[Expert opinion]

Digital productivity is an important manifestation of new quality productivity (Xinhua News Agency & Sichuan Daily)　

During his recent inspection tour in Heilongjiang, General Secretary of the Supreme Leader pointed out that integrating scientific and technological innovation resources will lead the development of strategic emerging industries and future industries and accelerate the formation of new quality productivity. At the symposium on promoting the comprehensive revitalization of Northeast China in the new era held on September 7, the General Secretary once again pointed out that "we should actively cultivate strategic emerging industries such as new energy, new materials, advanced manufacturing and electronic information, actively cultivate future industries, accelerate the formation of new quality productivity, and enhance the development of new kinetic energy."　

Jiang Yongmu, Dean and Professor of School of Economics, Sichuan University, and Ma Wenwu, Associate Professor of School of Marxism, recently published an article "What is the new quality productivity? Where is the new one? It is pointed out that new quality productivity exists relative to old quality productivity, and the current manifestations of new quality productivity include digital productivity, green productivity and blue productivity.　

"Digital productivity" refers to the ability to integrate other factors of production through digital technology, create material products and spiritual products that meet social needs, and promote national economic growth. It is the digital result of the trinity of productivity factors, namely workers, labor materials and labor objects. The General Secretary of the Supreme Leader attaches great importance to the development of digital productivity, and profoundly points out that technologies such as Internet, big data, cloud computing, artificial intelligence and blockchain are accelerating innovation, and are increasingly integrated into the whole process of economic and social development. Countries are competing to formulate digital economy development strategies and introduce incentive policies. The digital economy is developing at an unprecedented speed, with a wide range of radiation and unprecedented influence. It is becoming a key force to reorganize global factor resources, reshape the global economic structure and change the global competition pattern. This important exposition fully shows that "digital productivity" has a profound impact on economic and social development and plays a great role.　

In the face of fierce international competition, China should seize the opportunity, speed up the construction of digital China, enhance "digital productivity", actively promote the formation of new quality productivity, and realize the iterative upgrading and leap-forward development of China’s productivity. We should seize the opportunity of digital development, strengthen the innovative application of key digital technologies, activate the potential of data elements, accelerate the construction of digital economy, digital society and digital government, and drive the transformation of production mode, lifestyle and governance mode with digitalization. Specifically, we should achieve "three passes": transform China’s traditional industries through "industrial digitalization" to make traditional industries form new productive forces; Create new market products, new industrial formats and new business models through "digital industrialization"; Empower social and economic development from a more basic level through "digital governance", and open up the blocking points of production, circulation, exchange and consumption, so that economic and social development is more smooth and convenient.　

The key to moving from a digital power to a digital power (People’s Forum Network)　

Liu Xiaoxin, director of the Virtual Economy and Management Research Center of Nankai University and professor of the School of Economics, recently published an article in the People’s Forum entitled "The Key to Moving from a Digital Power to a Digital Power". The article points out that China’s digital economy has achieved remarkable results. The digital economy has helped people to live a better life, injected vitality into the real economy, built a new financial ecology, and promoted the modernization of governance capacity. At the same time, the article points out that there are still many problems in the construction of digital economy system and mechanism in China.　

One isThe data information management standard is not perfect. Although the reuse of data is economically efficient, the privacy and security problems caused by it are increasingly prominent. As the producer of data, individuals can not only get the ownership of data, but also face the risk of data leakage and abuse. As data collectors, large platform companies usually hoard data to improve the threshold of industry access and limit industry competition. The confirmation, pricing and circulation of data need to be market-oriented, but it is also inseparable from the government’s standardized supervision of its development. Personal privacy needs to be protected, and at the same time, it needs to allow individuals to voluntarily transfer their privacy. Therefore, we must first clarify the ownership of personal data, so that individuals have the right to decide where their privacy is used. However, the current legal rules lack a solid theoretical foundation and practical experience in dealing with data competition. The degree of restriction of data monopoly on market competition is relatively hidden, and it is difficult to measure the decrease of market efficiency and the loss of consumer welfare caused by it.　

The second isThe digital transformation mode is not perfect. Digital technology is only the starting point. To realize the digital transformation of enterprises, it is necessary to start from the demand of digital transformation of enterprises and analyze the difficulties and pain points in the process of business transformation. The digital transformation of enterprises requires efforts in management and operation, which can greatly improve the efficiency of production and sales. The government needs to pay attention to the importance of providing relevant services and provide more support for economic entities. In addition, attention should be paid to bridging the digital divide in the process of digital transformation. Due to the different contact and use of digital technology between different regions and groups, some regions and groups are in a weak position in the development of digital economy, and their economic benefits are low.　

The third isThe development path of digital finance is not clear. In the national and local policies on digital economy, most of them focus on digital infrastructure and digital industry. The development path of digital finance and technology and finance in digital economy needs to be further clarified. Digital finance is inclusive, which can improve the income of residents in backward areas and promote inclusive economic growth. At the same time, digital finance has also brought some adverse effects to the development of digital economy. Financial fraud, unlicensed practice and the barbaric growth of financial technology companies are common occurrences. The essence of finance is to serve the real economy. In the era of digital economy, digital finance needs to give back to the real industry with higher quality financial services, and use scarce financial resources to promote the development of digital technology and the digital transformation of industries. The development of digital finance needs encouragement, and correct innovation can improve its operation efficiency; The development of digital finance also needs to be standardized, and government supervision can correct the bad tendency of digital finance that is purely profit-seeking. The government should attach importance to the position of digital finance in the development of digital economy, and plan and guide the development path of digital finance.　

The fourth isThe traditional statistical accounting system is not applicable. Many countries and international organizations have made a lot of explorations on digital economy accounting, but there is no consistent standard on the scope, classification and accounting methods of digital economy, and the accounting results obtained by various institutions are significantly different. In the future, with the further penetration of the digital economy into the traditional economy, all production and life will contain digital components, and how to accurately calculate the digital economy will be a major issue facing our country. At present, the accounting system of China’s digital economy focuses on the industrial perspective, which is easy to fall into the blind area of "only output value theory". It is difficult to accurately measure the inclusive application of digital technology in life, the construction of digital ecological environment and the innovation and breakthrough of digital technology under the current accounting system. In addition, when accounting for the digital industry, it is more difficult to account for the digital part of the industry compared with the digital industrialization part because it needs to separate the digital components from the traditional economic activities. Generally speaking, the accounting system of digital economy is far from meeting the requirements of the development of digital economy, and it is urgent to build an accounting system with China’s practical characteristics and suitable for international comparison.　

This paper puts forward four suggestions on how to build a good digital economy system and mechanism.　

First, integrate the administrative planning of digital economy.Set up a full-time organization for the development of digital economy to promote the synergy of various departments. As the focus of China’s development, the digital economy has not yet formed a full-time organization at the national level to take charge of overall command and coordination. Some local governments have taken the lead in making innovations in the form of digital economy administration. In Zhejiang Province, a Digital Economy Department has been set up under the Department of Economy and Information Technology to realize the overall leadership of digital economy development in the province. The digital economy covers many fields, such as science and technology, industry and people’s livelihood. The optimization and innovation of the administrative form of the digital economy will better integrate various administrative forces, improve the efficiency of policy formulation and implementation, give full play to the role of administrative forces in cultivating and supporting the digital economy, integrate the development planning of the digital economy in many fields, and realize the "multi-regulation integration" of digital economy planning. The development planning of digital economy in many fields, such as economic construction planning, urban and rural development planning, land use planning, industrial layout planning, etc., should be embodied in a development blueprint. In recent years, most provincial administrative regions in China have made development plans for digital economy, but their emphases are different. Decentralized planning is difficult to reflect the centralized will of the government. Therefore, the state should take the lead in the integration of digital economy planning and promote the orderly development of digital economy planning and integration.　

Second, safeguard the rights and interests of citizens in the digital economy.China passed the Data Security Law of People’s Republic of China (PRC) on June 10th, 2021, and the Personal Information Protection Law of People’s Republic of China (PRC) on August 20th, 2021, which restrained the infringement of citizens’ rights and interests in the digital economy from the legal level. However, the development of digital economy is changing with each passing day. Under the influence of the profit-seeking and blindness of capital, the infringement of consumers’ rights and interests in digital industry will become more and more serious, and the infringement of citizens’ rights such as algorithm manipulation, data killing and privacy trading will be more hidden. Therefore, compared with the perfection of laws and regulations, it is more important to update and adapt the regulatory means and regulatory concepts for the digital economy where new things emerge one after another. To grasp the strength of supervision, we should pay equal attention to management and release, intervene and regulate moderately on the premise of cultivating fertile soil for the growth of digital economy, and prevent the digital economy from damaging citizens’ rights and interests.　

Third, guard against the systemic risks of digital finance.The development of digital finance is a double-edged sword. On the one hand, digital finance has played a positive role in the development of the real economy and the improvement of people’s lives; On the other hand, because of its extensive coverage, the speed and scale of risk contagion far exceed that of traditional finance, which brings new challenges to national financial supervision. Digital finance lowers the entry threshold of the financial market, stimulates the disorderly expansion of various Internet finance enterprises, and attracts a large number of enterprises and individuals to engage in speculative activities, which increases the systemic risk of the financial market. Profits from digital finance should be based on the development of the real economy, and its profit rate should be normal. Excessive profit rate is not conducive to the growth of the real economy and is also unsustainable. China’s supervision of digital finance and technology and finance fully shows that its supervision of emerging things is maturing, and the central government and relevant departments have made timely adjustments to policies, encouraged innovation, and tried first. The regulatory authorities also played a key role in the relaxed regulatory environment in the early days of the network economy. On the one hand, encourage innovation and increase support for technological innovation and industrial innovation; On the other hand, in terms of system, regulations and supervision, the gradual policy adjustment is implemented, which is loose in the early stage, moderate in the middle stage and strict in the mature stage, which not only promotes the development of online payment, but also makes China’s online financial activities gradually enter a stable and orderly development track. In the future, the regulatory authorities need to conduct full coverage supervision of financial activities and unify supervision of digital financial companies. At the same time, the regulatory authorities can also use technology to improve their regulatory capabilities and implement accurate monitoring and control of financial risks. Anyway,On the premise of ensuring financial security, the regulatory authorities should still encourage financial innovation and support the development of digital finance.　

Fourth, participate in global digital governance.From a global perspective, digital governance has become the main direction of government transformation around the world. Establishing a digital government with citizen participation as the core is the inherent requirement of the development of the digital economy era. However, due to the differences in digital governance demands and consensus among countries, it is difficult to establish an effective and unified global digital governance system. The establishment of global digital governance rules system should be the result of cooperation and multilateral consultation among countries, and should not be formulated by developed countries alone, but should be combined with the actual requirements of developing countries. As the largest developing country, China has the responsibility and obligation to participate in the co-construction of the global digital governance system and contribute to the world’s digital governance programs, such as the formulation of international rules for digital economy and cyberspace, the reconstruction of digital currency and the financial system. China’s active participation in global digital governance is a necessary way to promote the construction of a mutually beneficial and win-win international system. Effective and unified global digital governance takes the community of human destiny as the core concept and takes into account the interests of all countries in the world. Therefore, China should give full play to the positive role of digital economy in building a community of human destiny and make contributions to the common progress of all human society.　

【 A number of merchants prosper agriculture and celebrate a bumper harvest 】

The activity of "2023 Prospering Agriculture by Counting Merchants and Celebrating Harvest" was launched (Ministry of Commerce)　

In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, and in accordance with the "Golden September and Silver 10" work arrangement of the Ministry of Commerce to promote consumption, the "2023" activity guided by the E-commerce Department was officially launched on September 23, and will last for one month until October 22.　

The activities were combined with the celebration of China Farmers Harvest Festival, which helped farmers to have a bumper harvest and enriched and promoted the consumption of urban and rural residents. Relying on the China E-commerce Rural Revitalization Alliance, e-commerce platforms and enterprises were widely guided to participate. Twenty-three alliance members launched 38 promotion measures, covering production and marketing docking, business assistance, personnel training, information services, publicity and promotion, including opening special online consumption zones such as soybeans and staple foods. Special activities such as agricultural specialty shopping festival, origin tracing, fresh picking, "promoting agriculture by several merchants" and brand innovation of "consumption+local products" were launched, and promotions such as "live broadcast+origin", "live broadcast+industrial belt" and "live broadcast+landmark" were carried out, covering more than 100,000 products.　

As an important measure of business service for rural revitalization, the work of "Boosting Agriculture with Several Businessmen" focuses on key tasks such as brand building of agricultural products network, talent training and new infrastructure development. It has carried out local activities of "Boosting Agriculture with Several Businessmen" in 13 provinces and cities, which has helped docking sales to exceed 2.3 billion yuan, and promoted a series of cooperation in product procurement, industrial belt cooperation, entrepreneurship and employment. More than 3,000 enterprises benefited from the "three products and one standard" certification and passed the China e-commerce rural project.　

Various e-commerce platforms have taken many measures to help agricultural products "go out of the village and enter the city" (China Business Daily)　

On the occasion of the sixth China Farmers’ Harvest Festival, colorful activities to promote consumption were carried out all over the country. The major e-commerce platforms actively responded to the call and held various marketing activities to help agricultural products "go out of the village and enter the city".　

Subsidies and low prices are still one of the main themes of the e-commerce platform Harvest Festival promotion activities. For example, JD.COM held a shopping festival for agricultural specialties, and through the implementation of "10 billion subsidies", it supported a number of high-quality agricultural specialties to reduce prices and improve service experience, and helped a large number of high-quality agricultural specialties from more than 2,000 industrial belts across the country to reach consumers’ tables and help farmers increase their income by selling goods. Millions of merchants in Meituan’s linkage platform have set up online special pages to promote consumption through Meituan’s optimization, Meituan’s grocery shopping and Meituan’s flash shopping, and invested tens of millions of subsidies to make high-quality specialty agricultural products from all over the country sell well through online platforms. Pinduoduo launched the "Duoduo Harvest Pavilion", invested 1 billion yuan in resource packages, and joined forces with 300,000 agriculture-related businesses and over 1,000 agricultural producing areas across the country to promote the quality improvement and efficiency improvement of agricultural products industrial belts.　

In addition to exerting strength at the sales end, the e-commerce platform also extends its tentacles to the production end. The e-commerce platform opens the source of direct mining, reduces the intermediate circulation of goods, ensures the quality of goods and the traceability of the supply chain, and provides consumers with more secure products. JD.COM Jiama agricultural special products’ source direct-sending mode, relying on JD.COM’s efficient digital and intelligent supply chain, goes deep into the origin, allowing high-quality agricultural special products to reach the table directly from the origin. It also cooperates with local governments and associations to reduce procurement costs through large-scale direct procurement at the source. Meituan buys vegetables through the "local sharp goods" plan, and completes the whole link of production and marketing in one day through traffic support, bulk purchase and direct source purchase in many places, improving the efficiency of the supply chain.　

Taobao Tmall sells more than 1 trillion agricultural products in 4 years (China Economic Weekly)　

Recently, Taotian Group released data showing that in the past four years, the sales of agricultural products on Taobao Tmall platform exceeded 1 trillion yuan. During this year’s Harvest Festival, Taobao Tmall went deep into the country of origin, invested billions of traffic support, and broadcast live in more than 130 industrial belts, covering more than one million agricultural products, helping more agricultural products out of the mountains. The data shows that from 2023 to now, Pu ‘er, rice, beef, ready-to-eat bird’s nest and sausage rank in the top five in the sales of agricultural products in Taobao; Broccoli, donkey-hide gelatin paste, cherries and watermelon have the fastest growth rate; Consumers in Guangdong, Zhejiang and Jiangsu prefer to buy agricultural products in Taobao. In addition, Taotian Group and Intellectual Property Publishing House signed a strategic cooperation framework agreement and launched the action plan of "Landmark Line-Prosperity of Geographical Indication Brand" to support and promote more than 2,000 geographical indication agricultural products approved by the state to join Taobao Tmall platform, providing all-round support for expanding online sales of geographical indication agricultural products.　

JD.COM released the "Benfu Plan" for rural revitalization (China Net)　

Recently, JD.COM officially released five major actions of "Ben Fu Plan" for rural revitalization. First, through brand building, help local agricultural special industries to speed up; The second is to accelerate the circulation of agricultural products through the sinking of infrastructure; The third is to accelerate the development of the whole industrial chain of digital intelligence by extending to the production end; The fourth is to speed up the modernization of rural governance through digital intelligence empowerment; Fifth, by strengthening personnel training, we will accelerate rural capacity building. In August, 2020, JD.COM launched the "Plan for Prosperity" for rural revitalization in an all-round way. As of June this year, the goal of "driving rural output value to exceed one trillion in three years" has been completed ahead of schedule, helping millions of farmers to increase their income and embark on the road of prosperity.　

Tik Tok helped to sell 4.73 billion agricultural special products in one year (cover news)　

Recently, Tik Tok E-commerce released the "Data Report on Tik Tok E-commerce Helping Agriculture in Harvest Festival 2023", which shows that from September 2022 to September 2023, Tik Tok E-commerce helped to sell 4.73 billion agricultural special products, with an average of 13 million parcels of agricultural special products sold all over the country every day. The number of short videos of agricultural special products sold by e-commerce trailers in Tik Tok was 21.86 million, and the total time of explaining agricultural special products in the live broadcast room was 37.78 million hours. The sales of agricultural special products driven by shelf scenes increased by 137% year-on-year. The number of experts in agriculture, rural areas and farmers increased by 105% year-on-year, the number of agricultural goods merchants increased by 83% year-on-year, and there were more than 24,000 agricultural goods merchants with annual sales exceeding one million yuan. In terms of age distribution, the post-90s consumers have become the main consumers of agricultural products in Tik Tok e-commerce, accounting for nearly 40% of the purchases. According to statistics, after 00 and 60, the purchase volume of group agricultural products increased by more than 150% year-on-year, making it a potential consumer.　

The report of Renmin University pointed out that it is necessary to crack down on e-commerce "going to the countryside is easy to help agriculture" (Economic Observer)　

A few days ago, the research group of the School of Agriculture and Rural Development of China Renmin University released the "Digital Intelligence Supply Chain Helps Rural Revitalization" (hereinafter referred to as the "Report"), which pointed out that most e-commerce enterprises actually present the dilemma of "going to the countryside is easy, but helping agriculture is difficult", and it is necessary to break through the constraints in mode and system to solve this problem.　

Specifically, e-commerce companies have three major dilemmas: "It is easy to go to the countryside but difficult to help agriculture". First, market certainty decays in the process of upstream transmission. E-commerce companies can accurately measure the market demand according to the sales data, but this certain time period is not enough to cover the agricultural production cycle to help farmers (including large farmers) reduce market risks. Second, the spillover risk of circulation and production links is relatively high. Small and medium-sized producers directly and dispersedly enter the market circulation, and the institutional transaction cost makes it impossible for both parties to establish stable income expectations, and even shows an antagonistic relationship to some extent. The bidding procurement mechanism forces farmers to pass on costs to the ecological environment and consumers. Third, the high mobility of commodities increases food safety risks. "Hong merchants replace sitting merchants" and "virtual space replaces physical space" reduce the income share of wholesale and supermarket real estate in the circulation system, but it also increases the difficulty of food quality and safety supervision.　

In view of this problem, the Report gives some suggestions and measures for e-commerce enterprises to go to the countryside with the case of JD.COM’s assistance to rural revitalization. First, the rural market in China has great potential. However, due to its geographical dispersion and relatively weak local logistics supply chain, many e-commerce companies are facing a series of challenges when entering the rural market. JD.COM’s logistics system, which focuses on asset investment and integrates warehousing and distribution, shows its unique competitive advantage. The second is to optimize intermediate links to help local governments obtain high returns. According to the market demand, JD.COM’s dispatching system will be adjusted quickly, and the scale of warehousing, wholesale and logistics at all levels will be deduced directly by using the data of the consumer side, which has made beneficial adjustments to the inherent industrial chain of traditional agriculture. Third, brand innovation activates local resources. JD.COM has realized the transformation from local low value-added industries to high value-added industries by brand building, and activated local resources.　

[number-reality fusion]

Tencent report emphasizes the integration of number and reality to strengthen the resilience of industrial development from three aspects (Tencent Research Institute)　

On September 26th, Tencent Cloud and Smart Industry Group released "Report on High-quality Development of Digital Economy in 2023" (hereinafter referred to as "Report"), pointing out that in the past five years, the "cloudization" of China’s industry was initially completed, the software and hardware infrastructure and ecology were self-contained, and the industry began to evolve into "intelligence". Digital technologies such as cloud computing, big data and artificial intelligence have been further integrated with industrial scenes, and the "resilience" of China’s industrial development has been continuously strengthened. The Report summarizes the development resilience of China’s industry as strengthening the impact resistance of the industrial chain, stimulating the endogenous growth of enterprises, releasing consumption vitality and enhancing social service capacity.　

In the industrial chain, digital technology has brought new models and new forms. Take the garment industry chain as an example. As a part of the industry chain, Xunxing Zipper, a zipper manufacturer, integrates all links from customer’s orders to the circulation of production materials, inventory monitoring, production, quality inspection, logistics and distribution on enterprise WeChat, and opens up the cooperative chain of the whole industry chain. This quick-response industrial chain has successfully supported the "small order and quick return" mode of cross-border e-commerce in China, such as Shein and Temu, so that they can produce new styles of clothing in weeks or even days to meet the immediate needs of overseas users; However, the fresh cold chain industry has long been plagued by the high spoilage rate in the process of transshipment and circulation. Large meat, eggs and milk suppliers hope to use Tencent Cloud server to store data and connect outlets with Tencent Big Data to establish a nationwide smart logistics network, improve scheduling timeliness, reduce transportation costs, speed up inventory turnover, and create a new digital paradigm for the cold chain industry.　

In the endogenous growth of enterprises, digital technology opens up the "aorta" and "capillary" of enterprise development, profoundly changes the production, operation and management methods of enterprises, and effectively stimulates the endogenous growth of enterprises. Fuchi Hi-Tech’s AI quality inspection scheme compresses the quality inspection completed in one minute to a few seconds, and the defect detection rate reaches 99.9%. The digital port built by China Merchants has realized "one-stop" customs declaration application, and the customs clearance efficiency has increased by 50%, which directly promoted the port’s year-on-year throughput growth by more than 6 times; Ruitai Masteel’s twin "transparent factory" with digital technology has improved the production efficiency by 30% and reduced the failure rate by 25%.　

In terms of consumption vitality, digital technology further shortens the distance between enterprises and users and activates users’ willingness to consume. Baiguoyuan has built more than 12.9 million private community users through applets, WeChat and enterprise WeChat, and built a new marketing model: taking stores as drainage points and communities as private domain operating positions to build a user service network, opening up communities, applet malls and offline stores, integrating online and offline experiences, providing users with refined services and increasing sales. In 2022, Baiguoyuan was not only successfully listed, but also its revenue was close to 15 billion yuan.　

Three Development Trends of Retail Digitization (Billion Power)　

Recently, Billion Think Tank and Bojun Research Institute jointly released "Responding to Retail Performance Growth-Practice Report on Retail Digital Growth in 2023", focusing on how retail enterprises respond to performance growth through digitalization, and summing up three future development trends of retail enterprise digitalization in the stock era.　

The first is to reconstruct all factors and achieve a brand of 100 billion. The retail organism reconstructs all the elements of people, goods and fields, and taps the incremental development of online and offline, which is the growth base for establishing a 100 billion brand.　

From the online point of view, the retail organism separates the main body of commodity sales and delivery performance, lowers the operating threshold of small and medium-sized dealers and talents, enables brands to make full use of social and live channel dividends, develop key leaders, key opinion consumers and key opinion sales, and establish a trading model of online sales and brand overall performance, laying the foundation for enterprises to expand their scale. From the offline point of view, through inventory sharing and pallet opening, the brand can realize the integration of omni-channel purchase, sale and storage, and the number of SKUs that can be sold in a single channel has greatly increased, thus improving the efficiency of a single store. In addition, the integration of purchase, sale and storage greatly enhances the brand’s ability to manage stores, thus realizing the laying of thousands of offline stores and covering a wider sinking incremental market. From the perspective of members, the global membership data has been opened, and the brand marketing ability has been greatly improved. With omni-channel ordering and cross-channel performance, the brand can respond to consumers’ purchasing demands at any time, seize consumers’ fleeting purchasing desires, and achieve efficient transformation.　

The second is to optimize the whole chain and build a retail organism. Retail organisms reshape the business chain, reconstruct the value chain, respond quickly, and deliver immediately as the basic ability. Profit distribution and immediate receipt are the "lubricants" of their operation. Manufacturing, omni-channel sales and omni-channel performance become an organic whole: sales promote reverse customization of production, and production information sharing improves performance efficiency; Omni-channel access provides more flexible purchase scenarios, and automatic account sharing/settlement enhances the willingness and efficiency of all parties in the industrial chain; Omni-channel quick response and quick delivery establish the operation base of online stores and offline stores to meet the timeliness requirements of consumers’ constantly improving commodity delivery.　

The third is the global full-scenario operation and the value of data assets. Global full-scenario operation enables retail enterprises to accumulate rich data assets. The application of emerging technologies such as AIGC and Big Model in the fields of marketing and customer service will require large-scale data, and at the same time, more data will be generated. Driven by the policy, retail data needs to be confirmed, priced and traded, and the trend of data asset value has become clear. The digital department will undertake the growth of retail enterprise data assets, and its role will change from functional department to growth department.　

Guolian Co., Ltd. deeply reconstructs the industrial supply chain through digital empowerment (Yibang Power)　

The titanium industry chain starts from the original titanium-bearing ore, to the titanium middling, titanium concentrate and then to titanium tetrachloride. Guolian Co., Ltd. reconstructs the titanium industry supply chain by digitally empowering the cloud factory, and helps enterprises to improve their production capacity, save energy and increase income while realizing their high-speed growth, which makes the cloud factory devote more energy to technology research and development.　

According to the development of titanium industrial chain, Guolian shares extend upstream and downstream after a single product breakthrough. Because the price of rutile contained in stone ore and titanium middling ore is much higher than that of titanium concentrate, Guolian shares locked in Zhongxing Electronics when looking for rutile customers. Initially, the cooperation between Zhongxing Electronics and Guolian Co., Ltd. was only a commodity transaction, that is, Guolian Co., Ltd. provided raw materials for Hongxing Electronics. In the process of cooperation, as they gradually understand each other’s technology and advantages, the two sides decided to cooperate deeply to digitally empower Zhongxing Electronics, and Zhongxing Electronics became the first digital cloud factory of Guolian in the titanium industry chain.　

The mode of cooperation between the two parties is as follows: Guolian Co., Ltd. collects orders downstream and delivers them to Zhongxing Electronics, and Zhongxing Electronics formulates production plans in combination with its other customers’ needs, and then Tuduoduo Platform under Guolian Co., Ltd. provides raw materials as planned, and Zhongxing Electronics does not need to pay in advance for raw materials supply. The production cycle of the order is 6-8 hours. After shipment, it will be shipped directly by Tuduoduo, and the profit will be calculated every Monday, Wednesday and Friday. Guolian will pay the profit to Zhongxing Electronics first, and the two parties will settle the account in half a month, a month or even a quarter.　

In the early days, Zhongxing Electronics purchased raw materials in the form of decentralized procurement. The backlog of raw materials in the factory warehouse could not be realized quickly, which increased the cost invisibly. The price of raw materials fluctuated greatly, and the supply of raw materials was difficult to meet when the price increased. After in-depth cooperation in the supply chain, all the core raw materials of Zhongxing Electronics, rutile and calcined coke, were purchased through Tuduo, which not only obtained more favorable prices, but also reduced the backlog of raw materials; At the same time, the proportion of products sold by Zhongxing Electronics to Guolian shares is above 90%, and only two people need to dock with Guolian shares in terms of purchasing and selling, saving labor costs.　

After solving the problems of raw materials and cost, Zhongxing Electronics can put more energy into technology research and development. Zhongxing Electronics completed the technical innovation of chlorination method, and processed it with titanium raw materials containing 50% titanium, which was about 38% lower than the purity of the raw materials used before. Based on the final product titanium tetrachloride, the cost per ton was saved by about 2,000 yuan.　

With the increasing demand for energy consumption and environmental protection in recent years, Guolian helped Zhongxing Electronics to carry out digital transformation, which enabled the factory to monitor the energy consumption of various equipment in real time and control the cost and operation efficiency, so that Zhongxing Electronics received energy subsidies in 2022 and 2023, and the subsidy amount in 2022 exceeded 400,000 yuan.　

Through digital transformation, the capacity of cloud factories in the titanium industrial chain of Guolian Co., Ltd. has been improved. Mengda Titanium Industry upstream of Zhongxing Electronics produces high slag titanium, with an original production capacity of 4,000-5,000 tons and a full production capacity of 15,000 tons at present. Shengfeng Titanium Industry, which mainly produces sponge titanium in the downstream, originally had an annual production capacity of 4,000 tons, with an output value of about 280 million yuan. After the completion of the second phase plant, the annual production capacity will reach 18,000 tons, with an output value of about 1.2 billion yuan. All the furnaces in Shengfeng Titanium Industry use electronic equipment to obtain data, which reduces energy consumption and saves 100-150 kWh per ton of products.　

Up to now, Guolian has signed 65 cloud factories and 27 digital factories. Guolian Co., Ltd. focuses on the upstream chain construction from titanium ore, high slag titanium to titanium tetrachloride and then to sponge titanium, and has provided digital supply chain and digital factory solutions for more than 10 production enterprises, realizing the synergy between the factories in the supply chain.　

[Technology Frontier]

Gartner released five technologies that will profoundly change the digital future of enterprises (The Paper)　

Recently, Gartner, an authoritative analyst in the IT industry, released five technologies that will profoundly change the future digitalization of enterprises, including digital people, satellite communication, micro-environment Internet of Things, secure computing and autonomous robots.　

1. Satellite communication. Driven by the trend of democratization and commercialization in space, people’s interest in LEO satellite communication is increasing. Low time delay makes low earth orbit an important technology for enterprises to completely change the communication between people and things. Gartner predicts that low earth orbit will provide broadband with global coverage and low enough delay for various tasks; Small IOT devices can be directly connected to satellites, achieving economical global IOT coverage, without the complexity brought by SIM cards, telecom operators and roaming; And provide voice and data services from satellites to unmodified 4G smartphones, extending coverage to remote areas.　

2. Micro-environment Internet of Things. Micro-environment Internet of Things can mark, track and sense any object, and avoid the complexity and cost brought by battery-powered equipment. Compared with the past, it can perceive more information and things "quietly" at lower cost and in more ways. This technology will promote the realization of a new ecology; A new business model based on understanding the position or behavior of objects; Smarter products with new behaviors; And lower tracking and monitoring costs. Micro-environment Internet of Things will bring more opportunities to many enterprises, but Gartner suggests evaluating its potential social and regulatory problems before adopting it.　

3. Safety calculation. With the increasingly close relationship between things and the increasing personal information accessed by various ecosystems, secure computing becomes very important. This technology can make full use of data without affecting privacy.　

4. Digital people. Digital people are interactive carriers driven by artificial intelligence (AI), which can imitate some characteristics, personalities, knowledge and ways of thinking of human beings. Digital people can be divided into physical digital people (such as humanoid robots) and virtual digital people (such as virtual singers), or into human-driven digital people (such as imitating some aspects of human beings) and AI-driven digital people (such as digital twins or chat robots). AI-driven digital people don’t need to be human in all respects.　

5. Adaptive autonomous drones and robots. Autonomous systems are physical or software systems that can manage themselves. They have autonomy, learning and agency (personal sense of purpose) when performing tasks. If robots and other technologies are to give full play to their potential, autonomous learning and adaptive systems will be essential.　

Baidu released the first large model of quantum field (Yangguang. com)　

Recently, Baidu released the first large model of quantum field at the 2023 Quantum Industry Conference. Based on ERNIE Bot, this model is a large-scale model in quantum field, which is constructed by using high-quality data in quantum field for more targeted training and optimization. It can better understand quantum knowledge and perform quantum tasks professionally. The big model will give full play to technology synergies, learn from each other’s strengths in data, algorithm and computing power, and realize two-way empowerment. It will fully complement the technical capabilities of the existing big model in various dimensions such as training speed, model performance, training cost, interaction efficiency and data privacy. In addition, Baidu also released two AI native applications, Baidu Quantum Assistant and Quantum Writing Assistant, which continuously lowered the use threshold of Baidu quantum platform, helped enterprises to precipitate research results and intellectual property rights in the quantum field into enterprise assets, and accelerated the deep integration of quantum technology and large models.

　　　　 Apple will launch a curved screen phone in 2017.

　　It is reported that Apple will launch a new three-piece iPhone next year, one of which is a curved screen model similar to Samsung Galaxy S7 mobile phone. According to informed sources, this curved screen model has two styles: 4.7-inch and 5.5-inch. The 5.5-inch model has a dual camera system, while the 4.7-inch model has only one lens. People familiar with the matter did not explicitly mention OLED technology, but OLED technology is essential to realize curved screens. For example, Galaxy S7 Edge uses Super AMOLED panel. It is unclear whether the other two iPhone use OLED screens or continue to use traditional low-temperature polysilicon panels.

　　Microsoft acquired Genee, an artificial intelligence itinerary technology company.

　　On August 23, local time, Microsoft announced that it had signed an acquisition agreement with Genee, an artificial intelligence itinerary service startup. At present, the specific transaction amount was not disclosed. Microsoft will integrate its artificial intelligence technology into office 365. Genee’s service will be shut down on September 1st, and two founders, Ben Cheung and Charles Lee, will join Microsoft. It is reported that Genee, founded in 2014, is a conference scheduling service company based on artificial intelligence algorithm. Its service can effectively simplify the complicated links of meeting arrangements, especially for large-scale meeting arrangements. According to Crunchbase’s data, Genee had completed $1.4 million in financing before it was acquired.

　　Pokémon Go has been updated to increase the fighting skills of elves.

　　On August 22nd, local time, the official Facebook of Pokémon Go game posted that the Android version and the iOS version of the game had been updated on the same day. The article said: "Now players can learn attack and defense skills from the team leader and decide which pet has the strongest fighting power." That is to say, the same elves have different combat effectiveness due to different technical parameters. In addition, the game has increased the strategy, and players can arrange their troops to maximize the fighting capacity of their elf team. As a game that has just appeared for two months, Pokémon Go’s update behavior can better attract players. Niantic, the game developer, said that there will be more updates worth looking forward to after Pokémon Go.

　　Facebook tests the new function of automatic video playback, which can be played silently.

　　On August 23, local time, Facebook confirmed that the company is testing the automatic video playback application software for iOS and Android. When users check the rolling news, they can set the automatic video playback mode. When playing video, users can switch to silent mode or normal mode, and they can also choose to play the video silently, but play it with sound in a specific part. Although 80% of users reacted negatively to this setting and advertisers were not optimistic about this design, Facebook is still testing it. At present, this function is only promoted in Australia.

　　Android Pay launches NFC integration function to pay without scanning.

　　Electronic payment is becoming more and more common in our life, and Android Pay launched by Google is one of them. Now Google has also launched NFC integration function based on Android Pay. Walgreen chain store is the first merchant to support the integrated function of Android Pay NFC. Users don’t need to carry the store card with them, and they don’t need the cashier to scan and pay for their mobile phones. Just scan the mobile phone near the mobile payment terminal in the store and tap it twice to complete the payment. This payment process is much simpler than before, and Google said that it will continue to promote this payment function.

　　Best Buy’s share price soared 15% before the market, and its revenue exceeded analysts’ forecast.

　　It is reported that Best Buy’s share price rose by 15% before the market closed in the second quarter, and its financial results in the second quarter far exceeded analysts’ expectations. The financial report shows that the company’s net profit in the second fiscal quarter was 198 million US dollars, compared with 164 million US dollars in the same period last year; Operating income was $8.533 billion, better than the analyst’s expectation of $8.392 billion. The company’s market share in many products has increased. Hubert Joly, CEO of the company, said that the company’s online sales continued to be strong, with a growth rate of nearly 24% for the second consecutive quarter. The company expects the adjusted earnings per share in the third quarter to be 43-47 cents, and analysts expect 45 cents.

　　IBM Releases Flash Memory System for Small and Medium-sized Enterprises

　　On August 23, local time, IBM released a flash memory system suitable for small and medium-sized enterprises, hoping to compete with or replace competitors through flash memory. IBM’s new Storwize V7000F and Storwize 5030F are mid-range flash memory systems and entry-level flash memory systems respectively. Storwize V7000F has higher performance and can support more cluster management data. Both flash memory systems are equipped with Spectrum Virtualize, which can compress data and so on. Generally speaking, IBM hopes that the new flash memory system can support the workload from SQL Server to MySQL on the Internet of Things. It is reported that the price of the new flash memory system starts at $19,000.

　　Amazon plans to launch discount music streaming subscription service.

　　Amazon recently plans to launch a subscription service for music streaming media, which is expected to cost $4 to $5 per month, and only users of Amazon Echo speakers can enjoy this service. Prior to this, Amazon Prime already had a subscription service for music streaming media. Prime music can make users who subscribe for the whole year play songs of any singer, but the only drawback is that compared with competitors, the music catalog is slightly limited. And Echo music will improve this. Echo Music will provide advertising-free music with a wide range of directories, but it can only work on Echo speakers, and there is no way for web pages and mobile apps to play. This is a bold attempt now that mobile phones are gradually occupying the main stage in music streaming services.

　　Opera will provide free VPN for Android users.

　　Earlier this year, Opera brought free VPN service to IOS users. Now, the company also provides such free service to Android users, so as to provide users with a safe and pure network without advertisements. Opera VPN can help users to remove the geographical browsing restrictions of some websites for free. In addition, Opera VPN can not only block advertisements, but also allow users to change their virtual locations, prevent web pages from tracking users’ browsing content and protect users’ online privacy. It can also prevent the invasion of advertisements, but ironically, Opera has prevented the invasion of other advertisements, but it will still push advertisements to users.

　　Mobileye and Delphi will jointly launch a fully self-driving system in 2019.

　　Two top self-driving companies in the world will jointly launch a fully self-driving system in 2019. The two companies are Mobileye in Israel and Delphi, which is headquartered in Britain. It is reported that Mobileye has recently launched a chip supporting Tesla’s automatic driving system. Before, these two companies provided software and some self-driving systems to automobile manufacturers, but in the future, with the development of self-driving system technology independently developed by automobile manufacturers, they will face a more severe test from customers. For example, Ford announced last week that they would join hands with Israel’s SAIPS Company to make a completely self-driving system by 2021. Volvo also announced this week that they will cooperate with Uber to develop completely self-driving tools.

　　　　　　 China Youth Network compiled the original, please indicate the source of China Youth Network (www.youth.cn), otherwise legal responsibility will be investigated.

In 2023, when the epidemic haze gradually dispersed, the consumer market ushered in a long-lost fireworks atmosphere, and "recovery and recovery" became the most frequently mentioned keyword in 2023. However, the uncertainty in people’s minds has not been completely eliminated, and the low consumer confidence index and the headwind are the status quo in many consumer fields.

So, what is the development of the e-commerce market in 2023? What growth opportunities are hidden in each category? Where is the future layout direction? We reviewed the performance of e-commerce market and popular categories in 2023, analyzed the development status and potential of various types of e-commerce, looked for high growth points and consumption trends of various sub-categories, and made some discoveries worth mentioning.

Summary of provincial version:

1. Macro-economic review: China’s economy showed a positive recovery trend, and the year-on-year GDP growth rate in the first three quarters exceeded the annual target.Consumption becomes the biggest driving force of economic growthOnline and offline consumption has regained its vitality.

2. Overview of e-commerce platform: the layout and strategy of e-commerce platform have been greatly adjusted, and the homogenization is obvious.Actively broaden business boundaries and find incremental markets.

3. Review of popular categories: categories have different growth points in different price bands.Consumer demand is in dynamic change.. Facial skin care, hair care, health, maternal and child, pet products, small household appliances, household cleaning and other categories all increased positively year-on-year, and the average price rose.Consumers pay more attention to the total value of goods.. The proportion of channel in Tik Tok increased,Consumers are gradually increasing their big spending in Tik Tok.

4. Prospect of consumption trends:Consumers are more self-centered and attach importance to instant experience., not simply pursuing the ultimate low price, but improving the quality of life while maintaining the cost performance, alleviating and curing the current pressure.

Macro-economic Review: Online and offline consumption regains vitality.

China’s economy showed a positive recovery trend in the first three quarters of 2023. Compared with the economic growth target set by the government (5%), the year-on-year growth rate of GDP exceeded expectations. It is worth noting that the contribution rate of final consumption expenditure to economic growth has greatly increased year-on-year, which has become the biggest driving force of economic growth and provided strong support for sustainable development.

According to the social zero data, due to the impact of the epidemic in 2022, non-essential optional consumer goods generally declined, and essential consumer goods such as grain, oil and food grew rapidly, among which drugs had the highest growth rate; In 2023, with the release of demand, all consumer goods above designated size resumed positive growth.

The per capita disposable income of the national residents is also growing steadily, and their consumption power is gradually increasing. In 2023,People’s consumption expenditure shows a positive growth trend in all categories year-on-yearIn particular, the growth rate of developmental enjoyment consumption is very bright.The vitality of the consumer market is gradually being released.. This has brought new opportunities and challenges to various industries, and merchants can more actively meet and meet the diversified needs of consumers.

In the past year, online retailing has played an important role in zero social growth. As of November, the year-on-year growth rate of online retail was higher than the zero growth rate of social services, reaching 7.2%. In particular, online sales of food, clothing and daily necessities grew faster, exceeding the zero growth rate of the society. This shows that the potential of online consumption is increasingly prominent, and online retail is playing an increasingly important role in promoting the development of the overall retail industry.

Review of e-commerce market: the homogeneity of e-commerce platform layout is obvious

China’s retail market plays an important role in the world, not only ranking second in market share, but also showing a strong momentum in compound growth rate, second only to India.

The mainstream e-commerce has developed steadily, and traditional e-commerce platforms such as Tmall and JD.COM have maintained a steady development momentum. Pinduoduo started from the sinking market, and its market value once surpassed Ali, and the low-price strategy runs through.

Interest e-commerce has grown rapidly.As consumers spend more and more time on social media platforms such as Tik Tok, Aauto Quicker, WeChat and Xiaohongshu, major social media platforms have gradually strengthened the construction of e-commerce functions, providing users with personalized recommendation and social sharing shopping experience, leading the new wave of content e-commerce.

Instant retailing is another new growth engine.It combines the advantages of online shopping and offline physical stores, and meets the needs of consumers for convenient and fast shopping by means of rapid delivery and instant delivery. Platforms such as Meituan, Hungry, and JD.COM Home provide efficient instant retail services by establishing a strong logistics network and cooperating with merchants, which are favored by consumers.

Various forms of e-commerce provide consumers with more choices and convenience. The diversified development trend of e-commerce industry will continue to promote market competition, create a new consumption ecology, and further meet the diversified needs of consumers.

Driven by the current consumption boom, e-commerce platforms actively respond to market demand, introduce advanced technologies and innovative business models, adjust strategic layout in time, and continuously improve service quality, resulting in six major trends.

1. Platform height involution:Flat sales promote modernization and daily life. Through various measures such as official direct drop, 10 billion subsidies, support for small and medium-sized sellers, and traffic support, the platform has been involved in all aspects of price, content, service and logistics to improve its competitiveness.

2. Flow decentralization:The influence of super-head anchors has weakened, and e-commerce traffic has entered the era of decentralization. Traffic is distributed to middle waist and long tail anchors. Platform marketing, brand store broadcasting, and the rise of vertical talents.

3. Integrated development of the whole region:The content field and shelf field are integrated and developed. Shelf e-commerce vigorously develops the quantity and quality of short videos, pictures and texts in the ecology, and provides traffic inclination and independent entrance; Content e-commerce began to build shopping malls and optimize search.

4. The ecological break through:Different ecological circles continue to improve the closed-loop full link within their respective systems, and at the same time, they also begin to exchange needed goods. From the giants cutting land for kings, shielding each other from external chains to breaking down barriers to open up the ecology, tearing down walls brings greater opportunities and turning points.

5.AI empowers and improves efficiency:The advent of ChatGPT has accelerated the pace of the layout of AI on various platforms. From the research of large language model to the empowerment and efficiency operation of AIGC, AI has penetrated the industrial chain of e-commerce in all directions.

6. Plus local life:Online traffic growth has peaked, and under the consumer regression line, "eat, drink and be merry" that just needs high frequency has become a battleground for major e-commerce platforms. From the next day to 30 minutes, from group buying live broadcast to take-away live broadcast, the traffic era has ushered in a new way of playing local life.

In the integrated e-commerce platform, Alibaba Group has improved the strategic position of Taobao Tmall through structural split reform, and its strategic upgrade has achieved remarkable results, attaching importance to price power, strengthening content, emphasizing the value of merchants and users, and developing in the direction of AI-driven.

JD.COM is under pressure in the retail business, but its logistics service revenue is growing remarkably year-on-year. JD.COM also takes low price as its core strategy, and attaches importance to the operation of merchants and users.

During their stay in double 11, Taobao Tmall and JD.COM competed for the lowest price mentality, and continued to promote GMV. The scale of users, businesses and orders became new indicators of concern.In order to support businesses, the support and incentives provided by double 11 have been continuously enhanced. However, the popularity of social media in double 11 continues to decline, and consumers are more rational about the promotion activities. The trend of "leveling sales and promoting daily life" is becoming increasingly prominent.

Counting other e-commerce platforms also has a good development in 2023.

In content e-commerce, each major platform expands outward with the advantage of its own platform:

1. Tik Tok e-commerce:E-commerce in the whole region has developed rapidly. In 23 years, we have focused on building shelf e-commerce. The growth rate of GMV in Tik Tok Mall is higher than that of e-commerce as a whole, and it is gradually testing water for self-operation. Price concessions are the main tone and continue to attract consumers to form shopping habits in Tik Tok.

2. Pinduoduo:The scale of revenue continues to expand, and the sales expenditure continues to increase year-on-year, mainly due to the increase in consumer subsidies and the overseas expansion of TEMU; A solid mind of low price is still Pinduoduo’s killer.

3. Aauto Quicker e-commerce:Trust the market, the e-commerce dividend is obvious, pay attention to the healthy growth of merchants and talents, and build a global marketing scene of content+e-commerce.

4. Xiaohongshu E-commerce:Give full play to the advantages of planting grass in the content community, and promote the transaction transformation by taking notes with goods; E-commerce strategy turned to service talents and brands, plus live broadcast scenes, and built buyers’ eco-e-commerce.

5. Video number e-commerce:At present, the scale is small, still in its infancy, and the e-commerce scene is being improved; However, the huge monthly activity of WeChat and the rich content ecology of video numbers are the potential and dividends for developing e-commerce.

In the instant retail platform, major platforms actively provide various shopping modes to attract consumers to try new products:

1. Meituan:Strengthen content, launch short video function, explore diversified live broadcast forms, and build a pan-entertainment ecosystem. Increase the scale of flash purchase, expand the group purchase and distribution business, and optimize the user purchase experience.

2. Hungry:Merging with Gaode, we will open up the delivery route of Tik Tok live broadcast room, expand the contacts of commercial consumers, and continue to invest in instant e-commerce strategy.

3. When JD.COM gets home:Restart the front warehouse business, online convenience stores and community group buying business.

Tik Tok: Covering multiple cities and stores, strengthening the distribution capacity of local life service providers, and launching the Tik Tok supermarket and the independent entrance of Hours.

The live e-commerce platform is growing at a high speed, the integrated e-commerce platform increases the input of content, and the content e-commerce platform is differentiated according to the characteristics of customer groups:

1. Taobao Live:Mainly rely on the live broadcast of talent, rely heavily on the super-head anchor, and support the high-quality content anchor.

2. JD.COM Live:Create a self-operated live broadcast mode, the anchor is JD.COM Caixiao, and the main theme is "No pit fees, no commission for talents, it is cheaper".

3. Tik Tok Live:The live broadcast mode is mature, the segmentation rules are constantly improved, and the market is sunk with low prices.

4. Little Red Book Live:Rely on high-quality content and professional buyers to attract consumers who are willing to pay a premium for high quality.

Review of popular categories: consumers pay more attention to the total value of goods.

Different categories have different growth points in price, and there are contradictions in consumption patterns, but the root cause is the real psychological needs of consumers: consumers are willing to pay for some premium attributes, creating a small fortunate scene, resulting in consumption upgrading; With the upgrading of technology, high-end consumer goods are disenchanted, and consumers are also willing to accept the emergence of substitution, resulting in consumption degradation.

Consumer demand is in a dynamic change, and consumers pay more attention to the total value of goods, and the practical value and emotional value go hand in hand.

Through the rightFacial skin care, hair care, health, mother and baby, pet products, small household appliances, household cleaning, etc.By analyzing the categories, we find that most categories are growing again, the average price is rising, and the channels in Tik Tok are growing rapidly.

Among facial skin care products, the proportion of channels in Tik Tok jumped to the first place, and consumers increased their large consumption in Tik Tok. Travel clothes/experience clothes continue to grow at a high speed, which shows consumers’ prudent consumption attitude and also shows the continuation of short-term travel fever.

In the category of hair care, Tmall and Tik Tok account for a similar proportion of sales, and the average price is mostly declining. The replacement pens/hairline powder, dry cleaning spray/bitter fleabane powder are growing rapidly, and the demand for exquisite life is attracting attention.

Among the health products, the main channels are Tmall and JD.COM, and the average price of most head products has increased. The proportion of equipment products in Tmall and JD.COM is relatively large, and the head products in Tik Tok are all taken orally, so the demand for body building and influenza drugs continues.

Among the maternal and child categories, the main channels are Tmall and JD.COM, and the average price of most head categories has increased. Sub-categories have developed rapidly, and the requirements of functions and scenes are superimposed to create a new track.

Among pet products, Tmall’s sales in JD.COM account for 80%, but the sales in Tik Tok are higher than those in JD.COM. Under the price competition of various platforms, the average price reduction is a general trend. Most categories maintain positive growth, among which the sales scale of cat food is much higher than that of dog food, and the potential of pet medical care is worthy of attention.

In the category of small household appliances, Tmall and JD.COM are the main sales channels. The head categories of all platforms converge, the price power of Tmall and JD.COM has achieved initial results, and the large-scale consumption of Tik Tok has improved. Household environmental cleaning appliances, water purification/drinking water appliances, drinks/desserts appliances have become star categories, and consumers’ demand for subdivided scene appliances is growing.

In the clothing care category, the sales volume of Tmall is similar to that of Tik Tok, but the sales volume of Tik Tok ranks first. Subcategories have developed rapidly, and the demand for sterilization and deodorization has temporarily dropped.

Among the related categories of paper products, Tmall and Tik Tok are the main sales platforms. Wet toilet paper, washcloth and other categories are worthy of attention, and the demand for paper related to kitchen and bathroom is paid attention to.

04 2024 Consumer Trend: Consumers are self-centered and attach importance to instant experience.

Consumers are more self-centered, attach importance to instant experience, pursue cost performance, and at the same time improve the quality of life, alleviate and cure the current pressure.

Give priority to me: self-demand becomes the first driving force of consumption. Pursue consumption with coexistence of quality and cost performance; Adhering to the concept of self-satisfaction, we are moving towards the "dopamine" model, which focuses on satisfying emotional values. Good looks, personality trends and social attributes are the main purchase motives.

Wan Li Road: "Outdoor Plus" continues to heat up. Travel is no longer restricted, the explosive demand has driven the development of outdoor economy, the tourism fever remains high, the outdoor sports market is growing at a high speed, and entertainment outdoor activities such as concerts and music festivals are also welcoming recovery.

People and pets coexist: pets are anthropomorphic and consumption is fully upgraded. The number of pets is growing rapidly, and the consumption behavior around pets’ food, clothing, housing and transportation is gradually "anthropomorphic". The emotional value promotes the consumption will to be refined, customized and intelligent.

Proper health care: health management becomes a common topic. Infectious viruses such as COVID-19, A-stream and Mycoplasma are repeated. From panic medicine hoarding to orderly health management, health care has become the focus of people’s daily attention, and TCM health care continues to be hot.

The national tide is retro: the attention of domestic products returns to C. The once-silent national consumption field ushered in recovery, increased attention, a strong rise in sales performance, a new Chinese style with new elements, and the arrival of old brands in spring.

Interaction between reality and reality: the first year of AI started, and digital technology penetrated into life. The rise of ChatGPT announced that AI ushered in a new yuan and began to enter the homes of ordinary people. AI fitting, intelligent question and answer, digital anchor, virtual idol and AI content generation all ushered in a spurt of growth.

Since the reform and opening up, China’s economy has grown rapidly, and people’s living consumption level has greatly improved. With the change of development stage, people’s yearning for a better life is stronger, and the demand for upgrading the stock of consumer goods is constantly improving. Promoting the trade-in of consumer goods and releasing potential consumption is conducive to the formation of a higher level of dynamic balance between demand and supply, and supply creates demand. In March, 2024, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods, proposing the implementation of trade-in of consumer goods.

Consumption of durable goods has shifted from incremental expansion to stock optimization.

What trade-in actions did the consumer goods market experience in the past? What is the development situation and effect?

Chen Lifen (Researcher, Institute of Market Economy, the State Council Development Research Center):The nationwide trade-in policy for consumer goods is not the first time. In order to cope with the international financial crisis in 2008 and expand consumer demand, from 2009 to 2011, China implemented a vigorous trade-in policy for household appliances and automobiles.

In 2009, the Implementation Plan for Promoting the Expansion of Domestic Demand and Encouraging the Trade-in of Automobile and Household Appliances proposed that nine provinces and cities, including Beijing, Tianjin, Shanghai, Jiangsu, Zhejiang, Shandong, Guangdong, Fuzhou and Changsha, should be selected to carry out the trade-in of household appliances. Since June 1, 2010, the policy of replacing old household appliances with new ones has been gradually extended to the whole country in combination with the dismantling and handling capacity of old household appliances in various regions. From this round of trade-in policy, it is mainly to stimulate the elimination and renewal potential of durable consumer goods such as household appliances and automobiles through replacement subsidies, further expand domestic demand, especially consumer demand, promote energy conservation and emission reduction, develop circular economy, and stabilize and expand employment. On the one hand, the central finance and the pilot provincial and municipal finance work together to share the subsidy funds. In terms of household appliances, the central finance and provincial finance bear 80% and 20% respectively. For automobiles, subsidies will be given to those who scrap "yellow-label vehicles" in advance and buy new ones. Local authorities can adjust the subsidy standards according to the models, years and urban management of "yellow-label vehicles". On the other hand, establish an effective incentive mechanism to stimulate consumption potential and benefit enterprises and the people. Subsidies will be given to consumers who sell five types of old household appliances, such as televisions, refrigerators, washing machines, computers and air conditioners, and buy new ones. The subsidies for buying old ones will not exceed 10% of the sales price of household appliances, and the transportation expenses will be subsidized for the old ones that are within the scope of recycling subsidies and sent to dismantling and processing enterprises.

The trade-in policy has achieved good results, and the pilot provinces and cities have initially established an integrated network system for home appliance sales, recycling and dismantling, which has obvious economic, social and resource benefits.

The first is to effectively stimulate consumption. In the 21st century, the growth rate of per capita disposable income of residents has been accelerated, the consumption power has been significantly improved, and the consumption demand of durable goods has increased. The trade-in policy has played a good "catalytic" role in stimulating the consumption growth of durable goods. Automobile-related policies continued until the end of 2010, and about 460,000 vehicles were subsidized for car trade-in, which boosted the consumption of new cars by 49.6 billion yuan. The policies related to household appliances continued until the end of 2011, and 92.48 million new household appliances in five categories were sold, which boosted direct consumption by more than 342 billion yuan, effectively releasing the consumption potential of urban residents.

The second is to promote the production and marketing of durable consumer goods and promote industrial development. In terms of home appliances, in 2011, the trade-in sales of home appliances exceeded 110 billion yuan, accounting for about 1/5 of the total sales of home appliances that year. With the policy of home appliances going to the countryside, the number of home appliances in rural areas has greatly increased. In 2012, the number of refrigerators, air conditioners, washing machines and color TVs per 100 rural households increased by 41.2, 16.8, 21.3 and 22.5 respectively compared with 2007. In terms of automobiles, since China joined the World Trade Organization in 2001, the automobile industry has been steadily opening to the outside world, while private automobile enterprises have accelerated their development. In addition, residents’ income has increased substantially, and private automobile consumption has flourished. At present, some cars have reached the replacement period, there are more products to choose from in the market, and the demand for changing cars among residents has increased. In 2009, China’s automobile production and sales exceeded 10 million vehicles. According to statistics, in 2010, the number of subsidized cars was the highest, accounting for 46.4%.

The third is to promote energy conservation and emission reduction and develop circular economy. With the acceleration of industrialization and urbanization, it is urgent to change the extensive growth mode. In 2005, "Several Opinions of the State Council on Accelerating the Development of Circular Economy" was issued, proposing "to realize the unification of economic, environmental and social benefits and build a resource-saving and environment-friendly society". Thanks to the promotion of the trade-in policy, the energy efficiency of automobiles and household appliances has been significantly improved. The fuel consumption of old automobiles is 5% to 10% higher than that of new ones, and the power consumption of old household appliances is 20% to 30% higher than that of new ones.

The fourth is to stabilize and expand employment. Household appliances, automobiles and other durable consumer goods have a long industrial chain, and the trade-in policy not only promotes the development of retail industry, but also promotes the development of logistics, after-sales service, recycling and dismantling industries, which are labor-intensive industries and have strong ability to absorb employment. It is estimated that there are more than 400,000 employees who serve the trade-in of household appliances. This round of trade-in of consumer goods has effectively expanded the scale of employment.

In the new round of trade-in of consumer goods, the replacement of durable goods is still the focus of stimulating consumption potential, but different from the last round, the growth of residents’ durable goods consumption is mainly reflected in structural changes, driven by incremental expansion and more driven by stock optimization. By the end of 2023, the number of automobiles in China was 336 million, and the number of refrigerators, washing machines, air conditioners and other major categories of household appliances exceeded 3 billion. There is great demand and potential for upgrading automobiles and household appliances. It is worth noting that from the situation and effect of the last round of trade-in, there are still some problems in recycling and dismantling, such as the recycling enterprises can not obtain invoices for tax deduction, the coverage of dismantling enterprises is small, and some household appliances are recycled by small vendors and then flow into the second-hand market. At present, the recycling system of household appliances, automobiles and other durable goods in China is not perfect, there are few qualified recycling enterprises, many decentralized self-employed households and a lack of professional and technical personnel, and the proportion of waste household appliances recycled through formal channels is not high. Therefore, it is very important to build a closed loop of "replacement+recycling" and improve the recycling system. The new round of trade-in of consumer goods may bring about the centralized release of demand. It is suggested to benchmark the international advanced level, give play to the leading role of standards such as energy saving, low carbon, health and safety, promote the development of industrial upgrading and consumption upgrading in the same direction, guide the updated consumption and echelon consumption in an orderly manner, and release the consumption potential continuously and stably.

Grasp the key links and make precise efforts.

Why launch a new round of consumer goods trade-in? What is the market demand and development potential of consumer goods in China?

Wei Qijia (Director and Researcher, Industrial Economics Research Office, Economic Forecasting Department, National Information Center):Looking at the trade-in of consumer goods should not be limited to the consumer goods themselves, but should be understood from the perspective of economic cycle. Carrying out a new round of trade-in of consumer goods accurately and orderly is an important measure to expand effective demand and smooth the cycle of supply and demand. The implementation of this policy is conducive to the formation of a virtuous circle of mutual promotion of consumption and investment, and the realization of benefiting enterprises and the people.

It is timely to promote a new round of trade-in of consumer goods. After the smooth transition of epidemic prevention and control, consumption recovery needs a process, and it can get twice the result with half the effort to really boost consumption from the needs of thousands of households. The data shows that by the end of 2023, the number of cars in China reached 336 million, and the number of household appliances in major categories such as refrigerators, washing machines and air conditioners exceeded 3 billion. According to this volume estimate, the upgrading of automobiles and household appliances is expected to create a market space of one trillion yuan. In terms of related consumption potential and growth rate, in the first quarter of this year, the retail sales of consumer goods such as household appliances and audio-visual equipment were 205.3 billion yuan, up 5.8% year-on-year, the retail sales of sports and entertainment products were 30.7 billion yuan, up 14.2% year-on-year, and the retail sales of automobiles were 1,116.3 billion yuan, up 3.8% year-on-year. From the perspective of absolute quantity and growth rate, these consumer goods have a large market space. If the policy can play a better role, it will be able to release huge demand and play a more significant role in supporting and promoting economic growth. From a broader perspective, as the economy stabilizes and rebounds, the consumption growth potential will be further released. At present, accelerating the trade-in of consumer goods will help stimulate consumption potential. The data shows that the total retail sales of consumer goods in the first quarter of this year exceeded 12 trillion yuan, up 4.7% year-on-year, and there is still room for improvement. The recovery of consumption is a slow variable, but the trend of accelerating recovery is emerging.

The new round of trade-in of consumer goods focuses on the fields of automobiles, household appliances, home improvement, kitchen and bathroom, which is closely related to the development stage of China’s economy. The data shows that the urbanization rate of permanent residents is 66.2% in 2023, but the urbanization rate of registered population is less than 50%. The urbanization process is progressing steadily, and the consumer market still has great potential. At the present stage, consumers’ demand for automobiles, home appliances and home improvement kitchens and bathrooms has a large room for growth. Promoting trade-in in these areas can boost consumption and help improve the consumption environment. From the perspective of industrial development, on the one hand, it provides a driving force for the convergence of production and demand, keeping inventory and sales in a dynamic balance, on the other hand, it is conducive to broadening the sales channels of energy-saving products and further enhancing their market share. Recycling is an important focus of industrial green development. Trade-in of consumer goods will innovate and enrich application scenarios and promote high-quality economic development.

Promoting a new round of trade-in of consumer goods is a systematic project, which requires precise efforts in policy and a good grasp of the three key links of "standard clearance", "capital clearance" and "operation clearance".

"Standard Pass" emphasizes the leading role of highlighting standards. Reasonable standards can promote the healthy development of the industry and promote the improvement of product quality, while backward standards are not conducive to product upgrading. For consumer goods, standards are very important. Taking the automobile industry as an example, the mandatory scrapping standards for motor vehicles and the vehicle safety and environmental protection inspection standards are directly related to the cycle of automobile product upgrading, involving equipment safety issues, and need to form a long-term mechanism conducive to the implementation of standards. Taking home appliances as an example, energy consumption standards affect the product system construction of the whole industry. Only when the relevant standards are dynamically updated can the preferential policies related to the buyer play an effective role. In addition to "hard standards", "soft standards" are also indispensable. For example, the definition of recycling valuation needs a frame of reference, a reference object, and a clear calculation process and standards, so as to promote the smooth operation of all aspects of trade-in.

"Capital Pass" emphasizes the optimization of various financial support methods. Financial support is not "flood irrigation", it is not for the sake of support, and it must be accurate and effective. For the trade-in of consumer goods to be supported, it is necessary to comprehensively calculate the amount and proportion of financial support from various information resources and set a reasonable range. For example, the insurance premium rate of new energy vehicles and the down payment ratio of automobile consumption loans all have the problem of optimizing the ratio and effect. Setting a suitable ratio is conducive to the healthy development of the industry. At the same time, we should define the source of funds. Some need financial support, but it doesn’t mean that financial funds can do everything. It is suggested to guide producers to make a balanced calculation according to sales quantity, pricing and profit, and promote trade-in by flexibly adjusting prices.

"Operation Pass" emphasizes the cooperation of the whole chain, such as dismantling and recycling, construction of the main body of operation and after-sales service. From the perspective of policy promotion and implementation, the above link is the "last mile" and will promote the full release of policy dividends. The whole chain link involved in trade-in has a complete and relatively independent internal system, so how to achieve connectivity, penetration, specialization and standardization of the operating subject is very important. It is suggested that by cultivating specialized enterprises, the closed-loop circulation of second-hand goods can be realized, the integration of resources in the whole chain can be promoted, and the after-sales service level can be brought into the big network of trade-in, which will form a strong traction for the accurate and orderly development of trade-in business.

Multi-measures to stimulate consumption vitality and achieve remarkable results

What measures have been taken by various localities to support trade-in? What are the bottlenecks to form the scale effect of upgrading?

Yi Shaohua (Director and Researcher, national academy of economic strategy Market Circulation and Consumption Research Office):With the steady improvement of China’s economic development level and the increasing consumption power of residents, higher requirements are put forward for the quality of consumer goods, and the focus of consumption has changed from survival to development. In the field of physical commodity consumption, some consumer goods markets, represented by automobiles and household appliances, have entered the stage of paying equal attention to stock and increment from the incremental stage. By exchanging the old for the new, it can not only stimulate potential consumption, but also better meet the people’s needs for a better life and form a virtuous circle of mutual promotion of consumption and investment.

At present, the trade-in of consumer goods mainly includes durable consumer goods, bulk consumer goods, such as household appliances, electronic products, automobiles, etc., and joint promotion activities are carried out through government support and profit-making by enterprises. Encouraged by policies, various localities have stimulated consumption vitality and facilitated consumer groups in various ways, and achieved positive results.

Jiangbei New District, Nanjing City, Jiangsu Province, combined with Nanjing International Consumer Festival (Spring) activities, with the theme of "revitalizing the new season", distributed a total of 10 million yuan of automobile consumption subsidies. The Municipal Bureau of Commerce cooperated with two leading enterprises, Suning.cn and JD.COM, to carry out home appliance trade-in activities. JD.COM Wuxing Electric Co., Ltd., in conjunction with the head brand of household appliances, will increase subsidies for trade-in for air conditioners, color TVs, cooking stoves, digital mobile phones and other categories, with a maximum subsidy of 4,000 yuan for a single unit; Suning.cn provides free door-to-door, disassembly, handling and other services, making it more convenient for consumers to replace their home appliances.

The Department of Commerce of Guangxi Zhuang Autonomous Region arranged 16 million yuan to carry out the subsidy activity of replacing old household appliances with new ones. By means of government subsidies, business concessions and platform support, the channel of industry cooperation was opened through the renovation of second-hand houses and old residential quarters, and the home improvement business was catalyzed by home appliance resources, thus promoting the upgrading of home appliances. Take Liuzhou as an example, the city provides diversified supplies and services according to the differentiated needs of consumers, providing consumers with one-stop transformation services of personalized design, garbage removal and preferential replacement, which directly promotes the release of household appliances consumption demand.

Shenyang City, Liaoning Province, through the joint subsidy of home appliance sales enterprises and manufacturers, increased the intensity of trade-in. At the same time, it organized home appliance distribution enterprises to join community streets to carry out trade-in public welfare activities, and provided services such as free cleaning and free testing of home appliances for special people. Hainan Province subsidizes the scrapping and replacement of old cars and the purchase of green household appliances, organizes household appliance enterprises in the province to carry out trade-in activities, encourages tax-free enterprises to give preferential benefits, and forms a multi-party linkage promotion trend. In terms of home improvement and kitchen renovation, Hunan Province has carried out activities such as home rejuvenation season, home improvement consumption festival and home consumption festival, and built 100 green, intelligent and aging-suitable model rooms in the province, taking the model rooms as a demonstration to lead the home improvement and renovation activities, so that consumers can feel the charm of smart life on the spot.

Of course, there are still some bottlenecks that need to be broken.

First, the innovation of financial instruments is insufficient, and the profit margin of enterprises is limited. Trade-in of consumer goods involves a wide range, showing the characteristics of long cycle and large span. It is difficult to achieve it by the enterprise itself. It needs to be supported by fiscal and taxation policies and financial instrument innovation to ease the financial pressure of enterprises and release policy dividends. At present, some financial institutions have made useful explorations in this regard. For example, Fujian Branch of China Construction Bank launched the "five new" measures to update financial support equipment and trade-in consumer goods from the aspects of support equipment, product innovation, consumption scenarios, preferential activities and policy guidance, which effectively improved the quality and efficiency of financial services, helped expand domestic demand and promoted consumption.

Second, it is necessary to find the right entry point to stimulate consumers to change their motivation. Although residents have a demand for upgrading consumer goods, there are many influencing factors. Durable consumer goods such as household appliances are large-sized goods, and the price of a single product is high. Most consumers rarely change their products when they can use them. Even if there are some price concessions, most people are difficult to put them into action. At present, the recycling price of old household appliances, old furniture and other items is low, which is far from consumers’ psychological expectations, and has also become one of the factors affecting trade-in. It is still a challenge to push consumers to turn potential demand into real demand and make them willing to change and actively change.

Third, the recycling system of used household appliances needs to be improved. In the process of releasing the demand for the replacement of household appliances, the recycling of waste household appliances is facing difficulties. Some household appliances and furniture manufacturers give up recycling related products because of the high recycling cost. At the same time, factors such as the lack of storage space for waste goods and the difficulty of recycling vehicles entering the city have also restricted the expansion of the market scale of household appliances and furniture. It is suggested to build a regional transfer station for waste household appliances in a suitable place, collect waste household appliances and furniture at home through platforms, merchants and third-party resources, and transport them to the dismantling site. At the same time, home appliance manufacturers are encouraged to build a recycling system of "recycling-dismantling-regeneration-remanufacturing" to achieve green and low-carbon development.

Let the recycling of old goods be efficient and smooth

How to realize efficient recycling of old goods with new ones?

Peng Bo (researcher, Institute of International Trade and Economic Cooperation, Ministry of Commerce):In March 2024, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods (hereinafter referred to as the Action Plan). According to the Action Plan, the replaced consumer goods can be recycled efficiently through the circulation of second-hand goods, remanufacturing, step-by-step utilization and recycling.

The Action Plan proposes to support the circulation of second-hand commodities. The complete automobile market includes new car and used car market, and the trading volume of used cars in major developed countries exceeds that of new cars. By the end of 2023, China’s car ownership reached 336 million, with 34.8 million newly registered motor vehicles, and the cumulative transaction volume of used cars nationwide was 18.4133 million, up 14.88% year-on-year. In terms of export, the export volume of used cars in China exceeded 100,000 vehicles in 2023, accounting for only 2% of the total export scale of 4.91 million vehicles. Most of them are parallel export vehicles, and the used car market has broad development potential.

The market potential of second-hand electronic products is huge. Apple once launched the iPhone trade-in business in the United States. Consumers can exchange old iPhones for certain points in the Apple Store and offset them when buying a new generation of mobile phones. In recent years, China’s mobile phone and home appliance market is developing with each passing day, product updating iteration is fast, and consumer demand is growing rapidly. The data shows that in 2023, China’s total mobile phone shipments totaled 289 million units, and the idle amount of used mobile phones increased year by year. It is estimated that the total idle amount will reach 6 billion units during the 14 th Five-Year Plan period. Trade-in will accelerate the update iteration of mobile phone production, and the electronic product industry will usher in greater development space.

Second-hand furniture transactions continue to develop. According to the survey data of Beijing Municipal Bureau of Statistics, among more than 3,000 citizens who participated in the survey, 11.1% of the respondents abandoned large furniture in 2023, and 46.5% of them chose to sell waste products. Furniture with good color and brand will usually be sent to the second-hand market for resale, among which solid wood and second-hand furniture with certain collection value are relatively popular.

The Action Plan proposes to promote remanufacturing and step-by-step utilization in an orderly manner. This requirement also applies to consumer goods. The earliest "remanufacturing" appeared in the 1930s. In 2010, the National Development and Reform Commission and other departments jointly issued "Opinions on Promoting the Development of Remanufacturing Industry", which proposed that remanufacturing can save energy by 60%, materials by 70% and costs by 50% compared with manufacturing new products, and almost no solid waste is produced, and the emission of air pollutants is reduced by more than 80%. At present, the market size of the global remanufacturing industry has exceeded 150 billion US dollars. The annual output value of China’s remanufacturing industry has exceeded 100 billion yuan, making it one of the largest remanufacturing markets in the world.

The price of engine remanufactured products of Jinan Fuqiang Power Co., Ltd. is only 75% of the original price of new products. If the old engine is exchanged for remanufactured products, it can also offset 25% of the price. BYD is committed to the production of new energy vehicles, and attaches great importance to the remanufacturing and cascade utilization of automotive power batteries. When the available capacity of the power battery is 60% to 80%, which can not meet the use requirements, the waste power battery will be recycled for testing and maintenance, and then sent to the power and communication fields for building energy storage power stations after reorganization; When the available capacity of the power battery is further attenuated to 20% to 60%, it can be recycled and disassembled into single batteries for solar street lamps, UPS power supplies and other small energy storage tools. When the usable capacity decays to less than 20%, it will be scrapped, from which useful chemical components and metal elements will be extracted and recovered for the production of new power batteries. Gemei is one of the leading enterprises to recycle electronic wastes and used batteries economically and on a large scale, and has built a life cycle value chain from recycling, remanufacturing to step-by-step utilization to ensure the efficient recycling of used power batteries.

The Action Plan proposes to promote high-level recycling of resources. Improving the ability and level of resource recycling can significantly reduce the demand for primary resources and reduce the pressure of mineral resources exploitation on the natural environment.

According to the statistics of China Renewable Resources Recycling Association, in 2023, the amount of scrapped cars increased by 7.56 million, up by 32%, the amount of recycled furniture exceeded 200 million, the total amount of recycled household appliances reached 4.5 million tons, and the amount of discarded mobile phones could reach more than 400 million every year. It is estimated that after a scrapped small car is finely disassembled, it can decompose about 36 kilograms of rubber, 70 kilograms of plastic, 740 kilograms of scrap iron and 100 kilograms of aluminum; An ordinary refrigerator can recover 9 kilograms of plastic, 38.6 kilograms of iron and 1.4 kilograms of copper; One ton of used mobile phones can extract 400 grams of gold and 2300 grams of silver.

Miluo City, Hunan Province has gathered more than 100 enterprises specializing in the treatment of used household appliances, forming a relatively complete industrial chain, and nearly 10,000 tons of usable substances are obtained after recycling and dismantling used household appliances every day. Among them, recycled metals are sold to auto parts manufacturers in this city for reproduction, which is environmentally friendly and reduces production costs. Haier Group practices the concept of sustainable development, supports the green and sustainable development of the whole industrial chain, and builds the industry’s first home appliance recycling interconnected factory integrating "recycling-dismantling-recycling-reuse", covering three systems of recycling, dismantling and recycling, and has customized six dismantling lines for used household appliances, one cleaning and sorting line for recycled plastics and 13 high-quality recycling new material granulation lines. At present, the factory has an annual dismantling capacity of 2 million sets of waste household appliances and a recycling capacity of 30,000 tons of recycled materials.

Sponsor: General Office of Fuzhou Municipal People’s GovernmentUndertaking: Fuzhou Data Management Bureau

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　　CCTV News:Recently, the Ministry of Commerce proposed to innovate consumption scenes, appropriately relax the restrictions on temporary display, and use night markets and theme markets that consumers love to see to create consumption scenes that meet the needs of different consumer groups. When interviewed in Huarong County, Hunan Province, the reporter saw that the standardized night stall market made the night consumption lively and orderly.

　　In the evening, the night stalls in Huarong County, Hunan Province are also lively. Looking up, although there are many stalls, they are miscellaneous but not chaotic. The stall owners are lined up in an orderly manner according to the designated area designated by the urban management.

　　In March this year, after Huarong Urban Management Brigade Regional Squadron opened the night stall for approval, Huang Feng immediately signed up and set up this stall near his own store.

　　That night, all the 14 tables in Huang Fengjia’s booth were full of guests, and there were many guests to take out. Due to the unique taste and reasonable price, the ice flower and pot-stewed taste of Huangfeng booth sell well every day, and now the daily income exceeds 1,000 yuan.

　　In Huarong County, there are more than 300 stall owners like Huang Feng’s family who use their free time to set up night stalls. In order to further standardize the night stall market and increase the market vitality, Huarong County has specially introduced the night stall declaration and management system to simplify the work flow.

The total retail sales of social consumer goods increased by 5.8% year-on-year, and the catering revenue increased by 13.9% … The consumption data in the first quarter showed that with the implementation of a series of policies to promote consumption, consumption scenarios continued to expand and consumption expectations continued to improve, which led to a marked rebound in market sales, a steady improvement in service consumption, and an overall recovery in consumption.

The pulling effect is remarkable

The contribution rate of final consumption to economic growth reached 66.6%, which was significantly higher than last year.

The third China International Consumer Goods Expo held recently in Haikou, Hainan, is a window to observe China’s economy.

This year’s Consumer Expo, the exhibition area increased by 20% compared with the previous one, bringing together more than 3,300 consumer boutique brands from 65 countries and regions, with more than 50,000 buyers and professional visitors … The number of participating brands, the number of new products released and the total number of visitors all reached new highs.

Statistics from the National Bureau of Statistics show that consumption growth rebounded significantly in the first quarter. The total retail sales of social consumer goods was 11,492.2 billion yuan, a year-on-year increase of 5.8%. According to the location of business units, the retail sales of urban consumer goods was 9,966.4 billion yuan, a year-on-year increase of 5.7%; The retail sales of rural consumer goods reached 1,525.8 billion yuan, a year-on-year increase of 6.2%.

"In the first quarter of this year, the total retail sales of consumer goods increased by 5.8% year-on-year, which was significantly higher than that in the fourth quarter of last year; In March, the total retail sales of social consumer goods increased by 10.6% year-on-year, and the growth rate was 7.1 percentage points faster than that in January-February. All these indicate that consumption is gradually picking up and improving. " Hong Yong, an associate researcher at the Research Institute of the Ministry of Commerce, said.

"There are many factors for the recovery of consumption." Hong Yong believes that since the beginning of this year, policies to promote consumption have been introduced one after another, and the employment situation has been generally stable, laying a solid foundation for the steady recovery of residents’ income and consumption. In the first quarter, the per capita disposable income of the national residents was 10,870 yuan, a nominal increase of 5.1% over the same period of last year, and a real increase of 3.8% after deducting the price factor, which was 0.1 and 0.9 percentage points faster than that of the whole year of last year respectively.

The pulling effect of consumption on economic growth has been significantly enhanced. In the first quarter, the contribution rate of final consumption to economic growth reached 66.6%, which was significantly higher than that of last year, and it was the most important factor driving economic growth among the three major demands.

Long-term good prospects

China is in the stage of rapid consumption upgrading, and new scenes and models are constantly emerging.

"China’s consumer demand is more diversified and personalized. Only by developing more new products can we better meet consumer demand." At the Expo, the relevant person in charge of Holland (China) Dairy Group told the reporter.

The concentrated appearance of new products at the Expo reflects the new trend of consumption upgrading in China. "Judging from the consumption data in the first quarter, China’s consumer market has resumed growth, and the characteristics of strong consumption resilience, great potential and full vitality have not changed. The fundamentals of long-term improvement in consumption development have not changed, and the general trend of upgrading consumption has not changed." Zhang Jixing, deputy director of the market research department of the China Council for the Promotion of International Trade, said.

Commodity sales rose steadily. With the gradual release of residents’ consumption potential, the growth of upgrading consumption has accelerated, and the consumption of basic life has continued to grow. In the first quarter, the retail sales of goods increased by 4.9% year-on-year. Nearly 70% of the retail sales of 18 categories of commodities above designated size increased year-on-year, among which the retail sales of basic life commodities such as grain, oil and food, clothing, shoes, hats, needles and textiles increased by 7.5% and 9% respectively. The retail sales of upgraded commodities such as gold, silver, jewelry and cosmetics increased by 13.6% and 5.9% respectively.

Online and offline consumption growth has accelerated. With the improvement of market circulation, online consumption continues to improve. In the first quarter, the online retail sales of physical goods increased by 7.3% year-on-year, and continued to maintain rapid growth. At the same time, with the recovery of offline consumption scenes, the retail of physical stores has gradually improved. In the first quarter, the retail sales of retail stores above designated size increased by 3.6% year-on-year, and the growth rate was 3.2 percentage points faster than that in January-February.

"Residents’ propensity to consume is also rising, which means that the expectation of consumption recovery will continue to improve." Zhang Jixing said that with the stabilization and recovery of the economy, the gradual improvement of the employment situation and the increasing consumption scenarios, residents’ consumer confidence has improved, driving the average consumption tendency to rise. In the first quarter, the average consumption tendency of the national residents was 62%, an increase of 0.2 percentage points over the same period of last year.

Zhang Jixing believes that considering all factors, the role of consumption as the "main engine" of economic growth is expected to be further enhanced. On the one hand, employment has gradually improved, and the national urban survey unemployment rate dropped significantly in March, which is conducive to increasing residents’ income and enhancing their spending power. At the same time, new consumption scenes and new models are constantly emerging, which is conducive to stimulating new consumption willingness. From the perspective of medium and long-term development, China is in the stage of rapid upgrading of consumption, and the consumption prospect is promising for a long time.

Supply and demand work together

Residents’ contact consumption such as catering, entertainment and tourism continued to pick up.

"It feels good to be able to enjoy flowers and experience traditional culture." Hao Wei, a citizen who came to visit a thousand acres of rape flower viewing field in Niulou Town, Yanzhou District, Jining, Shandong Province, said. Many theme activities, such as "poetry exhibition" and "immersive stage play", have enhanced the sense of participation and experience of the tour, and tourists come to enjoy the flowers and view the scenery in an endless stream.

The local government will vigorously develop "flower sightseeing+rural tourism" and create new products and models of rural tourism that promote agricultural experience, parent-child interaction and leisure sightseeing, so as to better meet the needs of tourists and boost rural revitalization.

The data shows that China’s service consumption, including tourism, has rebounded significantly. In the first quarter, residents’ contact consumption such as catering, entertainment and tourism increased rapidly. The national catering revenue was 1,213.6 billion yuan, a year-on-year increase of 13.9%. From the per capita situation of residents, in the first quarter, the per capita service consumption expenditure of the national residents increased by 6.2% year-on-year, which was obviously faster than the per capita consumption expenditure of all residents.

Tourism demand is still picking up. According to the data of the Ministry of Culture and Tourism, on the holiday day in Tomb-Sweeping Day this year, there were 23,766,400 domestic tourists, an increase of 22.7% compared with that in Tomb-Sweeping Day last year. According to the data of online travel platform, the demand for domestic long-distance travel and outbound travel increased significantly during the May 1 holiday this year.

According to the data of the US Mission and public comments, as of April 10th, the booking volume of domestic accommodation, transportation and scenic spots tickets during the May 1st holiday increased by about 200% compared with the same period in 2019. According to the data of Tuniu Travel Network, during the "May 1" holiday, the number of domestic long-distance travel and outbound travel bookings accounted for 56% and 15% respectively; Booking for local tours and Zhou Bianyou continued to accelerate.

"The current rapid warming of the cultural tourism market is the result of the joint efforts of both supply and demand." Wu Ruoshan, deputy director of the Cultural Tourism Policy Research Center of China Institute of Labor Relations, believes that various localities and departments have successively introduced relevant measures and introduced policies such as preferential tickets for scenic spots, which has effectively promoted the release of tourism consumption demand. On the supply side, new technologies such as deep integration of cultural tourism and digitalization have been accelerated in the field of tourism, which has spawned more popular cultural tourism integration products and smart tourism products.

"The direction of the rapid upgrading of cultural tourism consumption has not changed, the huge potential of market development has not changed, and the trend of high-quality development of the industry has not changed. With the implementation of various policies and the continuous improvement of tourism supply level, the potential and vitality of China’s cultural tourism market will be further released, and the recovery trend of the tourism market will be further enhanced. " Wu Ruoshan said. (Reporter Kelly Shi Zhe Li Xinyi Sun Haitian)

The article was transferred from WeChat WeChat official account’s "Semiconductor Industry Watch" (ID: ICBank)

First, let’s take a look.Classification of chips:

Pictures fromWechat WeChat official account "semiconductor industry observation"

In daily life, we can find the types of chips, such as communication chips, artificial intelligence chips, LED chips, computer chips and so on.

Industrial chain of chipsHere’s the thing:

According to the industrial chain division, the core link of the chip from design to factory mainly includes six parts:

(1) Design softwareChip design software is a key tool for chip companies to design chip structures. At present, the structural design of chips mainly depends on EDA (Electronic Design Automation) software.

(2) instruction set systemFrom a technical point of view, the CPU is only a high collection of millions of small switches, without an efficient instruction set system, the chip can not run the operating system and software;

(3) Chip design, mainly connected to the interface of electronic products and services;

(4) Manufacturing equipment, that is, the equipment for producing chips;

(5) Round crystal OEMThe wafer foundry is the production workshop of chips from drawings to products, which determines the performance indexes such as nano-technology adopted by chips;

(6) Packaging test, which is the last link before the chip is sold, is mainly aimed at ensuring the quality of the product and has relatively low technical requirements.

Overall, inIn most industries such as instruction set and design, the status of China chip industry is very weak.There is a big gap between China and European and American chip industry enterprises. However, in the sectors with relatively low technical requirements, such as wafer foundry, packaging and testing, is expected to take the lead in rising and become a field that is expected to catch up with the world average.

Domestic chip industry chain and main manufacturers;

Image from: Southwest Securities Research Report

What are the leading players in each subdivision of the chip??

The leading memory chip design in China is Zhaoyi innovation;

The domestic GPU leader is Jing Jiawei;

Yangjie technology is the leader of semiconductor discrete devices in China;

SMIC is the leader of wafer foundry in mainland China;

Sanan Optoelectronics is the global leader in LED chips;

Silanwei is a domestic IDM quality enterprise;

North Huachuang is the leader of domestic semiconductor equipment;

Zhichun Technology is the only A-share high-purity process system integration supplier;

Jingrui Co., Ltd. is a leading enterprise in microelectronics chemicals in China;

Zhongke Shuguang is a leading enterprise in high performance computing in China;

Ziguang Guoxin is a listed company in the semiconductor industry under Ziguang Group, and is currently the leading supplier of integrated circuit chip design and system integration solutions in China.

Beijing Jun is the leading enterprise of embedded processor chips;

Zhongying electronics is a domestic high-quality IC design company;

Huiding Technology is a global leader in biometric chips;

Changdian technology is a domestic semiconductor packaging and testing leader;

In addition to the above leading sub-sectors worthy of further study, we can also pay attention to the investment targets of the National Integrated Circuit Industry Fund (referred to as the "Big Fund") in recent years. Please add WeChat WeChat official account: robotinfo Ma Yun is paying attention.

Everbright Securities summarized the investment targets of "big funds". As of January 19, 2018, big funds have become shareholders of more than 50 companies, involving 18 A-share companies and 3 Hong Kong stock companies. At present, the stock market value of big funds exceeds 20 billion yuan.

Here are some good A-share chip companies.

Zhaoyi innovation: domestic storage faucet

As a domestic storage leader, Zhaoyi Innovation ranks among the top three in the global Nor flash market, and with the withdrawal of Japanese and American companies, its market share continues to increase; The storage price keeps rising, and the company’s profitability is bright.

The company builds IDM storage industry chain. In October 2017, the company and Hefei Industrial Investment Holdings (Group) Co., Ltd. signed a cooperation agreement on memory research and development, and jointly carried out the research and development project of 12-inch wafer memory (including DRAM, etc.) with a process of 19nm memory, namely Hefei Changxin. At present, the research and development is progressing smoothly.

Jiangfeng Electronics: Domestic Target Tap

Ultra-high purity metal and sputtering target are one of the key materials in the production of VLSI. The company’s ultra-high purity metal sputtering target products have been applied to the cutting-edge manufacturing technology of world-renowned semiconductor manufacturers, achieving mass supply at the 16-nanometer technology node, successfully breaking the monopoly pattern of multinational companies in the United States and Japan, and also meeting the mass production demand of domestic manufacturers at the 28-nanometer technology node, filling the gap in China’s electronic materials industry.

The company cooperated with Garber in the CMP project in the United States, and won the first order for domestic CMP polishing pads in November 2017.

North Huachuang: the leader of domestic equipment

As the equipment leader, North Huachuang has benefited deeply from the current wave of wafer factory expansion. The company’s business covers integrated circuits, LEDs, photovoltaics and other fields, and many equipments have entered the 14-nanometer process.

The company’s product line covers seven core categories such as etcher, PVD, CVD, oxidation furnace, cleaning machine, diffusion furnace and MFC, and its downstream customers are mainly domestic first-tier fabs such as SMIC, Changjiang Storage and Huali Microelectronics.

Ziguang Guoxin: storage design+FPGA

The company is a leading memory chip design company in China. The layout of the company includes the acquisition of 51% equity of Xi ‘an Huaxin held by Shandong Huaxin, and the total shareholding has increased to 76%, achieving the goal of becoming the first echelon of domestic memory design. At present, the company’s newly developed DDR4 products are being verified and optimized. Recently, the company started to make efforts on FPGA.

Gaode infrared: infrared chip faucet

As the only manufacturer in China who has mastered the second-class superlattice focal plane detector technology, Gaode Infrared has successfully developed engineering products, which means that new breakthroughs have been achieved in blank areas such as photoelectric "anti-missile" and "anti-satellite". At the same time, the popularization and application of mass and low-cost core devices in the civil field has also established the competitive position of infrared chips made in China in the domestic and even international infrared industry.

SSE Information learned that in 2017, the company’s military orders were partially postponed due to the military reform, and the latest news is that the postponed orders will be resumed without affecting the new procurement plan for 2018.

Huatai Securities believes that vertical division of labor has become the development direction of the business model of the semiconductor industry. It is mainly composed of the following three parts: design, manufacture and sealing test. Revenue accounts for about 27%, 51% and 22% of the total sales revenue of the industrial chain respectively.

Chip design company

The top ten in China are Huawei Hisilicon, thunis Zhanrui, ZTE Microelectronics, Huada Semiconductor, Zhixin Microelectronics, Huiding Technology, Silanwei, Datang Semiconductor, Duntai Technology and Zhongxing Microelectronics.

Important companies:

First place: Haisi

There are a lot of HiSilicon processors and HiSilicon baseband chips in the Huawei mobile phones you use, and HiSilicon chips are also available in the smart TV and security system you bought. HiSilicon will be the largest chip design company in China for a long time, and will rise with the growth of Huawei Group in the future. Qualcomm, the world’s number one, earned $15.4 billion in 2016, 3.5 times that of Haisi.

Second place: Ziguang Zhanrui

Spreadtrum, founded after the merger of Rideco, is currently the largest supplier of Samsung mobile phone processors and baseband chips except its own products. The Samsung mobile phones you bought are mainly low-end series, and the chips inside are Ziguang Zhanrui.

Third place: ZTE Microelectronics

Mainly some chips used in our own communication equipment, and mobile phone chips are still purchased.

Fourth place: Huada Semiconductor

China Electronics and Information Industry Group Co., Ltd. (CEC) is a group company formed by integrating its integrated circuit enterprises. It has a large share in smart cards and security chips, smart card applications, analog circuits, new displays and other fields. At present, Huada Semiconductor has three listed companies, including A-share Shanghai Belling and Hong Kong stock company CLP Holdings and Jingmen Technology.

Fifth place: Zhixin Microelectronics

It is a wholly-owned subsidiary of State Grid Information Industry Group, covering three business directions: chip sensing, communication control and energy saving, and is committed to becoming a provider of high-end products, technologies, services and overall solutions with smart chips as the core.

Sixth place: Huiding Technology

Is a listed company, the company has achieved the second place in the field of fingerprint identification chips in the world, second only to AuthenTec, which provides fingerprint identification chips for Apple.

Seventh place: Silan Microelectronics

LED lighting driving IC is one of its main business income, and it also provides variable frequency motor control chips for home appliance enterprises.

Eighth place: Datang Semiconductor

Industrial layout with smart terminal chips, smart security chips and automotive electronic chips as the core.

Ninth place: Duntai Technology

Founded in the United States in 2005, it is committed to the research and development of man-machine interface solutions, providing the most competitive capacitive screen touch chip, TFT LCD display driver chip, touch display integrated single chip (IDC supporting embedded panel), fingerprint identification chip and pressure touch chip for mobile electronic devices.

Tenth place: Zhongxing Microelectronics

Occupy more than 60% of the global market share of computer image input chips. In 2005, Zhongxing Microelectronics was successfully listed on the NASDAQ stock market in the United States. At the beginning of 2016, Zhongxing Microelectronics launched the world’s first SVAC video codec SoC with integrated neural network processor (NPU), which enabled intelligent analysis results to be encoded with video data at the same time to form a structured video stream. This technology is widely used in video surveillance cameras, which opens a new era of intelligent security monitoring.

The key listed companies are: Ziguang Guoxin, Zhaoyi Innovation (Memory), Huiding Technology, Shilanwei (IDM), Datang Telecom, Quanzhi Technology, Zhongying Electronics (household appliances MCU, lithium battery, etc.), Beijing Junzheng, Apex, Fuhanwei, etc.

Chip manufacturing field

Similar to the panel industry, the manufacturing of semiconductor industry is an asset and technology-intensive industry, with large equipment demand, high technology content and high added value. The investment of a single factory is in the order of tens of billions. According to the data, a state-of-the-art 12-inch wafer production line needs to invest about 45 billion yuan, and TSMC’s 3-nanometer factory investment is expected to be 20 billion US dollars. Key listed companies are: SMIC, Hua Hong Semiconductor, etc.

Memory chip field

At present, the three major memory manufacturers in China are in the intensive construction stage. It is expected that they will enter the equipment installation stage in the first half of 2018, and a new round of equipment commissioning and installation drama will be staged soon.

Yangtze river storage:In March 2016, the national memory base with a total investment of about 160 billion yuan was launched in Wuhan. Four months later, Changjiang Storage Group was formally established, and Ziguang Group participated in the second phase of Changjiang Storage. According to Wuhan Xinxin, the registered capital of Changjiang Storage is invested in two phases. The first phase was jointly funded by the National IC Industry Investment Fund, Hubei Guoxin Industry Investment Fund and Hubei Science and Technology Investment Group, the shareholder of Wuhan Xinxin, and the Yangtze River Storage was established on the basis of Wuhan Xinxin IC Manufacturing Co., Ltd. (namely "Wuhan Xinxin"). The second phase will be jointly funded by Ziguang Group and the National Integrated Circuit Industry Investment Fund. Changjiang Storage will take chip manufacturing as a breakthrough, integrating memory product design, technology research and development, wafer production and testing, and sales. It is estimated that the monthly production capacity will be 300,000 pieces by 2020, and the monthly production capacity will be 1 million pieces by 2030.

Jinhua memory integrated circuit production project is located in the integrated circuit industrial park in Jinjiang, Quanzhou. It is jointly invested by Fujian Electronic Information Group and Quanzhou and Jinjiang governments. The total planned area is 594 mu, and the first phase investment is 37 billion yuan. The construction content includes wafer manufacturing and industrial chain support. It is estimated that the production scale of 60,000 12-inch advanced process memory wafers will be formed in September 2018. After the project is completed, it will fill the gap in the mainstream memory field in China. It is reported that as a key DRAM memory production project supported by the state, Jinhua Project has been included in the list of major projects in the national "Thirteenth Five-Year Plan" for major integrated circuit productivity layout planning, and has been supported by the national special construction fund.

Hefei changxinIs a memory project jointly developed by Beijing GigaDevice and Hefei Municipal Government. Invested 7.2 billion US dollars (about NT$ 216.646 billion) to build a 12-inch wafer factory to develop DRAM products. After completion in the future, it is estimated that the maximum monthly production will be as high as 125,000 chips.

Sealing and testing field

Key listed companies include: Changdian Technology (leading company), Huatian Technology (excellent financial indicators), Tongfu Microelectronics, Taiji Industry (DRAM sealing and testing, clean room), Shenzhen Technology, etc.

Integrated circuit equipment

There are only four wafer manufacturing equipment suppliers above designated size in China, accounting for 7%: according to the report of global wafer manufacturing equipment suppliers above designated size released by Gartner, there are 58 equipment companies in its statistical range, and China only holds 4 seats, namely North Huachuang, Zhongwei Semiconductor, Shengmei Semiconductor and Mattson (acquired by Yizhuang Guotou in 2016), and the others are located in Japan, 13 in the European Union, 10 in the United States, 7 in South Korea.

The key listed companies are: North Huachuang, a leader in high-end IC process equipment, Changchuan Technology, a leader in testing equipment (covering the whole field of manufacturing and packaging), and high-purity process leader to pure technology (lithography, etching, etc.), all of which use chemicals and special gases and have high requirements on purity. Pure technology is to control the purity of gas) and single crystal equipment leader Jingsheng electromechanical, etc.

semiconductor material

China’s semiconductor manufacturing materials industry maintained a sustained growth trend. In 2016, the sales revenue of semiconductor materials enterprises in China was 25.6 billion yuan. It is estimated that China will become the third largest market in the world after 2018. The localization of material supply chain is not only conducive to the control of manufacturing cost, rapid and timely response of service, safe and controllable technology, but also brings more industrial synergy benefits.

The key listed companies are: with the continuous breakthrough of reagent purification and transportation technology, the amount of wet electronic chemicals is relatively certain in a short period of time, and it is suggested to focus on domestic leading Jingrui Co., Ltd. and Jianghuawei; At present, the target material is the first sub-industry of semiconductor core industry chain in China, so it is suggested to focus on Jiangfeng Electronics, the domestic target leader. Large-size silicon wafer is also a relatively certain field in the future. It is suggested to pay attention to Shanghai Xinyang, a pioneer company that is already in the trial production certification stage. In addition, Nanda Optoelectronics in the field of photoresist and Dinglong shares in the field of CMP polishing pad are expected to take the lead in technological breakthroughs and realize import substitution at an early date.

　　Zhangzhou, China, April 15 (Reporter Bai Jiege) According to the Voice of China report, people who have played real CS are no strangers to simulation guns. However, a Fujian teenager never imagined that an online shopping brought him jail. Two years ago, 18-year-old Xiao Liu bought 24 "simulation guns" online from a seller in Taiwan Province, but they were seized by the customs. After identification, 20 of them turned out to be guns.

　　In August 2014, he was sentenced to life imprisonment for the crime of smuggling weapons. The court held that buying and selling simulation guns was prohibited by law, and the smuggled simulation guns were identified as guns, which constituted the crime of smuggling weapons, and the circumstances were particularly serious.

　　Although it is final, lawyers believe that the details of the purchase link are still controversial. This week, the Higher People’s Court of Fujian Province has filed a case for review. So, how did the simulation gun become a real gun?

　　The last time Ms. Hu saw her son Xiao Liu was on March 20th this year. She visited Zhangzhou Prison in Fujian once a month. Ms. Hu said that he was very pessimistic. He always feels that he has been sentenced to life imprisonment, and no matter how good his performance is, he will be about our age.

　　In 2014, at the age of 18, Xiao Liu bought 24 "BB guns for survival games" from a seller in Taiwan Province through the Internet in his hometown in Sichuan, with a total price of 30,540 yuan.

　　Ms. Hu said that she knew that he had discussed with herself, "He likes to play this game. We also told him at that time, so just buy one or two, not so many. He told us that if one or two were delivered in Taiwan Province, it would take 30,000 yuan to deliver the goods."

　　Xiao Liu didn’t get these guns, but waited for the customs staff at home: "The money was later returned. I heard that the seller told my son that this thing was detained by the customs and I will return the money to you." Ms. Hu said that it took more than a month from buying things to returning money, and it took more than half a month for people who came to the customs to go home.

　　Ms. Hu said that at first they didn’t realize the seriousness of the problem: "Because they didn’t receive anything, they didn’t see anything. We think it may be closed at most and will be released in a few months. "

　　On September 29th, 2014, Xiao Liu was arrested on suspicion of smuggling weapons. On April 30 last year, he was sentenced to life imprisonment by the Intermediate People’s Court of Quanzhou City, Fujian Province for smuggling weapons. On August 25, the Higher People’s Court of Fujian Province rejected the appeal and upheld the original judgment.

　　Lawyer Xu Xin, a professor at Beijing Institute of Technology Law School, became Xiao Liu’s defender after this. Last November, he met with Xiao Liu: "His state is very bad, and he feels very wronged and incomprehensible. He said that he just had such a hobby, and he was suddenly sentenced, and it was life imprisonment. He felt that life was hopeless and desperate. "

　　Combined with the materials written by Xiao Liu, Xu Xin filed a plea of innocence with the Higher People’s Court of Fujian Province: the main reason for making a plea of innocence is very sufficient, because one of the biggest problems found in the process of studying this case is that it is very likely that his simulation gun was not bought by the party concerned.

　　Xu Xin said that the judgments in the first and second instance only proved that Xiao Liu was shopping with a seller named "Blue Sea and Blue Sky" and that a couple from Taiwan Province delivered goods to Xiao Liu, but it could not prove that the couple from Taiwan Province were "Blue Sea and Blue Sky": "The key problem is that the guns he bought are different from the guns he was detained at last. The biggest difference is that the four long guns he bought are all rechargeable, but all the detained guns are inflatable."

　　Xu Xin also questioned some evidence in the judgments of the first and second instance. He said that Xiao Liu only bought a toy gun, and there was no subjective intention and no harm: he bought a gun for his own fun and collection, and subjectively there was no criminal intention. And objectively, he didn’t commit a crime. He didn’t get the gun at all, and objectively, he didn’t receive it.

　　For a non-standard gun that can’t fire standard ammunition, it also looks like a gun. Is it a real gun or a simulation gun in law? In the "Regulations on Performance Appraisal of Firearms and Ammunition Involved by Public Security Organs" issued by the Ministry of Public Security of China in 2001, the judgment standard is to shoot with a dry pine board with a thickness of 25.4mm, and the muzzle is 1 meter away from the board. If the warhead penetrates this pine board, it is judged that this gun is enough to cause death; The bullet or shrapnel stuck on the pine board, which proves that the gun is enough to hurt people. The above two cases are identified as guns, that is, real guns. In 2010, the Ministry of Public Security revised the "Work Regulations", which did not mention the identification method of this experiment, but clearly stated that the muzzle specific kinetic energy of the projectile fired was greater than or equal to 1.8 Joule/cm2, and it was all recognized as a gun. In 2007, the related Standards for Identification of Simulation Guns and Criteria for Forensic Scientific Appraisal of Guns’ Injuries have already mentioned the demarcation value of 1.8 Joules/cm2, which is based on the fact that it can affect the most vulnerable part of human body — — Bare eyes cause minor injuries, but they cannot penetrate the skin.

　　The change of this standard has caused controversy. Xiao Liu’s defense lawyer Xu Xin said: "His case involves the biggest problem, and it is also the biggest motivation for me to pay attention to this case because it involves more and more ordinary people. Because of the current identification of China simulation gun, the standard for identifying it as a real gun is very low, that is, the muzzle specific kinetic energy is 1.8 Joule/cm2, which is equivalent to one-ninth of the standard in 2001, which is much lower than the old standard. Only one red dot can appear at close range, and the skin can’t be injured. "

　　According to the inquiry of Zhu Zhengfu, a member of Chinese People’s Political Consultative Conference, the standard for determining the lethality of firearms in Japan and Taiwan Province is 20 Joules/cm2, which is 11 times that of the current standard of China Ministry of Public Security. Therefore, guns that are legal toys in neighboring countries and regions will be identified as "guns with China characteristics" as soon as they enter the country, and the punishment for the relevant parties will be the same as the real gun case. Therefore, in the proposal of the National People’s Congress this year, Zhu Zhengfu proposed to re-examine the relevant gun identification standards.

　　In order to visit his son and complain about his case, Xiao Liu’s parents left their hometown in Sichuan and went to work in Fujian. Xiao Liu’s mother, Ms. Hu, said that they had been unable to contact the sellers in Taiwan Province after the incident. She learned this week that the Fujian Provincial High Court has filed a case review of Xiao Liu’s case.

　　Some media also quoted the relevant person in charge of the Fujian Provincial High Court to confirm this statement.

　　The State Council, the Central Committee of the Communist Party of China recently issued "Several Opinions on Improving the System and Mechanism of Promoting Consumption and Further Stimulating the Consumption Potential of Residents". The Opinions emphasize that in recent years, China has made remarkable achievements in expanding consumption scale, improving consumption level and improving consumption structure, but we should also see that the institutional and institutional obstacles that restrict consumption expansion and upgrading are still outstanding.

　　In order to improve the system and mechanism of promoting consumption and further stimulate the consumption potential of residents,The "Opinions" revolve aroundResidents’ food, clothing, housing and transportation, and the direction of upgrading service consumption have introduced many measures.

　　Build a more mature consumer market segment

　　The "Opinions" pointed out that it is necessary to break through the deep-seated institutional and institutional obstacles, adapt to the diversified consumption needs of residents at different levels, ensure the basic consumption economy, benefits and safety, cultivate the middle and high-end consumer market, and form a number of new consumption growth points with good development momentum and strong driving force.

　　Food, clothing and consumption

　　Strengthen guidance and supervision to ensure that market players provide safe and secure consumer goods.

　　Optimize the spatial layout of circulation facilities,Vigorously develop community businesses such as convenience stores and community greengrocers.To encourage the construction of a comprehensive service center for community life. Promote idle traditional commercial complexes to accelerate innovation and transformation, and promote the formation of a number of high-grade pedestrian streets through transformation and upgrading.Reasonable allocation of fitness, culture, pension and other service facilities in residential quarters.

　　Housing and transportation consumption

　　Vigorously develop the housing rental market, especially long-term rental.

　　Accelerate the legislation of housing leasing and protect the legitimate rights and interests of leasing stakeholders.We will strengthen the construction and transformation of urban water supply, sewage and garbage treatment, heating facilities in the northern region, and intensify the aging transformation of old urban communities by installing elevators.

　　Promote the optimization and upgrading of automobile consumption.

　　Encourage the development of a shared, economical and socialized automobile circulation system,Completely cancel the policy of restricting the movement of used cars.We will implement preferential fiscal and taxation policies such as exemption from vehicle purchase tax and purchase subsidies for new energy vehicles. Strengthen the construction of urban parking lots and charging facilities for new energy vehicles.

　　information consumption

　　Strengthen research and development of core technologies, accelerate product innovation and industrial upgrading, improve product quality and core competitiveness, and encourage and guide residents to expand consumption of related products.

　　Focus on the development of high-end mobile communication terminals, wearable devices, ultra-high-definition video terminals, smart home products and other new information products, as well as cutting-edge information consumption products such as virtual reality, augmented reality, smart cars and service robots.

　　green consumption

　　Establish a diversified supply system for green products, and enrich the production of green consumer goods such as energy-saving and water-saving products, resource recycling products, environmental protection products, green building materials and new energy vehicles.

　　Encourage the creation of green shopping malls, green hotels, green e-commerce and other circulation entities, and open up green product sales areas. Encourage qualified places to explore the development of green product consumption points system.

　　Promote the development of green transportation system and green postal service, and standardize the development of recycling industries of automobiles, household appliances and electronic products..　

　　Cultural tourism sports consumption

　　Properly grasp and handle the relationship between the attributes of cultural consumer goods and ideological attributes, promote the effective combination of inclusive and prudent supervision and open access, and strive to provide more excellent cultural products and quality cultural services.

　　Deepen the reform of the film distribution and projection mechanism. Improve the system and mechanism of legal circulation and trading of cultural relics. Improve the classified and open system in the fields of culture and Internet.

　　Carry out the creation of a global tourism demonstration zone. Promote the standardized development of theme parks, strengthen policy guidance for rural tourism, and improve the quality of rural tourism. Support the development of popular consumption of cruise ships, yachts, self-driving cars, caravans and general aviation, and strengthen the construction of relevant public supporting infrastructure.

　　Support social forces to hold international and domestic high-level sports events.Vigorously develop professional sports leagues. Promote the market-oriented operation of TV broadcasting of sports events.　　

　　Household consumption of healthy old-age care

　　On the premise of effectively guaranteeing basic medical and health services, support social forces to provide multi-level and diversified medical and health services.

　　Non-profit health service institutions run by social forces are treated equally with public institutions in land planning, municipal facilities, institutional access, talent introduction and practice environment.

　　Fully liberalize the old-age service market, further simplify the administrative examination and approval procedures, and promote the old-age service institutions to apply for "one-stop" services.Encourage social forces to participate in the reform of public pension service institutions. Improve the ways and means of government subsidies for the operation of old-age service institutions, and change from "making up bricks" and "making up beds" to "making up heads".

　　Guide the professional, large-scale, networked and standardized development of domestic service industry.Promote the establishment of domestic service credit system. Strengthen the implementation of job training in domestic service industry,Implement the pre-job health examination system.. accelerateHealth and beauty, family housekeeperSuch as the development of high-end life service industry.　

　　Education, training and child care consumption

　　Fully implement the party’s education policy, adhere to the correct direction of running schools, deepen the reform of the education system, and promote the opening of education to society and industry.

　　Vigorously support social forces to organize education and training institutions that meet diverse educational needs and are conducive to the overall and healthy development of individuals’ body and mind., developStudy tours, practice camps and special coursesAnd other educational service products. We will promptly revise the implementation regulations of the Private Education Promotion Law,Improve the classified registration management system of private education. Guide social forces to hold inclusive kindergartens and child care institutions in accordance with the requirements of the norms. Correct all kinds of educational and training activities that aim at utilitarianism and encourage the tendency of advanced education and exam-oriented education. Support foreign investors to set up non-academic vocational education and training institutions.

　　Create a safe and secure consumption environment

　　In terms of creating a safe and secure consumption environment, the Opinions put forward:

　　Strengthen the construction of credit system in the field of consumption

　　Relying on the national credit information sharing platform, establish a cross-regional cross-departmental cross-industry credit information sharing mechanism.,Provide the public with "one-stop" inquiry service of public credit information and early warning tips for consumption.

　　Improve the incentive mechanism of trustworthiness and disciplinary mechanism of dishonesty. Establish and improve the "red list" system of trustworthinessTo provide trustworthy enterprises with "green channels" for administrative examination and approval, reduce the frequency of supervision and other incentives, and provide trustworthy individuals with convenient services such as housing, transportation and travel.

　　Establish and improve the "blacklist" system of dishonesty, implement joint disciplinary measures such as market ban or limited service for untrustworthy subjects. Through the "Credit China" website and the national enterprise credit information publicity system, the information of "red list" and "blacklist" of trustworthiness is announced to the public.In the fields of food and medicine, which are related to the safety of people’s lives and property, we will intensify the crackdown on the sale of fake and shoddy products and impose punitive damages on market participants who infringe on consumers’ rights and interests according to law.

　　Improve the consumer rights protection mechanism

　　Further improve the function of the national 12315 Internet platform, unblock the channels for consumers to appeal, strengthen the administrative protection of consumers’ rights and interests, and establish a normalized consumer satisfaction survey and evaluation mechanism. Strengthen the judicial protection of online consumers’ rights and interests, and strengthen the construction of online cross-border consumer dispute resolution mechanism.Accelerate the legislation on personal information security and further strengthen the protection of consumers’ personal information.

　　Improve residents’ spending power and expectations

　　In terms of improving residents’ income and spending power, the Opinions put forward:

　　Improve the income distribution system that is conducive to improving residents’ spending power, increase the income of low-income groups, and expand middle-income groups.

　　Improve the macro-guidance system of enterprise wage distribution, promote collective wage negotiation according to law, and establish a wage determination mechanism and a normal growth mechanism that reflect the relationship between supply and demand in the human resources market and the economic benefits of enterprises.

　　We will improve the wage and subsidy system of government agencies and institutions, implement the distribution policy oriented to increasing knowledge value, expand the autonomy of income distribution in universities and research institutes, establish a system for investigating and comparing the wage levels of civil servants and equivalent personnel in enterprises, and promote the implementation of incentive plans for increasing income for key groups.Broaden the channels of residents’ labor income and property income.

　　Promote the implementation of the central adjustment system of the basic old-age insurance fund for enterprise employees. Establish and improve the basic medical and health system covering urban and rural residents.

　　Encourage qualified places to explore the establishment of a social assistance mode combining cash assistance, physical assistance and assistance services for low-income groups, verify the assistance standard according to the standard of meeting basic living needs, and dynamically adjust according to the price level.

　　Improve the consumption policy system and further study and formulate policies to encourage and guide residents’ consumption.

　　Promote consumption tax legislation.

　　We will promote the reform of personal income tax, reasonably raise the basic deduction standard of personal income tax, appropriately increase special additional deductions, and gradually establish a comprehensive and classified personal income tax system.

　　We will implement preferential tax policies for life services such as health, pension and housekeeping.

　　Further enhance the supporting role of finance in promoting consumption, encourage innovation in consumer finance, standardize the development of consumer credit, and grasp the relationship between maintaining the reasonable leverage level of residents and the reasonable growth of consumer credit.

　　Encourage insurance companies to provide financing and credit enhancement support for consumer credit under the premise of controllable risks.

　　We will intensify the implementation of land use policies in the fields of culture, tourism, sports, health, old-age care and home economics.

　　(This article Source: CCTV News Comprehensive Xinhuanet)