Sheng Ding once again issued a statement to the light cannon Weibo asking for the details of the announcement fee

Ding Sheng Weibo once again questioned Light Media.
1905 movie network news Previously, Ding Sheng, the director of the film "Heroes 2018", had gone missing because of the 27 million publicity expenses, and openly questioned the publicity company’s light media on social media, which also attracted widespread attention from netizens and people in the industry. However, just yesterday, due to the delay in giving a detailed explanation, director Sheng Ding and film producer Chen Dingling released the Weibo again, accompanied by a statement from the co-publisher of "Heroes 2018" and Beijing Jingxi Cultural Tourism Co., Ltd., which listed several questions and asked the light media to give details.


In this statement, the joint propagandist raised questions about the new media channel fees, media fees, ticket replacement fees and other publicity expenses. Among them, there are obvious doubts about the material production cost: "The material production cost is generally high, for example, the trailer production cost obviously exceeds the average market price."

After the announcement, director Sheng Ding himself expressed his indignation in the Weibo: "Twenty days have passed, and the voucher is still hidden. Why are you afraid to see the sun?" As a producer, Chen Dingling expressed the hope to receive a reply from the light media within five working days.