On October 14th, 2024, vivo launched, and three new machines. Next, we will introduce the unique charm of these three models and their respective core selling points in detail, and how to choose the three mobile phones is more suitable.

In terms of image, vivo X200 telephoto lens is Zeiss super telephoto IMX882, with 1/2 inch photosensitive area and 100x Zeiss ultra-clear zoom. The unit pixel area is large, it can capture more light in low light, and the high-magnification telescopic image quality is excellent. The telephoto macro can zoom up to 20x, and it can shoot the microscopic world. The main camera is super-sensitive VCS bionic main camera IMX921, 1/1.56 inch, which has strong light capturing ability, clear low-light photography, less noise and high color reproduction, and can cut out the focal length of 50mm gold portrait. Super wide-angle camera adopts Samsung JN1 sensor, with 15mm equivalent focal length, wide field of vision and visual impact when taking pictures. There are also brand-new scenery modes and Live Photo functions. The former integrates multiple modes, while the latter facilitates social sharing.

Performance, the first Tianji 9400 mobile platform, using the second generation TSMC 3nm process technology. The second generation full-core architecture has greatly improved cache configuration and strong GPU performance. Running score far exceeds the current Android flagship, and the measured frame rate of Genshin Impact’s 30-minute running is stable at 60 frames, with an average power consumption of 3.8W.

In terms of battery life, it is equipped with blue ocean battery, and the third generation silicon anode technology is launched, with energy density of 834Wh/L and capacity of 5800mAh. 90W ultra-flash charging, charging 67% power in 30 minutes, the third-party charger can reach about 40W, and the battery discharge is stable at low temperature. The design is simple and exquisite, with a thickness of 7.99 mm.

Full-depth micro-quad design on the front, 6.67-inch screen, high resolution and high pixels per inch, true and accurate color display, 2160Hz high-frequency PWM dimming and full-scene intelligent eye protection function. The camera module on the back has symmetrical DECO design, with four high-end texture colors: sapphire blue, titanium color, Chenye black and Bai Yueguang.

Vivo X200 Pro is a flagship mobile phone that attracts much attention. It was released in October 2024, equipped with Tianji 9400 processor, advanced 3nm process technology, and 12-core architecture design is like many expressways, which makes data processing smoother and more efficient. The running score is 2.91 million, and the performance is excellent. Whether it is running a large game or multitasking, it can maintain stable operation without any jam or delay.

On the screen side, vivo X200 Pro adopts a 6.78-inch full-depth micro-quad AMOLED screen with a resolution of 2800×1260, a standard PPI of 452 and an OLED equivalent PPI of about 370. Support 0.1 to 120Hz adaptive refresh rate, global excitation brightness of 1800nit and local peak brightness of 4500nit. There are also 2160Hz full brightness high-frequency PWM dimming, anti-fatigue brightness level, bionic brightness level, SGS hardware-level low blue light certification, which has passed the professional test of the National Eye Engineering Center, and full-link Zeiss natural color, HDR10+, Dolby Vision, and Zreal frame enjoy ultra-high definition certification are also supported.

Image ability is one of its highlights. The rear camera combination includes a LYT-818 sensor with a 50-megapixel main camera, a 50-megapixel super wide-angle lens and a 200-megapixel Zeiss APO super telephoto lens, which are defined by the blueprint and the combination. The front camera is a 32-megapixel camera. Whether it is magnificent scenery or tiny details, it can be perfectly captured.

The image processing algorithm has been upgraded in an all-round way. By intelligently identifying the scene and optimizing the parameters, the image quality can be effectively improved, making each photo more vivid and realistic. In addition, it also supports 8K full-focus Dolby Vision HDR video recording. AI ultra-clear telephoto algorithm and AI pointing radio technology greatly improve the shooting details and sound quality.

In terms of battery life, it is equipped with a 6000mAh ultra-large capacity blue ocean battery, which is like an energy treasure house, providing continuous power for mobile phones. Even if you use it for a long time, you don’t have to worry about the lack of power. The application of the third generation silicon anode technology further improves the battery performance and can maintain stable battery life even in extremely cold environment. Support 90W ultra-flash charging and 30W wireless flash charging, which can quickly replenish the power in just a few minutes, so that users can bid farewell to the long wait.

Vivo X200 Pro shows the standard of flagship mobile phone in terms of performance, image, battery life and appearance, and is a mobile phone full of innovation and strength.

Vivo X200 Pro mini is a high-profile flagship mobile phone with small screen. It was released on October 14th, 2024 and officially released on October 25th.
This mobile phone is unique in appearance design. Adopt 6.31-inch OLED flexible straight screen, support 4500 nits local peak brightness, 1-120Hz LTPO adaptive refresh rate and HDR10+certification.

The circumference of the fuselage is 150.8371.768.15mm, and the weight is only 187g, so it is small, portable and relatively light. There are four colorful color schemes: titanium blue, micro powder, straightforward and simple black. The middle frame is made of frosted aluminum alloy, and the straight screen is designed with right-angle frame. The overall style is simple and full of scientific sense. The back cover is designed with AG frosted technology or glossy glass, which has good visual texture and feel.

In terms of performance, vivo X200 Pro mini is the world’s first Tianji 9400 processor, which is built by TSMC’s 3nm process and has strong performance. Equipped with LPDDR5X memory and UFS4.0 storage to ensure smooth operation and fast data reading. In addition, it also integrates multi-functional network connection, which not only supports 5G connection, but also has kilometer-level wireless communication technology, and integrates advanced NFC function and infrared remote control.

The imaging system performed well. The front camera is 32 million pixels, and the rear three cameras are 50 million pixels Zeiss T main camera (Sony LYT-818, 1/1.28”, VCS bionic spectrum 2.0, OIS), 50 million pixels super wide angle (Samsung S5KJN1, 1/2.76”) and 50 million pixels telephoto (Sony IMX882).

The endurance is amazing. Built-in 5700mAh semi-solid blue ocean battery, using the third generation silicon negative electrode technology, long standby time for networking is up to 12.1 days, supporting 90W wired fast charging and 30W wireless charging.

In some detail experiences, vivo X200 Pro mini adopts off-screen fingerprint, and the unlocking position is lower, which is short-focus optical off-screen fingerprint recognition; Equipped with X-axis linear motor, stereo dual speakers, worldwide signal amplification system 2.0, supporting IP68+IP69 dustproof and waterproof, etc. In terms of selling price, the 12GB+256GB version is 4699 yuan, the 16GB+512GB version is 5299 yuan, and the 16GB+1TB version is 5799 yuan.

Jing Zheng Fa [2016] No.54

　　In order to cope with heavy air pollution and protect public health, the municipal government has decided to take temporary traffic management measures for motor vehicles (including vehicles with temporary license plates) driving on roads within the administrative area of this Municipality when emergency headquarters, a city with heavy air pollution, issues red and orange warnings of heavy air pollution. The relevant matters are hereby notified as follows:

　　1. During the orange warning period of heavy air pollution, the following traffic management measures shall be implemented:

　　(a) construction waste, muck, gravel transport vehicles are prohibited from driving on roads within the administrative area of this Municipality all day (except clean energy vehicles).

　　(2) Light gasoline vehicles (including driving school coaches) with national I and II emission standards are prohibited from driving on roads within the administrative area of this Municipality all day.

　　Two, during the red warning period of heavy air pollution, the following traffic management measures are implemented:

　　(a) the official vehicles of the party and government organs at all levels in this Municipality and the social organizations, institutions and state-owned enterprises affiliated to this Municipality will be stopped for 30% of the total number of vehicles on the basis of the single and even number driving measures.

　　(two) construction waste, muck, gravel transport vehicles are prohibited from driving on roads within the administrative area of this Municipality all day (except clean energy vehicles).

　　(3) Light gasoline vehicles (including driving school coaches) with national I and II emission standards are prohibited from driving on roads within the administrative area of this Municipality all day.

　　(4) From 3: 00 to 24: 00 every day, motor vehicles with national III or above emission standards (including driving school coaches) will run on a single day and even days according to the tail number of the license plate (single numbers are 1, 3, 5, 7 and 9, and even numbers are 2, 4, 6, 8 and 0), and the "2002" type license plate and motor vehicles with the tail number of the license plate in English letters will be managed by even numbers. At the same time, the city suspended the implementation of regional traffic management measures during peak hours of working days; However, from 7: 00 to 9: 00 and from 17: 00 to 20: 00 on weekdays, motor vehicles from other provinces, autonomous regions and municipalities are prohibited from driving on roads within the Fifth Ring Road of this Municipality (including the Fifth Ring Road).

　　Three, the following motor vehicles in this city are not restricted by the above traffic management measures:

　　(a) police cars, fire engines, ambulances, engineering rescue vehicles and vehicles of the People’s Liberation Army and the Armed Police Force performing tasks.

　　(2) buses, inter-provincial passenger vehicles and buses, Beijing B-section number plate taxis (excluding rental vehicles), minibuses, special postal vehicles, vehicles with tourist bus operation certificates issued by the municipal transportation management department, unit buses and school buses approved by the municipal public security traffic management department.

　　(3) Administrative law enforcement vehicles, environmental emergency monitoring vehicles and special vehicles for clearing obstacles, which are painted with uniform marks and perform official duties.

　　(four) special vehicles for sanitation, gardening and road maintenance, and funeral vehicles for funeral homes.

　　(5) Vehicles with "Shi" prefix number plates and vehicles approved for temporary entry.

　　(6) Pure electric vehicles (cars driven by electric motors with rechargeable batteries as the sole power source), minibuses with passes for the disabled, and trucks with passes to ensure the normal operation of the city and the supply of necessities for production and life.

　　Four, provinces, autonomous regions and municipalities to Beijing’s inter-provincial tourist buses, "green channel" vehicles, special postal vehicles, approved by the relevant departments and put on record for the city to transport production and living materials vehicles, not restricted by the above traffic management measures, but still have to apply for a pass to Beijing. From 6: 00 to 24: 00 every day, except for inter-provincial tourist buses and postal buses, other vehicles are prohibited from driving on the roads within the Sixth Ring Road of this city (excluding the Sixth Ring Road).

　　Five, the following provinces and cities to Beijing motor vehicles are not subject to the above traffic management measures:

　　(1) Police cars, ambulances and vehicles of the People’s Liberation Army and the Armed Police Force that go to Beijing to perform tasks.

　　(2) Inter-provincial passenger vehicles with road transport certificates, vehicles with "collar" number plates and vehicles approved for temporary entry.

　　Six, heavy air pollution in emergency headquarters in principle, 24 hours in advance to release the red and orange warning of heavy air pollution, special circumstances at least 12 hours in advance, and widely publicized through television, radio, newspapers, Internet, mobile phones and other channels. Traffic management departments of public security and traffic management departments should do a good job in dealing with heavy air pollution.

　　Seven, during the period of taking temporary traffic management measures, in addition to the implementation of the provisions of this notice, other traffic management measures in this Municipality are still valid. The public security traffic management department will deal with motor vehicles that violate the regulations according to law.

　　Eight, this notice shall be implemented as of December 15, 2016, and the Notice of the Beijing Municipal People’s Government on Taking Temporary Traffic Management Measures to Deal with Heavy Air Pollution (Beijing Zhengfa [2015] No.34) shall be abolished at the same time.

　　This is for your information.

the people’s government of beijing city

November 16, 2016

Before sudden death, people who died suddenly seemed to be in a very normal state of health. Why did they just leave? Sudden death often leaves infinite regrets for relatives and friends. In fact, sudden death is also a precursor, but friends and relatives around you often ignore it.

1. Repeated gastrointestinal symptoms: check that there is no gastrointestinal disease but frequent diarrhea, which may be caused by myocardial infarction and one of the signs of sudden death. When myocardial infarction occurs, there will be insufficient blood supply in the whole body, which will make the gastrointestinal tract unable to peristalsis and cause indigestion or diarrhea.

2. I often feel tired and tired inexplicably: Some people are full and have not done strenuous exercise, but they are extremely tired. This means that it may be a sign of myocardial infarction, so we should pay more attention to avoiding sudden death.

3. Chest tightness: When the chest frequently has severe contraction and crushing pain, and you feel breathless, you should be vigilant. We should also pay attention to the aggravation of symptoms of those who already have chest tightness. When you often feel chest tightness after exercise, you will feel relieved after rest, which may be coronary heart disease; Chest tightness is often aggravated suddenly, which may be caused by plaque accumulation in the cardiovascular system. Be careful of myocardial infarction caused by plaque rupture and lead to sudden death.

4. Unexplained pain: shoulder, neck, chin, throat and arm pain, which is a warning sign of myocardial infarction and ischemia, because when the information of myocardial ischemia pain is transmitted to the central nervous system of the brain, the pain information will be synchronously reflected in these parts, so you must seek medical attention as soon as possible!

5. Frequent palpitation: Palpitation means that the rhythm of the heartbeat is like beating a drum, or the heartbeat is sometimes fast and sometimes slow. Occasional palpitations are normal, but frequent palpitations may be heart fibrillation, which is caused by injured and anoxic myocardial tissue after myocardial infarction, which may cause sudden death in a short time.

6. Black eyes and numbness of unilateral and bilateral limbs often appear: these phenomena represent that there may be problems with the cerebral vessels, especially when patients with hypertension or coronary heart disease have this symptom, which may also induce myocardial infarction, all of which are murderers who cause sudden death.

7. Night sweats: If you don’t do strenuous exercise, but you are prone to sweating for a long time, this is a warning sign of heart disease, decreased blood output and hyperactivity of sympathetic nerves. Especially before a heart attack, the scalp, neck, back, hands and feet will sweat a lot. You should stop your activities immediately, take medicine immediately, and even call an ambulance to send you to hospital urgently!

8. Frequent dizziness and fainting: In patients with heart disease, if frequent dizziness or even fainting occurs, it may be caused by slow heartbeat or sudden stop, which makes the blood supply in the brain insufficient. Most patients can wake up after fainting, but if they can’t recover, it will easily lead to sudden death.

9. Breathlessness and purple lips: If you are engaged in long-term standing or sedentary work, you should pay attention to those who lead to poor blood circulation. When the pain is accompanied by suffocation, purple lips, cyanosis and decreased blood oxygen, it is necessary to be careful to prevent sudden death caused by pulmonary embolism.

10. Insomnia and being awakened: If you don’t get enough sleep for a long time, it will make your mind and body weak and increase the risk of sudden coronary death. If you are awakened during sleep, it will increase the risk of sudden death at night.

People with family history, cerebrovascular disease, or several cardiovascular and cerebrovascular risk factors should pay special attention to the occurrence of the above symptoms. People without basic diseases should also pay special attention to and seek medical attention in time if they have the above symptoms.

During the Anti-Japanese War, Japanese germ warfare poisoned Jiangnan.

Xinhua News Agency reporters Feng Yuan, Xu Shunda, Gu Xiaoli and Hua Hongli

When it comes to the 731st unit of the Japanese invaders (referred to as the 731st unit), people will think of the evil deeds committed by this "demon unit" in the northeast of China.

During the period of War of Resistance against Japanese Aggression, Unit 731 and its associates also committed countless crimes in Zhejiang and other places.

unexpected calamity

Hu Xianzhong, a citizen of Ningbo, is 89 years old. He still can’t forget the scene of his family’s tragic death in unexpected trouble 81 years ago. In November 1940, his sister, brother, father and mother died of plague in 10 days.

The culprit is the Japanese bacterial weapon. The book "Special Study of Japanese Bacteriological Warfare in Zhejiang" published in 2015 by committee of cpc zhejiang provincial committee Party History Research Office records that on the afternoon of October 27th, 1940, a Japanese plane dropped wheat and millet over Kaiming Street.

"It rained that day, and all the wheat and millet that had fallen on the roof rushed into the water tank where the people received the rain." Hu xianzhong said.

A few days later, the owner of the soybean milk shop next door to Hu’s family died of illness, and Hu Xianzhong’s sister also had a fever. "At first, her parents thought that she was a cold fever (malaria), and the hospital also treated her as malaria. As a result, on the third day, she was swollen with perm, red skin and swollen lymph nodes, and she didn’t make it that night. Then the younger brother, father and mother … "

According to incomplete statistics, there are 135 local people who died of this epidemic, only with names. In order to prevent the spread of the epidemic, all the houses in Kaiming Street epidemic area were burned down.

On September 7th, Qiu Weizhong, the family member of the victims of Japanese germ warfare, pointed out the former site of Hu Xianzhong’s home in Kaiming Street (zebra crossing location) for the reporter. Xinhua News Agency reporter Feng Yuanshe

There is a two-story wooden building at No.5 Luohanjing in Quzhou City. Its former hostess, Huang Liao, was the first local plague patient killed after the Japanese army launched a germ war. Today, it is the Quzhou Exhibition Hall for the Bacteriological Warfare of the Japanese Invaders, and has been listed in the first batch of national-level memorial facilities and sites for the Anti-Japanese War. A stone pillar stands in the courtyard, engraved with the big black letter "1940".

"My uncle and aunt also died in the Japanese germ war in 1940." Curator Wu Jianping pointed to a wall with the names of the victims outside the exhibition hall and told reporters.

crime

"In 1940, 1942 and 1944, the Japanese army carried out large-scale germ warfare in Zhejiang. For example, when the Japanese army launched the Zhejiang-Jiangxi campaign in May 1942, it used to cast bacterial weapons. " Bao Xiaofeng, a second-level inspector and researcher at the committee of cpc zhejiang provincial committee Party History and Literature Research Office, said.

Bao Xiaofeng told reporters that in addition to these three large-scale attacks, from 1939 to 1945, the Japanese army carried out bacterial attacks in Zhejiang many times, releasing plague, cholera, paratyphoid fever, dysentery, diphtheria, anthrax and other germs. During the period of War of Resistance against Japanese Aggression, Zhejiang was one of the areas that suffered the most from germ warfare in China. The Japanese germ warfare directly caused about 60,000 deaths. The implementers are mainly the 731 troops and the "Rong" 1644 troops.

In Chongshan Village, Choujiang Street, Yiwu City, there was a terrible evil deed in Linshan Temple near the village. In November, 1942, Japanese germ warfare troops tricked plague patients into Linshan Temple for human experiments under the guise of treating diseases.

This is a monument erected at the gate of Linshan Temple, which was photographed on September 8th. Xinhua News Agency reporter Feng Yuanshe

Wang Jianzheng, a villager in Chongshan Village, told reporters that his great-grandmother and uncle both died in that disaster. "Wang Julian, the midwife who delivered my baby, was also caught in the temple and later escaped from the pit of the cesspit. She told my mother that my uncle died in the temple. "

On September 8, Wang Jianzheng, a villager from Chongshan Village, Choujiang Street, Yiwu City, pointed to the name of Wang Fang (Uncle Wang Jianzheng), a plague victim on the wall. Xinhua News Agency reporter Feng Yuanshe

According to a thorough investigation by Zhejiang Provincial Archives Bureau, there are 79 volumes and about 7,000 pages of files in the archives of Zhejiang Provincial Archives, including the details of the Japanese army’s use of aircraft and sending people to spread poisons on the spot, the investigation of the Japanese army’s germ warfare by the official institutions at that time, the monthly registration forms of epidemic diseases in various places and the countermeasures in various places, forming a complete and powerful evidence chain.

always remember

Ningbo, Yiwu and Quzhou have all built memorial facilities to expose the crimes of germ warfare committed by Japanese invaders and to remember the victims. In the exhibition hall of plague disaster in Kaiming Street, Qiu Weizhong, a family member of the victims who has collected historical materials for many years, brought a batch of copies of old newspapers: "From the historical materials collected so far, apart from Kaiming Street, Ningbo has been attacked by Japanese bacterial weapons in many places."

The exhibition hall (Yiwu) of the Historical Facts of Bacteriological Warfare of Japanese Invaders near Linshan Temple is open to the public this year. As the legal representative of the Association of Survivors of Bacteriological War Victims of Japanese Invaders in Yiwu, Wang Jianzheng often goes to the museum to have a look. He said that he hoped that more people would understand this historical fact.

In addition to serving as the curator of Quzhou Exhibition Hall for Bacteriological Warfare of Japanese Invaders, Wu Jianping also has a job, which is to provide voluntary service for the old people who suffered from "foot rot" during the Anti-Japanese War. At that time, many people suffered from a "rotten foot disease" wherever the Japanese army went.

In Xiakou Village, Xiachuan Town, Qujiang District, Quzhou City, Wu Fagui, an 83-year-old farmer, began to fester on his left calf and left foot from the age of four or five. "There is a Yao family ancestral temple in our village. At that time, China troops were stationed in the ancestral temple, and Japanese planes came to bomb it. Listening to the old people, everyone fled to the mountain and saw a bomb explode in the pond. " Wu Xiaorong, the son of Wu Fagui, pointed to a pond at the door and told the reporter, "My father was stabbed in the grass by the pond when he was a child, and then his feet began to rot."

In 2015, Wang Xuan, a part-time researcher at the Tokyo Judicial Research Center of Shanghai Jiaotong University, launched a public fundraising activity of "Rescue for Patients with Rotten Foot by Bacteriological Warfare" on the Internet through the China Foundation for Poverty Alleviation and the Shanghai Wang Zhengguo Trauma Medicine Development Foundation, and raised medical funds for patients with Rotten Foot for surgical treatment.

"Our surgical treatment was officially launched on September 18, 2015." Ye Chunjiang, deputy director of the Wound Repair Department of Quhua Hospital in Zhejiang Province, recalled that they had treated 87 patients in Quzhou and other places, and all of them were operated except for 7 who could not go to the operating table due to physical reasons. "I am very pleased to see that the wounds that have been repeatedly ulcerated on the legs of the old people are slowly healing."

Wu Fagui was the first old man to undergo surgery. Now, except for the occasional ulceration on his left foot, the "rotten foot disease" has basically recovered, and he often walks around the village with crutches. Wu Xiaorong said happily: "Dad has suffered for decades, and now he is finally comfortable."

(Xinhua News Agency, Hangzhou, September 18th)

When 2020 came, hundreds of millions of people did not expect that the Gengzi New Year would open in this way. The sudden COVID-19 epidemic made people feel the fragility of life, and at the same time made people understand that only health is the greatest happiness.

Bread is the staff of life. Health is inseparable from the scientific guidance of daily diet nutrition, and it is not enough for people to know the importance of nutrition, but also to know how to obtain scientific nutrition methods. It can be predicted that almost every family in China will need a professional family nutritionist in the future.

"Healthy China 2030" focuses on disease prevention.

The CPC Central Committee and the State Council attached great importance to people’s health, and successively issued a series of important policies. Among them, the Outline of Healthy China 2030 pointed out that it is necessary to speed up the transformation of the development mode in the health field, safeguard and protect people’s health in an all-round and full-cycle manner, and greatly improve the health level.

In recent years, chronic diseases have surpassed acute infectious diseases and become the biggest killer of Chinese health. With the development of social economy, the nutritional health status of Chinese residents has been continuously improved. However, due to management, education and popularization, people’s dietary nutrition structure is not reasonable, and the phenomenon of high salt, high sugar, high fat and high uric acid is prominent. Adult hypertension, diabetes, high uric acid and dyslipidemia have become common public health problems.

People are beginning to realize that the imbalance of diet and nutrition is the culprit of all kinds of chronic diseases, and the concept of health is no longer "disease treatment" but "disease-free prevention". Fortunately, many chronic diseases can be prevented or controlled at an early stage. As long as there is scientific and timely guidance, there is no need to drag them to the point of "minor diseases and serious illnesses, and serious illnesses will kill people".

"Nutrition e-student" innovates the concept of nutrition intervention

The health guideline advocated by the government to change from treatment to prevention coincides with the concept of "everyone has a health record and every family has a nutrition doctor" on the "Nutrition E-student" APP platform.

The "Nutrition E-Student" APP is an Internet home nutrition intervention and chronic disease management service platform developed by Wuhan Lvan Jianfang Science and Technology Co., Ltd., which pioneered the concept of "network nutrition hospital", "network nutritional treatment and one-stop nutritional intervention solution for chronic diseases" and "dietary nutrition tester" which is leading in China and advanced in some countries.

In the treatment and recuperation of chronic diseases, people are most likely to be confused-is their way of recuperation correct? Some people suffer from recurrent illness due to lack of dietary nutrition and self-discipline; Some people lack common sense and daily guidance, and consciously become a doctor after a long illness, with minor and chronic diseases and serious emergencies.

As a user of the "Nutrition E-student" APP platform, there will be no such troubles. The platform not only avoids the risk of travel fatigue and infection, but also can enjoy rich dietary nutrition information and scientific and technological achievements dietary nutrition tester without leaving home. The platform has also organized a team of nutrition and health experts, service teams and many professional cooperation institutions at home and abroad to provide users with one-stop nutrition intervention programs for chronic diseases, so that the nutrition and health of China families will no longer be in crisis.

Internet nutritionists enter thousands of households.

The Healthy China Action (2019-2030) issued by the State Council pointed out that by 2030, every 10,000 people should be equipped with a nutrition instructor, but at present, the number of professional nutritionists in society is extremely rare. At the same time, there are as many as 260 million chronic patients in China who need professional nutrition intervention services to improve their quality of life. The contradiction between supply and demand is very obvious.

While demand is hot, supply is scarce. How to solve the current contradictory situation of nutritional intervention for chronic diseases? The "Nutrition E-student" APP platform provides a perfect solution by providing Internet nutrition and health intervention services. The platform provides online consultation through one-to-one nutrition housekeeper, and uses a large database based on China Food Composition Table (2018) to provide users with dietary nutrition evaluation and nutritional risk screening, and provide users with services such as general nutrition guiding principles, daily meal arrangement, scientific exercise guide and daily drinking water.

In addition, for users who need professional dietary nutrition guidance, the platform also provides more than 200 domestic and foreign nutrition and health experts for real-time online video consultation, and through professional nutrition intervention programs, personal physical function can be improved from aspects such as conditioning physique, improving basic quality and improving human nutrition environment.

The "Nutrition E-Student" APP platform is currently working closely with China Nutrition Society, china health care association, China Anti-aging Promotion Association and other institutions to vigorously promote the comprehensive popularization of Internet nutrition diagnosis and treatment. Behind the "nutrition e-students" are a group of professional "Internet nutritionists" who are entering thousands of households with the grand vision of "staying at home and enjoying the home nutrition intervention program"!

(Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only. )

If you open the column,

Short video has become an extremely eye-catching media landscape in this era.

The video in just a few minutes or even tens of seconds captures the colorful moments of daily life, is a glimpse of fireworks in the city, is a silhouette of humanistic customs, and is a quick view of social conditions. In the flowing picture of short videos, the world is unfolding at the speed of light. Regardless of occupation, regardless of age, as long as the mobile phone is in hand, there will be "unstoppable" fun. But on the other hand, many people are also thinking about the speed and quality of information dissemination, fragmented expression and knowledge coherence, superficial prevalence and deep thinking exit.

Undoubtedly, short videos are deeply involved in the construction of people’s spiritual and cultural life. From now on, this edition will open the column "Observation of Short Video Cultural Phenomenon", sort out the deep logic and media characteristics of short video popularity, analyze the internet users’ emotions and popular cultural psychology behind "everyone brushes short videos", and try to put forward feasible suggestions on opening short videos correctly.

Many people did not expect that short videos could be so short. Most short videos are recorded by mobile phones: in a few minutes or even tens of seconds, a complete unit of expression has been completed-the theme, the characters, the small plot twists and turns, and all the necessary elements are available. Perhaps, people can re-recognize the expressive potential of image symbols: short image editing may show more meaning than expected. We can often see on the Internet that a two-hour movie is compressed into a short video introduction of eight or nine minutes, and the ins and outs of the story have clearly emerged.

In contemporary culture, the tension between large-scale works and small-scale works is unprecedented. Some people love forty episodes of TV series, and many fans continue to follow online novels with millions or even more than ten million words. A few pages of short stories or lines of poems do not seem to be "enjoyable"; On the other hand, "jokes", jokes, talk shows and cross talks are short, and Weibo was once limited to 140 words. Short video is obviously a masterpiece of "small". Are there any works shorter than tens of seconds of image symbols?

Many experts always follow an explanation model for small works: the pace of life is getting faster and faster, and many people are as busy as gyroscopes. They have no time or patience to deal with those large works. The era of WeChat has arrived, and a message reaches the other side of the world within half a second. So many things happen and disappear so quickly, all walks of life and personal senses must mobilize and do their best to adapt to this speed. At this time, the birth of short video coincides with its meeting. Of course, this explanation quietly shields another possibility: do people just enjoy and not resent the galloping pace control of life?

one

As an echo of this rhythm of life, the video length of several minutes or even tens of seconds is only an external appearance, and what is important is that the meaning of image symbols is unobstructed. From news scenes, pet amusements, and fitness tips to a dance, a song, and a game clip, the clear content of various short videos is like a concise table. There is nothing that needs to be pondered over and over again; The decoding of symbolic images or prototypes is rather gilding the lily. Easy browsing and unimportant topics just fill the time gap that has not been covered by busy work.

However, easy browsing, unimportant themes, faster and faster pace of life or image symbols are precisely the contents criticized by many humanistic intellectuals. Easy browsing can only swallow those cultural fast foods that lack nutrition. After the spiritual space is full of inferior products, classic culture no longer has a place to live. Worryingly, easy browsing and unimportant topics are training a superficial reading style. With short space and clear content, people’s eyes and thoughts can only adapt to some cultural fragments. Thick cultural classics and abstruse phrases are overwhelmed, and movies, music and paintings with unfamiliar forms are decisively abandoned because they don’t know what they mean. Even so, humanistic intellectuals have no reason to advocate an absurd premise: obscurity is the symbol of cultural value. However, they are worried about a lack of ideological ability. If the superficial reading style evolves into spiritual normality, and if analysis, research, doubt and criticism are all regarded as dazzling skills that make much ado about nothing, then the spiritual quality of the nation may decline rapidly from the level set by classical culture. Of course, this concern goes far beyond the scope of classics reading. When the ideological ability is incompetent, people will certainly explain the complex cultural structure and even historical phenomena in various self-righteous ways.

When the superficial reading style is traced back to the source, many humanistic intellectuals openly contradict the current pace of life. Whether it is the efficiency of the production system, the speed of economic and commodity turnover, the transportation system and the cultural media, the industrial society is driving the great speed-up of history. From the worldly wealth growth, the iterative upgrading of scientific knowledge to the numerous information received by the senses, people can find the profound consequences of this speed-up in various fields. However, the fundamental question that a group of humanistic intellectuals are trying to ask is: where is the accelerated history going? It can be seen that there are still many injustices, disasters, disparity between the rich and the poor or the competition for resources has not slowed down. Man is hurrying along under the lash of his own desires. A faster pace of life is usually associated with more income. However, is more money greater happiness?

Philosophers advocate living a "contemplative life", and they use "hyperactivity" to describe this restless mental state. However, the weak doubts of humanistic intellectuals cannot interfere with the firm progress of technical logic. The explosion of trains, ships, jets, satellites, mobile phones and the Internet is producing one after another effects. Questioning "fast" is obviously behind the times, including the speed of operation in the field of spiritual consciousness. With the rapid development of transportation in industrial society, the dull mental consciousness has to keep up with the pace. Statistics show that theoretical schools and new concepts have multiplied since the 20th century. The computing speed of human brain is limited, so it can transfer the fast calculation to the machine-it is said that the fastest computer can calculate 54,902 trillion times per second. "Fast" is an irresistible command, whether it is the production of theoretical concepts, the speed of calculation or anything else.

2

The acceleration of industrial society depends largely on machines, and at the same time, machines produce new symbols: images. Since the invention of the camera in 1839, image symbols began to enter life. After the continuous evolution of cameras, projectors, various auxiliary editing and transmitting equipment to the Internet and mobile phones, image symbols have finally developed into a mature ideographic system, and have quietly changed the social and cultural structure with a large area of penetration. Once upon a time, taking pictures was a luxury, and only rich children could own cameras and master this fashionable artistic skill; Subsequent film screening requires more perfect social conditions, and indispensable cinemas and screening equipment as public cultural facilities have won social and financial support. Television began to change this situation. Although TV was once a cultural luxury, this machine soon sneaked into the family as an ordinary household appliance together with refrigerators, microwave ovens and air conditioners.

If the cinema usually stands in the art category, then the TV set is interspersed between the gossip at home or the smell of dishes on the table. Television not only carries movies to the living room of the apartment, but more importantly, it becomes an intimate part of daily culture. There is a strong family atmosphere around the long TV series. Wearing household clothes, sitting on the sofa with a cup of tea in the living room and dressing up for the cinema are two completely different cultural behaviors. Today’s TV programs are more consciously appealing to citizens’ interests. Television not only inserts a large number of advertisements, but also has cooking, shopping, fishing, singing opera and other columns with strong secular flavor. Surprisingly, this small household appliance has completely changed the nightlife of society. After dinner, the number of social workers engaged in poker or mahjong entertainment suddenly decreased a lot, and the chess stalls under the street lamps and the people enjoying the cool chat almost disappeared. Of course, readers of books are also decreasing. Many people have recognized that the image symbols in TV are the most important tool for entertaining.

I believe that most TV practitioners have not estimated that the combination of the Internet and mobile phones will pose such a serious challenge to the TV industry. The challenge follows the successful experience of the TV industry, but it is implemented more thoroughly. The TV in the living room is reduced to a mobile phone in the palm of your hand, and people can choose the programs they watch at will according to their personal schedule and space. Like a dazzling array of supermarkets on the street, many video symbols are stored in major websites for people to choose from. Short video is undoubtedly the most sought-after commodity, and a complete viewing takes only a few minutes or even dozens of seconds; If the content of the short video is worth recommending, you can pass it on to interested people by tapping WeChat on your mobile phone. All the procedures of watching and spreading can be completed in a blink of an eye, which is indeed comparable to the fast pace of life.

three

Short videos greatly increase people’s visual experience. In ancient society, most of people’s information and knowledge came from written reports. Simple means of transportation limit the radius of life, and the scope of seeing with one’s own eyes is very narrow. For example, how many ancient people have really seen the vast sea or lush virgin forests? Cameras or movie shows open another window of visual experience, and TV really brings great impact. Day after day, TV programs are everywhere, and people can already modify an old saying: what can’t you see if a scholar doesn’t go out? Compared with TV programs, short video narration pays more attention to human beings. If TV cameras tend to capture relatively grand, spectacular and public scenes, then mobile phones that record short videos go deep into every ordinary corner of life and collect all kinds of fireworks. With pictures and truth, a secular, noisy world began to be vividly restored between mobile phone screens.

Perhaps people can perceive a subtle difference: compared with the beautiful words left by the ancients, the image of agricultural civilization in many short videos has shrunk dramatically. The bright moon breeze, the ancient boat crossing, the starry Ping Ye and the fine grass breeze in the Tang and Song poems gradually disappeared, and the "society" in the short video pushed the natural scene to the front desk, occupying the center of the field of vision: streets, communities, shops, traffic, urban buildings, home dining tables and a corner of the campus; Dogs appearing on the screen of mobile phones are mostly family pets, ducks or swans swimming in the artificial lake in the park. Short video was born in modern society, and agricultural civilization is passing by. The generation who recorded short video with mobile phones paid relatively little attention to the image of agricultural civilization. Of course, humanistic intellectuals often evaluate this cultural handover in another sense. In their minds, the gap between short videos and text symbols is not the image of agricultural civilization, but the depth of thought. The warning of humanistic intellectuals is not to alienate or even give up text symbols because of the intuition of image symbols. Up to now, written symbols are still the base camp of human social and cultural classics. The shooting of images can neither express the metaphysical "Tao" nor record the delicate emotional ripples in the heart.

Since the advent of the camera, image symbols have continuously explored their own performance characteristics and rhetorical strategies. The montage of pushing, pulling, leaning, leaning and splitting the lens shows the development history of image symbols. There is no doubt that movies are a collection of various lens languages. The reason why movies can undertake tortuous and complicated narratives is precisely because the image symbols already have a set of expressive ability comparable to the text symbols. Compared with the twists and turns of story statements in movies, the inherent logic of MTV lens language is melody and symbol. Like lyric poetry in written symbols, MTV tries to produce lyrical image symbol organization. However, these explorations are too far away from short videos.

Just like the vulgar spoken language in daily life, short videos only use rough lens language: either call out the mobile phone software for some simple editing, or shoot a shot all the time. The film is surrounded by a separate cultural tribe: famous directors, actors with high prices, staggering investment or box office income, and the refined camera language is the business of this cultural tribe; There is another cultural tribe around TV: those TV reporters with cameras on their shoulders are responsible for shooting all kinds of serious news, and their lens language is authoritative, standard, dignified and lively. In contrast, a variety of short videos record various folk activities, which are lively, vigorous, provocative and humorous; The public acts as both cultural consumers and cultural producers. The economic benefits brought by traffic may be just an unattainable ideal, however, even without economic benefits, it can’t stop the public from getting high. Just as the self-entertainment of karaoke doesn’t care about the singing level, the quality of short video lens language is also insignificant.

Another thing that many people didn’t expect is that such a short video can be watched for so long. The screen of the mobile phone swiped left and right, which consumed the whole morning unconsciously. What did you remember in one morning? Various short videos create kaleidoscope-like fragments mixed together. Some people think that the kaleidoscope-like fragments are just typical feelings of post-modern society. Has postmodernism really arrived? This is not such an important question. I would rather pay attention to the evolution prospect of two tendencies behind short videos: First, the combination of mobile phones, the Internet, video symbols and the public is forming a certain degree of cultural carnival. How to preserve and even inspire the public’s cultural initiative? Secondly, the worries of humanistic intellectuals are not unfounded. Will superficial reading methods lower the cultural level of products and bad money drive out good money? The competition between the two tendencies is not overnight, but involves a long theoretical story pedigree, but a large number of short videos will continue to write a new chapter.

(Author: Nan Fan, a special researcher at the Research Center for Literary Criticism of Fujian Normal University)

1905 movie network news On May 5th, the film was withdrawn. The film producer said: "Since the film was released, due to various environmental factors, the film has not met more audiences. After carefully studying the current situation, in order to meet the needs of more viewers, our’ hot pot’ will be withdrawn on May 6 th (the cinemas that have already opened the show can continue to show), and we will meet you again another day. "

Subsequently, the director issued a response: "Thank you, I am still unfinished, and I will get together again another day." It is also accompanied by a movie egg. "There is nothing that a hot pot can’t solve. What if it can’t be solved? Two meals. "

It is reported that there is nothing that can’t be solved in a hot pot directed by Sheng Ding, starring,,, and so on. Up to now, the cumulative box office has reached 51.82 million.

Data Map: Hong Kong-Zhuhai-Macao Bridge. (Photo by Zhang Wei, China News Service)

　　The "Internet+Government Services" platform of the Ministry of Public Security was officially launched today. What convenience can Hong Kong and Macao residents enjoy? Sun Taiping, deputy director of the Guangdong Provincial Public Security Department, responded on August 1 that the platform has launched two businesses, namely, the through train of Guangdong, Hong Kong and Macao and the online payment of police non-tax income.

　　Sun Taiping further introduced at the press conference of the Ministry of Public Security that the through train service of Guangdong, Hong Kong and Macao mainly includes the extension of approval, the change of driver registration and other services. Hong Kong and Macao residents can log on to the "Internet+government service" platform of the Ministry of Public Security, simply fill in the relevant information, and then they can apply for the extension of approval or the change of driver registration business, and they can choose the two-way postal express delivery to obtain documents, which is convenient and fast.

　　Regarding the payment of police non-tax revenue, Sun Taiping said that Hong Kong and Macao residents can fill in the number of the Notice of Payment or the Decision of Punishment through this platform, and then they can pay the financial non-tax revenue of Guangdong Province online after scanning the code on their mobile phones. At present, it mainly covers seven categories of public security services, including temporary entry motor vehicle license and driving license fee, driving license examination fee and traffic violation fine.

　　In the next step, Guangdong public security organs will launch more than 10 online platforms for public security and people’s livelihood services for Hong Kong and Macao residents in the areas of Guangdong 110 online alarm, traffic control business, and convenient application of entry and exit documents for Hong Kong and Macao residents, and launch measures to facilitate Hong Kong and Macao residents in accommodation registration, real-name delivery, Internet access in Internet cafes, purchase of air tickets, high-speed rail tickets, and banking business as soon as possible.

Weilai Automobile provides users with a convenient charging solution, and the service fee for battery replacement by code scanning is 180 yuan every time, which is consistent with the one-click start-up service.

Weilai has always been committed to improving the experience of car owners. As a car owner, you can enjoy the privilege of replacing Weilai battery for free for life on the basis of enjoying the lifetime free warranty service of your car. This policy covers all non-first-time car owners, and the battery replacement cost of operating vehicles consists of battery replacement cost plus electricity and service charges.

Specifically, the electricity price and service charge at the place where the power exchange station is located may be slightly higher than those at the surrounding operation sites. On July 7, 2020, Weilai launched a new power exchange mode for non-first-time car owners and operating vehicles, in which the power exchange cost includes battery cost (135 yuan) and service fee, and this policy will take effect on July 10. For users who buy new ES8, ES6 and EC6, they can enjoy the right of free power exchange for life.

Weilai provides car owners with flexible battery selection. Users can choose battery packs with different capacities according to their needs, and users of standard battery packs can get compensation, such as 200 credit days, when changing power across levels. The excellent performance and battery technology of Weilai ES6 ensure that users can enjoy long battery life without worrying about battery performance attenuation. According to the actual data of the owner, even if driving more than 150 thousand kilometers, the endurance attenuation is only about 5%.

Although the power exchange mode has alleviated users’ endurance anxiety to a certain extent, there are still challenges. For example, in second-and third-tier cities, due to insufficient distribution of power exchange stations, it may be necessary to wait on holidays, and some sites may be remote. In order to improve this situation, Weilai is constantly promoting the construction of power exchange stations, and is committed to covering major areas to meet the needs of more car owners.

To sum up, the cost of Weilai power station mainly depends on the service cost, and Weilai’s life-long free power exchange service makes car owners feel at ease during use. With the improvement of facilities, Weilai will continue to improve the user experience and solve potential problems.

"Script killing" is not only a popular social activity for young people, but also a promising industry. In recent years, in addition to online and offline screenplay killing games, there are also new trends in screenplay killing industry, such as screenplay killing variety, red screenplay killing, screenplay killing literary travel, etc.: Star Detective, Strange Screenplay Shark, Enemy at the Gates, Reef-Yangtze River Special, Fox Demon Little Matchmaker and other projects, which constantly bring novel experiences to audiences, players and tourists.

Recently, the reporter interviewed Zhu Gan, a senior practitioner in the script killing industry and a "secondary" net writer, about the new gameplay of decoding script killing and the rules and practice of content supervision.

Net writers cross-border incoming scripts to kill

Zhugan

Zhu Gan is a teacher of Wenzhou Vocational and Technical College, a member of Chinese Writers Association, a member of Zhejiang Youth Federation and the winner of the 4th Mao Dun Newcomer Award. Over the past ten years, he has created more than ten works under the pen name "Shanshui", such as The House Demon, The Master of Two Houses, The Four Masters of Wu, The Story of Shu Ling, etc., with more than 15 billion hits on the whole network. Many works have been selected into the list of online literature works in China and the IP value list of Hurun’s original literature, and have been adapted into TV dramas, animations and online movies.

Since five years ago, Zhu Gan has gradually set up his own personal studio and new cultural and creative company, and produced a number of new cultural and creative projects.

In 2019, when Zhu Gan participated in filming in Zhenjiang, Jiangsu, he was taken to the local script killing shop by several friends to play a script killing. Soon, he set up a company with friends in Nanjing, making scripts to kill related content. "We chose to cooperate with Little Black Detective, the largest trading platform in the industry." Zhu Gan said, "It takes at least two months for the script to be completely created. After drafting the outline and completing the first draft, it is necessary to constantly find players to test and modify it before it can be introduced to the market." Usually, a script needs 2 to 4 people to complete.

In the last two years, Zhu Gan’s team has not only carried out the business of script killing, script creating and offline script killing, but also started an immersive cultural tour with script killing as the breakthrough point, which has gradually become the "benchmark" in the field of script killing and new cultural creation in the industry. Zhu Gan said: "In the national market, although we don’t have many head scripts, we have also made a lot of books above the waist. The script-killing Taobao shop opened in cooperation with’ Little Black Detective’ has achieved the first turnover in relevant categories."

For the script killing operation, Zhu Gan described his team as "walking on two legs": "On the one hand, we have script killing related companies in Nanjing, Wenzhou and other places, and our main directions include script creation and distribution, physical store operation and outdoor immersive cultural travel; On the other hand, we also cooperate with relevant government departments to do some scripts to kill cultural clusters. "

Script killing and comprehensive IP of film and television are transformed into each other

The popularity of script killing not only attracted the participation of many cultural and creative practitioners, but also attracted the platform parties to enter the game and launch a variety show of script killing. Last year, Fantastic Script Shark, Meng Detective, The Last Winner and Star Detective Season 6 were launched one after another. This year, after the end of "Detective", "Let’s start reasoning" and "The second season of Meng Detective" seamlessly continued the popularity of the script to kill variety shows. These scripts have their own emphasis on variety shows: "Meng Detective Detective Case" is an "IP+" immersive reasoning reality show, which focuses on making jokes in the game. Classic IP such as Latent, Joy of Life’s Princess Pearl and so on have been adapted into script killing games. "Strange Script Shark" is a star social experience reality show, focusing on immersive script killing, allowing players to complete socialization in the game.

In terms of word of mouth and influence, the star reasoning reality show "Star Detective" series premiered in 2016 has the highest national recognition. In each program, guests play different roles according to the theme of different cases, enter the scene of simulated cases to find evidence and infer the "murderer". Zhu Gan said: "After the" Star Detective "and the offline script were killed, Tencent, iQiyi and Youku all started to create a variety of scripts, and some mystery novel authors participated in the scriptwriting work." For example, Zi Jinchen, the original author of the hit drama "The Secret Corner" and "The Silent Truth", once sat in the screenwriter team of "Strange Script Shark". Zhu Gan revealed: "Some variety shows have also contacted me, and some projects are still in the preparatory stage."

In Zhu Gan’s view, compared with offline script killing games that emphasize reasoning and brain-burning, the script killing variety shows more emphasis on entertainment. "It is impossible for more than an hour of programs to show the logical expression of brain-burning, and the audience will not be willing to watch a few guests discuss in the room, but to see them interact and interact in various activities, so the story of the script killing variety will be simpler." Zhu Gan said that in view of different script-killing variety shows, the industry will fully consider the needs of the entrusting party to make adjustments. "Real-life variety shows or outdoor group-building variety shows, writers will highlight the game mechanism; To do the script of the indoor table program, the screenwriter will highlight the reasoning mechanism. "

The mutual transformation between script killing script and film IP has also come one after another. Last year, on the eve of the film A Writer’s Odyssey’s release, the activity of "Playing Script Killing to Send Movie Tickets" was launched, and the filmmakers and the script killing platform reached a cooperation to carry out derivative publicity of the film with the help of IP authorization. According to Zhu Gan, some cinemas use vacant cinemas as immersive script killing scenes. Before the film is released, players are allowed to play movie-related scripts. "In the past, they mostly used the copyright of old movies to create immersive script killing in cinemas, but now they often make joint announcements with upcoming films-one month before the film is released, they will do a script killing activity for the film and warm up the announcement."

Zhu Gan said that some novels will be adapted into scripts, and at present the company is also working on the adaptation of well-known online scripts. "For example, the adaptation of Yan Yuntai created by Jiang Shengnan, and some well-known film and television dramas have also asked us for the adaptation of scripts." At the same time, script killing is also feeding back the film and television market. Zhu Gan said: "There are indeed film and television companies coming to us to seek well-sold and excellent scripts to discuss cooperation space."

The red theme script is favored by party building activities

At present, the main theme of "red script killing" is also popular among young people. Most of these red-themed scripts focus on the feelings of home and country, focusing on the May 4th Movement, War of Resistance against Japanese Aggression and the Liberation War, or focusing on the spy war camp, or being immersed in emotions. Many units choose this form for party building, so that young people can gain historical knowledge and receive patriotic education in the process of entertainment.

Red plays such as Enemy at the Gates, Uniquely Matchless, Book with Wife, Lonely City and Red Lover are very popular among young people. Among them, "Enemy at the Gates" is adapted from real historical events, and Shuoxian County in the story is located in the north of Shanxi, which is a famous historical city outside Yanmenguan. After the July 7th Incident, Shuo County decided to defend the city against Japan and stick to it according to the danger under the launch of advanced elements and organizations. "Enemy at the Gates" lets players feel the difficult choices during the Anti-Japanese War through plot design. The author, Cat Stu, once said in an interview: "The script gives players a choice: when they know that they may fail and sacrifice, do they insist or surrender? Even if the players did not choose to resist Japan in the end, when they learned the persistence of real historical figures, they could feel the greatness of their ancestors more intuitively in contrast. " Last year, "Enemy at the Gates 2" was published, and the sequel put the story into the period of the Liberation War. In addition, the spy war theme script is also favored by party building activities because of its red background, and scripts such as Lonely City, Spy Shadow, Nanjing 1937 and scabbard are applauded and popular.

At present, customized screenplay killing and co-production of screenplay killing with creators have appeared in many places, and Beijing, Shanghai, Guangzhou, Tianjin, Wuxi, Sanya and other places have successively tried. It is reported that the core feature of this kind of customized cooperation is that the story has a red background, positive energy and specific geographical attributes.

Last year, the Guangdong Communist Youth League and the "Amazing Detective" script killing App jointly created the "Red Code" series of party history propaganda and cultural products. After the script "Hundred Years of Elegance" was launched, it quickly spread among young people. The content of the script is full of suspense and thought-provoking: "In 1927, Chiang Kai-shek launched the’ April 12th’ counter-revolutionary coup in Shanghai, and the cooperation between the Kuomintang and the Communist Party broke down for the first time. The reactionary warlords wantonly killed communist party people and revolutionary masses, madly suppressed the workers and peasants movement, and the revolutionary situation took a turn for the worse, and blood shed enveloped them. Under such a crisis of "dark clouds are crushing the city and trying to destroy it", should we give up the struggle or stick to the revolution? What choices will aspiring young people on both sides of the Pearl River make? If you go back to that magnificent era, when the choice of history is in your own hands, what kind of life will you choose? "

Zhu Gan revealed that his team is also creating a red script: "As early as 2019, we received research information from relevant departments, hoping to combine the script creation with the red theme. This year, the company created a red script on the theme of the Anti-Japanese War for the Zhejiang Youth Literature and Art Federation under the Zhejiang Communist Youth League Committee, and used it as a carrier for party building and youth activities to learn and educate the history of the party. We also created a red script for Xi’ an, which was distributed to subordinate institutions, enterprises and institutions as a carrier of party branch activities. " Recently, Zhu Gan’s company created a red script called Waiting for Spring, which was bought by China Telecom with exclusive copyright. "They attach great importance to the dissemination of revolutionary party history among young people in a fresh and pleasant way." Zhu gan revealed that the combination of red script killing and red literary brigade is also a major trend in the industry.

Immersive travel brings a new experience of script killing

After several years of brewing and development, script killing has broken through the border, fully integrated with cultural tourism and cultural and creative projects, and embarked on a new path of "script killing+". In the Opinions on Promoting the High-quality Development of Digital Culture Industry issued by the Ministry of Culture and Tourism at the end of the previous year, it was clearly put forward that technologies such as virtual reality and augmented reality should be guided and supported in the cultural field, and cultural relics units and scenic spots should be supported to develop immersive experience projects with cultural resources, and immersive tourism performances and immersive entertainment experience products should be developed. At present, there are many script killing modes in the market in different tourist places such as cruise ships, hotels and ancient towns. Many travel apps have also launched scripts to kill travel products.

On March 20th, 2021, Wuhan’s largest immersive script killing "Reef-Yangtze River Special" opened on the cruise ship "Zhiyin", and the cruise ship was turned into a four-story unique hull space and retro cabin. Five-act interactive drama ran through the whole script killing, and 200 players followed the mission line to enter all areas of the cruise ship, performing main tasks and playing interactive games.

The mode of ancient town grafting script killing is more common: Jiezi ancient town in Chongzhou, Sichuan, Pingle ancient town in Qionglai, Yunnan, Yiren ancient town, heqiao town in Hangzhou, Zhejiang, and nanxun town in Zhejiang are all popular places to kill scripts. Taking the Yunnan project as an example, Yunnan Yiren Ancient Town launched an 8-hour long immersive experience project. The real-life script killed "The Ancient Song of the Yi People-The Battle of Wei and Chu", which integrated local history and Yi culture into the script, and integrated the products and formats in the core area of cultural tourism in the Yi ancient town into the plot experience.

When explaining the concept of "script killing+cultural tourism", Zhu Gan mentioned: "We can’t simply call this format" script killing+".Now the concept of" immersion+"is widely put forward in the industry, such as" immersion+homestay+tourism+blind date+museum ". Zhu Gan revealed that many scenic spots in Zhejiang have launched script-killing cooperation projects: "For example, tourists entering the Yandang Mountain Scenic Area are not simply sightseeing, but can have an immersive plot experience with the nature of role-playing, which to some extent increases the adhesion between the scenic spot and tourists. We also often cooperate with scenic spots to combine various activities with immersive plot interaction. Young people visit scenic spots and play immersive scripts to achieve more exchanges. "

Zhu Gan said that the "script killing+cultural creation" model is also being implemented simultaneously: "The props and costumes used in script killing can be sold as peripheral products. Take Wenzhou as an example, the local area is famous for its light industry, so the local government is very supportive of the development of scripts to kill surrounding products. "

Content supervision basically adopts filing mode.

On April 1st this year, the Ministry of Culture and Tourism and other five departments jointly issued the "Notice on Standardizing Playbook Entertainment Business Activities (Draft for Comment)" (hereinafter referred to as the "Notice") to standardize the screenplay entertainment business activities such as "Screenplay Killing" and "Escape from the Chamber of Secrets". The Notice requires filing management. "The script entertainment business unit shall, within 30 natural days from the date of operation, report the address of the business premises and the name, author, introduction and age range of the scripts used in the premises to the county-level cultural and tourism administrative department where the business premises are located for filing through the national cultural market technical supervision and service platform." In addition, the "Notice" also requires that scripts should set age-appropriate prompts and indicate the age-appropriate range; If the set scene is not suitable for minors, it shall be prompted in a prominent position, and minors shall not be allowed to enter.

Zhu Gan said that many areas have already carried out the supervision of script killing content, and basically adopted the content filing mode: "At present, there are specific policies in various places, but in a unified way, scripts are audited by higher authorities and registered for the record. On the other hand, the competent department will cooperate with the fire department to investigate the security risks of physical stores. " What will happen if a script is not declared? Zhu Gan said: "It is difficult for higher authorities to find every script, and stores need to take the initiative to declare it. If they don’t declare it, they will be held responsible if they are reported by players or spot-checked by the Cultural Law Enforcement Brigade."

In recent years, the naming of script killing has also been controversial. Zhu Gan said: "Some people think that the word" script killing "is unpleasant and destructive, and they propose to change it to" script show ","script meeting "or" immersive experience ".Everyone has their own words, and no consistent result has been achieved."

Zhu Gan said that high-quality scripts certainly have the potential of film adaptation and peripheral development, but at present, the script killing industry is mixed and the quality is different, and it is necessary to continuously observe the relevant situation. However, Zhu Gan is also full of confidence in the IP value of script killing: "Script killing has become a mainstream entertainment project for young people. I often recommend it to students who plan their careers. If you are interested, you can try to enter the field of script killing and immersive cultural creation. "

Source: Yangcheng Evening News

Part of the image source: Douban

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