The ＂Double Festival＂ holiday travel market is booming, and many new consumption scenes are cultivated.

　　People’s Daily Online, Beijing, September 29 (Reporter Xu Weina) This year’s Mid-Autumn Festival and National Day happened together, forming an eight-day "Super Golden Week". Judging from the hot booking data of various platforms, under the interweaving of multiple demands such as family visits, outbound tours and Asian Games tours, the popularity of holiday travel market has been rising all the way, and the peak period of mass travel is coming.

　　According to the data of China State Railway Group Co.,Ltd., from September 13th to 23rd, the railway has sold a total of 217 million train tickets during the Mid-Autumn National Day. The Civil Aviation Administration predicts that more than 21 million passengers will travel by air during the holiday period, and it is estimated that 137,000 flights will be guaranteed, with an average daily flight of more than 17,000.

　　Recently, the Ministry of Culture and Tourism held a regular press conference in the third quarter of 2023. At the meeting, for the upcoming Mid-Autumn National Day holiday, the Ministry of Culture and Tourism focused on three tasks: enriching the supply of cultural and tourism products, improving the policy environment for high-quality industrial development, and carrying out cultural and tourism activities to benefit enterprises and people. The Ministry of Culture and Tourism will focus on improving the supply quality of cultural and tourism products during the festival, promoting the accelerated recovery of the cultural and tourism industries, and better satisfying the people’s yearning for a better life.

　　Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, said that in the next step, the Ministry of Culture and Tourism will focus on further promoting the cultural tourism industry from the aspects of developing new formats, innovating cultural tourism scenes and improving travel experience, and continuing the good development trend of the tourism market.

　　In fact, in order to seize the "Super Golden Week" travel craze, many places across the country have also launched more innovative gameplay and promotional activities while ensuring the safety and order of the holiday travel market, and constantly cultivated new scenes of travel consumption. According to the reporter’s combing, Haikou, Guangzhou, Nanjing and other tourist hotspots have successively launched more innovative cultural tourism activities.

　　The reporter learned from the General Administration of Tourism, Culture, Radio, Film and Television of Haikou that on September 27th, the joint marketing campaign of Haikou tourist attractions was officially launched, and five major tourist routes of Haikou National Day holiday were launched, including beautiful countryside tour, eco-cultural experience tour, online celebrity punch-in tour, gourmet shop tour and leisure tour in the resort.

　　Recently, the Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism issued the "Happy Golden Week to Guangzhou" Guangzhou Cultural Travel Mid-Autumn National Day Holiday Series Activity Plan, proposing that a new round of Guangzhou Cultural Travel Vouchers in 2023 will be issued on the evening of September 28, with a total amount of more than 10 million yuan, and the validity period will cover the entire National Day holiday. At the same time, Guangzhou Museum will launch a live immersive version of the game "Wearing Guangdong". On the 1,314-meter-long Pearl River from Guang Zhouta to Pazhang, the "1314 Reading Happy Road" will be held, and the Mid-Autumn Festival Lantern Festival will be held in the Pearl River Pazhang Beer Culture and Creative Art Zone.

　　The reporter learned from the Nanjing Municipal Bureau of Culture and Tourism that on the evening of September 28th, the "Night Sleeping in Jinling, Everything is New" 2023 Nanjing Night Travel Consumption Promotion and the 4th Shuiqiao Lantern Festival JaeHee Nanli kicked off, releasing more than 130 performances of Nanjing Cultural Travel in the Golden Autumn season, launching a hand-painted map of "Night Food Stall" and issuing the fifth batch of "Cultural Shop" coupons for Nanjing Cultural Travel consumption.

　　"At present, the cultural and tourism markets are recovering strongly, and local cultural and tourism departments should carefully organize and guarantee to ensure the healthy, stable and orderly holiday market." Hu Heping, Party Secretary and Minister of the Ministry of Culture and Tourism, stressed that it is necessary to enrich the supply of products and services, organize a variety of mass cultural activities, performances and broadcasting activities, enrich tourism products and innovate tourism experiences. Let the people and tourists have a happy and peaceful Mid-Autumn Festival and National Day. (Intern Zhang Sirui also contributed to this article)