The gross domestic product will increase by about 5%, the consumer price will increase by about 2%, and deficit ratio plans to arrange it by about 4% … This year’s government work report has set the expected targets for major economic and social development in 2025.

This policy tone has also attracted the attention of foreign-funded institutions. According to many foreign financial institutions interviewed by shanghai securities news, a series of key words such as "more active and promising macro policies", "expanding domestic demand in all directions" and "cultivating and expanding emerging industries and future industries" released more positive signals, demonstrating China’s determination to continuously promote high-quality economic development.

Macro policies are more active and promising.

In the government work report, "implementing more active and promising macro policies" has aroused widespread concern.

In terms of fiscal policy, the government’s work report states that this year, deficit ratio plans to arrange around 4%, which is 1 percentage point higher than the previous year, with a deficit of 5.66 trillion yuan, which is 1.6 trillion yuan higher than the previous year.

Xiong Yi, chief economist of Deutsche Bank Group in China, said that the intensity of fiscal expenditure has increased significantly this year, which will form the strongest fiscal multiplier effect since 2021. He said that the growth rate of expenditure in 2025 will accelerate from less than 3% in 2024 to 7% in 2025, which is expected to boost the nominal gdp growth by about 2 percentage points.

On the monetary policy level, the government work report proposes to implement a moderately loose monetary policy. Give full play to the dual functions of monetary policy tools in terms of aggregate and structure, timely reduce the RRR and interest rates, maintain sufficient liquidity, and match the scale of social financing and the growth of money supply with the expected goals of economic growth and overall price level.

Ding Shuang, chief economist of Standard Chartered Bank for Greater China and North Asia, said that on the whole, the growth of money supply should match the expected targets of economic growth and inflation, reflecting the decision-making departments’ intention to promote moderate price recovery, which is also one of the considerations of setting the inflation target at a more reasonable level of 2% in the government work report.

According to Zhu Haibin, chief economist of JPMorgan Chase China and head of economic research in Greater China, the continuity of policy is an important feature of economic policy in 2025. He believes that this round of policy adjustment since September 2024 is a layout of "the first half", and 2025 is the "second half" of this layout. This continuity is not only reflected in the specific content of the policy, but also in the smooth communication between the government and the market.

"The government work report shows that the government attaches great importance to the timeliness of policies. The report puts forward that’ the implementation of policies should be early, rather than late’." Ding Shuang said.

"Expanding domestic demand in all directions" is the primary task.

The government work report lists "expanding domestic demand in all directions" as the top ten tasks, and boosting consumption is placed in a more prominent position.

"Cyclical and structural policies will work together to boost domestic consumption." Liu Jing, chief economist of HSBC Global Research Greater China, said that the long-term stable consumption boost comes from the improvement of residents’ income level and income expectation. In addition to some direct income-increasing policies, the new urbanization also emphasizes the provision of basic public services according to the permanent residence, which is expected to improve the consumption power of the agricultural transfer population.

Zhu Haibin believes that promoting consumption and promoting effective investment will promote the enhancement of economic endogenous growth momentum. According to his calculation, the subsidy scale of the old-for-new policy has doubled from 150 billion yuan in 2024 to 300 billion yuan, which is expected to boost the related livelihood consumption growth by over 400 billion yuan.

"In addition, the policy of service-oriented consumption is stronger than last year, and the policy details are more specific. For example, promote the further opening up of telecommunications, medical care, finance and other fields, further tap the potential of domestic service consumption, and provide consumers with a better service experience. " Zhu Haibin said.

The development of emerging industries helps the transformation of economic structure.

The government work report proposes to cultivate and expand emerging industries and future industries. In the view of many foreign financial institutions, this formulation conveys an important signal to support scientific and technological innovation.

Zhu Haibin believes that in addition to the previous "new three" fields (new energy vehicles, lithium batteries and photovoltaic products), this year’s fields such as artificial intelligence and humanoid robots have ushered in more catalytic factors in the capital market, and the follow-up is expected to become a new bright spot for investment to encourage innovation.

"Under the goal of economic restructuring, on the one hand, we hope to see the real estate market stabilize, on the other hand, we hope to promote economic growth through the development of new quality productivity and the pull-up of new economic sectors." Zhu Haibin said that in the past few years, the representative "new three kinds" of China’s industries have developed very rapidly, but in terms of the proportion of their contribution to the overall economic growth, the growth of new economic sectors needs to be expanded. The emergence of hot events such as deepseek shows the market that China has the ability to innovate in more industries, which is the most positive signal.

He believes that in the short term, there is still much room for improvement in the proportion of industrial chains such as ai in the total economic output. "If this growth momentum can be maintained, developing from’ new three kinds’ to’ new N kinds’ will help the economic restructuring to reach a steady state as soon as possible."

Liu Jing said that China has always attached great importance to scientific and technological innovation to improve productivity. The breakthrough of deepseek has made the world sit up and take notice of China’s innovation ability and potential, and also made the government and the market more actively plan the layout and development of emerging industries and future industries.

Source: shanghai securities news

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Shangguan number author: Shanghai Finance

　　At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

　　[Concern of the two sessions]

　　He Lifeng, Director of the National Development and Reform Commission, talks about "56789" of China’s private economy.

　　On March 6th, He Lifeng He Lifeng, director of the National Development and Reform Commission, quoted "56789" (pronounced as 56789) to describe the position and role of private economy in China’s economic development. That is, the private economy has contributed 50% of the tax revenue, 60% of GDP, 70% of technological innovation, 80% of urban employment and 90% of enterprises in China. He Lifeng said that these figures show from one side that the position and role of private economy in China’s economic development is very prominent.　

　　Ning Ji Zhe, Deputy Director of the National Development and Reform Commission: The "Belt and Road" has turned to the stage of "meticulous painting"

　　On March 6, Ning Ji Zhe, deputy director of the National Development and Reform Commission, said in response to a reporter’s question that at present and in the future, the construction of the Belt and Road is changing from the stage of "freehand brushwork" in the layout of articles to the stage of "meticulous painting" in intensive cultivation. We should adhere to the principles of "three communities" and "five links", follow the market orientation and international practices, give play to the guiding role of enterprises and the government, and promote the joint construction of "one"

　　Lian Weiliang, deputy director of the National Development and Reform Commission: In 2018, he paid 16 billion yuan for migrant workers.

　　On March 6, Lian Weiliang, deputy director of the National Development and Reform Commission, said in response to a reporter’s question that since last year, 3.59 million people who had been executed for breaking their promises, that is, "Lao Lai", were afraid of joint punishment and fulfilled their repayment obligations. The amount of execution of various cases exceeded 4.4 trillion yuan, 10 billion yuan of tax arrears were cleared, and 16 billion yuan was paid for migrant workers in 2018, and the number of cases of wage arrears for migrant workers dropped by more than 40%.

　　Zhou Hongyi: As long as the system is written by people, there will be loopholes and loopholes will be exploited.

　　The second session of the 13th Chinese People’s Political Consultative Conference held a press conference on the afternoon of March 6th. When Zhou Hongyi, a member of Chinese People’s Political Consultative Conference, answered a reporter’s question, he said that if the security problem was not solved, the digital industry would be devastated. Those who were not connected to the internet in the past are connected to the internet, and those who could not be controlled in the past are controlled. As long as the system written by people has loopholes, if there are loopholes, it will be exploited and attacked by people. Once problems occur, the more advanced the system, the more problems it will bring.

　　[domestic]

　　Ministry of Foreign Affairs of China: Cancellation of rapeseed import qualification of processing enterprises according to law.

　　Freeland, Canadian Foreign Minister, recently said that it is worrying that the General Administration of Customs of China cancelled the qualification of a Canadian enterprise to export rapeseed to China, and he did not believe that there was any scientific basis. In response, China’s Foreign Ministry spokesperson Lu Kang said at a regular press conference on the 6th that the decision made by China was completely reasonable, reasonable and legal in order to protect the health and safety of the people.

　　76 projects in Zhangjiakou Division of Beijing Winter Olympics will be completed by the end of August next year.

　　According to the Zhangjiakou Municipal Government, 76 venues and infrastructure projects in Zhangjiakou Division of Beijing Winter Olympics will be completed by the end of August next year. In addition, the main lines of Beijing-Zhangjiakou high-speed railway and Yanchong high-speed railway will be completed and opened to traffic this year.

　　The number of motor vehicles in Beijing will be controlled at 6.2 million in 2019.

　　It is understood that according to the deployment of Beijing’s traffic work in 2019, the number of motor vehicles in the city will be controlled at around 6.2 million this year, the total mileage of rail operation will reach 699.3 kilometers, and the proportion of green travel in the central city will reach 74%. In order to speed up the interconnection of Beijing-Tianjin-Hebei road network and strengthen the internal and external traffic links of urban sub-centers. This year, six projects will be built in Beijing, including Yanchong Expressway (Beijing section), New Airport Expressway and New Airport North Line Expressway (middle section). Construction of G109 new line expressway and four hub stations, including Universal Studios North Hub and Wenlv District West Bus Center Station, was started.

　　Hainan will completely ban the sale of fuel vehicles from 2030, giving a timetable for "total ban"　

　　At the press conference held on the 6th, the Hainan Provincial Government officially released the Development Plan of Clean Energy Vehicles in Hainan Province, which stated that "the sale of fuel vehicles will be completely banned in Hainan from 2030". As a result, Hainan province became the first province in China to ban the sale of fuel vehicles, and gave a specific timetable.

　　Comrade Mao Zhiyong passed away

　　The Communist Party of China (CPC)’s outstanding party member, a loyal communist fighter, an outstanding leader in China’s agricultural and economic construction front, and Comrade Mao Zhiyong, vice chairman of the Ninth National Committee of the China People’s Political Consultative Conference, died in Hunan at 14: 10 on March 4, 2019 at the age of 90.

　　[international]

　　Former South Korean President Lee Myung-bak was released on bail.

　　According to Korean media reports, former South Korean President Lee Myung-bak was released on bail on the 6th. The court put forward bail conditions, requiring Lee Myung-bak to stay in his own residence; You can only contact immediate family members and lawyers, and you are not allowed to meet the rest of the staff, and you are restricted from going out; Only with the permission of the court can you go out to the hospital for treatment.

　　Hillary confirmed that she will not participate in the 2020 general election Trump: What a pity!

　　According to Russian media reports, recently, former US Secretary of State Hillary Clinton announced that she would not participate in the 2020 general election. In this regard, Trump expressed regret and said that he would miss Hillary Clinton very much in the 2020 presidential election.

　　Suicide bomb attacks on a construction company in Afghanistan have killed 21 people.

　　A number of suicide bombings occurred in a private construction company near Jalalabad city airport in eastern Afghanistan, killing 21 people, including the attackers. According to official information, 16 employees of the construction company were killed and 9 others were injured in the attack. Security personnel are still cleaning up the area to eliminate the hidden dangers of explosives.

　　　"London patient" is expected to become the second person to cure AIDS.

　　AIDS is a malignant infectious disease caused by HIV. Viruses invade the human body and destroy the immune system. Infected people gradually lose their resistance to various diseases until they die. In the face of such a malignant disease, the medical community has recently received good news. A patient treated in London, England, is expected to become the second AIDS patient successfully cured in the world after the Berlin patient.

　　Society

　　Is it really uncomfortable for a "hardcore" doctor to make a gastroscope for himself?

　　Sitting alone in the operating room, my right hand is manipulating the gastroscope tube inserted into my throat, and my eyes are fixed on the screen, calmly observing my stomach environment … … These days, Jin Chengfeng, a gastroenterologist in the Fourth Affiliated Hospital of Zhejiang University School of Medicine, became popular on the Internet. Jin Chengfeng said that he did this to feel whether gastrointestinal endoscopy was really so uncomfortable, and he was also flustered when it was his turn to do gastroscopy.

　　Yunnan Dulongjiang Border Police: Haircutting is an essential skill for us.

　　Recently, the police at the Dulongjiang Border Police Station in Gongshan County, Nujiang Prefecture, Yunnan Province, brought haircutting tools to give haircuts for the people. Li Xiaojun, director of the Dulongjiang Border Police Station, said that there is such an unwritten rule that the first job that police officers newly transferred to Dulongjiang Border Police Station need to learn is to get a haircut.

　　14-year-old boy sells paintings on the street to save cancer Aunt: My "mother" is my aunt.

　　There have always been admirable teenagers in China. In ancient times, Ti Ying saved his father, but today, he has saved his aunt by thinking of sweat. He Sihan is 14 years old. I don’t know if he has learned the story of Ti Ying saving his father, but his actions are enough to make many adults feel sorry for themselves. It is estimated that my aunt He Jianhua didn’t expect that she thought it was a small "drag bottle" and later became the engine she hoped to live.

　　[Sports]

　　At the age of 26, Ning Zetao announced his farewell to the swimming pool and started his new life.

　　On March 6th, swimmer Ning Zetao announced his farewell to the swimming pool in his Weibo, and today is his 26th birthday. In 2015, in the men’s 100m freestyle final of the 16th Kazan World Swimming Championships, Ning Zetao won the championship in 47.84 seconds and won the first gold medal in the World Championships, creating the history of Asian swimming.

　　[Entertainment]

　　The Wandering Earth box office exceeded 4.5 billion yuan.

　　The Wandering Earth, which has been released for one month, has earned a cumulative box office income (including service fees) of 4,541.6 million yuan! According to industry insiders, the state clearly supports the development of the film industry, and this year’s film market still has a "good show."

　　[face]

　　[Li Shishi] A famous Korean chess player: I am considering retiring or taking a long break.

　　Li Shishi, a famous Korean chess player, said that he was considering retiring or taking a long break. This year may be the last year of his professional career. "It has been too long since I learned chess and became a professional chess player. I am considering retiring or taking a long break. This year may be the last year of my career as a professional chess player." Li Shishi said.

　　[Cai Hongxia] Do you like this "occupational disease" with a slow voice and a big smile?

　　He was awarded the first-class merit twice, was named as a model nurse of the whole army, won the honor of "Top Ten Most Beautiful Doctors" in China, and the highest honor medal of international nursing "Nightingale Award", and was re-elected as a deputy to the National People’s Congress for two times. All these lights are earned by her understanding, tolerance and hard work over the past 37 years.

　　[Yang Naisi] The death of a famous linguist once made Juexue shine again.

　　The Institute of Linguistics of the Chinese Academy of Social Sciences published an obituary on the 6th. Mr. members of the Communist Party of China (CPC), a famous linguist and researcher of the Institute of Linguistics of the Chinese Academy of Social Sciences, died in Beijing Hospital at 21: 00 on March 5, 2019 at the age of 92. His efforts have made the study of Basiba characters, which has almost become a unique school, shine again and have had an important influence in the field of Chinese phonology.

　　See you at 8 o’clock tomorrow!

　　Editor: Zhu Xinyu Xiao Xiao Dai Mengmeng

Video: Run, Brothers 160513 Trailer: China and South Korea Running Men’s Collection Song Zhongji is waiting for you in Running Men

At 21:10 this Friday night, the fifth episode of the fourth season of "Run Brothers" will meet the audience on time on Zhejiang Satellite TV. In this episode, Zheng Kai joined hands with the brothers of the Running Men Group to welcome the old friend Korean Running Men and launched a famous brand-tearing war in South Korea. In the program, Zheng Kai’s upcoming high-altitude challenge also made many viewers nervous.

Enter the blueberry video to watch the latest issue of the fourth season of "Run, Brothers": The Running Men return to 17 years old > >

In the trailer, the cheetah is dressed in a denim jacket and a baseball cap, which is full of sports style. Unlike the China-South Korea duel mode adopted in the previous two seasons, this episode uses the Chinese and South Korean members to play the game in pairs. After the grouping, Zheng Kai partners Gary to challenge the fast bar game. The two must bend over to avoid the fast-approaching bar at the same time and cannot fall, and netizens have also expressed their expectations for the tacit understanding of the two. In the face of the high-altitude challenge, Zheng Kai rose to the challenge, and his courage to face the challenge made fans can’t help but shout: "Kai Kai is too brave." In the final scuffle, the members started a big fight, and Zheng Kai also hid behind the billboard and prepared to shoot. The intensity of the scene made the audience nervous, and at the same time, it also added a little expectation to whether Zheng Kai could successfully "sneak attack".

Can the little cheetah Zheng Kai succeed? What kind of spark will the combination of the little cheetah and Gary generate? Tonight at 21:10, Zhejiang Satellite TV, see you soon.

　　On September 25th, Nanjing launched the theme activity of "Safe, Orderly, Civilized and Courteous, and Love in Nanjing" in the taxi industry, and organized the first labor competition for taxi drivers in the city to serve the passengers during the Mid-Autumn National Day holiday and further improve the service quality of the local taxi industry.

　　In the theme activities, the traffic department of Nanjing will guide the taxi industry to organize party member drivers and excellent drivers to take the lead in running Nanjing "Jinling" special car, and guide taxi drivers to enhance their safety awareness and carry out quality service guarantee during holidays. At the same time, a "Jinling Station" will be set up at the taxi stop during the Mid-Autumn National Day holiday, and a "Nanjing Meeting Ceremony" will be sent to foreign tourists through taxi drivers.

　　The first network car driver labor competition in Nanjing was co-sponsored by Nanjing Federation of Trade Unions and Nanjing Municipal Bureau of Transportation, and specifically undertaken by Nanjing Municipal Transportation Union and Nanjing Municipal Bureau of Transportation Comprehensive Administrative Law Enforcement Supervision. This labor competition, which will last until October 31, will recruit and select the best drivers through various online car platform apps. Taking safety and service as the first factor, the participating drivers’ working years, online time, number of orders received, safe driving, law-abiding, civilized service and safety training were assessed. Deduct points for complaints and bad credit records during the period; Extra points for being appraised and commended and having good deeds. In the end, the top 100 drivers will be awarded the honorary title of "Traffic Industry Post Demonstration".

　　The relevant person in charge of Nanjing Transportation Comprehensive Administrative Law Enforcement Supervision Bureau said that safe driving and quality service labor competition activities are better than driving safety and racing safety mileage; Compared with the quality of civilization, the competition is the level of quality service; It’s about professional honor, and it’s about professional reputation. The competition aims to guide taxi drivers to establish the concept of "life first, safety first" and abide by the relevant passenger transport rules and regulations; Guide the network car platform to take this labor competition as an opportunity to effectively improve the professional skills and service level of network car drivers, promote the healthy development of the network car industry with high standards, strict requirements and practical measures, and establish a new image of industry civilization; By encouraging high-quality service, drivers who constantly improve their skills and treat passengers enthusiastically will have a better sense of gain, thus forming a positive incentive mechanism.

　　At the launching ceremony, Nanjing Network Car Industry Sustainable Development Federation initiated the initiative of safe driving and high-quality service in the network car industry, and advocated the city’s drivers, network car rental companies and network car rental platforms to take this competition as an opportunity to strive for excellence, effectively enhance the level of safe driving, improve the quality of operational services, help the healthy and sustainable development of the network car rental industry in Nanjing, and contribute to the traffic force for lighting up Nanjing’s urban civilization.

　　Zong Ren, director of the Nanjing Municipal Transportation Bureau, said that the transportation department of Nanjing adheres to the purpose of facilitating people’s behavior, focusing on source permission and law enforcement inspection, and constantly improving the quality of travel services. Taking 2023 as the year of improving taxi service quality, Nanjing transportation department intensified market rectification, improved the assessment mechanism, compacted the main responsibility of operators, and ensured the steady improvement of taxi service quality.

　　After the event, 100 taxis with "Jinling" logo on their bodies took to the streets. These taxis not only have the "Jinling" tourist punch map, but also set up the QR code of the transportation service satisfaction questionnaire. During the Mid-Autumn National Day holiday, tourists will have the opportunity to take these taxis, punch in the cards and fill in the questionnaire, which will give them gifts with Nanjing characteristics. (Yang Shaogong, Zhang Yuzhi)

　　The air purifier equipped with brand-new sensors not only has low noise and low energy consumption, but also can remove aldehyde and supply air remotely with one button; Precise planning path superposition mop self-cleaning, upgraded sweeping robot makes daily cleaning easier; Real-time video guidance, automatic steam cleaning, and the new steaming, roasting and frying machine make the kitchen novice fall in love with cooking … As people’s lives move towards the direction of intelligence, smart home appliances and high-end home appliances have a broader market space, and the trend of structural transformation and upgrading of home appliances industry is more obvious. The supply of high-end products characterized by green intelligence is sufficient and effective, which drives the industry to run steadily. The Central Economic Work Conference held in December last year emphasized "actively cultivating new consumption growth points such as smart home, recreational tourism, sports events and domestic products".

　　What new changes have smart home appliances brought to life? What is the future development trend? In this regard, this newspaper conducted an interview.

　　"Free hands" and "lazy" products are favored.

　　How to prolong the fresh-keeping period of meat and what are the remedial measures for excessive drying of clothes … There are many clever tricks of life wisdom on various short video platforms, which are behind the "invisible demand" of users and the direction of innovative technology exploration of various smart home appliances.

　　In order to solve the problem of poor taste and no nutrition of frozen meat, Haier refrigerator pioneered magnetic control cold fresh technology, which used magnetic field to freeze the molecular movement of ingredients and realized the preservation of raw meat by keeping fresh fruits. In order to solve the problem that clothes are knotted, over-dried or not completely dried after using the dryer, Haier washing machine pioneered 3D perspective drying technology, which carries out internal perspective and external detection on clothes, and accurately grasps the overall dry humidity of fabrics in real time through intelligent algorithms, so that heavy clothes such as down jackets and carpets can be thoroughly dried once, without secondary drying, and the clothes will stop as soon as they are dried, and will not be damaged by excessive drying; In view of the pain point of hot and cold bath water, Haier Water Network has launched a dual-cycle constant temperature technology to provide users with a constant temperature and comfortable bathing experience … Deng Qiuwei, vice president of Haier Zhijia and general manager of whole house wisdom, told this newspaper that after more than ten years of accumulation, Haier Zhijia has launched a wealth of scenes and product applications. The data shows that Haier Zhijia’s brain has been connected to 140+ categories, 400+ ecological categories and 130 million+net devices, and the scene interacts 2.4 billion times a month, providing smart life services for many families.

　　Accompany chatting, help entertainment, do housework and protect safety … With more and more lazy products being favored, the widespread introduction of smart home appliances is making people’s life scenes more and more convenient and intelligent.

　　"I will put the rice in the rice cooker before going out, and turn on the rice cooker remotely through the mobile phone application before I get home at night, so that I can have a hot meal after I get home; During the lunch break, I will start the sweeping robot at home on my mobile phone. When I get home, I will see that the ground is clean and my mood will get better. " Ms. Liu, an office worker in Beijing, said that the purchase of all kinds of smart home appliances has facilitated her life. "When I get home after a day’s work, I just want to lie on the sofa and have a rest. Now that there are smart home appliances that can’ free hands’, happiness has been greatly improved. "

　　Xiao Li, who lives in Xi ‘an, Shaanxi Province, had a "lazy man" plan early last year when she renovated her new house, and wanted to build her own smart "nest" in the whole house by using smart appliances. "Through the mobile APP, I can remotely control the air purifier at home even if I am not at home. I can also check the situation inside and outside the house through smart cat eyes and monitoring, and I can turn on the air conditioner in advance before I get home." Xiao Li said that although smart home appliances are slightly more expensive than ordinary home appliances, they have improved their quality of life a lot.

　　With the popularity of the Internet and the improvement of people’s quality of life, enterprises in different fields have entered the smart home industry one after another, and various products such as smart toilets, intelligent curtain and smart door locks have appeared on the market, and their prices are becoming more and more affordable. Last year, in the "double 11" and JD.COM home appliance live broadcast room, household floor washers, vacuum cleaners, smart locks, smart toilets and so on were the most purchased goods by consumers, and integrated and intelligent home appliances became the first choice for consumption.

　　In major shopping malls, home appliances with intelligence as the key word or performance introduction by major brands are also everywhere, and the penetration rate of smart home appliances market is high. In the exhibition area of the flagship store of JD.COM Household Appliances in Chang ‘an District, Xi ‘an, there are all kinds of household appliances such as sweeping robots, smart rice cookers and smart air conditioners. According to the staff, many customers come to consult and buy every day, among which the voice interactive products that can "free hands" are the most popular, and many customers who have newly renovated their houses will equip the whole house with a variety of smart home appliances.

　　As a part of smart home, smart home appliances can be interconnected with other household appliances, homes and facilities in the house to form a system to realize smart home functions. Relevant data show that the scale of China’s smart household appliances market exceeded 550 billion yuan in 2021 and exceeded 650 billion yuan in 2022. New types of household appliances such as dishwashers and sweepers developed rapidly, and new durable consumer goods accelerated to enter the homes of ordinary people.

　　"With the application of artificial intelligence technologies such as big models, big data and machine learning, smart home appliances are no longer simple functional home appliances, and the boundaries are constantly expanding. For example, smart TV is equipped with voice interaction function, which can liberate users’ hands through voice tuning and other functions, improving convenience; Another example is that the function of intelligent refrigerator extends to the management of food materials. By means of RFID (Radio Frequency Identification), image recognition, etc., it senses the information such as the name and category of food materials, automatically matches the appropriate temperature range and shelf life, and recommends the corresponding room for storage, which has the function of alarming near shelf life; Another example is the intelligent air conditioner, which realizes the function of avoiding people from the wind, and is equipped with a sleep curve. When it senses that the user enters the sleep state, it automatically adjusts to the sleep mode, providing the user with the most suitable temperature and wind speed, and providing the user with a comfortable sleeping environment. " Jiao Limin, director of Smart Home and Software Testing Center of China Household Electrical Appliances Research Institute, said in an interview with this newspaper.

　　Upgrade and innovate, and the scene application is more abundant.

　　How to make home smarter? This is inseparable from technological innovation, which makes home appliances intelligent and interconnected, and has richer scene applications.

　　Haier Zhijia Brain has developed the industry’s first vertical model, HomeGPT, which not only allows artificial intelligence to chat like a family, but also provides active services based on the knowledge base of smart home.

　　Different from the question-and-answer mechanical dialogue, Haier Zhijia’s brain HomeGPT makes human-computer interaction more "human-friendly". Take the air conditioner as an example, and say, "I’m a little cold". The casarte air conditioner developed by Haier can identify the user’s hidden intention and turn on the heating at the same time. "No problem, I’ll help you set it up"; When you ask questions about air conditioning, you can also answer, "Xiaoyou Xiaoyou, how often do you clean the air conditioning filter?" It is recommended to clean the air-conditioning filter every 240 hours to ensure the cooling and heating effect, reduce power consumption and avoid dripping.

　　In daily life, users should not only pursue a good air environment, but also eat well. Take the smart kitchen as an example. With the support of HomeGPT, when users want to eat grilled steak, they can talk to the oven at will and cook by voice. Users only need to say the type, thickness and location of the steak, and the oven can finely adjust and adapt the cooking curve of the ingredients according to the condition of the steak to bake the best taste. In addition, in order to solve the problem that the soot can’t be sucked cleanly, Haier hood innovates effective wind technology, and through Haier’s intelligent brain, it can self-perceive the soot and the external exhaust environment, and self-adjust the wind force, air volume and wind pressure, so that the real wind moves with the smoke and the soot has nothing to hide.

　　"Relying on the self-developed HomeGPT, Haier Zhijia’s brain has become smarter, its life skills are richer, and it understands the needs of users’ lives better. It can realize natural interaction in the whole scene and active service in the whole house for users’ families." Deng Qiuwei said.

　　In recent years, major brands have "let a hundred flowers blossom" in the development of smart home appliances through technological innovation.

　　In 2023, Midea Group released a human factor intelligence system focusing on whole-house intelligent solutions, and launched three new types of whole-house intelligent products and seven new products of human factor technology home appliances. "The latest 134N smart home architecture system launched by Midea’s whole house intelligent technology adopts a combination of one human factor intelligent hub, three super terminals, four home appliance systems and n kinds of intelligent scenarios, and uses human factor intelligent cloud computing to connect, perceive and interact with terminals, so that the whole house intelligent home appliances can actively provide services, like a furniture customizer who knows you, to meet everyone’s different individual needs." Shang Zhe, head of Midea’s whole house intelligence, told this newspaper.

　　According to reports, one of the three typical scenarios introduced by Midea, "Smokers and Air Linkage Comfortable Scenes", is one of the most frequently used scenarios by users, which can solve the problems of cooking fume and unbearable stuffy kitchen during cooking.

　　According to the user’s description of Zhou Decimal, "under the comfortable situation of smoke stove and air linkage, it will intelligently sense the temperature change and always keep the kitchen environment comfortable." When the kitchen temperature is higher than 24℃ and the oil fume is very heavy, its reaction speed is very fast, and the power of the range hood will be adjusted immediately, so that the oil fume can be quickly eliminated. At the same time, it can also start the’ fried mode’ of kitchen air conditioning, let the cool wind blow away the hot air in the kitchen and create a fresh and cool cooking environment. "

　　The new consumption demand and the evolution of basic technology have promoted the upgrading of traditional home appliances to a new generation of smart home appliances facing the future.

　　"A new round of scientific and technological revolution, including generative artificial intelligence technology, is pushing smart home appliances and smart home industries to a new turning point. Higher-level application scenarios and innovative products are gestating, new industrial ecology is being reconstructed, and the whole industry is actively deploying." Gui Zhihui, deputy general manager of the National High-end Intelligent Household Appliances Innovation Center, said.

　　In the National High-end Intelligent Household Appliance Innovation Center, the next generation smart home life scenario represented by home health management is rapidly iterating. According to users’ habits and preferences, environmental parameters such as home temperature, humidity, color temperature and brightness of lights are automatically adjusted; The healthy menu data platform automatically identifies the ingredients on the chopping board and recommends recipes from nearly 90,000 recipes according to the eating habits and physical conditions of family members. The home health management system monitors the blood circulation in blood vessels by collecting facial video data of family members, calculates the human health index, evaluates the pressure index, cardiovascular risk and arteriosclerosis risk index, and gives guidance for potential dangers …

　　The realization of the above scenarios depends on the breakthrough in research and development of key technologies such as smart home appliance chips, pan-terminal operating systems and AI big models. "It is precisely because of the innovation and iteration of various underlying key technologies that the smart home appliance system is empowered, making it possible to provide users with more intelligent and differentiated scenarios and experience." Gui Zhihui said.

　　The advantages are remarkable, and the market development prospect is good.

　　Policy support, changes in consumer demand and the rise of basic technologies provide a good market environment for smart home appliances, with good development prospects.

　　In 2023, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Commerce jointly issued the Work Plan for Stable Growth of Light Industry (2023-2024), clearly proposing the development of smart home interconnection, strengthening standard guidance and platform construction, and promoting the integrated development of household appliances, furniture, hardware products, lighting appliances and other industries. Actively develop and promote green smart household appliances, leisure and entertainment, personal care and maternal and child household appliances, healthy kitchen and bathroom, intelligent multi-scene lighting system, natural furniture, functional furniture, smart locks and other products. Promote new modes such as flexible production, personalized customization and whole house customization.

　　Jiao Limin analyzed that from a policy perspective, smart home is the main carrier of people’s better life and a new consumption growth point, which will play an important role in expanding domestic demand; From a technical point of view, artificial intelligence technology has gradually matured after more than 60 years of accumulation, especially the emergence of large-scale model knowledge, which has brought technical support to the intelligent development of home appliances; From the perspective of consumer demand, the characteristics of convenience, health, safety, intelligence, energy saving and low carbon brought by smart life are an important part of meeting people’s needs for a better life. Therefore, the intelligentization of home appliance industry will play an important role in aging, health, low carbon and energy saving, and the development prospect is good.

　　"It is expected that in the next few years, the smart home appliance industry in China will continue to maintain a rapid growth trend, and the market scale is expected to increase steadily." Gui Zhihui said.

　　However, compared with traditional home appliances, the development of smart home appliances needs the empowerment of artificial intelligence technologies and communication technologies such as human-computer interaction, big data, machine learning and Internet of Things, and the application of these new technologies in smart home appliances is still in the exploratory period, so there are also some difficulties in the use of "early adopters" and the promotion of the market. For example, Jiao Limin said, "For example, it is difficult for different devices to communicate with each other, personal privacy is leaked, and the use mode is complicated. These difficulties also guide the development trend of smart home appliances and promote the sustainable development of the industry." In Jiao Limin’s view, we should promote the standardization of smart home appliances and attach importance to the importance of group standards for smart home appliances.

　　"Smart home appliances need to be intelligently controlled through technologies such as the Internet, sensors and artificial intelligence. The development and application of these technologies require a lot of capital and manpower investment. In addition, from the user experience, smart home appliances need to provide more convenient, intelligent and personalized services, but how to make users feel these advantages and improve user stickiness is also a difficult point to be solved. " Shang Wei analyzed. He believes that in the future, smart home appliances will develop in a more intelligent, energy-saving and environmentally friendly direction, and realize more intelligent control through artificial intelligence, big data and other technologies to provide more convenient and personalized services.

　　The smart home appliance industry has a broad development prospect. While "running fast", it should also "run steadily". In the process of rapid development, not only the key chips, algorithms, software and other stuck technologies should be solved, but also the data security of users should be paid attention to.

　　With the introduction of a large number of ubiquitous sensing, remote control, AI and other technical means into the smart home appliance system, the smart home appliance system involves a large amount of personal and family privacy data, and data security is undoubtedly an important factor that cannot be ignored in the healthy development of the smart home appliance industry. Only by solving the common key technologies such as the bottom chip of smart home appliances and sensing, pan-terminal operating system, data security and privacy protection, and large-scale model scene innovation, can the industrial development be stable and far-reaching.

　　"By grasping the development trend of high-end, intelligent and scene-based products, making up shortcomings and forging long boards, breaking through common key technologies in the industry, and accelerating the transfer and commercial application of innovative technological achievements, China’s high-end smart home appliances and related industries will continue to enhance their position in the global value chain." Gui Zhihui said.