The air purifier equipped with brand-new sensors not only has low noise and low energy consumption, but also can remove aldehyde and supply air remotely with one button; Precise planning path superposition mop self-cleaning, upgraded sweeping robot makes daily cleaning easier; Real-time video guidance, automatic steam cleaning, and the new steaming, roasting and frying machine make the kitchen novice fall in love with cooking … As people’s lives move towards the direction of intelligence, smart home appliances and high-end home appliances have a broader market space, and the trend of structural transformation and upgrading of home appliances industry is more obvious. The supply of high-end products characterized by green intelligence is sufficient and effective, which drives the industry to run steadily. The Central Economic Work Conference held in December last year emphasized "actively cultivating new consumption growth points such as smart home, recreational tourism, sports events and domestic products".

　　What new changes have smart home appliances brought to life? What is the future development trend? In this regard, this newspaper conducted an interview.

　　"Free hands" and "lazy" products are favored.

　　How to prolong the fresh-keeping period of meat and what are the remedial measures for excessive drying of clothes … There are many clever tricks of life wisdom on various short video platforms, which are behind the "invisible demand" of users and the direction of innovative technology exploration of various smart home appliances.

　　In order to solve the problem of poor taste and no nutrition of frozen meat, Haier refrigerator pioneered magnetic control cold fresh technology, which used magnetic field to freeze the molecular movement of ingredients and realized the preservation of raw meat by keeping fresh fruits. In order to solve the problem that clothes are knotted, over-dried or not completely dried after using the dryer, Haier washing machine pioneered 3D perspective drying technology, which carries out internal perspective and external detection on clothes, and accurately grasps the overall dry humidity of fabrics in real time through intelligent algorithms, so that heavy clothes such as down jackets and carpets can be thoroughly dried once, without secondary drying, and the clothes will stop as soon as they are dried, and will not be damaged by excessive drying; In view of the pain point of hot and cold bath water, Haier Water Network has launched a dual-cycle constant temperature technology to provide users with a constant temperature and comfortable bathing experience … Deng Qiuwei, vice president of Haier Zhijia and general manager of whole house wisdom, told this newspaper that after more than ten years of accumulation, Haier Zhijia has launched a wealth of scenes and product applications. The data shows that Haier Zhijia’s brain has been connected to 140+ categories, 400+ ecological categories and 130 million+net devices, and the scene interacts 2.4 billion times a month, providing smart life services for many families.

　　Accompany chatting, help entertainment, do housework and protect safety … With more and more lazy products being favored, the widespread introduction of smart home appliances is making people’s life scenes more and more convenient and intelligent.

　　"I will put the rice in the rice cooker before going out, and turn on the rice cooker remotely through the mobile phone application before I get home at night, so that I can have a hot meal after I get home; During the lunch break, I will start the sweeping robot at home on my mobile phone. When I get home, I will see that the ground is clean and my mood will get better. " Ms. Liu, an office worker in Beijing, said that the purchase of all kinds of smart home appliances has facilitated her life. "When I get home after a day’s work, I just want to lie on the sofa and have a rest. Now that there are smart home appliances that can’ free hands’, happiness has been greatly improved. "

　　Xiao Li, who lives in Xi ‘an, Shaanxi Province, had a "lazy man" plan early last year when she renovated her new house, and wanted to build her own smart "nest" in the whole house by using smart appliances. "Through the mobile APP, I can remotely control the air purifier at home even if I am not at home. I can also check the situation inside and outside the house through smart cat eyes and monitoring, and I can turn on the air conditioner in advance before I get home." Xiao Li said that although smart home appliances are slightly more expensive than ordinary home appliances, they have improved their quality of life a lot.

　　With the popularity of the Internet and the improvement of people’s quality of life, enterprises in different fields have entered the smart home industry one after another, and various products such as smart toilets, intelligent curtain and smart door locks have appeared on the market, and their prices are becoming more and more affordable. Last year, in the "double 11" and JD.COM home appliance live broadcast room, household floor washers, vacuum cleaners, smart locks, smart toilets and so on were the most purchased goods by consumers, and integrated and intelligent home appliances became the first choice for consumption.

　　In major shopping malls, home appliances with intelligence as the key word or performance introduction by major brands are also everywhere, and the penetration rate of smart home appliances market is high. In the exhibition area of the flagship store of JD.COM Household Appliances in Chang ‘an District, Xi ‘an, there are all kinds of household appliances such as sweeping robots, smart rice cookers and smart air conditioners. According to the staff, many customers come to consult and buy every day, among which the voice interactive products that can "free hands" are the most popular, and many customers who have newly renovated their houses will equip the whole house with a variety of smart home appliances.

　　As a part of smart home, smart home appliances can be interconnected with other household appliances, homes and facilities in the house to form a system to realize smart home functions. Relevant data show that the scale of China’s smart household appliances market exceeded 550 billion yuan in 2021 and exceeded 650 billion yuan in 2022. New types of household appliances such as dishwashers and sweepers developed rapidly, and new durable consumer goods accelerated to enter the homes of ordinary people.

　　"With the application of artificial intelligence technologies such as big models, big data and machine learning, smart home appliances are no longer simple functional home appliances, and the boundaries are constantly expanding. For example, smart TV is equipped with voice interaction function, which can liberate users’ hands through voice tuning and other functions, improving convenience; Another example is that the function of intelligent refrigerator extends to the management of food materials. By means of RFID (Radio Frequency Identification), image recognition, etc., it senses the information such as the name and category of food materials, automatically matches the appropriate temperature range and shelf life, and recommends the corresponding room for storage, which has the function of alarming near shelf life; Another example is the intelligent air conditioner, which realizes the function of avoiding people from the wind, and is equipped with a sleep curve. When it senses that the user enters the sleep state, it automatically adjusts to the sleep mode, providing the user with the most suitable temperature and wind speed, and providing the user with a comfortable sleeping environment. " Jiao Limin, director of Smart Home and Software Testing Center of China Household Electrical Appliances Research Institute, said in an interview with this newspaper.

　　Upgrade and innovate, and the scene application is more abundant.

　　How to make home smarter? This is inseparable from technological innovation, which makes home appliances intelligent and interconnected, and has richer scene applications.

　　Haier Zhijia Brain has developed the industry’s first vertical model, HomeGPT, which not only allows artificial intelligence to chat like a family, but also provides active services based on the knowledge base of smart home.

　　Different from the question-and-answer mechanical dialogue, Haier Zhijia’s brain HomeGPT makes human-computer interaction more "human-friendly". Take the air conditioner as an example, and say, "I’m a little cold". The casarte air conditioner developed by Haier can identify the user’s hidden intention and turn on the heating at the same time. "No problem, I’ll help you set it up"; When you ask questions about air conditioning, you can also answer, "Xiaoyou Xiaoyou, how often do you clean the air conditioning filter?" It is recommended to clean the air-conditioning filter every 240 hours to ensure the cooling and heating effect, reduce power consumption and avoid dripping.

　　In daily life, users should not only pursue a good air environment, but also eat well. Take the smart kitchen as an example. With the support of HomeGPT, when users want to eat grilled steak, they can talk to the oven at will and cook by voice. Users only need to say the type, thickness and location of the steak, and the oven can finely adjust and adapt the cooking curve of the ingredients according to the condition of the steak to bake the best taste. In addition, in order to solve the problem that the soot can’t be sucked cleanly, Haier hood innovates effective wind technology, and through Haier’s intelligent brain, it can self-perceive the soot and the external exhaust environment, and self-adjust the wind force, air volume and wind pressure, so that the real wind moves with the smoke and the soot has nothing to hide.

　　"Relying on the self-developed HomeGPT, Haier Zhijia’s brain has become smarter, its life skills are richer, and it understands the needs of users’ lives better. It can realize natural interaction in the whole scene and active service in the whole house for users’ families." Deng Qiuwei said.

　　In recent years, major brands have "let a hundred flowers blossom" in the development of smart home appliances through technological innovation.

　　In 2023, Midea Group released a human factor intelligence system focusing on whole-house intelligent solutions, and launched three new types of whole-house intelligent products and seven new products of human factor technology home appliances. "The latest 134N smart home architecture system launched by Midea’s whole house intelligent technology adopts a combination of one human factor intelligent hub, three super terminals, four home appliance systems and n kinds of intelligent scenarios, and uses human factor intelligent cloud computing to connect, perceive and interact with terminals, so that the whole house intelligent home appliances can actively provide services, like a furniture customizer who knows you, to meet everyone’s different individual needs." Shang Zhe, head of Midea’s whole house intelligence, told this newspaper.

　　According to reports, one of the three typical scenarios introduced by Midea, "Smokers and Air Linkage Comfortable Scenes", is one of the most frequently used scenarios by users, which can solve the problems of cooking fume and unbearable stuffy kitchen during cooking.

　　According to the user’s description of Zhou Decimal, "under the comfortable situation of smoke stove and air linkage, it will intelligently sense the temperature change and always keep the kitchen environment comfortable." When the kitchen temperature is higher than 24℃ and the oil fume is very heavy, its reaction speed is very fast, and the power of the range hood will be adjusted immediately, so that the oil fume can be quickly eliminated. At the same time, it can also start the’ fried mode’ of kitchen air conditioning, let the cool wind blow away the hot air in the kitchen and create a fresh and cool cooking environment. "

　　The new consumption demand and the evolution of basic technology have promoted the upgrading of traditional home appliances to a new generation of smart home appliances facing the future.

　　"A new round of scientific and technological revolution, including generative artificial intelligence technology, is pushing smart home appliances and smart home industries to a new turning point. Higher-level application scenarios and innovative products are gestating, new industrial ecology is being reconstructed, and the whole industry is actively deploying." Gui Zhihui, deputy general manager of the National High-end Intelligent Household Appliances Innovation Center, said.

　　In the National High-end Intelligent Household Appliance Innovation Center, the next generation smart home life scenario represented by home health management is rapidly iterating. According to users’ habits and preferences, environmental parameters such as home temperature, humidity, color temperature and brightness of lights are automatically adjusted; The healthy menu data platform automatically identifies the ingredients on the chopping board and recommends recipes from nearly 90,000 recipes according to the eating habits and physical conditions of family members. The home health management system monitors the blood circulation in blood vessels by collecting facial video data of family members, calculates the human health index, evaluates the pressure index, cardiovascular risk and arteriosclerosis risk index, and gives guidance for potential dangers …

　　The realization of the above scenarios depends on the breakthrough in research and development of key technologies such as smart home appliance chips, pan-terminal operating systems and AI big models. "It is precisely because of the innovation and iteration of various underlying key technologies that the smart home appliance system is empowered, making it possible to provide users with more intelligent and differentiated scenarios and experience." Gui Zhihui said.

　　The advantages are remarkable, and the market development prospect is good.

　　Policy support, changes in consumer demand and the rise of basic technologies provide a good market environment for smart home appliances, with good development prospects.

　　In 2023, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Commerce jointly issued the Work Plan for Stable Growth of Light Industry (2023-2024), clearly proposing the development of smart home interconnection, strengthening standard guidance and platform construction, and promoting the integrated development of household appliances, furniture, hardware products, lighting appliances and other industries. Actively develop and promote green smart household appliances, leisure and entertainment, personal care and maternal and child household appliances, healthy kitchen and bathroom, intelligent multi-scene lighting system, natural furniture, functional furniture, smart locks and other products. Promote new modes such as flexible production, personalized customization and whole house customization.

　　Jiao Limin analyzed that from a policy perspective, smart home is the main carrier of people’s better life and a new consumption growth point, which will play an important role in expanding domestic demand; From a technical point of view, artificial intelligence technology has gradually matured after more than 60 years of accumulation, especially the emergence of large-scale model knowledge, which has brought technical support to the intelligent development of home appliances; From the perspective of consumer demand, the characteristics of convenience, health, safety, intelligence, energy saving and low carbon brought by smart life are an important part of meeting people’s needs for a better life. Therefore, the intelligentization of home appliance industry will play an important role in aging, health, low carbon and energy saving, and the development prospect is good.

　　"It is expected that in the next few years, the smart home appliance industry in China will continue to maintain a rapid growth trend, and the market scale is expected to increase steadily." Gui Zhihui said.

　　However, compared with traditional home appliances, the development of smart home appliances needs the empowerment of artificial intelligence technologies and communication technologies such as human-computer interaction, big data, machine learning and Internet of Things, and the application of these new technologies in smart home appliances is still in the exploratory period, so there are also some difficulties in the use of "early adopters" and the promotion of the market. For example, Jiao Limin said, "For example, it is difficult for different devices to communicate with each other, personal privacy is leaked, and the use mode is complicated. These difficulties also guide the development trend of smart home appliances and promote the sustainable development of the industry." In Jiao Limin’s view, we should promote the standardization of smart home appliances and attach importance to the importance of group standards for smart home appliances.

　　"Smart home appliances need to be intelligently controlled through technologies such as the Internet, sensors and artificial intelligence. The development and application of these technologies require a lot of capital and manpower investment. In addition, from the user experience, smart home appliances need to provide more convenient, intelligent and personalized services, but how to make users feel these advantages and improve user stickiness is also a difficult point to be solved. " Shang Wei analyzed. He believes that in the future, smart home appliances will develop in a more intelligent, energy-saving and environmentally friendly direction, and realize more intelligent control through artificial intelligence, big data and other technologies to provide more convenient and personalized services.

　　The smart home appliance industry has a broad development prospect. While "running fast", it should also "run steadily". In the process of rapid development, not only the key chips, algorithms, software and other stuck technologies should be solved, but also the data security of users should be paid attention to.

　　With the introduction of a large number of ubiquitous sensing, remote control, AI and other technical means into the smart home appliance system, the smart home appliance system involves a large amount of personal and family privacy data, and data security is undoubtedly an important factor that cannot be ignored in the healthy development of the smart home appliance industry. Only by solving the common key technologies such as the bottom chip of smart home appliances and sensing, pan-terminal operating system, data security and privacy protection, and large-scale model scene innovation, can the industrial development be stable and far-reaching.

　　"By grasping the development trend of high-end, intelligent and scene-based products, making up shortcomings and forging long boards, breaking through common key technologies in the industry, and accelerating the transfer and commercial application of innovative technological achievements, China’s high-end smart home appliances and related industries will continue to enhance their position in the global value chain." Gui Zhihui said.