The National Data Bureau was officially listed after more than seven months of preparation.

 

On October 25th, the National Data Bureau was unveiled and the staff took photos.Beijing News reporter Pu Feng photo

The National Data Bureau, which has been preparing for more than seven months, was officially listed on October 25th.

"Deepen cooperation in digital technology innovation, digital transformation and digital city construction, and jointly promote the digital transformation of agriculture, manufacturing and service industries, so that more countries can achieve industrial upgrading and release development momentum by developing the digital economy." Recently, during the third "Belt and Road" international cooperation summit forum, Liu Liehong made his first public speech as the new director of the National Data Bureau.

At present, Liu Liehong is the director of the National Data Bureau, and Shen Zhulin is the deputy director of the National Data Bureau. According to the Beijing News reporter, the initial organizational structure of the National Data Bureau is divided into five groups according to the work of integration, data elements, digital economy, infrastructure and public data. At present, there are dozens of people on the job, and the team will continue to expand with the official listing operation in the future. After the official listing of the National Bureau of Data, it may be upgraded to a management department in related fields in the future.

Many insiders believe that with the official unveiling of the National Data Bureau, the basic data system will be continuously improved and the utilization level of data resources will be improved. Data confirmation will also be conducive to the rapid development of industries such as AI big model.

Management personnel of the National Data Bureau are in place one after another.

With the continuous development of digital economy, data application and management have attracted much attention. The "Institutional Reform Plan of the State Council" issued in March this year clearly established the National Data Bureau for the first time. As one of the highlights of the new round of institutional reform, the National Data Bureau has attracted much attention since its establishment.

On July 28th, the newly established National Data Bureau welcomed its first director. According to the news released by the Ministry of Human Resources and Social Security, the State Council appointed Liu Liehong as the director of the National Data Bureau. Liu Liehong previously worked in the electronic information industry for a long time. In 2018, Liu Liehong was transferred to the post of Deputy Director of the Office of the Central Cyber Security and Informatization Committee and Deputy Director of the National Internet Information Office. Two years later, Liu Liehong returned to the Ministry of Industry and Information Technology as a member of the Party Group and Deputy Minister of the Ministry of Industry and Information Technology. Subsequently, he took charge of China Unicom in 2021.

During his two years in charge of China Unicom, Liu Liehong brought a new atmosphere to this basic operator enterprise, and also provided new ideas for the business transformation of China Unicom, which improved the reputation of China Unicom.

With the continuous clarity of the organizational structure, the management personnel of the National Data Bureau are in place one after another. On October 11th, Shen Zhulin was appointed as the deputy director of the National Bureau of Data. Previously, he served as the deputy inspector of the High-tech Industry Department of the National Development and Reform Commission and the director of the Innovation and High-tech Development Department. He has long been concerned about the data field and regards data as economic resources and strategic resources.

At present, the National Data Bureau has dozens of on-the-job personnel, and will continue to expand its team with the official listing operation in the future. After the official listing of the National Bureau of Data, it may be upgraded to a management department in related fields in the future.

Recently, the "General Guide for Recruitment of Civil Servants for the 2024 Examination of Central Organs and Their Directly Affiliated Institutions" was released, in which several positions involved the National Data Bureau. The main work contents of each position included: engaging in data governance and development policy research, participating in international cooperation in the data field and digital economy; Participate in the research of data basic systems and policies, and participate in major strategies, major plans, major reforms and major activities related to data; Engaged in data resource management and development and utilization promotion; Participate in the research and formulation of development strategies, plans and policies related to the digital economy, and jointly promote digital industrialization and industrial digitalization.

The other two positions will participate in the promotion and demonstration of technology application in the data field, infrastructure planning and construction, etc., which require artificial intelligence research, practical experience and cryptography research experience respectively.

The data element market will usher in a new era of perfect system and environment.

The newly established National Bureau of Data is responsible for coordinating and promoting the construction of basic data systems, coordinating the integration, sharing, development and utilization of data resources, and coordinating the planning and construction of digital China, digital economy and digital society. It is managed by the National Development and Reform Commission.

"There is no name for the Big Data Bureau, indicating that the National Data Bureau will not be too limited and there are more possibilities for exploration." Many people in the industry believe that with the appointment of the director, the National Data Bureau will be officially listed, the construction of data infrastructure will be strengthened, and the data factor market will enter the fast lane of development.

Wang Yong, deputy director of Tsinghua University Economic Research Institute and president of Tsinghua University Minsheng Economic Research Institute, believes that data elements are new production factors in the digital age. In order to play the role of data as a new factor of production, it is very important to plan and deploy China’s data resources. This is also the reason why the National Data Bureau was specially set up in the reform plan of the party and state institutions. The establishment of the National Data Bureau will play an important role in overall planning for China’s next high-quality economic development by exerting the role of data elements.

Previously, 18 provinces and municipalities, including Beijing, Shanghai, Chongqing, Guizhou, Fujian, Shandong, Zhejiang and Guangdong, also set up data management-related institutions. Luo Weidong, member of Chinese People’s Political Consultative Conference and president of City College of Zhejiang University, believes that it is definitely not an easy process to set up a new functional department. Now it is only the first step, at least it is clear that the country has a special institution to handle data resources affairs.

Ding Botao, deputy director of the Institute of Information Science of Shanghai Academy of Social Sciences, said that the National Data Bureau may solve two problems in the future. The first is to integrate data resources at the national level and promote the utilization and sharing of national data resources. As a national government department, the National Data Bureau may not directly become a data supplier. In the future, an organization similar to Shanghai Big Data Center may be set up under the National Data Bureau to be responsible for sorting out the data of various commissions.

Ding Botao believes that another problem to be solved by the National Data Bureau is related to the national rules and systems in the field of digitalization. Most fundamental problems of data, including data ownership, data capitalization and data cross-border circulation, all involve state affairs, but local legislation can’t actually create rights. "The deeper the data development, the more we can find that many basic problems must be solved by the state departments, and there is no way for the localities to solve them."

"Data elements are the foundation and key elements of the development of the digital economy. The establishment of the National Data Bureau is an important measure for the country to strengthen the utilization of data elements and improve data security governance. In most cases, data does not exist independently, and it must be related to specific business areas, such as financial data, scientific research data, business data, etc. However, if we open up data islands, enhance data cross-domain interoperability, and strengthen data interoperability, we need effective governance mechanisms. The National Data Bureau is expected to enhance China’s ability to promote data exchange and circulation sharing, which is worth looking forward to. " Li Xiaodong, founder of Fuxi think tank, researcher of Institute of Computing Technology of Chinese Academy of Sciences and director of Tsinghua University Internet Governance Research Center, thinks.

It is expected to promote the development of AI big model industry.

At present, with the rapid rise of AI big model, the opening and confirmation of data resources for the development of AI industry is becoming more and more important.

Huang Tiejun, president of Beijing Zhiyuan Artificial Intelligence Research Institute and professor of Peking University Computer College, told the Beijing News reporter that the development of large-scale model is not only a simple market competition issue, but also needs government planning and design. For example, how is the data applied? At present, some data are captured through the internet to train the model; But this is only a small part of the data, and there are still a lot of data to be mined, such as the data of economic and social operation. This is a very important function of the data bureau, which is equivalent to data confirmation. The data is more complicated than land, and the price transaction and how to measure it need to be studied.

After the functions of the National Bureau of Data are defined, it will not only build basic data, but also make overall planning on the basis of overall planning of data resources, and vertical management will eventually promote the construction of digital China.

Among them, the establishment of data exchange has attracted much attention. "Article 20 of National Data" proposes to establish a compliant and efficient data element circulation and trading system that combines inside and outside the field, and guide the common development of various types of data trading places. Establish a standardized and efficient data trading place, highlight the compliance supervision and basic service functions of national data trading places, strengthen their public attributes and public welfare positioning, and standardize regional data trading places and industrial data trading platforms set up by various departments in various regions.

According to the "Digital China Development Report (2022)" released by the National Internet Information Office in April 2023, by the end of 2022, 48 data trading places had been established nationwide. However, from the current point of view, on-site transactions in data exchanges are still being explored. Some research institutions estimate that in 2022, the market size of data elements will exceed 90 billion yuan, and the market size of data transactions will be 12 billion yuan, of which the standardized on-site transactions will only account for 2%— 3%, the vast majority of data transactions took place off-site.

The above-mentioned people said that the industry is very much looking forward to the establishment of Beijing International Big Data Exchange, and all localities are relying on their own advantageous regional resources and local core enterprises to build data exchanges first. From the perspective of regional economy, Beijing should build a model room where data transactions are tried first. He revealed that at present, Beijing has acted early, and the industry’s leading enterprises have participated in the establishment of a number of standards and met with relevant technicians once a week.

Although all localities are preemptively building data trading highlands, there are still difficulties. An executive of a head company involved in the establishment of the Beijing Big Data Exchange told the Beijing News that the construction of the digital center is actually quite difficult. At present, all parties are exploring data transactions. As the fifth element, what are the characteristics of data, how to copy it, how to trace it, how to ensure that these data can generate value in the transaction process, and how to avoid piracy? The exchange involves many emerging things such as data leakage, data confirmation and data use.

Beijing pointed out that it is necessary to promote the compliant and efficient circulation and use of data, empower the real economy, and accelerate the construction of a global digital economy benchmark city. Create a highland for data element policy, take the lead in establishing a structural separation operation mechanism for data resource holding rights, processing rights and product management rights, and improve the rational distribution of data income. Better cultivate and develop the data factor market and comprehensively deepen the development and utilization of public data.

The above-mentioned professionals involved in the formulation of national data standards believe that policies must be given priority and opportunities must be seized. Data is not only available to some enterprises, but also to every enterprise. How to confirm data and how to process data to generate value will be the track that all parties need to pay attention to in the next decade, which involves national and even global competition.

Bowman: Rational spirit makes killing Jews an industrial assembly line.

Among the exiled intellectuals in the 20th century, zygmunt bauman is undoubtedly a typical one. He was born into a Jewish family in Poznan, Poland in 1925 and died on January 9, 2017. In his 91-year-old life, he escaped the Nazi massacre, experienced the Soviet Union in Stalin’s era, participated in the war and fought against the Nazis, returned to Poland after the war, and was expelled during the socialist construction. During this period, he wanted to move to Israel or Australia, and finally settled down at the University of Leeds in England until his death.

Zygmunt Bauman

Bowman’s life has experienced many disasters in the 20th century, and the cruel reality we read through textbooks is exactly what he experienced. As he said in an interview with Al Jazeera before his death, "Young people like you have forgotten what totalitarianism is. You know it by reading textbooks, but you haven’t experienced it. I have experienced such a regime twice. "

In the face of Bowman’s life, there will inevitably be a romantic association, attributing his original ideas about the Holocaust, violence, ethics, socialism, modernity and post-modernity to his personal life story. Tester reminds us that Bowman’s life is of course very unique in detail, but from a more macro perspective, his experience is not unique. Bowman is like a "storyteller". Through the narration of his personal life story, he conveyed the ambiguous entanglement that "a generation" encountered in the 20th century, and personal narration became a structural fate. "People are placed in awkward situations out of their own will. The ambiguity of human situation bred by the contradictory but often self-defeating process of modernity, its sharp pain and its vivid vitality are fully displayed in this situation."

Exile is a common experience.

In Bowman’s view, the ambiguity of human situation is a common experience faced by all men and women, which is embodied in you and me as an exile mentality and a displacement experience. "Kolakowski" is a familiar aspiration in the 20th century. Bowman further pointed out that exile is not only held by intellectuals. In the modern state of existence, we are exiled from ourselves, others and even the environment, and everyone has become a rootless wanderer. Different from pre-modern homelessness, modern exiles have more choices.

Bowman distinguished two types of exile, one with the color of fatalism and the other with the color of vocation. The former is blind and casual, while the latter must always be cautious. The problem we have to face is how to turn the helpless fate into our duty and responsibility.

Bowman advocates making choices, accepting challenges, and experiencing mature "exile" in the process of transforming fate into vocation. Fate is a limitation, a boundary created by social structure, system and arrangement, and becoming a human means going beyond these boundaries. His task for sociology is to study these boundaries, explore how personal life stories are shaped and restricted by structural social factors, see through the boundaries set by experience, understand the familiarity of life from a novel and different perspective, and pay attention to the world that you and I really experience, rather than abstract people or humanity. Only in this way can we really take care of those who are suffering from ambiguous situations.

Zygmunt bauman: Fear of Flowing, Jiangsu People’s Publishing House, June 2012.

Bowman’s works describe the living conditions of such people, Jews in the Holocaust, intellectuals who changed from legislators to interpreters, strangers at home, immigrants, new poor people and abandoned lives, and even men and women in love. They all fell into a common fate because of displacement. Between freedom and security, between proximity and alienation, between love and hate, the ego also flows into a fragmented state.

Ordering and ambiguity

Modern society is trying to create a rational order, but individuals are gradually dissolving and fragmenting in the order. When individuals become more and more obsessed with the small world that creates themselves in the debris, it is easier for power to construct its own project according to its own will and create the rigidity of human society step by step. In Modernity and the Holocaust, Bowman’s analysis of the Holocaust is chilling. The Holocaust lies in the modern civilized society, which itself is the product of the latter. Without modern industrial technology and bureaucratic organizational structure, the Holocaust is unimaginable. It can even be said that "it started with a real rational concern and was created by a bureaucratic system that was faithful to its form and purpose."

Zygmunt bauman: Modernity and the Holocaust, Yilin Press, January 2002.

The "gardening project" in modern society is obsessed with order. In order to ensure the perfection of the garden, pests and weeds must be strictly distinguished and removed. The Nazi massacre of Jews is like the gardener’s attitude towards weeds. The rational spirit of science and technology and bureaucracy makes the cleaning of the Jewish nation an industrial assembly line, and finally completes the rational design of human beings. As a rational way of governance, the Holocaust means the elimination of ambiguity and possibility. Strangers must be isolated or exiled, and all possibilities are stifled by classified violence. Survival began to be influenced and maintained by design, manipulation, management and engineering, giving the world structure in a classified way. It assumes that all the unique and even unconnected entities in the world have a group of similar or similar entities to which they belong, and then connects them to control the randomness and probability of individuals by category, so that they can move towards a goal and an orderly world.

Zygmunt bauman: Modernity and Contradiction, Commercial Press, October 2013.

In Bowman’s view, the gardening project of order is undoubtedly a failure, and the classification has not reduced the existence of ambiguity. No matter how big and aggressive the efforts of order are, ambiguity will never disappear. It is the classification itself that creates more ambiguity, because there will always be entities that are not fully defined or over-defined, and insufficient or excessive meaning will create more confusing symbols, and further classification will be accompanied by further ambiguity.

It is at this point that Bowman saw the possibility of saving ambiguity from power and fought for it. "We must be as close as possible to the possibility of people who are still concealed so far, like real poets. So we need to break through those self-evident barriers. Within the barriers, the current ideological fashion prevails, and its significance is proved by its commonness itself. "

The Recovery and Creation of Possibility

In the struggle between order and ambiguity, Bowman believes that only ambiguity can guarantee the possibility of human beings, which makes him believe that sociology and literature have the same purpose. In fact, Bowman’s sociology benefited more from literature, and he himself said that writers had a far greater influence on him than sociologists. In his voluminous works, we see more names such as Kundera, Kafka, Georges Perec Muzil, Peric and Italo Calvino.

Borges: Garden with Crossing Paths, Shanghai Translation Publishing House, July 2015.

In an interview with him, tester asked, "If you were stranded on a desert island one day, which book would you choose to bring with you?" The answer given by Bowman is Borges’s Garden with Crossing Paths. In the process of reinterpreting the world that human beings can’t reach, these writers created an unimaginable world, full of meaning and possibility. They turned decay into magic and opened up infinite possibilities. Bowman hoped that his sociology, like these works, would point to infinite possibilities.

Sociology and literature face the same problem here in Bowman, that is, the rigidity of human society, or Lukacs’ "reification". They deal with the same problem: the major changes in the structure of social life brought about by economic development. Sociology and literature should discuss how to deal with these "changes" from the level of "heart-individual-object-society" and think about how to face the problem of "individual resolution" under the background of the emergence of an object world, or how to show how structural facts limit the possibility of human beings.

Milan Kundera

On the road of saving ambiguity and possibility, Bowman stood with Kundera, and in fact Kundera often appeared in Bowman’s works. Kundera described a kind of "fuzzy world" in The Art of Fiction, which is the world Don Quixote faced when he left home. "Cervantes made us understand the world as a kind of fuzzy, and people are not faced with an absolute truth, but with a bunch of opposite truths, so the only assurance is uncertain wisdom, which is also a great force."

The spirit of the novel is that it has no absolute single truth, and it creates an ambiguous world. It is precisely because of its ambiguity that it gives us the opportunity to regain the possibility from inevitability. For Kundera, "it is immoral not to find a part of the novel that has never been known in the past," while for Bowman, "it is unethical not to find the sociology of possibility."

Sociology resists alienation

Therefore, we can compare Baumann’s sociology with Kundera’s novels, face up to the modern technology, science and culture with the art of reflection and the maintenance of possibility, and resist the passion of order, neat division and tight discipline culture. By explaining the existing forms of social and cultural categories, we can break the myth that reality is self-evident, and then promote the transformation between forms, making seemingly self-evident things appear ambiguous. This is the reply and creation of possibility. It is not only the hope to restore the past, so as to make the hidden voice speak, but also the hope to find obstacles or help in the process of pursuing possibility in the future by examining the past, because "only by looking back can we understand life, but if we want to live well, we must look forward."

Sociology’s concern for possibility means not only recovery, but also creation. It is not retrospective, but focuses on the creation of possibilities. It is this part of the task that makes Bowman’s sociology strongly critical. Possibility means something that hasn’t happened yet, and its occurrence in the future is not based on factual data, but on transcending the boundaries of facts, and endowing it with human will in transcendence, rejecting the limitation of existence threshold.

Robert musil: A Man Without Personality, Shanghai Translation Publishing House, April 2015.

Bowman thinks that the image of human in traditional social science is mechanical, just a reactor of external stimuli, rather than a real actor. He quoted Muzil’s novel A Man without Personality, implying that such science and reason can’t grasp the essence of human beings. Science not only reflects the human situation, but also closes the possibility of human beings, thus creating a world without personality and a world without experience. Muzil hopes to save people in the process of forgetting through his novels, which is precisely the particularity of human beings that Bowman insists on constantly. It must be remembered that human beings are free and independent, and at the same time they are faced with ethical choices. If sociology wants to jump out of such a cognitive model, it must transform itself into a possible practice and become a form of practice. Only practice can restore human action and dignity.

Zygmunt Bauman

Such a sociological idea is quite idealistic. Levine believes that Bowman represents the humanistic tradition in sociology, and he insists on the difference between critical sociology and scientific sociology. The latter represents the rule of instrumental rationality, while the former liberates rationality in practice. Secondly, Baumann’s sociological concepts such as "flowing modernity" and "post-modernity" should be attributed to an artist’s sensitivity, more to delicate experience and explanation of the current human situation than to constructing his own theory. For him, any work that turns wisdom and inspiration into procedure is doubtful, and it will shrink our experience field. Sociology should reject such an empty abstraction and pay attention to real and concrete people. "Sociology should understand the human world by either giving strength to the powerless or allowing itself to remain powerless to understand its own existence."

The "Handcar Internet" experience is super anticipated, and no one knows the smart cockpit better than Lynk & Co 08

  At the moment when the first generation of iPhone came out, the mobile end point industry structure has since completely changed, and mobile phones have gradually changed from communication tools to life tools. People have become increasingly inseparable from the company of smart phones.

  iPhone subversion of the smart phone era, the revolutionary innovation of the evolution of human-machine interaction, and with the acceleration of the software-defined car era, the evolution of car intelligence is strikingly similar to that of mobile phones, and people are also looking forward to being redefined smart cockpit, which can improve the human-machine interaction experience of cars and cars to the same level as smart phones, and then realize the full-scene multi-end point intelligent connection of cars and mobile phones in the Internet of Everything.

  In the flood of homogenization of car cabins, Lynk & Co, who aspires to "be a smartphone on wheels", has found the entrance to break the game, and has integrated cross-border innovation with Meizu to create the LYNK Flyme Auto "handcar interconnection" intelligent cockpit car system, which solves the pain points and stuck points encountered by users in the past, and elevates the aesthetic design, interactive logic, seamless flow and scene atmosphere of car functions to a new dimension.

"Handcar Internet" experience is super expected, no one knows the copy of the smart cockpit _fororder_image001 better than Lynk & Co 08

  As Lynk & Co’s new new energy medium-sized SUV, Lynk & Co 08 has become the first model to be equipped with the LYNK Flyme Auto system. Relying on the strong multi-end point interconnection capability, Lynk & Co 08 breaks the boundary between mobile phones and cars, and has no inductive connection. It has advanced the upper limit of vehicle intelligence by an order of magnitude, and there is no significant difference between user life and in-car scene perception. Such a "smart and sensory" digital intelligent cockpit experience, together with the aesthetic and practical design of luxury technology, forms the core differentiation advantage of Lynk & Co 08, which will bring users a high-value intelligent travel experience that is beyond expectations.

  Crossing the smart frontier and establishing the ceiling of the cockpit experience

  Intelligent cockpit is the core carrier for realizing the car as a mobile living space, and its interactive properties largely determine whether users can have a pleasant and convenient driving experience.

  Nowadays, the development of smart phones is slowly being realized in smart cockpit applications, and it is developing in the same direction from the product form that can be directly perceived by users, such as fewer physical buttons, larger screens, more voice gesture control, more convenient operation, and more human interface. Mobile phones and cars are forming a new relationship of gradual integration, bringing powerful and practical multi-end point interconnection capabilities to the human-computer interaction experience. Under seamless docking, the car machine integrates the functions of the mobile phone, and the mobile phone content can also flow smoothly to the car machine. 

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image002

  Lynk & Co 08 is the "super intelligent end point" that puts this "handcar crossing the line" ability on the car. Personalized design spiritual implantation and LYNK Flyme Auto system have raised the level of cockpit intelligence to the ceiling level.

  The first thing to praise is the design of the Smart Bar on the main page of Lynk & Co 08, which can be highly customized and always "understand you". Smart Bar has created the traditional solidified Dock bar into a "Dynamic Island" similar to iPhone 14 Pro, which can increase dynamic adaptive interaction according to usage habits, intelligently match the needs of the current scene, and intuitively arrange the information that different users pay more attention to, which is truly convenient and easy to use.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image003

  In the smart window mode, the multi-task display on the same screen is more intuitive, and the multi-interface can be opened lightly, temporarily intervened, and jumped flexibly, solving a large number of temporary interaction needs, so as to achieve seamless switching like a mobile phone.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image004

  It is worth mentioning that the intelligent Aicy voice assistant equipped with Lynk & Co 08 also has the ability of "Inter-App communications visible and spoken", which can be combined with the context to realize multiple rounds of dialogue, custom wake words, emotional TTS, VPA image and other functions. Even the voice control from mobile phones to cars is basically uninterrupted, so as to obey.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image005

  For some "traditional smart car" pain points, such as the navigation in the mobile phone needs to be re-switched to the app on the car after getting on the car, and even re-searched; for example, the waiting time for OTA push upgrades is long and the effect is not satisfactory. These problems were solved perfectly by the LYNK Flyme Auto system after the Lynk & Co 08 "Handcar Internet" was not connected.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image006

  When the user brings the mobile phone with the Flyme system close to the vehicle, the vehicle can automatically unlock it, and actively welcome the guest through the semaphore logo light, which brings the user a sense of ceremony while realizing "no feeling" to unlock the seat on the car; after entering the car, the mobile phone navigation information will automatically flow to the central control large screen, and start immediately; under the "application relay", when the user accesses the mobile phone ecosystem, there is no need for distraction, and commonly used apps such as mobile music can be seamlessly transferred to the car large screen, without installation or traffic, and more services will be actively presented to the user.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image007

  Behind all this, relying on Geely’s full-stack self-developed technology to empower, Lynk & Co 08’s smart cockpit base Yikatong Antola 1000 Pro computing platform is equipped with two 7nm car-grade chips, under the GPU computing power of up to 1800 G (FLOPS), LYNK Flyme Auto’s car response is fast and smooth, so that the experience of Lynk & Co 08’s smart cockpit is truly "sensory" and "unbounded". This differentiated competitiveness also determines the ceiling of the user experience and the value of long-term connection.

  Design fuses technology to create an immersive atmosphere

  Lynk & Co 08 is a new evolution of the Lynk & Co brand to accelerate the transformation of new energy. Its obsession with innovation goes beyond intelligent interaction and creates a refreshing first-class atmosphere of technological luxury.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image008

  The moment you step into the Lynk & Co 08 car, a unique technological charm is coming. The preconceived idea is the industry’s first 92-inch unbounded AR-HUD, which can cover three lanes, 2k-level high definition resolution supports AR navigation, ADAS auxiliary information display and other functions, and can also automatically adjust the screen display height according to the height of the human eye to ensure the focus of the line of sight. With the 12.3-inch LCD dashboard, it fully meets the information needs during driving and creates a new travel experience for users.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image009

  Different from other car companies with serious homogeneity in the car design style, Lynk & Co 08 innovatively designed the 92-inch unbounded AR-HUD and front speaker into a futuristic "technology floating island", like a spaceship hovering on the dashboard, with a sci-fi three-dimensional atmosphere in place. The 15.4-inch ultra-clear central control display in the central control area has a resolution of up to 2560 * 1600, plus a narrow frame visual ID design, bringing the ultimate high definition large screen visual enjoyment.

  After adding dynamic effects and scene transformation effects to the LYNK Flyme Auto car system, the entire cockpit atmosphere of Lynk & Co 08 is more warm. The time engine and weather engine onboard open up the virtual and real space, not only reproducing the light and shadow changes from the rising sun to the quiet late night on the live desktop, but also pulling the sunshine, rain and snow in reality into the desktop. Through the intelligent environment adjustment of Ruran air conditioner, users can choose different ideal scenes of "cold dew, morning breeze, warm sun, fireplace", and feel the immersive atmosphere that breaks the boundary between digital and reality. It is worth mentioning that Lynk & Co 08 also provides a nap mode. After turning on this mode, you can see fireflies flying out of the screen and "hiding" in the ambient light, giving users a "wilderness "-like experience.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image010

  As the first medium-sized SUV built by Lynk & Co for the new generation of family users, Lynk & Co 08 pays more attention to the care of the drivers and passengers in the car. The whole car adopts shallow support seats, the front seats are fully heated, ventilated and massaged, and the main driver’s seat is also equipped with a free-standing headrest speaker, which can enjoy navigation and music privately without disturbing other people in the car to rest; the passenger seat is equipped with a seat leg rest to provide better comfort. In the rear seat, which is more concerned by users, thanks to the long wheelbase of 2848mm, not only does it leave a loose legroom of 935mm, but the seat back can also achieve 2-gear adjustment of 28-33 °, creating a comfortable and comfortable atmosphere for the whole family to travel.

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image011

  In addition, the Lynk & Co 08 is also the model that Lynk & Co currently uses the most environmentally friendly materials and craftsmanship. It follows a new generation of high-end design concepts and cares more about the travel health of the people in the car. The details show humanistic care and elegance.

  It can not only adhere to innovation, lead the trend, but also inherit consistent high-end quality. Through a more delicate and innovative approach, Lynk & Co 08 has injected new connotations into the car’s smart cockpit in multiple dimensions such as taste, experience, and comfort, forming a closer value resonance with users. It can be called a better top-class choice. 

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image012

  At present, the factors for the new generation of home users to buy a car have changed, and the smart technology level of the cockpit has become an important indicator second only to safety and power. Lynk & Co 08’s smart cockpit connects mobile phones and car systems, creating a new experience of intelligent and borderless interconnection with technological luxury, which is highly compatible with users’ dreams of chasing a high-quality lifestyle, and has shown explosive potential. (Text: Yang Xiaohong, Photo: Lynk & Co)

"Handcar Internet" experience is super expected, no one understands the smart cockpit better than Lynk & Co 08 _fororder_image001

[See you at 8 o’clock] The police informed the men’s network to show off the young girls.

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  Ministry of Education: There is no timetable for "Art Entrance Examination in 2022", and the school will test whatever it teaches, without adding burden to students.

  Consumption list of 31 provinces in the first three quarters: Shanghai’s per capita exceeded 30,000, and 8 provinces outperformed the whole country.

  Oil price increase: It will cost 3 yuan more to fill a box of No.92 gasoline.

  Here comes the sheep! The first batch of 4,000 sheep donated by Mongolia entered the country.

  US media: Trump considered dismissing the FBI director after the election because he failed to investigate Biden and his son.

  Snowden, the revealer of Prism Gate, obtained a permanent residence permit in Russia.

  The conflict in the Nagorno-Karabakh region continued, and both Armenia and Azerbaijan claimed to have shot down several drones of the other side.

  Russian Health Minister Murashko tested positive for Covid-19.

  An ICU ward in India is crawling with rats. Hospital: Rat traps have been installed and at least 50 rats have been caught.

  Men’s network shows off supporting young girls? Police notification: it is fabricated false information.

  Sixteen children in Dahua No.1 kindergarten in Guangxi vomited and suffered from abdominal pain, and the local disease control department has intervened.

  Former Shenhua players beat fans in Hong Kong? Shanghai police: The person involved has been detained.

  Sichuan police destroyed a pornographic live broadcast gang: 63 female anchors were arrested, involving more than 300 million cases.

  Beichuan, Sichuan has three earthquakes in succession, almost at the same place.

  Changsha officially notified that "the city management crushed the horseshoe of the vendor": the person involved was suspended for inspection.

  Huangshan Scenic Area: The information that "welcoming pine is a plastic tree or a fake tree" is false.

  The 91-year-old man organized a group of "Tortoise and Snake Crawling" to become popular in fitness. Participants: Others said that my face was good.

  Double eleven, can you reduce the "midnight call"?

  — — "Half-monthly Talk" comments on "Double Eleven" starting ahead of schedule.

  Pay tribute to the hero of the War to Resist US Aggression and Aid Korea! "The 70th Anniversary of Chinese people’s Volunteer Army’s War to Resist US Aggression and Aid Korea" Commemorative Medallion was released.

  In the Gushan Park in the West Lake Scenic Area of Hangzhou, Zhejiang Province, a mandarin duck takes a nap on the lake block.

  Too quiet! The special warfare female soldier jumped 800 meters high.

  See you at 8 o’clock tomorrow!

  Editor in Charge: Sun Jie 

  Editor: Wang Ruxi Tian Yudi

[Enough science] Do you know what is the secret of happiness in marriage and family?

Harmonious marriage and family relations are of great significance to social stability. Happy families are all similar, and the relationship between husband and wife plays an important role in them. How to maintain the intimate relationship between husband and wife? Do you need to avoid children to solve the conflict between husband and wife? Experts say that the maintenance of marriage is slowly formed over time, and it is formed by two people in close interaction, mutual learning and acceptance. The growth of a newborn family begins with the interdependence of two people. Only husband and wife can walk the longest life together, so husband and wife need to be independent and interdependent. When there is a conflict between husband and wife, if the child is present, try to avoid fierce communication, because quarreling will adversely affect the growth of the child’s young mind. (Proofreading/Liang Yaqin)

The normalized nucleic acid detection points in Shanghai will continue to provide free detection services until September 30th.

CCTV News:"Shanghai Release" WeChat WeChat official account reported on August 13th that the normalized nucleic acid detection points in Shanghai will continue to provide free detection services until September 30th.

At present, there are still reports of socially positive infections in Shanghai, and the pressure of "external defense input and internal defense rebound" is still relatively high. In order to further consolidate the results of epidemic prevention and control and quickly find positive infected people, it is necessary to further strengthen the social nucleic acid detection at this stage. In accordance with the relevant provisions of the state and the city’s epidemic prevention and control, the office of the leading group for epidemic prevention and control of the city decided:

First, the city’s normalized nucleic acid testing point free testing service, extended to September 30, 2022.

2. From now until September 30, 2022, citizens should conduct nucleic acid testing at least once a week. If citizens have no record of nucleic acid testing within 7 days, their "code with application" will be given a yellow code; After the nucleic acid sampling is completed, its "application code" will be transcoded within 24 hours.

3. Citizens who have no record of nucleic acid testing within 7 days should participate in community convenience screening or carry out nucleic acid testing at nucleic acid sampling points in time. Those who "should not be inspected" and cause the spread of the epidemic will be investigated for corresponding legal responsibilities according to law.

Four, except in and out of the residential area, go to the nucleic acid sampling point for nucleic acid testing, medical treatment, etc., the yellow-coded personnel do not go out unless necessary, try to reduce contact with others and avoid going to public places where people gather.

Five, for long-term seriously ill patients in bed, the elderly, the disabled, infants and other special groups, all districts should provide convenient services for nucleic acid testing.

Six, if the public has any objection to its "with the application code", it can be reflected through the "with the application" or the Shanghai 12345 citizen service hotline and other channels.

Seven, the follow-up will be based on the risk analysis of the epidemic situation in our city, and the relevant policies and measures for nucleic acid detection will be adjusted accordingly.

McDonald’s China’s first "zero-carbon restaurant" opened in Beijing Shougang Park, reducing carbon by about 200 tons every year.

Wen | Lu Yaning

Editor | Su Jianxun

On September 20th, Beijing McDonald’s Shougang Park drive-through restaurant officially opened, which will become the first LEED certified "zero carbon restaurant" in China.

McDonald’s Shougang Park Restaurant is designed and constructed with reference to LEED (Leadership in Energy & Environmental Design Building) zero carbon emission standard and zero energy consumption standard. It is expected to be certified in 12 months, and it will become the first restaurant in the Asia-Pacific region to obtain these two certifications at the same time.

One of the highlights of "Zero Carbon Restaurant" is the self-sufficient clean energy system. The restaurant not only meets the LEED certification standard of "green restaurant", but also achieves zero energy consumption and zero carbon. It is reported that,The roof of McDonald’s Shougang Park Restaurant is paved with an in-site solar photovoltaic power generation system of more than 2,000 square meters, with an annual power generation capacity of about 330,000 kWh, which reduces carbon emissions by about 200 tons per year. Through the solar photovoltaic power generation system, the balance of carbon emission operation is realized, and the residual electricity is used to feed back the community.

In the Shougang Park Restaurant of McDonald’s, consumers can also personally participate in energy conservation and emission reduction, such as stepping on environmentally-friendly rechargeable parent-child bicycles, driving green power generation to wirelessly charge mobile phones, and lighting the giant McDonald’s "M" LOGO.

The appearance of Beijing McDonald’s Shougang Park drive-through restaurant, with photovoltaic power generation system laid on the roof. The picture is from McDonald’s.

At the same time,The complete set of energy-saving and consumption-reducing system of McDonald’s Green Restaurant saves 35% to 40% electricity in the whole building through energy-saving and consumption-reducing of IOT energy management system, variable frequency smoke exhaust system, air conditioning system, fresh air ventilation equipment and LED lighting system.The restaurant also uses the decoration materials certified by the international authoritative standard GREENGUARD for environmental protection, and strictly controls the chemical volatilization of the materials in the indoor air.

Green recycling is also a highlight of zero-carbon restaurants. As the core of green recycling, McDonald’s China "Remodeling Good Things" project redesigns and transforms the waste plastic products in restaurants, supply chains and industries into items needed by restaurants and consumers. For example, in the Shougang Park Restaurant of McDonald’s, the dining chairs used by customers are recycled from marine plastics, and the "Meng Meng Xiao Xiang" device displayed in the restaurant is also recycled from Happy Paradise dining toys.

Like other McDonald’s restaurants in China, McDonald’s Shougang Park Restaurant provides green packaging products such as 100% sustainable forest certification base paper (FSC) packaging bags, straw-free beverage cups and degradable plastic beverage bags.

In the drive-through restaurant in Shougang Park of McDonald’s in Beijing, the "Meng Meng Elephant" recycled with Happy Paradise Dining Toys is particularly cute. The picture is from McDonald’s.

In recent ten years, McDonald’s China has been paying attention to the construction and operation of greener restaurants. Since 2013, McDonald’s China has been exploring green energy-saving ways of restaurants. In 2018, McDonald’s China introduced LEED certification, an international authority on green building, focusing on six core sectors, which provided a comprehensive framework of quantitative standards for the design, construction and operation of green restaurants.

It is understood that McDonald’s China has the largest number of LEED-certified green building projects in the world. By September 2022, nearly 1,600 McDonald’s restaurants had obtained LEED certification, reducing carbon emissions by about 60,000 tons per year.It is estimated that by the fourth quarter of 2022, McDonald’s China will complete the first phase of the construction of 1,800 LEED certified green restaurants ahead of schedule.

McDonald’s China "Green Restaurant" Development Milestone. The picture is from McDonald’s.

To celebrate the successful opening of McDonald’s zero-carbon restaurant, McDonald’s China recently launched the activity of "Green for the Future" in nearly 5,000 restaurants across the country. The paper bag seal changed from red to green, and consumers from all over the country were invited to experience the green and low-carbon lifestyle together. For example, Gaode Map and McDonald’s China jointly launched the Green Travel Medal Award, and consumers could go to McDonald’s restaurant to exchange gifts with the medal. At the same time, the coordinates of nearly 1,600 LEED-certified green restaurants will turn green on the McDonald’s China APP and applet, and you can also learn about McDonald’s green restaurants and LEED-certified environmental protection knowledge by clicking on the restaurant head.

In recent years, many catering brands are actively promoting low-carbon measures, which are not only reflected in encouraging consumers to adopt their own tableware, CD-ROM and other consumption behaviors, but also in practicing low-carbon concepts in the whole industry chain within enterprises, including reducing energy consumption and carbon emissions, adopting green packaging, green supply chain, etc., and using biotechnology, environmental protection technology and other means to achieve energy saving and carbon reduction from raw materials to consumption. Greening has become the development trend of the catering industry in the future.

Reporting/feedback

The democratic concept of "change with the change of the people"

[Reading Classics Theory]

At the celebration of the centenary of the founding of the Communist Party of China (CPC), General Secretary of the Supreme Leader emphasized "developing people’s democracy in the whole process". The whole process of people’s democracy is real democracy, which reveals the essential characteristics of socialist democracy, that is, the people are the masters of the country; The whole process of people’s democracy is also concrete democracy, which is a summary of Socialism with Chinese characteristics’s theory and practice of people’s democracy. The discussion of democracy has always been an important aspect of Marxist classical writers’ in-depth thinking. Engels pointed out in his letter to Ai Bernstein on March 24, 1884 that democracy is not abstract and static, and "the concept of democracy … changes with the change of people every time". It can be seen that democracy should be concrete and historical. Reviewing Engels’ assertion can provide theoretical support for us to understand more accurately the vivid practice of people’s democracy in the whole process of contemporary China.

There is no abstract democracy in the world.

Engels specifically talked about the issue of "democracy" in his letter to Ai Bernstein: "Democracy … this’ concept’ changes with the changes of the people every time … In my opinion, it should be said that the proletariat needs the form of democracy in order to seize political power, but for the proletariat, this form, like all political forms, is just a means."

The word "democracy" in German means "the people are in power". Engels argued that the concept of the people is changing, so the concept of democracy should also change with the changes of the people. The proletariat has its own understanding of democracy, and those backward classes also have their own understanding of democracy. Engels pointed out that "if someone wants to regard democracy as an end today, he must rely on … those dying classes". Democracy here refers to bourgeois democracy. In the eyes of "those dying classes", bourgeois democracy is regarded as an end. For the proletariat, bourgeois democracy is not impossible for us, but it can only be regarded as a means, not as an end. The goal of the proletariat is to establish real democracy. As Marx and Engels pointed out in the communist party Declaration, seizing political power and striving for democracy are the first step of the proletarian revolution. "The first step of the workers’ revolution is to make the proletariat rise to the ruling class and strive for democracy". Only after the proletariat, through class struggle, breaks the bourgeois state machine in the revolution and establishes the dictatorship of the proletariat can a real democratic system be established.

Democracy and "people in power" are always concrete and historical, because the people here are always concrete and historical. In different historical periods, the people have different contents, including different classes, strata and groups. Marx said, "The state is an abstract thing. Only the people are concrete things. " Comrade Mao Zedong put forward more clearly: "There is only concrete freedom and concrete democracy in the world, but there is no abstract freedom and abstract democracy." Therefore, we can’t talk about democracy in the abstract, but we should distinguish the specific connotation of people and democracy.

The economic base determines whether people can be masters of their own affairs.

The concept of democracy changes with the changes of the people. Fundamentally speaking, this change is determined by the economic base. Lenin pointed out: "Any democracy, like any political superstructure (this superstructure must exist before the class is eliminated and the classless society is established), in the final analysis, it serves production and is determined by the production relations in that society." The concept of democracy changes with the changes of the people, and the people’s practical activities themselves are restricted by certain social and historical conditions, among which economic conditions play a primary and decisive role. In different production relations or economic systems, people’s practical activities and their functions are different, so the form of democracy varies with the economic base and people’s practical activities, and develops with their development.

Bourgeois democracy is based on capitalist private ownership. Therefore, although it is formally a "one-person-one-vote" electoral system, it is said that the "people" and the majority are the masters of the country, but in essence it only serves the dictatorship of the minority, that is, the bourgeoisie. As Lenin pointed out, "bourgeois democracy guarantees the equality of citizens regardless of gender, religion, race and nationality at any time and place, but it has never been implemented anywhere". Bourgeois democracy just "allows the oppressed to decide once every few years who will represent and suppress them in the parliament". Therefore, although bourgeois democracy has developed in line with the capitalist mode of production, it has played a certain progressive role in the development of human history. "But it is always a narrow, incomplete, hypocritical and deceptive democracy under the capitalist system, which is a paradise for the rich, a trap and a scam for the exploited and the poor." This form of democracy will eventually be replaced by socialist democracy.

General Secretary of the Supreme Leader pointed out that "the people are the masters of the country is the essence and core of socialist democratic politics". Socialism has eliminated the exploiting classes and enabled the overwhelming majority of the social population to be masters of their own affairs. Therefore, socialist democracy is the most extensive democracy that truly realizes the interests of the overwhelming majority of people in the history of human society.

The whole process of people’s democracy is the new development of socialist democracy.

The concept of democracy changes with the changes of the people. Only in the socialist stage, especially when the people can manage state affairs, economic and cultural undertakings and social affairs according to law through various channels and forms, and actually participate in all aspects of these democratic practices, can such people truly become the masters of the country, society and their own destiny, thus realizing real democracy. Lenin once reminded Russian revolutionaries that "proletarian or Soviet democracy does not focus on declaring the rights and freedoms of all people, but actually ensures that those working people who have been oppressed and exploited by capital can actually participate in state management." Lenin used two "realities" to emphasize that only by paying close attention to implementation can the people truly be masters of their own affairs. Ensuring and supporting the people to be masters of their own affairs is not a slogan or empty talk, but must be implemented in all aspects of national political life and social life.

Since the founding of New China, especially since the reform and opening up, the Communist Party of China (CPC) has United and led the people to successfully open up and adhere to the road of political development in Socialism with Chinese characteristics, and gradually implemented the requirements of the broadest socialist democracy. In November 2019, General Secretary of the Supreme Leader stressed during his inspection tour in Shanghai: "People’s democracy is a whole-process democracy, and all major legislative decisions are made through scientific and democratic decision-making in accordance with procedures and through democratic brewing." People’s democracy in the whole process not only adheres to and perfects the institutional requirements of socialist democracy for the participation subject and the comprehensive content, but also emphasizes the integrity of the actual participation process itself, so that the people’s subjective status is more respected and the people’s initiative spirit is better brought into play. The whole process of people’s democracy includes democratic election, democratic consultation, democratic decision-making, democratic management and democratic supervision. The General Secretary of the Supreme Leader pointed out: "Whether the people enjoy democratic rights depends on whether they have the right to vote in elections and whether they have the right to participate continuously in daily political life;" It depends on whether the people have the right to democratic elections and whether they have the right to democratic decision-making, democratic management and democratic supervision. Socialist democracy requires not only complete institutional procedures, but also complete participation in practice. " This important exposition points out that the whole process of people’s democracy emphasizes not only the complete institutional procedures, but also the complete participation in practice, the construction of the democratic system itself and the actual operation of the democratic system.This ensures that democracy in Socialism with Chinese characteristics is sustainable and can take root.

(Author: xingxing, a researcher at the Beijing Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center and a researcher at the Marxist Text Research Center of the School of Philosophy of Beijing Normal University)

What is the difference between the eye-catching points of Zhihu and Xiaohongshu in the variety track?

Big data focuses on hot spots 

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness 

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

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