When Generation Z shared the intangible bead embroidery sachet in Xiaohongshu, and punched the Putuo Mountain Metaphysical Milk Tea after 00, cross-border innovation has already broken through the industry boundary. There are also undercurrents in the field of medicine and health: Tongrentang sells coffee, Yunnan Baiyao pushes toothpaste, and Pien Tze Huang makes skin care products … Behind the cross-border of these pharmaceutical companies, the mystery of brand breakthrough is hidden. Referring to the latest ranking of medical consulting companies, Kaina Consulting helps Yunnan Baiyao to learn from the classic case of cross-border daily chemical track of pharmaceutical giants, which may uncover the underlying logic of cross-border success of pharmaceutical brands.

　　　

　　First, the cognitive break: avoiding the four major traps of cross-border　

　　Cross-border of pharmaceutical brands is by no means a simple OEM. If you are not careful, you will fall into the trap of "brand drift". When Yunnan Baiyao injected the gene of a century-old pharmaceutical company into the toothpaste field, there was no shortage of voices in the industry. However, Kena Consulting’s strategic positioning of "non-traditional toothpaste" made this toothpaste, which can improve gum bleeding, swelling and pain, and oral mucosal injury, tear a gap in the Red Sea market. This case reveals a major principle of cross-border health industry of pharmaceutical brands: brand extension needs to follow the two-way logic of gene inheritance and breakthrough.

　　Myth 1: the brand gene is infinitely extended.　

　　Many pharmaceutical companies saw the popularity of Tongrentang coffee, so they followed suit and launched Lycium barbarum milk tea and angelica facial mask. As everyone knows, brand genes are like the double helix of DNA, which requires both stable inheritance and precise mutation. Yunnan Baiyao Group joined hands with Kaina Consulting to integrate pharmaceutical companies’ genes into the daily chemical scene to launch Yunnan Baiyao toothpaste, which not only retains the endorsement of pharmaceutical majors, but also creates new contacts in consumption scenes, balancing inheritance and breakthrough.

　　Myth 2: SolidKeeping the border is equal to safety.　

　　The obsession that "pharmaceutical companies should focus on treating diseases and saving lives" has caused many old brands to miss the consumption upgrade bonus. Before Yunnan Baiyao cross-border toothpaste, the oral care market in China was monopolized by foreign capital. Kena Consulting, which ranks firmly in the forefront of the ranking of medical consulting companies, guided the market cognition with the positioning concept of "non-traditional toothpaste", transformed the scientific research advantages of pharmaceutical companies into trust assets in the consumer market, and created a "new generation of toothpaste" in China. The data shows that the cumulative sales of Yunnan Baiyao toothpaste has exceeded 70 billion.

　　Myth 3: Cross-border self-eating main business foundation　

　　At that time, the lessons of Sanjiu Group from cross-border wine industry and real estate in medicine were vivid. When Yunnan Baiyao develops healthy consumer products such as toothpaste and facial mask, it always adheres to the core of medical health: toothpaste research and development relies on the strength of medical research, and facial mask ingredients come from medicinal plant bases. The cross-border theory of great health put forward by Kenner Consulting ensures that every extension is within the radiation range of the main business ability.

　　Myth 4: Strategic correctness equals success.　

　　Strategy needs tactical support. For example, under the guidance of strategy, Kena Consulting has built a three-dimensional channel for Yunnan Baiyao, transforming the advantages of drug channels into contact points for daily chemical products. The combination of strategic conception and tactical landing play has become one of the keys to the cross-border success of Yunnan Baiyao toothpaste.

　　Second, the cross-border iron law: the synergy of strategy and tactics　

　　Cross-border medicine is not a game of gambling probability, but a precise strategic project. Kena Consulting, which is outstanding in the ranking of medical consulting companies, showed textbook-level strategic thinking when trading the case of Yunnan Baiyao:

　　　

　　Strategic layer: the second curve theory　

　　After the successful launch of toothpaste products, Yunnan Baiyao Marketing Department and Kena Consulting Project Team have always insisted on a more diversified layout of oral care products to create a second growth curve. To this end, Yunnan Baiyao not only extended the population to include pregnant women’s toothpaste, smokers’ toothpaste and children’s toothpaste, but also expanded the product function field, introducing functional products such as BIO toothpaste to improve the functional value of the products. At the same time, the product categories were constantly enriched, and a series of mouth protection products such as mouthwash, toothbrush, dental floss and electric toothbrush were extended, thus realizing the effective integration of resources and the maximum transmission of value.

　　Tactical layer: scene revolution　

　　Traditional pharmaceutical companies are good at treatment scenarios, while consumer medical care needs prevention scenarios. Yunnan Baiyao is not only sold in pharmacies, but also creates theme activities in restaurants, which makes Yunnan Baiyao toothpaste strongly related to eating habits (hemp, spicy, hot) and other scenes. Through scene infiltration, medical and health products are naturally integrated into daily life.

　　Executive layer: building trust chain　

　　A major asset of cross-border medicine is professional trust. Yunnan Baiyao insists on GMP production of pharmaceutical companies, transforming the rigor of drugs into the reliability of consumer goods and promoting the completion of purchase decisions.

　　Third, consulting power: professional empowerment cross-border breakthrough　

　　In the cross-border wave of medicine, the value of professional consulting institutions has become increasingly prominent. Kena Consulting can help Yunnan Baiyao succeed, which stems from three abilities:

　　one、Industry insight　

　　He has been deeply involved in the field of medicine and health for 20 years and has rich industry experience and perfect market research system. For example, through industry insight, it was found that 90% of adults had oral ulcers, swollen gums, bleeding, atrophy and other problems, but traditional moth-proofing and whitening toothpaste could not solve them. This "blank spot" with huge potential demand is precisely the advantage that Yunnan Baiyao toothpaste can fill. Taking toothpaste as the carrier, Yunnan Baiyao was used for oral health care, which made the unique efficacy of Baiyao play a role in soft tissues such as gums and oral cavity, and opened a new era of non-traditional toothpaste in China.

　　2、Strategic design　

　　Construct a cross-border strategy for the medical and health industry, and provide strategic consulting solutions for the whole case, from brand gene diagnosis to product portfolio design and marketing communication. In addition to cooperating with Yunnan Baiyao Group, Kaina Consulting has also planned a healthy and beautiful snack strategy for Dong ‘e Ejiao, which will rejuvenate the traditional tonic.

　　three、Landing execution　

　　With a team of experts in the fields of medicine and consumption, I can not only talk to the management departments of pharmaceutical companies, but also be familiar with the marketing methods of consumer goods. With mature cross-border integration capabilities, it is impossible for a simple advertising company or a medical consulting company to provide.

　　When cross-border becomes a must, pharmaceutical brands need not only courage but also wisdom. Avoiding cognitive misunderstanding, choosing the top professional partners of medical consulting companies and finding a balance between inheritance and innovation can take the lead in the new era of healthy consumption, thus embarking on a successful cross-border road.

　　Li Xuemei

　　If there is no "home", most traditional festivals in China will lose their souls. This is especially true during the Spring Festival. China’s stories related to "home" all tell the warmth and affection, touching the people and the world.

　　In the early morning of January 21st, at Beijing Railway Station, passengers were waiting to leave on the K4051 train from Beijing to Nantong. On the same day, Spring Festival travel rush was officially launched in 2019. Xinhua News Agency reporter Xing Guangli photo

　　During the Spring Festival, the warmest word is "going home"

　　There is nothing like going home to wash the dust and comfort the hard work for a year.

　　Therefore, Qian Shan is also a smooth road.

　　In 2019, the number of passengers sent in Spring Festival travel rush is expected to reach 2.99 billion. In the documentary "China New Year" filmed by BBC, foreigners once marveled: "The Spring Festival in China witnessed the largest annual population migration activity on earth, and one sixth of the world’s population returned to their hometowns to reunite with their families." CNN once said that during the Spring Festival travel rush in 2016, the average travel distance of China tourists was about 410 kilometers, and the total mileage of Spring Festival travel rush reached 1.2 billion kilometers, which was equivalent to a vacation to Saturn.

　　The wanderer’s affection is as long as the way home, and the weight of affection is as heavy as the luggage back and forth. During the period of Spring Festival travel rush, Xiamen Airlines transported about 13,000 pieces of luggage every day, with a cargo weight of 14 tons. Bags and small bags, what’s in Spring Festival travel rush’s package? There are clothes for the elderly, gifts for children, and the taste of a year. What’s in the suitcase when I return from the Spring Festival? There are local products of rice flour, grain and oil, and there are concerns about "children traveling thousands of miles".

　　There are not only wanderers on the road in Spring Festival travel rush, but also the old people and children become migratory birds in Spring Festival travel rush. 40 Jin handmade vermicelli, 4 fried chicken and 10 Jin sesame oil, these are the luggage of an old couple in Zhengzhou. They are going to their son’s house in Xinjiang for the New Year, and they only buy station tickets and have to stand for 42 hours. Sixty or seventy pounds of oranges and 30 orange trees. This is the luggage of Uncle Zhu in Chengdu. My son has settled in Henan, and he will go to Henan for the Spring Festival this year.

　　East, west, north and south are roads, and the place where relatives are is home. Standing, sitting or lying down is a gesture of love, and big bags and small bags are heavy love.

　　On January 23rd, Cheng Hongyi, a post-80s courier, rode an electric car to deliver the courier on the streets of Hohhot. Because of his work, Cheng Hongyi has not returned to Hulunbeier’s hometown to spend the reunion year with his parents for five consecutive years. This year, in order to take care of colleagues from other provinces, Cheng Hongyi once again chose to be on duty during the Spring Festival. Xinhua News Agency reporter Peng Yuanshe

　　During the Spring Festival, the three most affectionate words are "I will stay"

　　No matter how far the road is, there is no home you can’t go back to unless you choose to stay. Those who stayed chose to let others go home first.

　　"Find leaders and colleagues to change classes this year, take a vacation and try to go home." This Spring Festival, Guo Jingjing, the post-90s train conductor of Xiamen EMU in Fuzhou Passenger Transport Section, wrote a blank check to his parents. She said: "Every year in Spring Festival travel rush, there are many people who are homesick, but every position is indispensable."

　　Guo Jingjing, a foreigner, said that if she didn’t get on the bus on New Year’s Eve, she might cook instant noodles alone. However, if you are on the train, you will see the passengers who are rushing back with the New Year bell and the old people who are pulling her home all the way. "It feels like a lively year."

　　During the Spring Festival, there are countless people who are on duty like Guo Jingjing. We can’t name them, but we know that they are public security armed police, peacekeeping troops, medical staff, sanitation workers and courier brother & HELIP; …

　　Home can be very small, with three meals for two people in one room and four seasons; Home is actually very big, Fiona Fang is 9.6 million kilometers, and there are nearly 1.4 billion sisters and brothers. "Small family" needs "everyone" to defend, and the realistic beautiful life needs to be created together. Behind the strangers who stay behind, there is a family, and they are loving "everyone" with the feelings of home and country.

　　On January 28, in Bangkok, Thailand, customers bought Spring Festival ornaments at stalls in Chinatown. Xinhua News Agency (photo by Laheng)

　　During the Spring Festival, the four words that are more warm and affectionate are "one family under the world"

　　It is the blood and family that keeps going, and the common destiny that can’t be earned.

　　More than a month before the Chinese New Year, Wei Ya, a programmer working in Toronto, Canada, went to the local Chinese supermarket to prepare the word "Fu", couplets and red lanterns for the Year of the Pig. In her view, the Spring Festival bears a deep homesickness of overseas Chinese, and "it must be lively, festive and prosperous".

　　"lifting myself to look, I found that it was moonlight, sinking back again, I thought suddenly of home", the Spring Festival in China bears countless wanderers’ yearning for their loved ones and their attachment to their motherland. As the Spring Festival approaches, Xinhuanet has received the most affectionate blessings from countless overseas Chinese and overseas travelers from all over the world, including overseas Chinese chambers of commerce, overseas Chinese groups, overseas university friendship groups, medical aid workers from chinese peacekeepers and China, and China’s overseas institutions at all levels … … Send back the most sincere wishes and warmest greetings to the people of the motherland with micro-video. They let the world see Chinese’s infinite attachment to his "home", his deep affection for his motherland, and Chinese’s cohesion and unity.

　　"the moon, grown full now over the sea, brightening the whole of heaven" and the Spring Festival in China are also burning the world more and more. On the eve of the Spring Festival, Xinhuanet also received many sincere wishes from politicians and celebrities from all over the world to China. China Spring Festival elements are burning all over the world. The United Nations issued a stamp sheet of China Lunar Year of the Pig; A well-known chocolate manufacturer in Australia introduced chocolate in the shape of a pig; Vietnam has launched "Lucky Fruit", where customers can engrave letters on fruits such as mango, papaya and grapefruit to wish the new year prosperity and happiness … …

　　"In recent years, western society has paid more and more attention to the Spring Festival, a traditional festival in China." Bian Jun, president of the Shanghai Chamber of Commerce in Sydney and executive chairman of the Australia-China Business Summit, said, "Lion dance, lantern festival, cultural performance … … From the beginning of the year to the fifteenth, various communities and local governments will hold a variety of Spring Festival celebrations. "

　　"The United States and the United States are United, and the world is one." Spring Festival lets the world know China, and Spring Festival lets China influence the world. Today, when all countries share the same fate, you have me and I have you, when globalization becomes an irreversible trend of the times, and when the desire for peace, tranquility, prosperity and development becomes the common voice of people all over the world, the Spring Festival in China has become a symbol bearing the beautiful feelings of mankind, a common hope for "one family" and a common pursuit of peaceful development. China Spring Festival, let the world understand our warmth and affection for "home".

　　(Source: Xinhua News Agency, Xinhuanet, People’s Daily Overseas Edition, Zhongxin.com, etc.)

　　People’s livelihood project is an important way to quickly enhance the people’s sense of gain in building the "Belt and Road" countries. Over the past nine years or so, a large number of cooperative projects have been implemented steadily, which has helped the people of the country to improve their lives and increase their income, forming a grounded and popular cooperation result.

　　"The Fifth Bridge further facilitates our travel"

　　Overlooking the Maldivian island from the air, five bridges lie on the blue waves like jade belts. The bridge is full of traffic, and pedestrians stop from time to time on the specially set aside sidewalk. At the end of last year, the Five Bridges project, which was built by china state construction engineering corporation, was opened to traffic, which greatly facilitated the lives of local people and became a new business card for Hulu Male.

　　Hulu Male Island, which means "land near Male", is an island that was reclaimed by stages to relieve the land shortage in Male, the capital of Maldives. It is also the most important emerging city in Maldives and is praised as "the city of hope" locally. However, for a long time, there was only a temporary wooden bridge between the first and second islands of Hulu Malé as a passage, which made it very inconvenient for residents to travel. China state construction engineering corporation’s five-bridge project between two islands has become a "dream bridge" to facilitate local people’s life.

　　The longest span of the five bridges is 53 meters. Although the project is small, the technical content is not low. During the construction process, the project team overcame unfavorable construction conditions such as high temperature and high humidity and the influence of COVID-19 epidemic to ensure the smooth completion and delivery. Ahmed Masif, the owner of the Fifth Bridge Project, commented: "China enterprises have strong execution, meticulous control of progress and strict requirements on quality and safety. Our cooperation has once again achieved success. "

　　"In the past, the road near the small bridge was simply paved with sand, and the cars came and went on sunny days, and the dust was everywhere; Rainy days are pitted, dirty and messy, and it is not safe. " Uweishi, a fashion designer who lives in Male, often travels between the first and second islands of Hulu Male because of his work needs. He said that with the completion of the Fifth Bridge, people could no longer complain about the traffic between the two islands. "Thanks to China enterprises. A few years ago, Chinese enterprises also built the China-Ma Youyi Bridge, so there is no need to take a ferry from Male to Hulu Male. Today, the Fifth Bridge further facilitates our travel. "

　　The five-bridge project in Daifu, Jeanmart, realized the interconnection of two densely populated reclaimed islands, which promoted the development of commercial and cultural tourism in the surrounding areas. Hassan, a local youth, opened a restaurant on the second island of Hulu Malé, and walked straight north along Bridge 1 for less than 200 meters. "After the bridge was opened to traffic, my small restaurant was flooded with customers every day, and its operating income increased a lot." Hassan said.

　　"Five bridges are the best viewing platform." Gu Ruisha, a resident who lives in the first phase of Hulu Malé Island, said that after the completion of the Fifth Bridge project, the family will take their children for a walk on the bridge in their leisure time. "It is much more convenient to travel at ordinary times and the life on holidays is more abundant." Nina, a Maldivian girl, said: "China enterprises have built houses, bridges and other projects in Hulumale, which have enriched the face of the city and improved our lives."

　　"Don’t worry about water anymore."

　　Out of the door, a brand-new water pipe poked its head out of the corner of the yard. Turn on the tap and clear water gurgles out. In a few minutes, Bab Malik fetched a bucket of water and went back to the house. He picked up a bucket full of water and walked into the sheepfold and poured it into the feeding trough of the lambs. "With running water, it’s really convenient to use, and you don’t have to worry about water anymore!"

　　Earlier this year, the second phase of Deha water supply project in Mauritania, which was undertaken by China Power Construction Group Port and Shipping Construction Co., Ltd., passed the acceptance test, and Babmalik’s family who lives in Timberland, a small town in East Hood Province, used tap water for the first time.

　　Mauritania is located in West Africa, with a hot and arid climate, less precipitation and small groundwater reserves. "Living in this area, water has always been a big problem. You have to put on a donkey cart and walk back and forth for several kilometers to get water from an open-pit well. The family is always worried about how to drink water and how to cook. " Bab Malik’s family has three children and elderly people. It is an important task for the family to fetch water. "Not only is it troublesome to take water, but it is also difficult to ensure water hygiene. Now, there is clean water when you turn on the tap at home. "

　　Deha water supply project covers the whole territory of East Hood province, and transports abundant groundwater resources in Deha area to many towns such as Neima, Timberland, Tigny, Lewina, etc. The total length of cast iron pipelines and PE pipelines is about 326 kilometers. It is understood that the daily water supply of the project can reach 10,000 cubic meters, which can solve the drinking water problem of nearly 340,000 people.

　　At the completion ceremony of the project, Mohamed, Minister of Water Resources and Water Treatment of Mauritania, personally tasted the first sip of water supplied by the pipeline and spoke highly of the project effect. "The successful implementation of the Deha water supply project has improved the living conditions of residents. Everyone can drink clean and hygienic tap water more conveniently, and adequate water sources will also promote the development of animal husbandry, which is of great significance for improving people’s livelihood. "

　　Because of the Deha water supply project, Bab Malik also learned a skill, got a job and earned more income. "Since China enterprises came here, we have gained many job opportunities. I learned to drive with my friends in China, and now I am very skilled. " Bab Malik said. Coupled with the newly raised lamb, he calculated that his income has increased several times than before. "The problem of children going to school and supporting the elderly can be solved."

　　"Now we have saved the time to take water, and everyone has more energy to work!" Bab Malik said that during the implementation of the project, enterprises in China also donated living and medical materials to local residents to help improve local infrastructure. "I hope more China enterprises will come to Mauritania to build more Huimin projects!"

　　"People are willing to come here for medical treatment"

　　Kiel Maillard Dieter Women’s Hospital (hereinafter referred to as "Kiel Hospital") in Rumbek, the capital of South Sudan’s Lake State, was built by China, and was once damaged by the war after it was put into operation. Since 2017, the Government of China has implemented technical assistance projects to Kiel Hospital, and sent technical experts to South to carry out daily repair, maintenance and technical training services, thus making the hospital look brand-new.

　　On the basis that the first phase of the project has helped the hospital to restore some functions, the second phase of the technical assistance project team has carried out maintenance on the overall facilities of the hospital since 2019.

　　Power shortage seriously affects the normal operation of hospitals. Zhang Xiaotian, the leader of the second phase technical assistance project team, introduced that the project team used the existing conditions of the hospital to carry out circuit transformation, and realized 24-hour power supply for the operating room through diesel power generation and two solar power supply equipment.

　　"In the past, hospital conditions were limited, and sometimes only flashlights could be used for lighting during surgery. The project team introduced solar energy technology to make the operating room power supply all day. The project team also renovated the hospital for us and installed and debugged new digital X-ray machines and other medical equipment, which greatly improved our medical conditions and working environment. " Dr. Dutt of Kiel Hospital said.

　　In order to realize the sustainable operation of the hospital, the project team also compiled training materials, operation manuals, maintenance manuals and other materials, and offered professional training in civil engineering, electric power, water supply and drainage, medical equipment maintenance and X-ray machine operation, so as to cultivate all kinds of skilled personnel for the hospital and improve its independent operation ability.

　　Ma Kui, a hospital logistics employee, participated in the technical training program, and also participated in the implementation of various ancillary projects. Today, he has been able to independently carry out civil construction and handle daily maintenance and repair matters, and is known as "Engineer Ma Kui". "I learned a lot of skills from my friends in China. It was a great work experience." Ma Kui said.

　　"The hospital is clean and beautiful, and people are willing to come here for medical treatment, which makes us proud." Marbaud, a medical worker, said.

　　"Thank you for your contribution to hospital renovation and technical training." Victoria Anib Majur, Deputy Minister of Health of South Sudan, specially wrote to thank the experts from China. She said: "With the selfless support of China, the medical conditions in South Sudan have been significantly improved. We look forward to the smooth implementation of new projects such as the second phase of the reconstruction and expansion of China-aided Juba Teaching Hospital, helping South Sudan improve its disease prevention and control capabilities and enhance people’s livelihood and well-being. "

(Text/Xie Hongjuan Editor/Ma Youyou) The trend of property acquisition and merger continues.

On the evening of January 5th, Yuzhou Group announced that it planned to transfer all the issued share capital of Yuzhou Property Services under the company at a transfer price of no more than RMB 1.06 billion.

Around the time, China Resources Vientiane Life announced that Runying Property Technology Service Co., Ltd., a wholly-owned subsidiary of China Resources Vientiane Life, and Tianjin Yujia, a wholly-owned subsidiary of Yuzhou Group, formally signed a strategic framework agreement to acquire 100% shares of Yuzhou Property Service under Yuzhou Group for 1.06 billion yuan.

It is worth mentioning that Yuzhou Group has two property sectors, namely, Xiamen Yuzhou Commercial, which focuses on commercial operation services, and Yuzhou Property Services, which focuses on residential service management. It is Yuzhou Property Services that are sold this time.

In this regard, Yuzhou Group said that the sale of this asset will be conducive to the goal of reducing debt and leverage in Yuzhou and optimizing the existing debt structure; Secondly, Yuzhou will give full play to its expertise and focus on the commercial sector to enhance its market influence and brand reputation.

Yujia life service second-degree IPO

Before the sale of Yuzhou Property Services, Yujia Life Services broke through the Hong Kong Stock Exchange twice.

On December 11th, 2020, Yuzhou Group packaged two property sectors into Yujia Life Service Group and delivered the first prospectus to the Hong Kong Stock Exchange.

However, Yujia’s life service did not catch up with the good times. According to the data of Yihan think tank, in the whole year of 2020, 18 property enterprises submitted prospectuses to the Hong Kong Stock Exchange, which was basically the same as the number of property enterprises that passed the hearing and went public, and most of them landed in the capital market one month after passing the hearing. However, at the end of 2020, the wind direction of the capital market began to change, and the listing of physical enterprises was cold.

According to the data of Jiahe Family Property Service Research Institute, in 2021, a total of 36 companies went to Hong Kong to submit their forms. As of December 30, 22 companies’ IPOs were invalid, including Yujia Life Service, which submitted the prospectus at the end of 2020.

The prospectus expired less than three working days, and Yujia Life Service opened the "Second Palace". According to the prospectus, as of December 31, 2020, Yujia Life Service owns 177 residential and commercial properties with a total land reserve of about 23.1 million square meters.

However, as a medium-sized commodity enterprise, Yujia Life Service has not yet knocked on the door of the Hong Kong Stock Exchange. According to the disclosure of the Hong Kong Stock Exchange, the prospectus submitted by Yujia Life Service for the second time on December 16, 2021 has become invalid, which means that Yujia Life Service’s impact on IPO once again ended in failure.

After the second delivery failed, Yujia Life Service did not choose to attack the Hong Kong Stock Exchange again, but sold its Yuzhou property service to China Resources Vientiane Life, leaving Xiamen Yuzhou Commercial, which mainly provides commercial operation services.

According to the agreement, after the first consideration (including earnest money) of not less than 67% of the consideration paid by China Resources Vientiane Life is deposited into the escrow account, both parties shall make delivery according to the framework agreement, and the remaining consideration shall be paid accordingly according to the actual delivery progress of the area under management.

In other words, if the acquisition goes smoothly, Yuzhou Group will get no less than 710 million yuan of working capital during the year.

"After the sale of the property, Yuzhou will reallocate financial resources to other businesses for the future development of the company." Yuzhou said that Yuzhou has not terminated the listing plan of splitting Yujia. In view of the fact that many companies’ prospectuses in the real estate industry and property industry have failed in the second half of this year, the valuation of property stocks has generally declined, and it is difficult to reflect the investment value of medium-sized property management companies at this stage. Yuzhou is also actively adjusting its listing plan and strategy, and will pay more attention to the operation and management of commercial assets.

Up to now, Yuzhou Commercial has a total of about 1.52 million square meters of commercial real estate projects in Shanghai, Shenzhen, Xiamen, Hefei, Nanjing and other places, including 28 projects in the operating period and 11 projects in the preparatory period.

China Resources Vientiane ranks 18th in terms of living area.

"The management area of Yuzhou Property Services is about 17.6 million square meters, which is almost the sum of the newly-added management area of China Resources Vientiane Residential Building every year." Yu Xiaoyu, research director of Yihan think tank, said that the acquisition of Yuzhou Property Services can really drive the growth of the life management area of China Resources Vientiane.

In fact, the scale of China Resources Vientiane Life is not outstanding in the industry. As of June 30, 2021, China Resources Vientiane Living House has an area of 127 million square meters. In the same period, the service area of Country Garden is five times that of Country Garden, about 645 million square meters; At the end of 2020, the management area of Wanwuyun is more than four times, about 566 million square meters.

"According to the area under management, China Resources Vientiane Life ranks 13th among listed enterprises and 18th among the top 100 enterprises." Yu Xiaoyu said.

However, due to factors such as relying on the big tree of China Resources Land, relatively high-quality properties under management, and rich experience in commercial operation, China Resources Vientiane Life not only has the reputation of "a brother in business management", but also breaks the law of scale in the capital market, and its market value is only overwhelmed by Country Garden service, which is the largest in scale.

In order to become the first echelon in the industry, the management said at the performance conference of China Resources Vientiane Life in early 2021 that "by the end of 2025, the scale of property management of China Resources Vientiane Life should reach more than 400 million square meters, and it should be large-scale by increasing the expansion of third parties, and maintain the business operation service business in the first place in the industry."

In other words, if China Resources Vientiane Life wants to add 400 million square meters of property management scale in five years, it must add 80 million square meters of managed area every year.

It is worth mentioning that the scale of China Resources Vientiane Life is not outstanding, and its newly added management area is not ideal every year. The data shows that from 2018 to 2020, the residential area under management of China Resources Vientiane was 78 million square meters, 92 million square meters and 107 million square meters respectively, and the residential area under management increased by 15 million square meters and 14 million square meters respectively in the next two years.

Even if shopping malls, office buildings and other formats are included, in 2020, China Resources Vientiane Life will only add 18 million square meters of under-management area. In order to achieve the expected goal, the new scale of China Resources Vientiane Life needs to increase by 444.44% on the level of 2020.

Material enterprises usher in the tide of mergers and acquisitions

"The expansion of the life scale of China Resources Vientiane is less than expected, which is mainly related to its high dependence on China Resources Land." Insiders told Observer. com that the multi-high-end projects of China Resources Land have a high transaction unit price and a small area among real estate enterprises in the same echelon, and the management area of China Resources Vientiane Life, which relies on blood transfusion, is naturally less than that of the property companies under the same echelon real estate enterprises.

The data shows that in 2020, the management area of China Resources Vientiane Life from the related party China Resources Land accounted for 76%. By mid-2021, 86.833 million square meters of the living area of China Resources Vientiane came from China Resources Land, accounting for 71%.

Conventional means of expansion fell short of expectations, and China Resources Vientiane Life put its mind on mergers and acquisitions, which started the "first shot" of mergers and acquisitions in the material enterprise industry in 2022.

According to the data, as of December 31, 2020, Yuzhou Property Services provided property management services for 127 projects, with a total construction area of about 17.6 million square meters. As of the same day, Yuzhou Property Services has contracted to provide property management services for 177 projects, with a total contracted construction area of about 26.6 million square meters.

In this regard, China Resources Vientiane Life also said that the acquisition target has a number of property management projects in Fujian, China Province, Anhui Province and Zhejiang Province, and this acquisition is conducive to the company’s strategy of broadening the scope and scale of property management services, resulting in a synergistic effect in business.

As early as October 2021, China Resources Vientiane Life was interested in making efforts in acquisition and merger. At that time, some media reported that Jones Lang LaSalle was considering selling its property management business in China, excluding its real estate brokerage and appraisal business in China, with a consideration of 500 million US dollars. Judging from the results at that time, China Resources Vientiane Life was temporarily ahead.

"In order to get further away from the goal of the first echelon in the industry, the corresponding acquisition and merger activities of China Resources Vientiane Life will increase during the year." Industry insiders admit that the concentration of the property management industry is constantly increasing, and cases of mergers and acquisitions are not uncommon.

For example, in 2021, according to the incomplete statistics of Jiahe Jiaye Property Service Research Institute, there were 86 mergers and acquisitions in 33 property companies in 2021, of which 62 were explicitly disclosed by enterprises, with a total cost of 34.72 billion yuan.

Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, said that the increase in the concentration of the property management industry can, on the one hand, enhance the market share of head property management enterprises, and simultaneously affect their valuation or performance in the capital market, on the other hand, it will form a certain competitive advantage and enhance long-term competitiveness. With the improvement of industry concentration, the head enterprises in the property management market will continue to be clear.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

　　Recently, the news of sudden death of female college students in Shanxi University of Finance and Economics caused concern.

　　Figure Self-boiling video

　　On March 27, Shanxi University of Finance and Economics issued a briefing on this matter, mentioning that in the group jogging, the classmate suddenly fell to the ground after jogging for about 200 meters. Unfortunately, after a series of rescues, life was still not saved.

　　Sports sudden death is mostly cardiogenic!

　　In recent years, some of the news about young people’s sudden death occurred at work, and some occurred during marathon, fitness, running and other sports.

　　"The main cause of sudden death from exercise is sudden cardiac death (81%), most of which is caused by potential heart diseases. Brain-derived sudden death accounted for the second cause of sudden sports death (17%), mainly including cerebrovascular malformation, aneurysm or hypertension. " Chen Luyuan, chief physician of the Department of Cardiology, Guangdong Provincial People’s Hospital, pointed out in an interview with the Health Times reporter in 2019. ①

　　Zhang Daimin, deputy chief physician of the Department of Cardiology, Yifu Hospital affiliated to Nanjing Medical University, said in an interview with Zi Niu News in 2022 that sudden death during exercise is mostly caused by the rupture of some plaques of blood vessels, resulting in myocardial ischemia and myocardial infarction. Especially when you are in a state of fatigue for a long time, the probability of this situation will be higher. There are three main reasons:

　　First of all, after a long period of fatigue, the body’s immune system function declines, and the whole body will be in a more fragile state;

　　Secondly, after a long period of fatigue, combined with the increase of blood pressure, blood lipid or blood sugar, these factors will induce the rupture of vascular plaque;

　　Third, under the stress state such as exercise, the factors of vasoconstriction increase, which also increases the probability of vascular plaque rupture. Many unfavorable factors are concentrated in fitness under long-term fatigue, which is very prone to some cardiovascular diseases. ②

　　There is a "black triangle" for sudden death, so don’t put it together!

　　Guo Jihong, chief physician of Cardiovascular Department of Peking University People’s Hospital, said in the Health Times article in 2013 that sudden death has a "black triangle", and sudden death can occur when one of these three corners appears, and the probability of sudden death is higher in two places and more dangerous in three places.

　　1) The lower corner has had cardiovascular diseases, such as myocardial infarction, cardiomyopathy and heart failure;

　　2) In the other corner below, there was an abnormality in ECG;

　　3) The apex is internal environment instability, autonomic nerve instability, sympathetic nerve excitement, electrolyte disorder, etc.

　　The bottom two can still be checked out, but the top one is "unstable internal environment" and emotional instability. Excitement, anger and fatigue are often inducing factors, so you should pay more attention to it at ordinary times. ③

　　We should know that long-term stress, hostility, smoking, lack of sleep, unhealthy diet, lack of physical activity and so on will increase the excitement of sympathetic nerves. ④

　　People who are in good health and have no physical examination problems may have sudden cardiac death when they are in a state of high fatigue and high tension. In an interview with Health Times in 2019, Xu Zhimin, deputy chief physician of the Department of Cardiovascular Medicine of Xinhua Hospital affiliated to Shanghai Jiaotong University School of Medicine, reminded the majority of young people that they should learn to pay attention to their physical condition, adjust their emotions in time, and avoid excessive tension and fatigue, especially not to engage in tiring behavior or work at night. ①

　　Stay away from sudden death and do these 5 points at ordinary times!

　　1. To know your heart health, physical examination is very important.

　　You can set up a heart health file for yourself. Middle-aged people, in particular, should have an "annual inspection" of cardiovascular system. In addition to electrocardiogram, dynamic electrocardiogram examination, color Doppler echocardiography and exercise electrocardiogram can help to find myocardial ischemia, arrhythmia, abnormal heart structure, evaluate heart function and help to find coronary heart disease early. Of course, it’s up to the doctor to decide what specific tests need to be done. ⑤

　　2. Identifying sudden death signals is not untraceable.

　　Chen Luyuan, chief physician of the Department of Cardiology, Guangdong Provincial People’s Hospital, pointed out in an interview with the Health Times reporter in 2019 that most of them had clinical symptoms a few days before sudden death. For example: transient chest tightness, chest pain, fatigue and palpitation. This kind of palpitation is a sudden sinking of the body, or a feeling of flickering. The time is about three or five minutes, which quickly passes and naturally returns to normal. Especially unexplained syncope, such as dyspnea, irritability, sweating, abnormal snoring, etc. In this week or so, it is possible that the above situation will happen. ①

　　Don’t stay up late, make sure you get enough sleep.

　　In healthy young people, if they lack sleep for a long time and suddenly engage in high-intensity exercise, they may increase the risk of acute cardiac stress and heart disease.

　　Ruan Xiaoyun, the pharmacist in charge of the Pharmacy Department of central hospital of wuhan, said in the Health Times article in 2016 that staying up late often will make people’s sympathetic nerves and parasympathetic nerves in a state of dysfunction, which will increase the incidence of cardiovascular and cerebrovascular diseases, especially for some people who have no symptoms at ordinary times but have high work pressure and unhealthy lifestyle, which leads to low resistance. Under the stimulation of high temperature, it is more likely to cause arrhythmia and promote lack of blood circulation. Once the blood supply to the brain is insufficient, it will lead to hypoxia, so it will suddenly syncope, which is triggered. 　⑥

　　Don’t be too tired, learn to relax yourself when you are stressed.

　　First, don’t make yourself too tired in work and study. Be sure to leave time for relaxation and don’t sit for a long time. According to the report on the health effects of overwork published in Environment International in 2021, compared with the standard working hours of 35-40 hours per week, people who work 55 hours or more per week have a higher risk of ischemic heart disease and stroke. Undoubtedly increased the risk of sudden death. ⑦

　　二是，放松休息不一定就是睡眠，比如看书、唱歌、散步、练习毛笔字，让自己觉得开心、身心放松的小事都可以多做一做。偶尔近期较忙导致睡眠时间过少，也不等于大脑就没休息，学会自我放松，让自己的身心得到充分的休息，比睡着没睡着更为重要。⑧

　　5.　运动要规律且适量，别透支身体

　　长期习惯性、规律性的运动，是可以降低运动相关心脏骤停风险的。但是，也要注意2点：

　　1）不管是普通人还是运动员的训练，都要讲求一个“度”字，不要轻易超越上限。尤其是未经系统训练和平时体质较差的人群，过大运动量加重心脏负担。一般强度以微微出汗，第二天不累为宜。

　　2）如果是过度疲劳状态的话，继续运动也会继续透支身体，诱发一些心血管疾病的发生。所以疲劳状态就不要大量运动了。

　　本文综合自：

　　①　2019-12-03　健康时报《运动性猝死大都是心源性》

　　② 2022-03-01 Yangzi Evening News/Zi Niu News "Increased Probability of Sudden Death in Fitness under Fatigue"

　　③ There is a "black triangle" in sudden death in Health Times from July to January, 2013.

　　4 2020-05-15 Health Times "Why did you die suddenly? 》

　　⑤ 2011-07-21 Health Times "Remember 1234 for sudden death prevention in middle age"

　　⑥ 2016-07-22 Health Times "Sudden death really caught off guard? 》

　　⑦　Global, regional, and national burdens of ischemic heartdisease and stroke attributable to exposure to long working hours for 194countries, 2000–2016: A systematic analysis from the WHO/ILO Joint Estimates ofthe Work-related Burden of Disease and Injury.

　　8 2017-11-10 Health Times "Relaxation is more important than falling asleep"

Source: Health Times

Jing Zheng Fa [2016] No.54

　　In order to cope with heavy air pollution and protect public health, the municipal government has decided to take temporary traffic management measures for motor vehicles (including vehicles with temporary license plates) driving on roads within the administrative area of this Municipality when emergency headquarters, a city with heavy air pollution, issues red and orange warnings of heavy air pollution. The relevant matters are hereby notified as follows:

　　1. During the orange warning period of heavy air pollution, the following traffic management measures shall be implemented:

　　(a) construction waste, muck, gravel transport vehicles are prohibited from driving on roads within the administrative area of this Municipality all day (except clean energy vehicles).

　　(2) Light gasoline vehicles (including driving school coaches) with national I and II emission standards are prohibited from driving on roads within the administrative area of this Municipality all day.

　　Two, during the red warning period of heavy air pollution, the following traffic management measures are implemented:

　　(a) the official vehicles of the party and government organs at all levels in this Municipality and the social organizations, institutions and state-owned enterprises affiliated to this Municipality will be stopped for 30% of the total number of vehicles on the basis of the single and even number driving measures.

　　(two) construction waste, muck, gravel transport vehicles are prohibited from driving on roads within the administrative area of this Municipality all day (except clean energy vehicles).

　　(3) Light gasoline vehicles (including driving school coaches) with national I and II emission standards are prohibited from driving on roads within the administrative area of this Municipality all day.

　　(4) From 3: 00 to 24: 00 every day, motor vehicles with national III or above emission standards (including driving school coaches) will run on a single day and even days according to the tail number of the license plate (single numbers are 1, 3, 5, 7 and 9, and even numbers are 2, 4, 6, 8 and 0), and the "2002" type license plate and motor vehicles with the tail number of the license plate in English letters will be managed by even numbers. At the same time, the city suspended the implementation of regional traffic management measures during peak hours of working days; However, from 7: 00 to 9: 00 and from 17: 00 to 20: 00 on weekdays, motor vehicles from other provinces, autonomous regions and municipalities are prohibited from driving on roads within the Fifth Ring Road of this Municipality (including the Fifth Ring Road).

　　Three, the following motor vehicles in this city are not restricted by the above traffic management measures:

　　(a) police cars, fire engines, ambulances, engineering rescue vehicles and vehicles of the People’s Liberation Army and the Armed Police Force performing tasks.

　　(2) buses, inter-provincial passenger vehicles and buses, Beijing B-section number plate taxis (excluding rental vehicles), minibuses, special postal vehicles, vehicles with tourist bus operation certificates issued by the municipal transportation management department, unit buses and school buses approved by the municipal public security traffic management department.

　　(3) Administrative law enforcement vehicles, environmental emergency monitoring vehicles and special vehicles for clearing obstacles, which are painted with uniform marks and perform official duties.

　　(four) special vehicles for sanitation, gardening and road maintenance, and funeral vehicles for funeral homes.

　　(5) Vehicles with "Shi" prefix number plates and vehicles approved for temporary entry.

　　(6) Pure electric vehicles (cars driven by electric motors with rechargeable batteries as the sole power source), minibuses with passes for the disabled, and trucks with passes to ensure the normal operation of the city and the supply of necessities for production and life.

　　Four, provinces, autonomous regions and municipalities to Beijing’s inter-provincial tourist buses, "green channel" vehicles, special postal vehicles, approved by the relevant departments and put on record for the city to transport production and living materials vehicles, not restricted by the above traffic management measures, but still have to apply for a pass to Beijing. From 6: 00 to 24: 00 every day, except for inter-provincial tourist buses and postal buses, other vehicles are prohibited from driving on the roads within the Sixth Ring Road of this city (excluding the Sixth Ring Road).

　　Five, the following provinces and cities to Beijing motor vehicles are not subject to the above traffic management measures:

　　(1) Police cars, ambulances and vehicles of the People’s Liberation Army and the Armed Police Force that go to Beijing to perform tasks.

　　(2) Inter-provincial passenger vehicles with road transport certificates, vehicles with "collar" number plates and vehicles approved for temporary entry.

　　Six, heavy air pollution in emergency headquarters in principle, 24 hours in advance to release the red and orange warning of heavy air pollution, special circumstances at least 12 hours in advance, and widely publicized through television, radio, newspapers, Internet, mobile phones and other channels. Traffic management departments of public security and traffic management departments should do a good job in dealing with heavy air pollution.

　　Seven, during the period of taking temporary traffic management measures, in addition to the implementation of the provisions of this notice, other traffic management measures in this Municipality are still valid. The public security traffic management department will deal with motor vehicles that violate the regulations according to law.

　　Eight, this notice shall be implemented as of December 15, 2016, and the Notice of the Beijing Municipal People’s Government on Taking Temporary Traffic Management Measures to Deal with Heavy Air Pollution (Beijing Zhengfa [2015] No.34) shall be abolished at the same time.

　　This is for your information.

the people’s government of beijing city

November 16, 2016

On the morning of June 19th, the 7th issue of Bohong Lecture Hall of Zhonghua Book Company invited Mr. Liu Fengzhu, a researcher at the Institute of Ethnology and Anthropology of China Academy of Social Sciences, to give a wonderful speech entitled "Looking for the Missing Khitan".

Lecture site

What’s the difference between big characters and small characters in Qidan?

In 916 AD, Yelu Abaoji, the ancestor of Liao Dynasty, proclaimed himself emperor, and the Qidan regime was established. In 960, the Northern Song Dynasty was established, and the second "Southern and Northern Dynasties" appeared in the history of China. Liao Dynasty has some characteristics different from other dynasties in China’s history, for example, its title was changed frequently.

According to the records of the Song people and the research of the people close to them, in 916, Bao Ji proclaimed himself emperor, taking "Qidan" as the national title; In 938, due to the invasion of sixteen prefectures, Emperor Taizong of Liao changed the name of "Qidan" with strong national color to "Liao" in order to win over the Han people in Yanjing. In 983, Emperor Shengzong of Liao changed his country name to "Qidan"; In 1066, Liao Daozong changed the country name to "Liao" until the demise of the Liao Dynasty in 1125. The repeated changes of the title of the Liao Dynasty and the reasons for the changes have always been very important issues in the study of Liao history.

After the establishment of Liao Dynasty, in order to record the national language, Qidan characters and small characters were created. What’s the difference between big characters and small characters in Qidan? Mr. Liu Fengzhu said with vivid but rigorous words: "(Big characters) are not written because they are big, and small characters are not written because they are small. To put it simply, when you are older, you create big characters first, and then small characters. To be more specific, those with strong pinyin are small characters and those with weak pinyin are big characters. To put it simply, a pile of small Khitan characters, one by one Khitan characters. " On-site photos of stone rubbings of Qidan characters and Qidan characters were displayed.

Because the Khitan characters are written in the form of one by one, each word itself is a word, but in the process of writing from top to bottom, this word and the upper words can form new words, and the lower words can also form new words, which is not easy to distinguish between each word, so it is not easy to use. As far as the information found so far is concerned, there is little information in big characters and more information in small characters. The Liao Dynasty always used both big and small characters. The Khitan script was always used in the early Jin Dynasty, and it was not until 1191 that the Khitan script was abolished in the Jin Dynasty.

Left: The Epitaph of Yeluqi written by Khitan; Right:Qidan fine print in Liao Daozong’s mourning book

Where did the Khitans come from? Where did you go?

Where did the Khitans come from? To put it simply, it evolved from Donghu to Xianbei, and some of Xianbei evolved into Qidan. The name "Khitan" was first recorded in the Korean historical book Historical Records of the Three Kingdoms in 378. There are biographies of the Khitan nationality in Wei Shu, Sui Shu and two Tang Shu, which can be used as an important document basis for us to understand the origin of the Khitan nationality.

Where did the Khitans go? Mr. Liu Fengzhu said that after the demise of the Liao Dynasty, the Jin Dynasty occupied the land and people of the Liao Dynasty. The Jin Dynasty and the Yuan Dynasty established later recruited a large number of Khitans into the army and sent them to various places. However, the Khitan sergeants sent to various places did not return to their hometown, but settled down in the local area and integrated into the local ethnic groups. The Khitan nationality is like a huge iceberg, constantly hit and finally melted into the sea of Wang Yang.

So, are there any descendants of the Khitans in China today?

In 1996, an expert group composed of China Academy of Social Sciences and China Academy of Medical Sciences determined the genes of Daur nationality and Yunnan A, Mang and Jiang’s surname "I", and compared their genes with those extracted from the skulls and teeth of Qidan people (Ye Lvyu’s family tomb and Ye Lvxu’s family tomb) excavated from Liao tombs, confirming that both of them are descendants of Qidan people. In addition, some people in China (such as some families in Shijingshan District, Beijing) should also be descendants of the Khitan. Where the descendants of the Khitans who were sent to Central Asia and other places are now needs further scientific inspection, which is also a very time-consuming and laborious work.

Daur

Four climaxes in the interpretation of Qidan characters

The demise of the Khitan nationality means the disappearance of the people who speak the Khitan language, and the Khitan characters that record the Khitan language have also lost its use value and gradually disappeared. Previously, academic circles always thought that no paper documents written in Khitan characters had been handed down.

In 2010, Viacheslav Zait, a researcher at the Institute of Oriental Writing (IOM) of the Russian Academy of Sciences, discovered a handwritten literature written in the Khitan characters. This document originally came from Kyrgyzstan and entered Tibet in 1954. This is the only literature in the Khitan language that has been handed down by writing in Khitan characters.

In China, all the information about the Khitan characters are epigraphy materials discovered through archaeological excavations and illegal grave robberies, including bronze mirrors, bronze seals and epitaphs.

At the beginning of the 20th century, the Belgian missionary E. P. L. Kervyn came to Inner Mongolia, China to preach. In 1922, grave robbers discovered the tomb of Liao Xingzong in Walin Mangha, Soboriga Sumu, Bahrain Right Banner, Inner Mongolia. At that time, the area was still under the jurisdiction of linxi county, and the county local government arrested grave robbers. While the grave robbers were being taken away, Kelvin continued to dig in the local area.

On June 21, 1922, Kelvin excavated and unearthed the mourning books of Liao Xingzong and Ren Yi in Qidan. But Kelvin himself can’t make rubbings, so he asked Chinese to copy the words in the book of mourning. Subsequently, Kelvin published the photos of his excavation and the mourning book of Queen Renyi in French in the 1923 issue of Le Catholic de p ‘ekin, No.118, 10th year. This is the first time that the world discovered the Khitan script after it was lost for hundreds of years, which caused a great sensation in academic circles.

In 1930, Tang Yulin, a warlord, made another excavation in the local area, discovered the tomb of Liao Daozong, and unearthed the mourning books of Liao Daozong and Empress Xuanyi written in fine print and Chinese characters respectively. On the wordless tablet in Ganling of the Tang Dynasty in Ganxian County, Shaanxi Province, the Travels of Lang Jun, the younger brother of Daikin Emperor, was also found engraved with the fine print of Qidan (hereinafter referred to as "Travels of Lang Jun"). Four pieces of mourning books unearthed from Liao tomb and The Travels of Langjun constitute the important materials for the initial interpretation of Qidan characters.

Liao Daozong’s book of mourning

The interpretation of Qidan characters experienced four climaxes.

The first climax occurred in 1932-1935. Wang Jingru, Luo Fucheng and Li Dingzhuo were the first scholars to study the Khitan script. Because the mourning books written in Qidan and Chinese were unearthed in Liao tombs, scholars adopted a comparative method to interpret them. Among the five materials, except Lang Jun’s Travels, the other four mourning books are not translated into each other. This brings some difficulties to interpretation. But there are still some corresponding contents, such as the date of death and burial of the emperor and queen, and so on. Wang Jingru also named the minimum reading and writing unit of Khitan fine print as "original word". After repeated comparisons, China scholars initially interpreted the meanings of some small Khitan words, such as year number, branch number, year, month and day. "The three scholars reached roughly the same result in roughly the same way at roughly the same time. It can be said that great minds think alike." Mr. Liu Fengzhu said.

Translation of Langjun Travels in Chinese and Qidan

During 1951-1956, Japanese scholars set off the second climax of the study of Qidan characters, with representatives such as Shiro Murayama, Hiroaki Yamayama, Natsumi Nagata, Matsuo Aidang, Tomura Sukehiro and others. Japanese scholars did not adopt a more brilliant method to interpret the Khitan characters. They didn’t re-recognize the characters, but tried their best to imitate the characters recognized by China scholars in Mongolian and Manchu. Khitan, Mongolian and Manchu belong to Altaic language family, and the pronunciation of some words is consistent. However, Khitan, Mongolian and Manchu are independent languages after all. Although there are some similarities in pronunciation, there are many differences in pronunciation, which cannot be equated. The pronunciations constructed by Japanese scholars for the original characters of more than 100 small Khitan characters were later verified, and only over 30 pronunciations were constructed correctly or nearly constructed. Among them, Shanlu Guangming takes into account the comparison between the Khitan language and Mongolian language, and the fact that there may be Chinese loanwords in the Khitan language, such as "Aijuan" and "Xuanyi" in the Khitan language, so his pronunciation is much more correct than others.

After the 1950s, the world’s interpretation of the Khitan characters was at a standstill. The real turning point came in the 1970s. In 1972, during the May 7th Cadre School, Mr. Liu Fengkun began to study the Khitan characters, and from more than 90 small Khitan characters and more than 100 Chinese characters in Lang Jun Xing Ji, he found a way to interpret the Chinese loanwords in the small Khitan characters to construct the phonetic value of the original Khitan characters, and read the small Khitan characters such as names of people, places and officials, so as to achieve all-purpose communication.

In 1975, the Department of Philosophy and Social Sciences of China Academy of Sciences (the predecessor of China Academy of Social Sciences) cooperated with Inner Mongolia University to establish the Qidan Character Research Group. Mr. Liu Fengzhu, in combination with other newly unearthed materials of the Khitan script, made a comprehensive interpretation of the Chinese loanwords in the Khitan script, successfully constructed the pronunciations of more than 110 original characters of the Khitan script, and successively interpreted more than 400 words, and analyzed their grammatical relations. This is the third climax of the study of Qidan characters. In 1985, China Social Sciences Publishing House published a study on the fine print of Qidan (16 folio, 800 pages) co-authored by Qingertai, Liu Fengzhu, Yu Baolin, Chen Naixiong and Xing Fuli, which concentrated on the interpretation results of the research group.

1993-2002 was the most active period for the excavation of China Qidan written materials. Due to the progress of archaeological excavation and the prevalence of grave robbery, a large number of Qidan written materials have been unearthed. Since the beginning of this century, literature and history, Yanjing Journal (new), ethnic studies, ethnic languages, Chinese studies and other publications have published articles on the interpretation of Qidan characters. At present, there are 32 small inscriptions on Qidan and 12 large inscriptions on Qidan. After the research and synthesis of the above materials, Mr. Liu Fengzhu published the book "The Compilation of Khitan Characters Research" in Zhonghua Book Company in 2014, which marked the arrival of the fourth climax of the study of Khitan characters. The materials and research results of the Khitan characters discovered in the last century and this century are all summarized in the book Lei Bian, which embodies all the achievements of the interpretation of the Khitan characters in the past 100 years.

Series on the Study of Qidan Characters

The Liao Dynasty once implemented the system of dual country names.

What is the important value of the interpretation of Qidan characters to the study of Liao history? Due to the great progress in the study of Qidan characters in recent years, many puzzles in the study of Liao history can be solved by the interpretation of Qidan characters. Mr. Liu Fengzhu cited two examples: the title of the Khitan, and the title of "Kara Khitan" and dual nationality.

On the title of qidan nationality. "Liao History" records that in 947 AD, "the country name was changed to Da Liao". This sentence itself is not bad, but the term "changing the country name to Daliao" here does not mean changing the country name of Qidan to Daliao, but changing the country name of the late Jin Dynasty to Daliao. Shi Jingtang was once the "son emperor" of Liao Dynasty. After his death, Shi Zhonggui, the emperor who succeeded to the throne, demanded that Liao be called a grandson instead of a vassal. In 947, the Khitan sent troops to destroy the late Jin Dynasty, changed the name of the late Jin Dynasty to Daliao, and put the late Jin Dynasty into the territory of Daliao. This explains why after the Khitan changed its name to Da Liao in 938, there will be a move to "change its name to Da Liao" in 947.

Secondly, on the issue of "Karaqidan" and the dual country name. After the demise of the Liao Dynasty, Yelushi established the Western Liao Dynasty. But "West Liao" is not its own country name, but a name given by historians to distinguish it from the original "Liao". Western Liao was originally called "Karaqidan". In 1956, Mr. Statement proposed that not only the Western Liao Dynasty called itself "Karaqidan", but also the Liao Dynasty called it "Karaqidan", but the reasoning and evidence were not sufficient. At that time, the "History" Supplement of Guangming Daily organized a manuscript to discuss Mr. Statement’s point of view, and Mr. Statement’s defense article was also returned. Now it seems that Mr. Statement’s opinion is correct. The late Professor Liu Pujiang from the Department of History of Peking University, on the basis of Mr. Feng Jiasheng’s research, came to the view that there was no title of "Liao" in the Liao Dynasty. The title of "Liao" was used in sixteen prefectures where the Han people lived, but not in the areas where the Khitans lived.

In 1991, the fine print "Epitaph of Yelv Religion" of Qidan was unearthed, and the writing of "Great Central Qidan Hara" appeared in the epitaph, which once puzzled the academic circles. In 2005, Mr. Liu Fengzhu finally solved this problem from the perspective of dual country number when he was studying the epitaph of Yeluqi, a big character of Qidan.

It is generally believed in academic circles that "Harrah" as a modifier modifies "Khitan", which means "black" and "Harrah Khitan" means black Khitan. Among the first four Khitan characters in the Epitaph of Yeluqi, the first word and the fourth word mean "big" and "country" respectively, so the Khitan character between these two words can’t be a modifier, only a country name. The titles of the Liao Dynasty are only "Qidan" and "Liao", but the word "Qidan" has been interpreted, and the text here can only be "Liao".

So, is the pronunciation of "Liao" just "Harla"? Through the investigation of Mongolian language, Mr. Liu Fengzhu proved with conclusive evidence that the transliteration of "Hara" is the free translation of "Liao" and "Hara Qidan" is the meaning of "Liao Qidan", which proved that the Liao Dynasty had implemented the dual country number system. During the period of 983-1066, both big characters and small characters wrote "Qidan Liao Country", putting "Qidan" before "Liao". After 1066, both big and small characters wrote "Liao Qidan Country" and put "Liao" before "Qidan".

From this, Mr. Liu Fengzhu came to a conclusion: any period when the title of the country is called "Qidan" in Chinese literature is called "Qidan Liao country" in Qidan characters, and "Qidan" is placed before "Liao"; Any period in which the title of the country is called "Liao" in Chinese literature is called "Liao Qidan country" in Qidan characters, and "Liao" is placed before "Qidan".

Many cultural relics with Khitan characters are fakes.

Mr. Liu Fengzhu pointed out that all the items with Khitan characters that can be seen in the market from unknown sources, such as epitaphs, Buddhist scriptures, Buddha statues, gold prints, printed prints, calligraphy, paintings, bronze mirrors, seals, coins, silk fabrics, wooden movable types and copper movable types, are fakes. Especially printed materials such as wooden movable type, people with a little printing knowledge can judge them as fakes. Because movable types are all piled up in a box with the same word, they can be easily picked up. However, movable types on the market are all mixed in a box at sixes and sevens, which does not meet the minimum printing knowledge and must be a fake.

During the Spring Festival of 2007, Beijing Stone Carving Art Museum is going to buy an epitaph with the characters of Khitan from a cultural relic dealer for 60,000 yuan. The museum asked Mr. Liu to go for identification. Mr. Liu knew it was a fake when he saw the epitaph cover. He explained that the Khitan people only had two surnames, the royal family’s surname was Yelu and the queen’s surname was Xiao. The statement of "Yelu" rarely appears in the epitaph of the royal family, and it is generally referred to as "horizontal account". The second line of the epitaph cover is written with "horizontal account", indicating that the owner of the tomb is a royal family, and it is also written with "national uncle", indicating that the owner of the tomb is a descendant. How can a person be both a royal family (surname Yelu) and a descendant (surname Xiao)? Therefore, the epitaph must be a fake.

Without the consciousness of counterfeiting and the ability to distinguish, it is the easiest to be deceived. Mr. Liu Fengzhu admits that he has been cheated himself. Therefore, he warned you that you must first ask about the source of cultural relics when appraising, and all items with unknown origin (ancestral or collected) and Khitan characters are fakes.

Before sudden death, people who died suddenly seemed to be in a very normal state of health. Why did they just leave? Sudden death often leaves infinite regrets for relatives and friends. In fact, sudden death is also a precursor, but friends and relatives around you often ignore it.

1. Repeated gastrointestinal symptoms: check that there is no gastrointestinal disease but frequent diarrhea, which may be caused by myocardial infarction and one of the signs of sudden death. When myocardial infarction occurs, there will be insufficient blood supply in the whole body, which will make the gastrointestinal tract unable to peristalsis and cause indigestion or diarrhea.

2. I often feel tired and tired inexplicably: Some people are full and have not done strenuous exercise, but they are extremely tired. This means that it may be a sign of myocardial infarction, so we should pay more attention to avoiding sudden death.

3. Chest tightness: When the chest frequently has severe contraction and crushing pain, and you feel breathless, you should be vigilant. We should also pay attention to the aggravation of symptoms of those who already have chest tightness. When you often feel chest tightness after exercise, you will feel relieved after rest, which may be coronary heart disease; Chest tightness is often aggravated suddenly, which may be caused by plaque accumulation in the cardiovascular system. Be careful of myocardial infarction caused by plaque rupture and lead to sudden death.

4. Unexplained pain: shoulder, neck, chin, throat and arm pain, which is a warning sign of myocardial infarction and ischemia, because when the information of myocardial ischemia pain is transmitted to the central nervous system of the brain, the pain information will be synchronously reflected in these parts, so you must seek medical attention as soon as possible!

5. Frequent palpitation: Palpitation means that the rhythm of the heartbeat is like beating a drum, or the heartbeat is sometimes fast and sometimes slow. Occasional palpitations are normal, but frequent palpitations may be heart fibrillation, which is caused by injured and anoxic myocardial tissue after myocardial infarction, which may cause sudden death in a short time.

6. Black eyes and numbness of unilateral and bilateral limbs often appear: these phenomena represent that there may be problems with the cerebral vessels, especially when patients with hypertension or coronary heart disease have this symptom, which may also induce myocardial infarction, all of which are murderers who cause sudden death.

7. Night sweats: If you don’t do strenuous exercise, but you are prone to sweating for a long time, this is a warning sign of heart disease, decreased blood output and hyperactivity of sympathetic nerves. Especially before a heart attack, the scalp, neck, back, hands and feet will sweat a lot. You should stop your activities immediately, take medicine immediately, and even call an ambulance to send you to hospital urgently!

8. Frequent dizziness and fainting: In patients with heart disease, if frequent dizziness or even fainting occurs, it may be caused by slow heartbeat or sudden stop, which makes the blood supply in the brain insufficient. Most patients can wake up after fainting, but if they can’t recover, it will easily lead to sudden death.

9. Breathlessness and purple lips: If you are engaged in long-term standing or sedentary work, you should pay attention to those who lead to poor blood circulation. When the pain is accompanied by suffocation, purple lips, cyanosis and decreased blood oxygen, it is necessary to be careful to prevent sudden death caused by pulmonary embolism.

10. Insomnia and being awakened: If you don’t get enough sleep for a long time, it will make your mind and body weak and increase the risk of sudden coronary death. If you are awakened during sleep, it will increase the risk of sudden death at night.

People with family history, cerebrovascular disease, or several cardiovascular and cerebrovascular risk factors should pay special attention to the occurrence of the above symptoms. People without basic diseases should also pay special attention to and seek medical attention in time if they have the above symptoms.

　　China Securities Network News (Reporter Li Lingxi) Huawei Pura70 series mobile phones, which have attracted much attention in the industry, have arrived. On April 18th, Huawei Terminal announced that "HUAWEl Pura 70 Series Pioneer Plan" was launched today, and HUAWEl Pura 70 Ultra and HUAWEl Pura 70 Pro will be put on sale at 10:08.

　　According to Huawei’s terminal introduction, Pura 70 series is equipped with the new HarmonyOS 4.2, and the Beidou satellite message is upgraded to support sending picture messages. At the same time, the whole department supports AI remote control, intelligent payment, and access to Pangu big model, bringing more intelligent applications such as A1 elimination and A1 cloud enhancement.

　　Shanghai securities news reporter saw in Huawei Mall that the price of HUAWEl Pura 70 series starts at 5499 yuan. HUAWEl Pura 70 Ultra and HUAWEl Pura 70 Pro display "temporarily out of stock" as soon as they are on sale. The sales page of HUAWEl Pura 70 shows that it will start at 10:08 on April 22nd.

　　CCTV News:At 18: 00 on December 13th, the Central Meteorological Observatory issued a yellow warning for blizzard, yellow warning for cold wave, yellow warning for freezing and blue warning for gale.

　　The Central Meteorological Observatory at 18: 00 on December 13thcontinueRelease blizzardyellowColor warning:

　　It is estimated that from 20: 00 on December 13th to 20: 00 on December 14th, there will be heavy blizzards in Hetao area of Inner Mongolia, northwestern and central Shaanxi, eastern Qinling, southwestern Shanxi, northwestern Hubei, central and western Henan, central and southern Hebei, southwestern Beijing, northern and western Shandong, northeastern Liaoning and other places, among which there will be heavy blizzards or extremely heavy blizzards (30-35mm) in western Henan and eastern Qinling of Shaanxi. The depth of newly added snow in some areas above is 5-10 cm, and the local area can reach more than 18 cm.

　　It is estimated that there will be heavy snow in northwestern Hubei, central and eastern Henan, most of Shandong, eastern Liaoning and eastern Jilin from 20: 00 on December 14th to 20: 00 on December 15th, and there will be heavy snow (10 ~ 13mm) in the local area. The depth of newly added snow in some areas above is 5-10 cm, and the local area can reach more than 15 cm.

　　Central Meteorological Observatory (in China)At 18: 00 on December 13th.continueRelease a cold waveyellowColor warning:

　　It is predicted that from the night of December 13th to 16th, a strong cold wave will start in Xinjiang, and affect China from west to east and from north to south. In most areas, northerly winds of magnitude 4 ~ 6 will appear successively, and the temperature will drop by 8 ~ 12℃. The temperature will drop by more than 14℃ in parts of northwest China, central and western Inner Mongolia, western and southern North China, northern Huanghuai and eastern Jianghuai, Jiangnan, most of southern China and Guizhou. There are 9 ~ 10 winds and 12 ~ 13 gusts in Shankou area of Xinjiang, and 6 ~ 8 winds and 9 ~ 10 gusts in the eastern and southern sea areas. On the morning of 17th, the lowest temperature line of 0℃ can be pressed south to southern Guizhou and northern Jiangnan, and the line of -10℃ is located from northern Huanghuai to Qinling. The lowest temperature in some areas of North China, northern Huanghuai and other places will approach or fall below the historical extreme value in the same period.

　　Among them, from 20: 00 on December 13th to 20: 00 on December 15th, there will be a temperature drop of 8 ~ 12℃ in central and eastern Xinjiang, central and western Inner Mongolia, Gansu, Ningxia, Qinghai, north-central Shaanxi and northwestern Shanxi, and the local temperature drop in Gansu, Hetao area of Inner Mongolia and northwestern Shaanxi can reach more than 14℃.

　　The Central Meteorological Observatory continued to issue a frozen yellow warning at 10: 00 on December 13th:

　　It is estimated that there will be freezing rain in parts of southern Shaanxi and eastern Qinling, southwestern Shanxi, northern and western Henan, southern Hebei, central Shandong and northwestern Hubei from 14: 00 on December 13th to 14: 00 on December 14th.

　　Central Meteorological Observatory (in China)twelvemoon13sun18When the gale blue warning is issued:

　　It is estimated that from 20: 00 on December 13th to 20: 00 on 14th, some areas in eastern Xinjiang and southern Xinjiang basin, central and western Inner Mongolia, Ningxia, western Tibet, Qinghai and other places will have strong winds of 5-6 grades and gusts of 7-8 grades, among which, some areas in Shankou area of Xinjiang, western Qinghai and northwestern Tibet have strong winds of 7-9 grades and gusts of 10-11 grades; There will be strong winds of 7-8 grades and gusts of 9 grades in the Bohai Sea and parts of the northeastern South China Sea.

　　From 20: 00 on December 14 to 20: 00 on December 15, there were strong winds of 5~6 and gusts of 7~9 in parts of central and western Inner Mongolia, Ningxia, western Tibet, eastern and southern Qinghai; There will be strong winds of 7-8 grades and gusts of 9 grades in the Bohai Sea, the Bohai Strait, most of the Yellow Sea and the western part of the East China Sea, with winds of 9 grades and gusts of 10 grades in some parts of the northeastern Bohai Sea.