Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

Please send the submission to the email address:

zongyiweekly@163.com

　Please see the micro store for purchase.

    The last stop of "Where is Dad Going?" came to Mudanjiang in the ice and snow. While continuing all kinds of warmth, an unremarkable animal suddenly became popular. It was called the "Northeast Silly Zhangzijun".

     Outside the No.3 room grabbed by Tian Liang’s father and daughter, there is an animal very similar to the god beast "grass mud horse", which is called Zhangzijun by the subtitle group. There is a saying in the northeast that "the stick hits the roe deer and scoops up the fish". There is a saying that the hunter chases it and it rushes; Stop and shout its name "Zhangzi!" It looked back and said, "Oh, who called me?" So he was hacked to death by other hunters who had been ambushed. If a shot doesn’t hit the roe deer, you don’t have to chase the escaped roe deer, because after a while it will run back to its original place to see what just happened.

    Calling it "silly roe deer" seems to be true, and because of its stupid appearance, it is comparable to "grass mud horse" and has been given a new title "snow mud horse" by netizens.

    Related reading: Kimi’s growth record and mom eating cookies and learning to drive with dad.

              Jimmy Lin doesn’t wash cindy’s feet, which leads to controversy. cindy spoiled and sold cute photos.

From November 20th to 26th, the 2023 National Coastal Rowing Championship will be held at the East Beach of Songlanshan Seaside (Zhejiang Sailing Training Base) in Xiangshan County, Ningbo City. Nearly 200 outstanding athletes and coaches from 14 provinces in China will stage the land and sea version of "Speed and Passion" on the most beautiful coastline of Xiangshan at 30 degrees north latitude.

Event information

The competition was directed by Zhejiang Sports Bureau, sponsored by Water Sports Management Center of State Sports General Administration, China Rowing Association, Ningbo Sports Bureau and Xiangshan County People’s Government, undertaken by Zhejiang Water Sports Management Center and Xiangshan County Culture, Radio, Film and Television Tourism and Sports Bureau, co-organized by Damuwan Development and Construction Management Center of Xiangshan County and Xiangshan County Water Sports Association, and implemented by Hangzhou Ruizhou Sports Equipment Co., Ltd.

Event introduction

Coastal rowing is a relatively new sport in the world. The events are divided into beach sprint, endurance race and long-distance journey race. At present, the International Olympic Committee has announced that the beach sprint event in coastal rowing will be included in the 2028 Los Angeles Olympic Games together with the traditional rowing event.

competition event

The category of this national coastal rowing championship is beach sprint. The competition will adopt two channels and set up three events, namely men’s single sculls (CM1x), women’s single sculls (CW1x) and mixed double sculls (CMix2x).

Beach sprint is a very popular racing mode in coastal rowing competitions, which is adopted in many coastal rowing competitions. The race starts from the beach. Athletes need to quickly run to the rowing boat docked at the beach and jump into the boat. After the rowing boat bypasses a specific buoy, it returns to the beach, jumps out of the boat and finally crosses the finish line on the beach. The event consists of qualifying, rematch, quarter-finals, quarter-finals, semi-finals and finals. It is fiercely contested in the form of pairwise PK, which is competitive, antagonistic, interesting and ornamental.

competition range

The venue of this event is Ningbo Songlanshan Tourism Resort, which has a blend of mountains and seas and many headlands. The coastline of 22.5 kilometers from north to south has the largest land beach group in East China. Especially, the nearshore of the East Beach on the seashore is a crescent-shaped beach with a length of 900 meters, a width of 200 meters and an area of about 150,000 square meters. The average depth of the bay is 14 meters, and the water is clear and calm with a muddy bottom. It is perfectly adapted to all kinds of marine sports, and is equipped with shower rooms, dressing rooms and other infrastructure. It is an ideal coastal rowing venue, and Zhejiang sailing training base is also located here.

In order to practice the concept of "running a good meeting, upgrading a city and activating a sea". Xiangshan has started the post-Asian Games era. After the sailing and beach volleyball competitions of the Asian Games, high-standard and high-level marine sports events such as "Youth and the Sea", national training course for coaches of national sailing model teams, sailing competition of the 2nd National Games of Ningbo (Youth Department) and Zhejiang Xiangshan Cup and sailing model open were held successively.

Taking the Asian Games as an opportunity and relying on the unique marine conditions, Xiangshan will actively promote the development of marine sports industry, strengthen the "wonderful marine plate" of Ningbo’s modern coastal metropolis, accelerate the construction of the Yangtze River Delta marine sports demonstration zone and marine sports industry model zone, and show the city image of "seeing Xiangshan through marine sports".

　　　　　　 CCTV News:On the 22nd, the eighth round of Astana peace talks on Syria ended in Astana, the capital of Kazakhstan. In this round of peace talks, the date of the Syrian National Dialogue Conference, which has attracted much attention from the outside world, was finally finalized, and new ways were added to the political settlement of the Syrian issue.

Astana peace talks (data map)

　　　　　　 This round of peace talks lasted for two days, including representatives from the UN Special Envoy for Syria, De Mistura, Russia, Turkey, Iran, the Syrian government and the opposition. At the plenary session, Kazakh Foreign Minister Abdrakhmanov read out a joint statement issued by Russia, Turkey and Iran, the guarantor countries of the Syrian ceasefire mechanism, saying that the parties to the Syrian conflict will hold a Syrian national dialogue meeting in the southern Russian city of Sochi from January 29 to 30, 2018.

United Nations Special Envoy for Syria De Mistura(data map)

　　　　　　 In addition, representatives of the United Nations, the International Red Cross and the World Health Organization will attend the meeting as observers. In order to coordinate the final list of participants, the three ceasefire guarantor countries will hold a preparatory meeting for the National Dialogue Conference from January 19 to 20.

　　　　　　 Undeniably, it is an important step to hold the Syrian National Dialogue Conference, which has also given the international community new hope. However, it is still difficult to answer these questions, such as whether the Conference can achieve the expected results, where the conflict that lasted for more than six years will go, and how far it is from achieving the ultimate goal of peace.

Damascus, Syria, was in ruins under the war.(data map)

　　　　　　 [Background] Astana Peace Talks

　　　　　　 Since January 23 this year, as one of the main ways to solve the Syrian crisis politically, Astana peace talks have been held for seven rounds, and many important consensuses have been reached on the settlement of internal conflicts in Syria, including urging all parties in Syria to cease fire and establishing a "conflict relegation zone". The seventh round of Astana peace talks on Syria at the end of October affirmed the previous decision to establish a conflict relegation zone in Syria, and discussed the formation of a Syrian national dialogue conference.

　　　　　　 Different from the Geneva peace talks led by the United Nations, the Astana peace talks were convened by Russia, Turkey and Iran, with the goal of achieving a permanent ceasefire between the Syrian government and anti-government forces and creating conditions for political negotiations. Although they are all concerned about the Syrian issue, the Astana peace talks and the Geneva peace talks have their own emphases. The focus of the Astana peace talks is to urge and maintain the Syrian parties to achieve a ceasefire, while the Geneva peace talks focus on Syrian political negotiations.

　　　　　　 The analysis pointed out that several rounds of Astana peace talks and their achievements have obviously enhanced the influence of Russia, Turkey and Iraq in the Syrian crisis, and also laid the foundation for the Syrian peace talks held in Geneva.