points in the process of business transformation. The digital transformation of enterprises requires efforts in management and operation, which can greatly improve the efficiency of production and sales. The government needs to pay attention to the importance of providing relevant services and provide more support for economic entities. In addition, attention should be paid to bridging the digital divide in the process of digital transformation. Due to the different contact and use of digital technology between different regions and groups, some regions and groups are in a weak position in the development of digital economy, and their economic benefits are low.　

The third isThe development path of digital finance is not clear. In the national and local policies on digital economy, most of them focus on digital infrastructure and digital industry. The development path of digital finance and technology and finance in digital economy needs to be further clarified. Digital finance is inclusive, which can improve the income of residents in backward areas and promote inclusive economic growth. At the same time, digital finance has also brought some adverse effects to the development of digital economy. Financial fraud, unlicensed practice and the barbaric growth of financial technology companies are common occurrences. The essence of finance is to serve the real economy. In the era of digital economy, digital finance needs to give back to the real industry with higher quality financial services, and use scarce financial resources to promote the development of digital technology and the digital transformation of industries. The development of digital finance needs encouragement, and correct innovation can improve its operation efficiency; The development of digital finance also needs to be standardized, and government supervision can correct the bad tendency of digital finance that is purely profit-seeking. The government should attach importance to the position of digital finance in the development of digital economy, and plan and guide the development path of digital finance.　

The fourth isThe traditional statistical accounting system is not applicable. Many countries and international organizations have made a lot of explorations on digital economy accounting, but there is no consistent standard on the scope, classification and accounting methods of digital economy, and the accounting results obtained by various institutions are significantly different. In the future, with the further penetration of the digital economy into the traditional economy, all production and life will contain digital components, and how to accurately calculate the digital economy will be a major issue facing our country. At present, the accounting system of China’s digital economy focuses on the industrial perspective, which is easy to fall into the blind area of "only output value theory". It is difficult to accurately measure the inclusive application of digital technology in life, the construction of digital ecological environment and the innovation and breakthrough of digital technology under the current accounting system. In addition, when accounting for the digital industry, it is more difficult to account for the digital part of the industry compared with the digital industrialization part because it needs to separate the digital components from the traditional economic activities. Generally speaking, the accounting system of digital economy is far from meeting the requirements of the development of digital economy, and it is urgent to build an accounting system with China’s practical characteristics and suitable for international comparison.　

This paper puts forward four suggestions on how to build a good digital economy system and mechanism.　

First, integrate the administrative planning of digital economy.Set up a full-time organization for the development of digital economy to promote the synergy of various departments. As the focus of China’s development, the digital economy has not yet formed a full-time organization at the national level to take charge of overall command and coordination. Some local governments have taken the lead in making innovations in the form of digital economy administration. In Zhejiang Province, a Digital Economy Department has been set up under the Department of Economy and Information Technology to realize the overall leadership of digital economy development in the province. The digital economy covers many fields, such as science and technology, industry and people’s livelihood. The optimization and innovation of the administrative form of the digital economy will better integrate various administrative forces, improve the efficiency of policy formulation and implementation, give full play to the role of administrative forces in cultivating and supporting the digital economy, integrate the development planning of the digital economy in many fields, and realize the "multi-regulation integration" of digital economy planning. The development planning of digital economy in many fields, such as economic construction planning, urban and rural development planning, land use planning, industrial layout planning, etc., should be embodied in a development blueprint. In recent years, most provincial administrative regions in China have made development plans for digital economy, but their emphases are different. Decentralized planning is difficult to reflect the centralized will of the government. Therefore, the state should take the lead in the integration of digital economy planning and promote the orderly development of digital economy planning and integration.　

Second, safeguard the rights and interests of citizens in the digital economy.China passed the Data Security Law of People’s Republic of China (PRC) on June 10th, 2021, and the Personal Information Protection Law of People’s Republic of China (PRC) on August 20th, 2021, which restrained the infringement of citizens’ rights and interests in the digital economy from the legal level. However, the development of digital economy is changing with each passing day. Under the influence of the profit-seeking and blindness of capital, the infringement of consumers’ rights and interests in digital industry will become more and more serious, and the infringement of citizens’ rights such as algorithm manipulation, data killing and privacy trading will be more hidden. Therefore, compared with the perfection of laws and regulations, it is more important to update and adapt the regulatory means and regulatory concepts for the digital economy where new things emerge one after another. To grasp the strength of supervision, we should pay equal attention to management and release, intervene and regulate moderately on the premise of cultivating fertile soil for the growth of digital economy, and prevent the digital economy from damaging citizens’ rights and interests.　

Third, guard against the systemic risks of digital finance.The development of digital finance is a double-edged sword. On the one hand, digital finance has played a positive role in the development of the real economy and the improvement of people’s lives; On the other hand, because of its extensive coverage, the speed and scale of risk contagion far exceed that of traditional finance, which brings new challenges to national financial supervision. Digital finance lowers the entry threshold of the financial market, stimulates the disorderly expansion of various Internet finance enterprises, and attracts a large number of enterprises and individuals to engage in speculative activities, which increases the systemic risk of the financial market. Profits from digital finance should be based on the development of the real economy, and its profit rate should be normal. Excessive profit rate is not conducive to the growth of the real economy and is also unsustainable. China’s supervision of digital finance and technology and finance fully shows that its supervision of emerging things is maturing, and the central government and relevant departments have made timely adjustments to policies, encouraged innovation, and tried first. The regulatory authorities also played a key role in the relaxed regulatory environment in the early days of the network economy. On the one hand, encourage innovation and increase support for technological innovation and industrial innovation; On the other hand, in terms of system, regulations and supervision, the gradual policy adjustment is implemented, which is loose in the early stage, moderate in the middle stage and strict in the mature stage, which not only promotes the development of online payment, but also makes China’s online financial activities gradually enter a stable and orderly development track. In the future, the regulatory authorities need to conduct full coverage supervision of financial activities and unify supervision of digital financial companies. At the same time, the regulatory authorities can also use technology to improve their regulatory capabilities and implement accurate monitoring and control of financial risks. Anyway,On the premise of ensuring financial security, the regulatory authorities should still encourage financial innovation and support the development of digital finance.　

Fourth, participate in global digital governance.From a global perspective, digital governance has become the main direction of government transformation around the world. Establishing a digital government with citizen participation as the core is the inherent requirement of the development of the digital economy era. However, due to the differences in digital governance demands and consensus among countries, it is difficult to establish an effective and unified global digital governance system. The establishment of global digital governance rules system should be the result of cooperation and multilateral consultation among countries, and should not be formulated by developed countries alone, but should be combined with the actual requirements of developing countries. As the largest developing country, China has the responsibility and obligation to participate in the co-construction of the global digital governance system and contribute to the world’s digital governance programs, such as the formulation of international rules for digital economy and cyberspace, the reconstruction of digital currency and the financial system. China’s active participation in global digital governance is a necessary way to promote the construction of a mutually beneficial and win-win international system. Effective and unified global digital governance takes the community of human destiny as the core concept and takes into account the interests of all countries in the world. Therefore, China should give full play to the positive role of digital economy in building a community of human destiny and make contributions to the common progress of all human society.　

【 A number of merchants prosper agriculture and celebrate a bumper harvest 】

The activity of "2023 Prospering Agriculture by Counting Merchants and Celebrating Harvest" was launched (Ministry of Commerce)　

In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, and in accordance with the "Golden September and Silver 10" work arrangement of the Ministry of Commerce to promote consumption, the "2023" activity guided by the E-commerce Department was officially launched on September 23, and will last for one month until October 22.　

The activities were combined with the celebration of China Farmers Harvest Festival, which helped farmers to have a bumper harvest and enriched and promoted the consumption of urban and rural residents. Relying on the China E-commerce Rural Revitalization Alliance, e-commerce platforms and enterprises were widely guided to participate. Twenty-three alliance members launched 38 promotion measures, covering production and marketing docking, business assistance, personnel training, information services, publicity and promotion, including opening special online consumption zones such as soybeans and staple foods. Special activities such as agricultural specialty shopping festival, origin tracing, fresh picking, "promoting agriculture by several merchants" and brand innovation of "consumption+local products" were launched, and promotions such as "live broadcast+origin", "live broadcast+industrial belt" and "live broadcast+landmark" were carried out, covering more than 100,000 products.　

As an important measure of business service for rural revitalization, the work of "Boosting Agriculture with Several Businessmen" focuses on key tasks such as brand building of agricultural products network, talent training and new infrastructure development. It has carried out local activities of "Boosting Agriculture with Several Businessmen" in 13 provinces and cities, which has helped docking sales to exceed 2.3 billion yuan, and promoted a series of cooperation in product procurement, industrial belt cooperation, entrepreneurship and employment. More than 3,000 enterprises benefited from the "three products and one standard" certification and passed the China e-commerce rural project.　

Various e-commerce platforms have taken many measures to help agricultural products "go out of the village and enter the city" (China Business Daily)　

On the occasion of the sixth China Farmers’ Harvest Festival, colorful activities to promote consumption were carried out all over the country. The major e-commerce platforms actively responded to the call and held various marketing activities to help agricultural products "go out of the village and enter the city".　

Subsidies and low prices are still one of the main themes of the e-commerce platform Harvest Festival promotion activities. For example, JD.COM held a shopping festival for agricultural specialties, and through the implementation of "10 billion subsidies", it supported a number of high-quality agricultural specialties to reduce prices and improve service experience, and helped a large number of high-quality agricultural specialties from more than 2,000 industrial belts across the country to reach consumers’ tables and help farmers increase their income by selling goods. Millions of merchants in Meituan’s linkage platform have set up online special pages to promote consumption through Meituan’s optimization, Meituan’s grocery shopping and Meituan’s flash shopping, and invested tens of millions of subsidies to make high-quality specialty agricultural products from all over the country sell well through online platforms. Pinduoduo launched the "Duoduo Harvest Pavilion", invested 1 billion yuan in resource packages, and joined forces with 300,000 agriculture-related businesses and over 1,000 agricultural producing areas across the country to promote the quality improvement and efficiency improvement of agricultural products industrial belts.　

In addition to exerting strength at the sales end, the e-commerce platform also extends its tentacles to the production end. The e-commerce platform opens the source of direct mining, reduces the intermediate circulation of goods, ensures the quality of goods and the traceability of the supply chain, and provides consumers with more secure products. JD.COM Jiama agricultural special products’ source direct-sending mode, relying on JD.COM’s efficient digital and intelligent supply chain, goes deep into the origin, allowing high-quality agricultural special products to reach the table directly from the origin. It also cooperates with local governments and associations to reduce procurement costs through large-scale direct procurement at the source. Meituan buys vegetables through the "local sharp goods" plan, and completes the whole link of production and marketing in one day through traffic support, bulk purchase and direct source purchase in many places, improving the efficiency of the supply chain.　

Taobao Tmall sells more than 1 trillion agricultural products in 4 years (China Economic Weekly)　

Recently, Taotian Group released data showing that in the past four years, the sales of agricultural products on Taobao Tmall platform exceeded 1 trillion yuan. During this year’s Harvest Festival, Taobao Tmall went deep into the country of origin, invested billions of traffic support, and broadcast live in more than 130 industrial belts, covering more than one million agricultural products, helping more agricultural products out of the mountains. The data shows that from 2023 to now, Pu ‘er, rice, beef, ready-to-eat bird’s nest and sausage rank in the top five in the sales of agricultural products in Taobao; Broccoli, donkey-hide gelatin paste, cherries and watermelon have the fastest growth rate; Consumers in Guangdong, Zhejiang and Jiangsu prefer to buy agricultural products in Taobao. In addition, Taotian Group and Intellectual Property Publishing House signed a strategic cooperation framework agreement and launched the action plan of "Landmark Line-Prosperity of Geographical Indication Brand" to support and promote more than 2,000 geographical indication agricultural products approved by the state to join Taobao Tmall platform, providing all-round support for expanding online sales of geographical indication agricultural products.　

JD.COM released the "Benfu Plan" for rural revitalization (China Net)　

Recently, JD.COM officially released five major actions of "Ben Fu Plan" for rural revitalization. First, through brand building, help local agricultural special industries to speed up; The second is to accelerate the circulation of agricultural products through the sinking of infrastructure; The third is to accelerate the development of the whole industrial chain of digital intelligence by extending to the production end; The fourth is to speed up the modernization of rural governance through digital intelligence empowerment; Fifth, by strengthening personnel training, we will accelerate rural capacity building. In August, 2020, JD.COM launched the "Plan for Prosperity" for rural revitalization in an all-round way. As of June this year, the goal of "driving rural output value to exceed one trillion in three years" has been completed ahead of schedule, helping millions of farmers to increase their income and embark on the road of prosperity.　

Tik Tok helped to sell 4.73 billion agricultural special products in one year (cover news)　

Recently, Tik Tok E-commerce released the "Data Report on Tik Tok E-commerce Helping Agriculture in Harvest Festival 2023", which shows that from September 2022 to September 2023, Tik Tok E-commerce helped to sell 4.73 billion agricultural special products, with an average of 13 million parcels of agricultural special products sold all over the country every day. The number of short videos of agricultural special products sold by e-commerce trailers in Tik Tok was 21.86 million, and the total time of explaining agricultural special products in the live broadcast room was 37.78 million hours. The sales of agricultural special products driven by shelf scenes increased by 137% year-on-year. The number of experts in agriculture, rural areas and farmers increased by 105% year-on-year, the number of agricultural goods merchants increased by 83% year-on-year, and there were more than 24,000 agricultural goods merchants with annual sales exceeding one million yuan. In terms of age distribution, the post-90s consumers have become the main consumers of agricultural products in Tik Tok e-commerce, accounting for nearly 40% of the purchases. According to statistics, after 00 and 60, the purchase volume of group agricultural products increased by more than 150% year-on-year, making it a potential consumer.　

The report of Renmin University pointed out that it is necessary to crack down on e-commerce "going to the countryside is easy to help agriculture" (Economic Observer)　

A few days ago, the research group of the School of Agriculture and Rural Development of China Renmin University released the "Digital Intelligence Supply Chain Helps Rural Revitalization" (hereinafter referred to as the "Report"), which pointed out that most e-commerce enterprises actually present the dilemma of "going to the countryside is easy, but helping agriculture is difficult", and it is necessary to break through the constraints in mode and system to solve this problem.　

Specifically, e-commerce companies have three major dilemmas: "It is easy to go to the countryside but difficult to help agriculture". First, market certainty decays in the process of upstream transmission. E-commerce companies can accurately measure the market demand according to the sales data, but this certain time period is not enough to cover the agricultural production cycle to help farmers (including large farmers) reduce market risks. Second, the spillover risk of circulation and production links is relatively high. Small and medium-sized producers directly and dispersedly enter the market circulation, and the institutional transaction cost makes it impossible for both parties to establish stable income expectations, and even shows an antagonistic relationship to some extent. The bidding procurement mechanism forces farmers to pass on costs to the ecological environment and consumers. Third, the high mobility of commodities increases food safety risks. "Hong merchants replace sitting merchants" and "virtual space replaces physical space" reduce the income share of wholesale and supermarket real estate in the circulation system, but it also increases the difficulty of food quality and safety supervision.　

In view of this problem, the Report gives some suggestions and measures for e-commerce enterprises to go to the countryside with the case of JD.COM’s assistance to rural revitalization. First, the rural market in China has great potential. However, due to its geographical dispersion and relatively weak local logistics supply chain, many e-commerce companies are facing a series of challenges when entering the rural market. JD.COM’s logistics system, which focuses on asset investment and integrates warehousing and distribution, shows its unique competitive advantage. The second is to optimize intermediate links to help local governments obtain high returns. According to the market demand, JD.COM’s dispatching system will be adjusted quickly, and the scale of warehousing, wholesale and logistics at all levels will be deduced directly by using the data of the consumer side, which has made beneficial adjustments to the inherent industrial chain of traditional agriculture. Third, brand innovation activates local resources. JD.COM has realized the transformation from local low value-added industries to high value-added industries by brand building, and activated local resources.　

[number-reality fusion]

Tencent report emphasizes the integration of number and reality to strengthen the resilience of industrial development from three aspects (Tencent Research Institute)　

On September 26th, Tencent Cloud and Smart Industry Group released "Report on High-quality Development of Digital Economy in 2023" (hereinafter referred to as "Report"), pointing out that in the past five years, the "cloudization" of China’s industry was initially completed, the software and hardware infrastructure and ecology were self-contained, and the industry began to evolve into "intelligence". Digital technologies such as cloud computing, big data and artificial intelligence have been further integrated with industrial scenes, and the "resilience" of China’s industrial development has been continuously strengthened. The Report summarizes the development resilience of China’s industry as strengthening the impact resistance of the industrial chain, stimulating the endogenous growth of enterprises, releasing consumption vitality and enhancing social service capacity.　

In the industrial chain, digital technology has brought new models and new forms. Take the garment industry chain as an example. As a part of the industry chain, Xunxing Zipper, a zipper manufacturer, integrates all links from customer’s orders to the circulation of production materials, inventory monitoring, production, quality inspection, logistics and distribution on enterprise WeChat, and opens up the cooperative chain of the whole industry chain. This quick-response industrial chain has successfully supported the "small order and quick return" mode of cross-border e-commerce in China, such as Shein and Temu, so that they can produce new styles of clothing in weeks or even days to meet the immediate needs of overseas users; However, the fresh cold chain industry has long been plagued by the high spoilage rate in the process of transshipment and circulation. Large meat, eggs and milk suppliers hope to use Tencent Cloud server to store data and connect outlets with Tencent Big Data to establish a nationwide smart logistics network, improve scheduling timeliness, reduce transportation costs, speed up inventory turnover, and create a new digital paradigm for the cold chain industry.　

In the endogenous growth of enterprises, digital technology opens up the "aorta" and "capillary" of enterprise development, profoundly changes the production, operation and management methods of enterprises, and effectively stimulates the endogenous growth of enterprises. Fuchi Hi-Tech’s AI quality inspection scheme compresses the quality inspection completed in one minute to a few seconds, and the defect detection rate reaches 99.9%. The digital port built by China Merchants has realized "one-stop" customs declaration application, and the customs clearance efficiency has increased by 50%, which directly promoted the port’s year-on-year throughput growth by more than 6 times; Ruitai Masteel’s twin "transparent factory" with digital technology has improved the production efficiency by 30% and reduced the failure rate by 25%.　

In terms of consumption vitality, digital technology further shortens the distance between enterprises and users and activates users’ willingness to consume. Baiguoyuan has built more than 12.9 million private community users through applets, WeChat and enterprise WeChat, and built a new marketing model: taking stores as drainage points and communities as private domain operating positions to build a user service network, opening up communities, applet malls and offline stores, integrating online and offline experiences, providing users with refined services and increasing sales. In 2022, Baiguoyuan was not only successfully listed, but also its revenue was close to 15 billion yuan.　

Three Development Trends of Retail Digitization (Billion Power)　

Recently, Billion Think Tank and Bojun Research Institute jointly released "Responding to Retail Performance Growth-Practice Report on Retail Digital Growth in 2023", focusing on how retail enterprises respond to performance growth through digitalization, and summing up three future development trends of retail enterprise digitalization in the stock era.　

The first is to reconstruct all factors and achieve a brand of 100 billion. The retail organism reconstructs all the elements of people, goods and fields, and taps the incremental development of online and offline, which is the growth base for establishing a 100 billion brand.　

From the online point of view, the retail organism separates the main body of commodity sales and delivery performance, lowers the operating threshold of small and medium-sized dealers and talents, enables brands to make full use of social and live channel dividends, develop key leaders, key opinion consumers and key opinion sales, and establish a trading model of online sales and brand overall performance, laying the foundation for enterprises to expand their scale. From the offline point of view, through inventory sharing and pallet opening, the brand can realize the integration of omni-channel purchase, sale and storage, and the number of SKUs that can be sold in a single channel has greatly increased, thus improving the efficiency of a single store. In addition, the integration of purchase, sale and storage greatly enhances the brand’s ability to manage stores, thus realizing the laying of thousands of offline stores and covering a wider sinking incremental market. From the perspective of members, the global membership data has been opened, and the brand marketing ability has been greatly improved. With omni-channel ordering and cross-channel performance, the brand can respond to consumers’ purchasing demands at any time, seize consumers’ fleeting purchasing desires, and achieve efficient transformation.　

The second is to optimize the whole chain and build a retail organism. Retail organisms reshape the business chain, reconstruct the value chain, respond quickly, and deliver immediately as the basic ability. Profit distribution and immediate receipt are the "lubricants" of their operation. Manufacturing, omni-channel sales and omni-channel performance become an organic whole: sales promote reverse customization of production, and production information sharing improves performance efficiency; Omni-channel access provides more flexible purchase scenarios, and automatic account sharing/settlement enhances the willingness and efficiency of all parties in the industrial chain; Omni-channel quick response and quick delivery establish the operation base of online stores and offline stores to meet the timeliness requirements of consumers’ constantly improving commodity delivery.　

The third is the global full-scenario operation and the value of data assets. Global full-scenario operation enables retail enterprises to accumulate rich data assets. The application of emerging technologies such as AIGC and Big Model in the fields of marketing and customer service will require large-scale data, and at the same time, more data will be generated. Driven by the policy, retail data needs to be confirmed, priced and traded, and the trend of data asset value has become clear. The digital department will undertake the growth of retail enterprise data assets, and its role will change from functional department to growth department.　

Guolian Co., Ltd. deeply reconstructs the industrial supply chain through digital empowerment (Yibang Power)　

The titanium industry chain starts from the original titanium-bearing ore, to the titanium middling, titanium concentrate and then to titanium tetrachloride. Guolian Co., Ltd. reconstructs the titanium industry supply chain by digitally empowering the cloud factory, and helps enterprises to improve their production capacity, save energy and increase income while realizing their high-speed growth, which makes the cloud factory devote more energy to technology research and development.　

According to the development of titanium industrial chain, Guolian shares extend upstream and downstream after a single product breakthrough. Because the price of rutile contained in stone ore and titanium middling ore is much higher than that of titanium concentrate, Guolian shares locked in Zhongxing Electronics when looking for rutile customers. Initially, the cooperation between Zhongxing Electronics and Guolian Co., Ltd. was only a commodity transaction, that is, Guolian Co., Ltd. provided raw materials for Hongxing Electronics. In the process of cooperation, as they gradually understand each other’s technology and advantages, the two sides decided to cooperate deeply to digitally empower Zhongxing Electronics, and Zhongxing Electronics became the first digital cloud factory of Guolian in the titanium industry chain.　

The mode of cooperation between the two parties is as follows: Guolian Co., Ltd. collects orders downstream and delivers them to Zhongxing Electronics, and Zhongxing Electronics formulates production plans in combination with its other customers’ needs, and then Tuduoduo Platform under Guolian Co., Ltd. provides raw materials as planned, and Zhongxing Electronics does not need to pay in advance for raw materials supply. The production cycle of the order is 6-8 hours. After shipment, it will be shipped directly by Tuduoduo, and the profit will be calculated every Monday, Wednesday and Friday. Guolian will pay the profit to Zhongxing Electronics first, and the two parties will settle the account in half a month, a month or even a quarter.　

In the early days, Zhongxing Electronics purchased raw materials in the form of decentralized procurement. The backlog of raw materials in the factory warehouse could not be realized quickly, which increased the cost invisibly. The price of raw materials fluctuated greatly, and the supply of raw materials was difficult to meet when the price increased. After in-depth cooperation in the supply chain, all the core raw materials of Zhongxing Electronics, rutile and calcined coke, were purchased through Tuduo, which not only obtained more favorable prices, but also reduced the backlog of raw materials; At the same time, the proportion of products sold by Zhongxing Electronics to Guolian shares is above 90%, and only two people need to dock with Guolian shares in terms of purchasing and selling, saving labor costs.　

After solving the problems of raw materials and cost, Zhongxing Electronics can put more energy into technology research and development. Zhongxing Electronics completed the technical innovation of chlorination method, and processed it with titanium raw materials containing 50% titanium, which was about 38% lower than the purity of the raw materials used before. Based on the final product titanium tetrachloride, the cost per ton was saved by about 2,000 yuan.　

With the increasing demand for energy consumption and environmental protection in recent years, Guolian helped Zhongxing Electronics to carry out digital transformation, which enabled the factory to monitor the energy consumption of various equipment in real time and control the cost and operation efficiency, so that Zhongxing Electronics received energy subsidies in 2022 and 2023, and the subsidy amount in 2022 exceeded 400,000 yuan.　

Through digital transformation, the capacity of cloud factories in the titanium industrial chain of Guolian Co., Ltd. has been improved. Mengda Titanium Industry upstream of Zhongxing Electronics produces high slag titanium, with an original production capacity of 4,000-5,000 tons and a full production capacity of 15,000 tons at present. Shengfeng Titanium Industry, which mainly produces sponge titanium in the downstream, originally had an annual production capacity of 4,000 tons, with an output value of about 280 million yuan. After the completion of the second phase plant, the annual production capacity will reach 18,000 tons, with an output value of about 1.2 billion yuan. All the furnaces in Shengfeng Titanium Industry use electronic equipment to obtain data, which reduces energy consumption and saves 100-150 kWh per ton of products.　

Up to now, Guolian has signed 65 cloud factories and 27 digital factories. Guolian Co., Ltd. focuses on the upstream chain construction from titanium ore, high slag titanium to titanium tetrachloride and then to sponge titanium, and has provided digital supply chain and digital factory solutions for more than 10 production enterprises, realizing the synergy between the factories in the supply chain.　

[Technology Frontier]

Gartner released five technologies that will profoundly change the digital future of enterprises (The Paper)　

Recently, Gartner, an authoritative analyst in the IT industry, released five technologies that will profoundly change the future digitalization of enterprises, including digital people, satellite communication, micro-environment Internet of Things, secure computing and autonomous robots.　

1. Satellite communication. Driven by the trend of democratization and commercialization in space, people’s interest in LEO satellite communication is increasing. Low time delay makes low earth orbit an important technology for enterprises to completely change the communication between people and things. Gartner predicts that low earth orbit will provide broadband with global coverage and low enough delay for various tasks; Small IOT devices can be directly connected to satellites, achieving economical global IOT coverage, without the complexity brought by SIM cards, telecom operators and roaming; And provide voice and data services from satellites to unmodified 4G smartphones, extending coverage to remote areas.　

2. Micro-environment Internet of Things. Micro-environment Internet of Things can mark, track and sense any object, and avoid the complexity and cost brought by battery-powered equipment. Compared with the past, it can perceive more information and things "quietly" at lower cost and in more ways. This technology will promote the realization of a new ecology; A new business model based on understanding the position or behavior of objects; Smarter products with new behaviors; And lower tracking and monitoring costs. Micro-environment Internet of Things will bring more opportunities to many enterprises, but Gartner suggests evaluating its potential social and regulatory problems before adopting it.　

3. Safety calculation. With the increasingly close relationship between things and the increasing personal information accessed by various ecosystems, secure computing becomes very important. This technology can make full use of data without affecting privacy.　

4. Digital people. Digital people are interactive carriers driven by artificial intelligence (AI), which can imitate some characteristics, personalities, knowledge and ways of thinking of human beings. Digital people can be divided into physical digital people (such as humanoid robots) and virtual digital people (such as virtual singers), or into human-driven digital people (such as imitating some aspects of human beings) and AI-driven digital people (such as digital twins or chat robots). AI-driven digital people don’t need to be human in all respects.　

5. Adaptive autonomous drones and robots. Autonomous systems are physical or software systems that can manage themselves. They have autonomy, learning and agency (personal sense of purpose) when performing tasks. If robots and other technologies are to give full play to their potential, autonomous learning and adaptive systems will be essential.　

Baidu released the first large model of quantum field (Yangguang. com)　

Recently, Baidu released the first large model of quantum field at the 2023 Quantum Industry Conference. Based on ERNIE Bot, this model is a large-scale model in quantum field, which is constructed by using high-quality data in quantum field for more targeted training and optimization. It can better understand quantum knowledge and perform quantum tasks professionally. The big model will give full play to technology synergies, learn from each other’s strengths in data, algorithm and computing power, and realize two-way empowerment. It will fully complement the technical capabilities of the existing big model in various dimensions such as training speed, model performance, training cost, interaction efficiency and data privacy. In addition, Baidu also released two AI native applications, Baidu Quantum Assistant and Quantum Writing Assistant, which continuously lowered the use threshold of Baidu quantum platform, helped enterprises to precipitate research results and intellectual property rights in the quantum field into enterprise assets, and accelerated the deep integration of quantum technology and large models.

CCTV News:Everyone is familiar with sanitation workers. They are unknown devotees, guarding the beauty of the city in their ordinary posts. Recently, a sanitation worker caught fire in Shenyang, Liaoning Province. Because of his special shape, he was called "the most handsome" sanitation uncle by netizens.

Just before dawn, 63-year-old sanitation worker Yang Junshan came to the Palace Museum in Shenyang, Liaoning Province for cleaning. With an enviable flowing long hair, a silver-gray beard of the same color and big sunglasses, Yang Junshan shouldered a broom and walked outside the palace wall. Against the backdrop of the Shenyang Forbidden City with upturned eaves and yellow tiles, he thought he had strayed into the shooting set of an outdoor fashion blockbuster. Not long ago, netizens posted a video of Yang Junshan’s cleaning and sanitation on the Internet, which was all over the network for a time. Some netizens said that a good attitude is the focus everywhere; Others say that "this mentality is as fashionable as hairstyle", which is really a hidden "sweeping monk".

Yang Junshan:Some people say that you don’t look like a sanitation worker. I said, what is the image of the sanitation worker? He said that you are not an artist in this shape. What kind of artist am I talking about? I just sweep the floor. Working has nothing to do with dressing up.

Yang Junshan said that when he was a child, his family was in a bad condition. At the age of 20, he learned a carpenter’s craft with his father. Since then, he has traveled all over the country to seek a living. Since then, he has liked to grow a beard and long hair.

Yang Junshan:No matter what others think, people can live their own lives and your own character. This is called living method.

A few years ago, Yang Junshan, who had been wandering outside for half his life, wanted to go home. After all, nothing was as good as home. He returned to Shenyang, which is his home. Naturally, his home will be clean and bright, so he didn’t want to be idle, so he applied to be a sanitation worker.

Yang Junshan:I am very pleased to see the changes in my hometown of Shenyang. People are also very close and enthusiastic, and really feel a feeling of home. As I grow older, I feel I should do something for my hometown, and finally I choose to do sanitation to make my hometown environment better and more beautiful, which is my reward and wish for my hometown.

The heart is in an art, and its art must work; If you have your heart in one position, you must do your duty. Nowadays, Yang Junshan enjoys working early every day, and has the right to exercise. He also likes sanitation more and more, and he is gradually accepted and loved by everyone.

Surrounding businesses:We came to work in the morning, and before we opened the door, my uncle swept this area with a broom. We didn’t have time to clear the door when there was snow or something, so my uncle cleared it for us. Great.

　　　　　　 Yang Junshan:The sanitation industry is a great industry, and it is impossible for any city to be beautiful and clean without the vast number of sanitation workers working in the dark and getting up early. During this time, some people paid attention to me and said that I was the most handsome sanitation grandfather. I said that it was not me who was handsome, but our vast number of sanitation workers. They were the most handsome, and they were the business cards of a city.

Yang Junshan, a sanitation worker with silver hair, not only handsome the elegant hairstyle art, but also handsome the transparent and open-minded life art to a new height.

These days, Aunt Tsinghua, who plays the piano piece "My China Heart", and Uncle Nanchang Normal College, who plays My People，My Country’s violin solo, have all screened. In the new era, such people have appeared in every position, breaking the inherent label and realizing a diversified lifestyle. Dreams, regardless of age, wish them to continue to live themselves and bloom to their fullest.

　　　　 Apple will launch a curved screen phone in 2017.

　　It is reported that Apple will launch a new three-piece iPhone next year, one of which is a curved screen model similar to Samsung Galaxy S7 mobile phone. According to informed sources, this curved screen model has two styles: 4.7-inch and 5.5-inch. The 5.5-inch model has a dual camera system, while the 4.7-inch model has only one lens. People familiar with the matter did not explicitly mention OLED technology, but OLED technology is essential to realize curved screens. For example, Galaxy S7 Edge uses Super AMOLED panel. It is unclear whether the other two iPhone use OLED screens or continue to use traditional low-temperature polysilicon panels.

　　Microsoft acquired Genee, an artificial intelligence itinerary technology company.

　　On August 23, local time, Microsoft announced that it had signed an acquisition agreement with Genee, an artificial intelligence itinerary service startup. At present, the specific transaction amount was not disclosed. Microsoft will integrate its artificial intelligence technology into office 365. Genee’s service will be shut down on September 1st, and two founders, Ben Cheung and Charles Lee, will join Microsoft. It is reported that Genee, founded in 2014, is a conference scheduling service company based on artificial intelligence algorithm. Its service can effectively simplify the complicated links of meeting arrangements, especially for large-scale meeting arrangements. According to Crunchbase’s data, Genee had completed $1.4 million in financing before it was acquired.

　　Pokémon Go has been updated to increase the fighting skills of elves.

　　On August 22nd, local time, the official Facebook of Pokémon Go game posted that the Android version and the iOS version of the game had been updated on the same day. The article said: "Now players can learn attack and defense skills from the team leader and decide which pet has the strongest fighting power." That is to say, the same elves have different combat effectiveness due to different technical parameters. In addition, the game has increased the strategy, and players can arrange their troops to maximize the fighting capacity of their elf team. As a game that has just appeared for two months, Pokémon Go’s update behavior can better attract players. Niantic, the game developer, said that there will be more updates worth looking forward to after Pokémon Go.

　　Facebook tests the new function of automatic video playback, which can be played silently.

　　On August 23, local time, Facebook confirmed that the company is testing the automatic video playback application software for iOS and Android. When users check the rolling news, they can set the automatic video playback mode. When playing video, users can switch to silent mode or normal mode, and they can also choose to play the video silently, but play it with sound in a specific part. Although 80% of users reacted negatively to this setting and advertisers were not optimistic about this design, Facebook is still testing it. At present, this function is only promoted in Australia.

　　Android Pay launches NFC integration function to pay without scanning.

　　Electronic payment is becoming more and more common in our life, and Android Pay launched by Google is one of them. Now Google has also launched NFC integration function based on Android Pay. Walgreen chain store is the first merchant to support the integrated function of Android Pay NFC. Users don’t need to carry the store card with them, and they don’t need the cashier to scan and pay for their mobile phones. Just scan the mobile phone near the mobile payment terminal in the store and tap it twice to complete the payment. This payment process is much simpler than before, and Google said that it will continue to promote this payment function.

　　Best Buy’s share price soared 15% before the market, and its revenue exceeded analysts’ forecast.

　　It is reported that Best Buy’s share price rose by 15% before the market closed in the second quarter, and its financial results in the second quarter far exceeded analysts’ expectations. The financial report shows that the company’s net profit in the second fiscal quarter was 198 million US dollars, compared with 164 million US dollars in the same period last year; Operating income was $8.533 billion, better than the analyst’s expectation of $8.392 billion. The company’s market share in many products has increased. Hubert Joly, CEO of the company, said that the company’s online sales continued to be strong, with a growth rate of nearly 24% for the second consecutive quarter. The company expects the adjusted earnings per share in the third quarter to be 43-47 cents, and analysts expect 45 cents.

　　IBM Releases Flash Memory System for Small and Medium-sized Enterprises

　　On August 23, local time, IBM released a flash memory system suitable for small and medium-sized enterprises, hoping to compete with or replace competitors through flash memory. IBM’s new Storwize V7000F and Storwize 5030F are mid-range flash memory systems and entry-level flash memory systems respectively. Storwize V7000F has higher performance and can support more cluster management data. Both flash memory systems are equipped with Spectrum Virtualize, which can compress data and so on. Generally speaking, IBM hopes that the new flash memory system can support the workload from SQL Server to MySQL on the Internet of Things. It is reported that the price of the new flash memory system starts at $19,000.

　　Amazon plans to launch discount music streaming subscription service.

　　Amazon recently plans to launch a subscription service for music streaming media, which is expected to cost $4 to $5 per month, and only users of Amazon Echo speakers can enjoy this service. Prior to this, Amazon Prime already had a subscription service for music streaming media. Prime music can make users who subscribe for the whole year play songs of any singer, but the only drawback is that compared with competitors, the music catalog is slightly limited. And Echo music will improve this. Echo Music will provide advertising-free music with a wide range of directories, but it can only work on Echo speakers, and there is no way for web pages and mobile apps to play. This is a bold attempt now that mobile phones are gradually occupying the main stage in music streaming services.

　　Opera will provide free VPN for Android users.

　　Earlier this year, Opera brought free VPN service to IOS users. Now, the company also provides such free service to Android users, so as to provide users with a safe and pure network without advertisements. Opera VPN can help users to remove the geographical browsing restrictions of some websites for free. In addition, Opera VPN can not only block advertisements, but also allow users to change their virtual locations, prevent web pages from tracking users’ browsing content and protect users’ online privacy. It can also prevent the invasion of advertisements, but ironically, Opera has prevented the invasion of other advertisements, but it will still push advertisements to users.

　　Mobileye and Delphi will jointly launch a fully self-driving system in 2019.

　　Two top self-driving companies in the world will jointly launch a fully self-driving system in 2019. The two companies are Mobileye in Israel and Delphi, which is headquartered in Britain. It is reported that Mobileye has recently launched a chip supporting Tesla’s automatic driving system. Before, these two companies provided software and some self-driving systems to automobile manufacturers, but in the future, with the development of self-driving system technology independently developed by automobile manufacturers, they will face a more severe test from customers. For example, Ford announced last week that they would join hands with Israel’s SAIPS Company to make a completely self-driving system by 2021. Volvo also announced this week that they will cooperate with Uber to develop completely self-driving tools.

　　　　　　 China Youth Network compiled the original, please indicate the source of China Youth Network (www.youth.cn), otherwise legal responsibility will be investigated.

In 2023, when the epidemic haze gradually dispersed, the consumer market ushered in a long-lost fireworks atmosphere, and "recovery and recovery" became the most frequently mentioned keyword in 2023. However, the uncertainty in people’s minds has not been completely eliminated, and the low consumer confidence index and the headwind are the status quo in many consumer fields.

So, what is the development of the e-commerce market in 2023? What growth opportunities are hidden in each category? Where is the future layout direction? We reviewed the performance of e-commerce market and popular categories in 2023, analyzed the development status and potential of various types of e-commerce, looked for high growth points and consumption trends of various sub-categories, and made some discoveries worth mentioning.

Summary of provincial version:

1. Macro-economic review: China’s economy showed a positive recovery trend, and the year-on-year GDP growth rate in the first three quarters exceeded the annual target.Consumption becomes the biggest driving force of economic growthOnline and offline consumption has regained its vitality.

2. Overview of e-commerce platform: the layout and strategy of e-commerce platform have been greatly adjusted, and the homogenization is obvious.Actively broaden business boundaries and find incremental markets.

3. Review of popular categories: categories have different growth points in different price bands.Consumer demand is in dynamic change.. Facial skin care, hair care, health, maternal and child, pet products, small household appliances, household cleaning and other categories all increased positively year-on-year, and the average price rose.Consumers pay more attention to the total value of goods.. The proportion of channel in Tik Tok increased,Consumers are gradually increasing their big spending in Tik Tok.

4. Prospect of consumption trends:Consumers are more self-centered and attach importance to instant experience., not simply pursuing the ultimate low price, but improving the quality of life while maintaining the cost performance, alleviating and curing the current pressure.

Macro-economic Review: Online and offline consumption regains vitality.

China’s economy showed a positive recovery trend in the first three quarters of 2023. Compared with the economic growth target set by the government (5%), the year-on-year growth rate of GDP exceeded expectations. It is worth noting that the contribution rate of final consumption expenditure to economic growth has greatly increased year-on-year, which has become the biggest driving force of economic growth and provided strong support for sustainable development.

According to the social zero data, due to the impact of the epidemic in 2022, non-essential optional consumer goods generally declined, and essential consumer goods such as grain, oil and food grew rapidly, among which drugs had the highest growth rate; In 2023, with the release of demand, all consumer goods above designated size resumed positive growth.

The per capita disposable income of the national residents is also growing steadily, and their consumption power is gradually increasing. In 2023,People’s consumption expenditure shows a positive growth trend in all categories year-on-yearIn particular, the growth rate of developmental enjoyment consumption is very bright.The vitality of the consumer market is gradually being released.. This has brought new opportunities and challenges to various industries, and merchants can more actively meet and meet the diversified needs of consumers.

In the past year, online retailing has played an important role in zero social growth. As of November, the year-on-year growth rate of online retail was higher than the zero growth rate of social services, reaching 7.2%. In particular, online sales of food, clothing and daily necessities grew faster, exceeding the zero growth rate of the society. This shows that the potential of online consumption is increasingly prominent, and online retail is playing an increasingly important role in promoting the development of the overall retail industry.

Review of e-commerce market: the homogeneity of e-commerce platform layout is obvious

China’s retail market plays an important role in the world, not only ranking second in market share, but also showing a strong momentum in compound growth rate, second only to India.

The mainstream e-commerce has developed steadily, and traditional e-commerce platforms such as Tmall and JD.COM have maintained a steady development momentum. Pinduoduo started from the sinking market, and its market value once surpassed Ali, and the low-price strategy runs through.

Interest e-commerce has grown rapidly.As consumers spend more and more time on social media platforms such as Tik Tok, Aauto Quicker, WeChat and Xiaohongshu, major social media platforms have gradually strengthened the construction of e-commerce functions, providing users with personalized recommendation and social sharing shopping experience, leading the new wave of content e-commerce.

Instant retailing is another new growth engine.It combines the advantages of online shopping and offline physical stores, and meets the needs of consumers for convenient and fast shopping by means of rapid delivery and instant delivery. Platforms such as Meituan, Hungry, and JD.COM Home provide efficient instant retail services by establishing a strong logistics network and cooperating with merchants, which are favored by consumers.

Various forms of e-commerce provide consumers with more choices and convenience. The diversified development trend of e-commerce industry will continue to promote market competition, create a new consumption ecology, and further meet the diversified needs of consumers.

Driven by the current consumption boom, e-commerce platforms actively respond to market demand, introduce advanced technologies and innovative business models, adjust strategic layout in time, and continuously improve service quality, resulting in six major trends.

1. Platform height involution:Flat sales promote modernization and daily life. Through various measures such as official direct drop, 10 billion subsidies, support for small and medium-sized sellers, and traffic support, the platform has been involved in all aspects of price, content, service and logistics to improve its competitiveness.

2. Flow decentralization:The influence of super-head anchors has weakened, and e-commerce traffic has entered the era of decentralization. Traffic is distributed to middle waist and long tail anchors. Platform marketing, brand store broadcasting, and the rise of vertical talents.

3. Integrated development of the whole region:The content field and shelf field are integrated and developed. Shelf e-commerce vigorously develops the quantity and quality of short videos, pictures and texts in the ecology, and provides traffic inclination and independent entrance; Content e-commerce began to build shopping malls and optimize search.

4. The ecological break through:Different ecological circles continue to improve the closed-loop full link within their respective systems, and at the same time, they also begin to exchange needed goods. From the giants cutting land for kings, shielding each other from external chains to breaking down barriers to open up the ecology, tearing down walls brings greater opportunities and turning points.

5.AI empowers and improves efficiency:The advent of ChatGPT has accelerated the pace of the layout of AI on various platforms. From the research of large language model to the empowerment and efficiency operation of AIGC, AI has penetrated the industrial chain of e-commerce in all directions.

6. Plus local life:Online traffic growth has peaked, and under the consumer regression line, "eat, drink and be merry" that just needs high frequency has become a battleground for major e-commerce platforms. From the next day to 30 minutes, from group buying live broadcast to take-away live broadcast, the traffic era has ushered in a new way of playing local life.

In the integrated e-commerce platform, Alibaba Group has improved the strategic position of Taobao Tmall through structural split reform, and its strategic upgrade has achieved remarkable results, attaching importance to price power, strengthening content, emphasizing the value of merchants and users, and developing in the direction of AI-driven.

JD.COM is under pressure in the retail business, but its logistics service revenue is growing remarkably year-on-year. JD.COM also takes low price as its core strategy, and attaches importance to the operation of merchants and users.

During their stay in double 11, Taobao Tmall and JD.COM competed for the lowest price mentality, and continued to promote GMV. The scale of users, businesses and orders became new indicators of concern.In order to support businesses, the support and incentives provided by double 11 have been continuously enhanced. However, the popularity of social media in double 11 continues to decline, and consumers are more rational about the promotion activities. The trend of "leveling sales and promoting daily life" is becoming increasingly prominent.

Counting other e-commerce platforms also has a good development in 2023.

In content e-commerce, each major platform expands outward with the advantage of its own platform:

1. Tik Tok e-commerce:E-commerce in the whole region has developed rapidly. In 23 years, we have focused on building shelf e-commerce. The growth rate of GMV in Tik Tok Mall is higher than that of e-commerce as a whole, and it is gradually testing water for self-operation. Price concessions are the main tone and continue to attract consumers to form shopping habits in Tik Tok.

2. Pinduoduo:The scale of revenue continues to expand, and the sales expenditure continues to increase year-on-year, mainly due to the increase in consumer subsidies and the overseas expansion of TEMU; A solid mind of low price is still Pinduoduo’s killer.

3. Aauto Quicker e-commerce:Trust the market, the e-commerce dividend is obvious, pay attention to the healthy growth of merchants and talents, and build a global marketing scene of content+e-commerce.

4. Xiaohongshu E-commerce:Give full play to the advantages of planting grass in the content community, and promote the transaction transformation by taking notes with goods; E-commerce strategy turned to service talents and brands, plus live broadcast scenes, and built buyers’ eco-e-commerce.

5. Video number e-commerce:At present, the scale is small, still in its infancy, and the e-commerce scene is being improved; However, the huge monthly activity of WeChat and the rich content ecology of video numbers are the potential and dividends for developing e-commerce.

In the instant retail platform, major platforms actively provide various shopping modes to attract consumers to try new products:

1. Meituan:Strengthen content, launch short video function, explore diversified live broadcast forms, and build a pan-entertainment ecosystem. Increase the scale of flash purchase, expand the group purchase and distribution business, and optimize the user purchase experience.

2. Hungry:Merging with Gaode, we will open up the delivery route of Tik Tok live broadcast room, expand the contacts of commercial consumers, and continue to invest in instant e-commerce strategy.

3. When JD.COM gets home:Restart the front warehouse business, online convenience stores and community group buying business.

Tik Tok: Covering multiple cities and stores, strengthening the distribution capacity of local life service providers, and launching the Tik Tok supermarket and the independent entrance of Hours.

The live e-commerce platform is growing at a high speed, the integrated e-commerce platform increases the input of content, and the content e-commerce platform is differentiated according to the characteristics of customer groups:

1. Taobao Live:Mainly rely on the live broadcast of talent, rely heavily on the super-head anchor, and support the high-quality content anchor.

2. JD.COM Live:Create a self-operated live broadcast mode, the anchor is JD.COM Caixiao, and the main theme is "No pit fees, no commission for talents, it is cheaper".

3. Tik Tok Live:The live broadcast mode is mature, the segmentation rules are constantly improved, and the market is sunk with low prices.

4. Little Red Book Live:Rely on high-quality content and professional buyers to attract consumers who are willing to pay a premium for high quality.

Review of popular categories: consumers pay more attention to the total value of goods.

Different categories have different growth points in price, and there are contradictions in consumption patterns, but the root cause is the real psychological needs of consumers: consumers are willing to pay for some premium attributes, creating a small fortunate scene, resulting in consumption upgrading; With the upgrading of technology, high-end consumer goods are disenchanted, and consumers are also willing to accept the emergence of substitution, resulting in consumption degradation.

Consumer demand is in a dynamic change, and consumers pay more attention to the total value of goods, and the practical value and emotional value go hand in hand.

Through the rightFacial skin care, hair care, health, mother and baby, pet products, small household appliances, household cleaning, etc.By analyzing the categories, we find that most categories are growing again, the average price is rising, and the channels in Tik Tok are growing rapidly.

Among facial skin care products, the proportion of channels in Tik Tok jumped to the first place, and consumers increased their large consumption in Tik Tok. Travel clothes/experience clothes continue to grow at a high speed, which shows consumers’ prudent consumption attitude and also shows the continuation of short-term travel fever.

In the category of hair care, Tmall and Tik Tok account for a similar proportion of sales, and the average price is mostly declining. The replacement pens/hairline powder, dry cleaning spray/bitter fleabane powder are growing rapidly, and the demand for exquisite life is attracting attention.

Among the health products, the main channels are Tmall and JD.COM, and the average price of most head products has increased. The proportion of equipment products in Tmall and JD.COM is relatively large, and the head products in Tik Tok are all taken orally, so the demand for body building and influenza drugs continues.

Among the maternal and child categories, the main channels are Tmall and JD.COM, and the average price of most head categories has increased. Sub-categories have developed rapidly, and the requirements of functions and scenes are superimposed to create a new track.

Among pet products, Tmall’s sales in JD.COM account for 80%, but the sales in Tik Tok are higher than those in JD.COM. Under the price competition of various platforms, the average price reduction is a general trend. Most categories maintain positive growth, among which the sales scale of cat food is much higher than that of dog food, and the potential of pet medical care is worthy of attention.

In the category of small household appliances, Tmall and JD.COM are the main sales channels. The head categories of all platforms converge, the price power of Tmall and JD.COM has achieved initial results, and the large-scale consumption of Tik Tok has improved. Household environmental cleaning appliances, water purification/drinking water appliances, drinks/desserts appliances have become star categories, and consumers’ demand for subdivided scene appliances is growing.

In the clothing care category, the sales volume of Tmall is similar to that of Tik Tok, but the sales volume of Tik Tok ranks first. Subcategories have developed rapidly, and the demand for sterilization and deodorization has temporarily dropped.

Among the related categories of paper products, Tmall and Tik Tok are the main sales platforms. Wet toilet paper, washcloth and other categories are worthy of attention, and the demand for paper related to kitchen and bathroom is paid attention to.

04 2024 Consumer Trend: Consumers are self-centered and attach importance to instant experience.

Consumers are more self-centered, attach importance to instant experience, pursue cost performance, and at the same time improve the quality of life, alleviate and cure the current pressure.

Give priority to me: self-demand becomes the first driving force of consumption. Pursue consumption with coexistence of quality and cost performance; Adhering to the concept of self-satisfaction, we are moving towards the "dopamine" model, which focuses on satisfying emotional values. Good looks, personality trends and social attributes are the main purchase motives.

Wan Li Road: "Outdoor Plus" continues to heat up. Travel is no longer restricted, the explosive demand has driven the development of outdoor economy, the tourism fever remains high, the outdoor sports market is growing at a high speed, and entertainment outdoor activities such as concerts and music festivals are also welcoming recovery.

People and pets coexist: pets are anthropomorphic and consumption is fully upgraded. The number of pets is growing rapidly, and the consumption behavior around pets’ food, clothing, housing and transportation is gradually "anthropomorphic". The emotional value promotes the consumption will to be refined, customized and intelligent.

Proper health care: health management becomes a common topic. Infectious viruses such as COVID-19, A-stream and Mycoplasma are repeated. From panic medicine hoarding to orderly health management, health care has become the focus of people’s daily attention, and TCM health care continues to be hot.

The national tide is retro: the attention of domestic products returns to C. The once-silent national consumption field ushered in recovery, increased attention, a strong rise in sales performance, a new Chinese style with new elements, and the arrival of old brands in spring.

Interaction between reality and reality: the first year of AI started, and digital technology penetrated into life. The rise of ChatGPT announced that AI ushered in a new yuan and began to enter the homes of ordinary people. AI fitting, intelligent question and answer, digital anchor, virtual idol and AI content generation all ushered in a spurt of growth.

　　CCTV News:According to "Qingdao Health" WeChat official account, the Office of the Leading Group (Headquarters) of Qingdao Municipal Committee for Coordinating Epidemic Prevention and Control and Economic Operation issued a notice on October 13th. At present, the situation of epidemic prevention and control is still severe and complicated, with frequent personnel turnover and increased imported risks. In order to effectively do a good job in the work of "external defense input and internal defense rebound" in Qingdao, and better protect the health and safety of the general public, the frequency of nucleic acid detection in the normalized areas of Qingdao has been adjusted from October 15, 2022 to October 31, 2022, as decided by the municipal finger prevention research. The relevant matters are notified as follows:　

　　First, the frequency of nucleic acid detection in the normalized area of the city was adjusted to "one check every two days", which was carried out every single day, and the first detection was carried out on October 15th. Participants are all residents within the jurisdiction (including permanent residents and foreigners).　

　　Two, all kinds of key population detection frequency is lower than the "two-day inspection" should be carried out in accordance with the "two-day inspection", other key population in accordance with the original provisions and frequency to carry out nucleic acid testing.　

　　Three, during the implementation of the policy, all kinds of public places and public transport in the city must check the negative records of nucleic acid detection for 72 hours. If there is no negative record of nucleic acid detection for more than 72 hours, the "place code" nucleic acid detection sign will change from blue to yellow, that is, "bright yellow card".　

　　Four, who did not participate in nucleic acid testing as required to cause the spread of the epidemic or cause the risk of transmission, shall be investigated for legal responsibility according to the law.　

　　CCTV News:Recently, the Ministry of Commerce proposed to innovate consumption scenes, appropriately relax the restrictions on temporary display, and use night markets and theme markets that consumers love to see to create consumption scenes that meet the needs of different consumer groups. When interviewed in Huarong County, Hunan Province, the reporter saw that the standardized night stall market made the night consumption lively and orderly.

　　In the evening, the night stalls in Huarong County, Hunan Province are also lively. Looking up, although there are many stalls, they are miscellaneous but not chaotic. The stall owners are lined up in an orderly manner according to the designated area designated by the urban management.

　　In March this year, after Huarong Urban Management Brigade Regional Squadron opened the night stall for approval, Huang Feng immediately signed up and set up this stall near his own store.

　　That night, all the 14 tables in Huang Fengjia’s booth were full of guests, and there were many guests to take out. Due to the unique taste and reasonable price, the ice flower and pot-stewed taste of Huangfeng booth sell well every day, and now the daily income exceeds 1,000 yuan.

　　In Huarong County, there are more than 300 stall owners like Huang Feng’s family who use their free time to set up night stalls. In order to further standardize the night stall market and increase the market vitality, Huarong County has specially introduced the night stall declaration and management system to simplify the work flow.

　　Although officials and scientists have voiced their voices and made it clear that the idea of linking the new coronavirus with 5G is "complete nonsense", it does not seem to prevent rumors from continuing to be sought after.

　　The latest news is that after Britain, there have also been incidents in the Netherlands where 5G signal towers were set on fire and vandalized. Some people even planned to hold a larger-scale protest against 5G on Easter on April 12th through social media.

　　Some British mobile operators said that under the influence of conspiracy theories, some telecom employees have been threatened.

　　one

　　On April 10th, local time, the signal tower in the northern Dutch city of Groningen was set on fire.

　　According to Dutch media reports, at least six signal towers were set on fire and destroyed. In the past week, there have been four similar incidents in the Netherlands.

　　In Europe, similar incidents appeared in Britain earlier.

　　On April 2, local time, a 21-meter-high mobile signal tower in Birmingham, England was set on fire, and firefighters put out the fire after two hours. The next day, a 5G signal tower in Merseyside was also set on fire … …

　　The Guardian reported that at least 20 cell phone base towers were deliberately set on fire or vandalized.

　　In this regard, the British Broadcasting Corporation (BBC) said that two consecutive incidents of burning mobile signal towers coincided with the widespread spread of the "unfounded" conspiracy theory that "5G caused the spread of Covid-19".

　　The British "Daily Mail" bluntly said that these incidents were related to the rumor that "5G network spread Covid-19".

　　In fact, there are not a few people who believe and spread the rumor that "5G leads to Covid-19" on social networks in Europe and America, and even many celebrities participate in it.

　　In response to various rumors since the outbreak, a research institute of Oxford University found that 20% of Covid-19 rumors were spread by celebrities or politicians, and their content published on social media accounted for nearly 70% of the total content published.

　　As you can imagine, once the star politicians with hundreds of millions of fans spread rumors, their "influence" is equally huge.

　　two

　　Tracing back to the origin of this absurd statement, it may first come from a health summit held in Arizona on March 12th, USA, in which a doctor named Thomas Cowen claimed that 5G caused the spread of Covid-19.

　　He even argued that there was no outbreak in Africa because there was no 5G there.

　　This rumor has been widely circulated in the United States, forwarded by many celebrities and spread to more western countries.

　　With the increase of confirmed cases in Africa, this statement was quickly "slapped". However, the spread of this conspiracy theory by foreign social media has not stopped, and many statements have been deduced … …

　　Rumors are flying all over the sky, which also makes some people smell business opportunities.

　　A British company claims that it has developed a product that can prevent 5G radiation and protect users from Covid-19. Each product costs as much as 350 pounds.

　　In this regard, the four major telecom operators in the UK issued a joint statement refuting the relevant statements, arguing that the conspiracy theory linking the 5G signal base station with the spread of Covid-19 is dangerous and false information, which is totally wrong.

　　The BBC’s "fact check" column also interviewed a number of scientists, clearly indicating that the idea of linking the new coronavirus with 5G is "complete nonsense", without any basis and biologically impossible.

　　British officials later came forward and pointed out that this "conspiracy theory" is completely nonsense.

　　three

　　In fact, anti-5G organizations have always existed abroad, but why is this reaction so fierce?

　　In this regard, some media articles pointed out that on the one hand, the COVID-19 epidemic spread, and related topics naturally attracted high attention; On the other hand, rumors can spread quickly, which also reflects the social panic behind them.

　　Christian Lindemeyer, a spokesman for the World Health Organization, once said that people should treat Covid-19 rationally and not panic.

　　But it is easier said than done. In reality, many people hold the attitude of "believing what is there, not believing what is not" to some rumors, and intentionally or unintentionally become the disseminators of rumors.

　　As this newspaper has reported before, every time a disaster or major public health incident breaks out, there will be irrational behaviors caused by various rumors:

　　Net-transmitted granite can prevent Covid-19 from being infected, causing netizens to rush to buy it; Others believe that drinking alcohol can prevent the virus … …

　　Fortunately, many social media have recognized the harm caused by the spread of related rumors and taken action.

　　Facebook said it would delete those remarks that "may cause harm to the real world" and would check the authenticity of other related remarks.

　　YouTube, a video website, also said that videos linking 5G and COVID-19 would be removed because they "quoted unconfirmed medical content".

　　Disaster can test human nature best. What is more terrible than the spread of the virus is the layers of fermentation of false information and the rapid spread of panic.

　　As WHO Director-General Tedros Adhanom Ghebreyesus said, in the global fight against the COVID-19 epidemic, "facts are needed, not fears", "science is needed, not rumors" and "unity is needed, not stigma".

　　Obviously, the campaign against false information and rumors is equally important in the global fight against the COVID-19 epidemic.

　　Cctv newsOn July 9th, the State Council and the Treasury Department of the United States announced that they would impose sanctions on a Xinjiang, China government agency and four officials according to the domestic laws of the United States. In response, Zhao Lijian, spokesman of China’s Ministry of Foreign Affairs, expressed firm opposition and strong condemnation at today’s (10th) press conference, and announced that reciprocal measures would be taken against relevant American institutions and individuals who behaved badly on Xinjiang-related issues.

　　Foreign Ministry Spokesperson Zhao LijianThe above-mentioned actions of the US side seriously interfere in China’s internal affairs, seriously violate the basic norms of international relations and seriously damage Sino-US relations. China resolutely opposes this and strongly condemns it. In response to the wrong actions of the United States, China decided to take reciprocal measures against relevant American institutions and individuals who behaved badly on Xinjiang-related issues. Xinjiang affairs are purely China’s internal affairs, and the US has no power and is not qualified to interfere.

　　Zhao Lijian emphasized that the China government is determined to defend the interests of national sovereignty, security and development, to crack down on violent, separatist and religious extremist forces, and to oppose any external interference in Xinjiang affairs and China’s internal affairs.

　　Foreign Ministry Spokesperson Zhao LijianWe urge the US to immediately revoke the wrong decision and stop any words and deeds that interfere in China’s internal affairs and harm China’s interests. If the US persists in its actions, China will resolutely fight back.

　　The key materials of liquid crystal industry include liquid crystal molecules, alignment agents, spacers, polarizers, etc., which are important components of flat panel display industry. With the popularity of consumer electronic products such as smart phones, tablet computers and televisions, the demand for LCD panels continues to grow, which has led to the prosperity of the upstream material market. China has become the world’s largest LCD panel production base, and the localization rate of key materials is constantly improving.

　　In the future, the key materials of LCD industry will face more intense market competition and technological innovation. With the rise of new display technologies such as OLED and Micro LED, suppliers of liquid crystal materials need to innovate constantly and develop a new generation of materials with higher performance and lower cost to maintain their market position. At the same time, stricter environmental regulations will also promote the development of materials in a greener and more sustainable direction.

　　Based on years of industry monitoring data, the Report on Investigation and Development Prospect of Key Materials Industry in China LCD Industry (2025-2031) systematically analyzes the market demand, market scale, industrial chain structure, price mechanism and market segment characteristics of key materials industry in LCD industry. The report objectively evaluates the market prospect of key materials in the LCD industry, predicts the development trend of key materials in the LCD industry, and explains the brand competition pattern, market concentration and the operation performance of key enterprises in detail. In addition, the report identified the opportunities and potential risks of the key materials industry in the LCD industry through SWOT analysis, provided scientific and standardized strategic suggestions for investors and decision makers, and helped to grasp the investment direction and development opportunities of the key materials industry in the LCD industry.

　　　　First, the global LCD industry pattern presents a monopoly situation

　　　　Second, the dynamic analysis of the key materials market in the world LCD industry

　　　　Third, investment in the global LCD industry continues to increase.

　　　　Four, the world’s major led display new technology progress

　　　　V. Global market share of large-size tft-lcd panels

　　　　First, the United States has developed new liquid crystal materials.

　　　　Second, Japan’s major LCD material manufacturers are competing to expand production

　　　　Third, South Korea’s LCD industry dominates the world

　　　　First, analysis of the policy of expanding domestic demand and maintaining growth

　　　　Second, China gdp analysis

　　　　Third, China exchange rate adjustment analysis

　　　　Fourth, China cpi index analysis

　　　　Five, China urban households per capita disposable income analysis.

　　　　I. Specification for mainstream dimensions of LCD screens for color TV sets

　　　　Second, the national tax exemption policy favors LCD.

　　　　Three, the state should introduce industrial policies to support the development of small and medium-sized LCD.

　　　　Fourth, the national policy of going to the countryside supports LCD TV to start the rural popularization war

　　　　Fifth, the China market raised the starting gun and the government pushed the LCD high-generation line.

　　　　First, a variety of new led technologies have made progress. ccfl will be replaced by led.

　　　　Second, the new technology of fpga makes LCD enter hdtv market.

　　　　1. BOE invested an additional 700 million yuan in the 6th generation LCD line in Hefei.

　　　　Second, tcl LCD flat-panel TV Chengdu project signed.

　　　　Third, Konka LCD module started to build the China version of the flat aircraft carrier.

　　　　Fourth, Samsung seamless LCD splicing ut series officially mass-produced

　　　　First, the rapid development of the LCD industry needs to be improved.

　　　　Second, the LCD industry in China ushered in a leap-forward development.

　　　　Third, cross-strait LCD industry cooperation heats up

　　　　Four, rainbow glass substrate "out of the oven" liquid crystal industry accelerated upgrading

　　　　Five, the LCD industry into the era of low profits.

　　　　First, the mass production of lgd eighth-generation LCD panel production line affects the industrial pattern

　　　　Second, Konka joined the Module Corps to extend the LCD industry chain

　　　　Third, the primary and secondary LCD market has entered a mature stage.

　　　　4. The annual output of tcl’s first LCD module will reach 2.33 million pieces.

　　　　First, the market share of foreign brands will continue to rise.

　　　　Second, local brands will usher in a new round of reshuffle.

　　　　Third, the channel analysis of domestic brands in first-and second-tier cities due to the strong expansion of large chains

　　　　First, the global LCD panel overproduction

　　　　Second, the current situation of LCD panel industry

　　　　Third, the LCD panel industry investment accelerated to gather in the Yangtze River Delta region

　　　　Fourth, the new impulse of China LCD panel industry

　　　　I. Introduction of LCD TV panels of various brands

　　　　Second, the reasons for the general price increase of LCD panels

　　　　Three, LCD TV panel technology classification

　　　　First, Sony Samsung invested $1.9 billion to build a new LCD panel production line.

　　　　Second, South China will have the first large-size LCD panel production line.

　　　　1. tcl raised 900 million yuan to upgrade LCD modules.

　　　　Second, the pace of finished LCD backlight technology has accelerated.

　　　　First, the advantages of led as LCD backlight

　　　　Second, the demand for large-size backlight modules has surged

　　　　Third, supply and demand analysis of small and medium-sized backlight modules

　　　　Fourth, the temperature rise of lcd TV leads to the rapid growth of large-size LCD backlight module

　　　　I. Jingmen Technology

　　　　Second, SMIC

　　　　Third, Shanghai TSMC

　　　　Fourth, Wuxi Huajing

　　　　I. Specifications of each generation line of lcd glass substrate

　　　　Two, Rainbow three 5th generation glass substrate lines are scheduled to be completed next year.

　　　　Third, China Building Materials Group broke through the LCD glass substrate project.

　　　　Four, Zhengzhou will build three LCD glass substrate lines.

　　　　Fifth, the demand for glass substrates above the 6th generation reaches 54%.

　　　　VI. Prospect of Liquid Crystal Glass Substrate

　　　　I. tft-lcd color filter

　　　　Second, cstn color filter

　　　　Iii. Investigation of color filter manufacturers for cstn/tft

　　　　I. Introduction of Polarizer

　　　　Second, the global polarizer output value analysis

　　　　Iii. Analysis of the market demand for polarizers

　　　　Third, research and analysis of key manufacturers

　　　　I. Overview of ito glass

　　　　Second, the supply and demand analysis of ito glass market

　　　　Three, Bengbu City has become the base of glass and glass deep processing in Anhui Province.

　　　　Iii. Introduction of major tn/stn-ito conductive glass manufacturers in Chinese mainland.

　　　　I. Photoresist

　　　　Second, the color photoresist glue

　　　　III. Mask/Mask Plate

　　　　Iv. pi oriented film

　　　　V. Pad powder

　　　　Sixth, ito target material

　　　　Seven, diluent

　　　　Eight, high purity chemical excipients

　　　　Nine, electronic special gas

　　　　X. Auxiliary materials for lcm

　　　　First, the competition in the LCD market is fierce, and foreign capital and domestic strong pk

　　　　Second, China LCD game Japan and South Korea

　　　　First, the abacus of "China Picture Tube" covets the middle and upper reaches of the LCD industry chain

　　　　Second, five cities in the Pearl River Delta "compete" for the LCD panel 7.5 generation line

　　　　Third, the LCD panel "Beijing-Shanghai dispute" is deduced against the market

　　　　Fourth, the LCD boss Sharp plans to transfer the production line to China.

　　　　Five, x9 pilot LCD industry value war

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　I. Basic information of the company

　　　　Second, the main economic indicators of enterprises

　　　　First, ccfl price analysis

　　　　Second, the situation of local enterprises in Chinese mainland entering ccfl industry

　　　　Third, the analysis of the opportunities for various lamp source technologies to compete for lcd-tv in the future

　　　　1. Global/Chinese mainland light guide plate market analysis and future trend

　　　　Second, the classification of light guide plate

　　　　Third, the diffusion membrane

　　　　Fourth, the diffusion membrane market analysis

　　　　V. Forecast of future trend of diffusion membrane materials market

　　　　First, the diffusion plate market analysis

　　　　Second, the reflectsheet.

　　　　3. Brightening/Anti-Brightening Film (bef/dbef)

　　　　Fourth, the prism market size analysis

　　　　V. Process and technology development of prism sheet entrants

　　　　1. Prospect of LCD industry in China

　　　　Second, the LCD panel industry in China has broad prospects.

　　　　Third, the market prospect of tft liquid crystal materials is huge.

　　　　First, the three development trends of LCD TV in China

　　　　Second, the future development direction of LCD TV

　　　　Third, the development trend of led backlight module

　　　　I. Forecast and Analysis of the Supply and Demand Situation of the Unproduced Liquid Crystal Materials Market

　　　　Second, the future LCD market forecast and analysis

　　　　Three, the future LCD TV production forecast and analysis

　　　　First, the EU intends to ban the sale of plasma TV opportunities.

　　　　Second, investment opportunities for liquid crystal display devices

　　　　Third, the characteristics of LCD panel industry highlight the opportunities of China enterprises

　　　　First, macro-control policy risks

　　　　Second, the market competition risk

　　　　Third, raw material supply risk

　　　　Fourth, the risk of market operation mechanism

　　　　First, the impact of the COVID-19 epidemic on the industry

　　　　Second, the impact period forecast analysis

Chart catalogue

　　Chart 1 Global Large-size TFTLCD Panel Capacity Change and Forecast Analysis from 2020 to 2025

　　Chart 2 The change and forecast analysis of the global large-size TFTLCD panel’s production capacity in different geographical regions from 2020 to 2025.

　　Chart 3 Preliminary accounting data of GDP in 2014

　　Chart 42014 GDP ring-on-ring and year-on-year growth rate

　　Chart 5 Preliminary accounting data of GDP in the first four quarters of 2015

　　Chart 6 GDP growth rate in the fourth quarter of 2015 compared with the same period last year

　　Chart 7 National Consumer Price Rise and Fall from 2020 to 2025

　　Chart 8 Price Changes of Pork, Beef and Mutton from 2020 to 2025

　　Chart 9 Price Changes of Fresh Vegetables and Fruits from 2020 to 2025

　　Chart 11 December 2015 Consumer price categories rose and fell month on month.

　　Chart 12 Main data of consumer price in December 2015

　　Chart 13 Distribution of Global Major Driver IC Manufacturers

　　Chart 14 Analysis of global polarizer output value from 2020 to 2025

　　Chart 15 Analysis of Key Materials Cost Composition of 15lcd

　　Table 16 Changes of asset-liability ratio of LG Philips LCD (Nanjing) Co., Ltd. in recent 4 years

　　Chart 17 Changes of asset-liability ratio of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 3 years

　　Table 18 Changes of property rights ratio of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 4 years

　　Chart 19 Changes of property rights ratio of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 3 years

　　Table 20 Turnover Times of Fixed Assets of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in Recent 4 years

　　Chart 21 Turnover times of fixed assets of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 3 years.

　　Table 22 Changes of turnover times of current assets of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 4 years

　　Chart 23 Changes of turnover times of current assets of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 3 years

　　Table 24 Changes of total assets turnover times of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 4 years

　　Chart 25 Changes of total assets turnover times of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 3 years

　　Table 26 Changes of sales gross profit margin of LG Philips Liquid Crystal Display (Nanjing) Co., Ltd. in recent 4 years

　　Chart 27 Changes of sales gross profit margin of LG Philips LCD (Nanjing) Co., Ltd. in recent 3 years.

　　Table 28 Changes of asset-liability ratio of Dongguan Samsung Vision Co., Ltd. in recent 4 years

　　Chart 29 Changes of asset-liability ratio of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 30 Changes of property rights ratio of Dongguan Samsung Vision Co., Ltd. in recent 4 years

　　Chart 31 Changes of property rights ratio of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 32 Turnover Times of Fixed Assets of Dongguan Samsung Vision Co., Ltd. in Recent 4 years

　　Chart 33 Turnover times of fixed assets of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 34 Changes of turnover times of current assets of Dongguan Samsung Vision Co., Ltd. in recent 4 years

　　Chart 35 Changes of turnover times of current assets of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 36 Changes of total assets turnover times of Dongguan Samsung Vision Co., Ltd. in recent 4 years

　　Chart 37 Changes of total assets turnover times of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 38 Changes of gross sales margin of Dongguan Samsung Vision Co., Ltd. in recent 4 years

　　Chart 39 Changes of gross sales margin of Dongguan Samsung Vision Co., Ltd. in recent 3 years

　　Table 40 Changes of asset-liability ratio of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 41 Changes of asset-liability ratio of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 42 Changes of property rights ratio of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 43 Changes of property rights ratio of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 44 turnover times of fixed assets of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 45 turnover times of fixed assets of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 46 Changes of turnover times of current assets of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 47 Changes of turnover times of current assets of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 48 Changes of turnover times of total assets of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 49 Changes of total assets turnover times of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 50 Changes of sales gross profit margin of Nanjing Sharp Electronics Co., Ltd. in recent 4 years

　　Chart 51 Changes of sales gross profit margin of Nanjing Sharp Electronics Co., Ltd. in recent 3 years

　　Table 52 Changes of asset-liability ratio of Ningbo Chimei Electronics Co., Ltd. in recent 4 years

　　Chart 53 Changes of asset-liability ratio of Ningbo Chimei Electronics Co., Ltd. in recent 3 years

　　Table 54 Changes of property rights ratio of Ningbo Chimei Electronics Co., Ltd. in recent 4 years

　　Chart 55 Changes of property rights ratio of Ningbo Chimei Electronics Co., Ltd. in recent 3 years

　　Table 56 Turnover Times of Fixed Assets of Ningbo Chimei Electronics Co., Ltd. in Recent 4 years

　　Chart 57 Turnover Times of Fixed Assets of Ningbo Chimei Electronics Co., Ltd. in Recent 3 years

　　Table 58 Changes of turnover times of current assets of Ningbo Chimei Electronics Co., Ltd. in recent 4 years

　　Chart 59 Changes of turnover times of current assets of Ningbo Chimei Electronics Co., Ltd. in recent 3 years

　　Table 60 Changes of total assets turnover times of Ningbo Chimei Electronics Co., Ltd. in recent 4 years

　　Chart 61 Changes of total assets turnover times of Ningbo Chimei Electronics Co., Ltd. in recent 3 years

　　Table 62 Changes of sales gross profit margin of Ningbo Chimei Electronics Co., Ltd. in recent 4 years

　　Chart 63 Changes of sales gross profit margin of Ningbo Chimei Electronics Co., Ltd. in recent 3 years

　　Table 64 Changes of asset-liability ratio of Xinli Semiconductor Co., Ltd. in recent 4 years

　　Chart 65 Changes of asset-liability ratio of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 66 Changes of property rights ratio of Xinli Semiconductor Co., Ltd. in recent 4 years

　　Chart 67 Changes of property rights ratio of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 68 Turnover Times of Fixed Assets of Xinli Semiconductor Co., Ltd. in Recent 4 years

　　Chart 69 Turnover times of fixed assets of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 70 Changes of turnover times of current assets of Xinli Semiconductor Co., Ltd. in recent 4 years

　　Chart 71 Changes of turnover times of current assets of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 72 Changes of turnover times of total assets of Xinli Semiconductor Co., Ltd. in recent 4 years

　　Chart 73 Changes of total assets turnover times of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 74 Changes of gross sales margin of Xinli Semiconductor Co., Ltd. in recent 4 years

　　Chart 75 Changes of gross sales margin of Xinli Semiconductor Co., Ltd. in recent 3 years

　　Table 76 Changes of asset-liability ratio of Dongguan Wanshida LCD Co., Ltd. in recent 4 years

　　Chart 77 Changes of asset-liability ratio of Dongguan Wanshida LCD Co., Ltd. in recent 3 years

　　Table 78 Changes of property rights ratio of Dongguan Wanshida LCD Co., Ltd. in recent 4 years

　　Chart 79 Changes of property rights ratio of Dongguan Wanshida LCD Co., Ltd. in recent 3 years

　　Table 80 Turnover Times of Fixed Assets of Dongguan Wanshida Liquid Crystal Display Co., Ltd. in Recent 4 years

　　Chart 81 Turnover times of fixed assets of Dongguan Wanshida LCD Co., Ltd. in recent 3 years

　　Table 82 Changes of turnover times of current assets of Dongguan Wanshida LCD Co., Ltd. in recent 4 years

　　Chart 83 Changes of turnover times of current assets of Dongguan Wanshida LCD Co., Ltd. in recent 3 years

　　Table 84 Changes of total assets turnover times of Dongguan Wanshida Liquid Crystal Display Co., Ltd. in recent 4 years

　　Chart 85 Changes of total assets turnover times of Dongguan Wanshida LCD Co., Ltd. in recent 3 years

　　Table 86 Changes of gross sales margin of Dongguan Wanshida LCD Display Co., Ltd. in recent 4 years

　　Chart 87 Changes of gross sales margin of Dongguan Wanshida LCD Display Co., Ltd. in recent 3 years

　　Table 88 Changes of asset-liability ratio of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 4 years

　　Chart 89 Changes of asset-liability ratio of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 3 years

　　Table 90 Changes of property rights ratio of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 4 years

　　Chart 91 Changes of property rights ratio of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 3 years

　　Table 92 Turnover Times of Fixed Assets of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in Recent 4 years

　　Chart 93 Turnover Times of Fixed Assets of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in Recent 3 years

　　Table 94 Changes of turnover times of current assets of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 4 years

　　Chart 95 Changes of turnover times of current assets of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 3 years

　　Table 96 Changes of total assets turnover times of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 4 years

　　Chart 97 Changes of total assets turnover times of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 3 years

　　Table 98 Changes of gross sales margin of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 4 years

　　Chart 99 Changes of gross sales margin of Tongbao Photoelectric Display System (Shanghai) Co., Ltd. in recent 3 years

　　Table 100 Changes of assets-liability ratio of Shenzhen tianma microelectronics Co., Ltd. in recent 4 years

　　Chart 101 The change of asset-liability ratio of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years.

　　Table 102 Changes of property rights ratio of Shenzhen tianma microelectronics Co., Ltd. in recent 4 years

　　Chart 103 Changes of property rights ratio of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years

　　Table 104 Turnover Times of Fixed Assets of Shenzhen tianma microelectronics Co., Ltd. in Recent 4 years

　　Chart 105 The turnover times of fixed assets of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years.

　　Table 106 Changes of turnover times of current assets of Shenzhen tianma microelectronics Co., Ltd. in recent 4 years

　　Chart 107 Changes of turnover times of current assets of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years.

　　Table 108 Changes of total assets turnover times of Shenzhen tianma microelectronics Co., Ltd. in recent 4 years

　　Chart 109 Changes of total assets turnover times of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years.

　　Table 110 Changes of gross sales margin of Shenzhen tianma microelectronics Co., Ltd. in recent 4 years

　　Chart 111 Changes of gross sales margin of Shenzhen tianma microelectronics Co., Ltd. in recent 3 years

　　Table 112 Changes of asset-liability ratio of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 4 years

　　Chart 113 Changes of asset-liability ratio of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 114 Changes of property rights ratio of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 4 years

　　Chart 115 Changes of property rights ratio of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 116 Turnover Times of Fixed Assets of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in Recent 4 Years

　　Chart 117 Turnover times of fixed assets of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 118 Changes of turnover times of current assets of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 4 years

　　Chart 119 Changes in turnover times of current assets of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 120 Changes of total assets turnover times of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 4 years

　　Chart 121 Changes of total assets turnover times of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 122 Changes of sales gross profit margin of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 4 years

　　Chart 123 Changes of sales gross profit margin of Liqi Optoelectronic Technology (Yangzhou) Co., Ltd. in recent 3 years

　　Table 124 Changes of asset-liability ratio of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 4 years

　　Chart 125 Changes of asset-liability ratio of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 126 Changes of property rights ratio of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 4 years

　　Chart 127 Changes of property rights ratio of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 128 Turnover Times of Fixed Assets of Shanghai Chenxing Electronic Technology Co., Ltd. in Recent 4 years

　　Chart 129 fixed assets turnover times of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 130 Changes of turnover times of current assets of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 4 years

　　Chart 131 Changes of turnover times of current assets of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 132 Changes of total assets turnover times of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 4 years

　　Chart 133 Changes of total assets turnover times of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 134 Changes of sales gross profit margin of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 4 years

　　Chart 135 Changes of sales gross profit margin of Shanghai Chenxing Electronic Technology Co., Ltd. in recent 3 years

　　Table 136 Changes of asset-liability ratio of Lingguan Electronic Wuzhou Co., Ltd. in recent 4 years

　　Chart 137 Changes of asset-liability ratio of Lingguan Electronic Wuzhou Co., Ltd. in recent 3 years

　　Table 138 Changes of property rights ratio of Lingguan Electronic Wuzhou Co., Ltd. in recent 4 years

　　Chart 139 Changes of property rights ratio of Lingguan Electronic Wuzhou Co., Ltd. in recent 3 years

　　Table 140 Turnover Times of Fixed Assets of Lingguan Electronic Wuzhou Co., Ltd. in Recent 4 years

　　Chart 141 Turnover times of fixed assets of Lingguan Electronic Wuzhou Co., Ltd. in recent 3 years

　　Table 142 Changes of turnover times of current assets of Lingguan Electronic Wuzhou Co., Ltd. in recent 4 years

　　Chart 143 Changes of turnover times of current assets of Lingguan Electronic Wuzhou Co., Ltd. in recent three years

　　Table 144 Changes of total assets turnover times of Lingguan Electronic Wuzhou Co., Ltd. in recent 4 years

　　Chart 145 Changes of total assets turnover times of Lingguan Electronic Wuzhou Co., Ltd. in recent 3 years

　　Table 146 Changes of sales gross profit margin of Lingguan Electronic Wuzhou Co., Ltd. in recent 4 years

　　Chart 147 Changes of sales gross profit margin of Lingguan Electronic Wuzhou Co., Ltd. in recent 3 years

　　Chart 1.48 million Run shares main financial indicators analysis

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