Talking about ape species: those orangutan species in the popular science "Rise of the Planet of the Apes 2"

  It is precisely because of this that we can see that there are at least four species of hominids in four genera (there are four genera and seven species of hominids living now), namely chimpanzees, bonobos, gorillas and orangutans. How far are they from reality? What is the original habit? Can orangutans really speak human words? Please talk nonsense with our ape species, starting with the orangutan species.


When it comes to Caesar, you have to mention the action to capture the first person, andy serkis

Chief Caesar — — chimpanzee

 
  Great Apes are a general term for hominids, including humans and other orangutan races. Since biology is divided into the same subject, it is enough to show that orangutans and humans are actually very close, and the farthest DNA is 97.4% the same, and gorillas are 98.4%. There is no doubt that the closest relationship with human beings is the chimpanzee and bonobo, and the difference between chimpanzee DNA and human DNA is less than 1%. Caesar, the protagonist of Rise of the Planet of the Apes, is a chimpanzee. In the real world, chimpanzees are actually not big. When standing, they are 1-1.7 meters tall and weigh 45-80 kilograms. So in order to make Caesar and his companions more inclined to human beings, the film is actually magnified a lot.
 

In the second film, Caesar the chimpanzee also has his own wife and children.
 
  The chimpanzee community is a polygamous patrilineal society, and the leader is usually an adult male. In The Rise of the Planet of the Apes 2, Caesar also has his own "queen" and son, and also lets mankind enter his territory in order to save his sick wife. But in fact, they are not so faithful as monogamy.
 
  At the same time, the class of chimpanzee society is also very strict. Dewar, a famous American primatologist, once found that the low-level males will bow their heads slightly and extend their palms upward to the high-level individuals to show their respect. This is also a classic action made by many chimpanzees in the film to Caesar repeatedly, and each time Koba will "request" Caesar to be forgiven after not listening to instructions, but it is not as good as each time.
 

This "request" gesture is a way for low-level people to show their respect to high-level people.
 
  In terms of food, chimpanzees are the only large primate that likes meat most and can use weapons except humans. Chimpanzees in the wild often organize hunting for wild boar, langurs or baboon cubs. In The Rise of the Planet of the Apes 2, the chimpanzee team silently marching on the dark rain forest ground actually existed on our planet. In the BBC’s annual nature documentary "The Pulse of the Earth" in 2007, these male chimpanzees living in the jungles of Uganda behaved like a real army, sneaking around, dividing up and attacking a group of chimpanzees nearby while the other side was unprepared, in order to occupy each other’s territory. Therefore, in Rise of the Planet of the Apes 2, those chimpanzee legions who wear armor, ride horses, attack humans, and even control humans as prisoners are not just artistic considerations. In order to survive, they absolutely have the strength to start a war among apes, not to mention Caesar whose genes have been improved by human beings.
 

The orangutan army facing mankind
 
  But no matter how clever a chimpanzee is, can he really speak human words like in the film? The scientific answer is "NO!" — — Caesar’s "NO" that made the gods cry may be the cause of the genetic change, because the physiological structure of chimpanzees hinders their pronunciation like human beings. Their throats grow in a higher position, and their throat cavities are smaller. However, their long faces make their mouths longer and flatter, making it difficult for them to produce most vowels and consonants, which are often just instinctive roars or grunts. According to the continuous experiments of many scientists, the so-called "talking orangutans" have only mastered some words, not language, because the essence of language is an organized and regular logical flow, even though orangutans can sign language, they have never shown this.

Standing Committee: increase policy support such as export tax rebate to promote the steady development of foreign trade.

On April 13th, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting and decided to further increase policy support such as export tax rebate to promote the steady development of foreign trade.

Export tax rebate is a policy that is inclusive, fair and in line with international rules. The Standing Committee of the National People’s Congress proposed three specific measures.

First, the processing trade enterprises should refund the unrequited tax after implementing the consistent policy of collecting and refunding tax rates for export products, and allow the transferred input tax to offset the value-added tax. Export credit insurance claims are regarded as foreign exchange receipts and tax rebates are applied.

The second is to speed up the progress of tax refund, implement the whole process online, and reduce the processing time of tax refund from an average of 7 working days to 6 working days.

The third is to improve the efficiency of customs clearance for the return of export goods, formulate policies to facilitate cross-border e-commerce, give more convenience to trustworthy enterprises in customs clearance and tax refund, and severely punish fraudulent tax refund.

Zhong Huiyong, associate professor of the School of Finance of Shanghai University of International Business and Economics and deputy director of the Institute of Financial Development, told The Paper that the deduction of value-added tax can avoid the overlap of export tax rebate and value-added tax payment, and reduce the complexity of corporate tax payment. Treating export credit insurance claims as foreign exchange receipts and handling tax rebates can enable enterprises to enjoy the benefits of export tax rebate policy as soon as possible.

"Improve the flexibility of the export tax rebate policy, better reduce the burden on foreign trade enterprises, and enable foreign trade enterprises to tide over difficult times smoothly." Zhong Huiyong said that shortening the time of tax refund will enable foreign trade enterprises to get the dividends of national policies more quickly.

Zhong Huiyong also said that improving the customs clearance efficiency of export goods and the cross-border e-commerce exchange policy can reduce the worries of foreign trade enterprises and better encourage exports. At the same time, we should also avoid foreign trade enterprises and make use of favorable policies to defraud tax rebates. (Reporter Hou Jiacheng)

 

Security inspector, the guardian in Spring Festival travel rush.

CCTV News:Spring Festival travel rush will come to an end in 2018. In the army of security in Spring Festival travel rush, there is a force that cannot be ignored, that is, security inspectors who are responsible for security inspection and danger work.

In Spring Festival travel rush, for the sake of a safe, orderly and warm travel environment in Spring Festival travel rush, 155 Beijing Railway Station security inspectors gave up the Spring Festival to reunite with their families and all stuck to their posts. Thanks to their efforts, during the period of Spring Festival travel rush this year, the security inspection brigade of Beijing Railway Station seized more than 13,000 prohibited items and 3.5 grams of ice on the spot.

After the start of Spring Festival travel rush, the security inspection brigade of Beijing Railway Station strictly followed the work deployment, strictly implemented the security inspection system, and adopted measures such as increasing security inspection channels and releasing passengers by stages, which not only ensured the speed of passengers entering the station, but also ensured that the security inspection rate did not decline, and sent security guides to make the security inspection area in good order, put an end to criminal cases in the security inspection department, and ensured the personal and property safety of passengers and the blocking of dangerous goods under cars outside the station.

At 7: 13 on February 17, Zhang Tian, a security inspector at Beijing Railway Station, seized 11 firecrackers in the upper pocket of a passenger section during the hand inspection of No.5 machine at the entrance. According to Duan, firecrackers were bought for children and used for holidays. Knowing that they could not be taken on the train, they had to go through security inspection, so they were put in their upper pockets. Unexpectedly, they were still checked out by security inspectors. The police criticized and educated Duan’s luck, and confiscated those who violated the rules.

At 8: 45 on February 11th, when Ren Chunyu, a security inspector, inspected a female passenger about 30 years old by hand, she suddenly found a round box-shaped article in her coat pocket and asked her to take it out for inspection. The passenger said to himself, "Lighters are not allowed." Then he turned around and got off the security desk. I don’t know what the man who was traveling with me said, and his expression was tangled and he kept stamping his feet. The woman’s abnormal behavior aroused Ren Chunyu’s high vigilance, and she quietly watched the woman’s every move. The female passenger took an item out of her pocket and threw it into the trash can, and then came back to check the station again. Then Ren Chunyu immediately asked her colleagues to take her place. She ran to the trash can on the west side of the hall and picked up a black round box thrown by the lady. There were several small transparent plastic bags with powdery white crystals and a plastic tube inside. She suspected that it might be methamphetamine and immediately reported the situation. Accordingly, the Beijing station police station cooperated with relevant units to crack the case of the suspect Wang smoking and carrying. And follow the trail, arrested three people involved again, and collected 8.9 grams of drugs.

Inspectors not only abide by their duties and safeguard safety, but also actively solve problems for the majority of passengers. Over the years, security instruments have been a high-risk area for passengers to lose their property. In order to avoid passengers’ losses, security inspectors try to find the owner in the shortest time by finding, handling and reporting.

According to statistics, in Spring Festival travel rush in 2018, the Beijing Railway Station police station recovered more than 350 pieces of lost luggage for passengers, worth more than 400,000 yuan. At 16: 15 on March 9, Lou Xing Yu, a security inspector at Beijing Railway Station, found a black satchel on the security instrument of No.1 ticket office. Later, I opened the bag with Liu Jianjun, the captain of the first team on duty, and found that there were 6,000 yuan in cash and daily necessities in the bag. Through the station broadcast, I finally found the careless owner, Ms. Zheng. (Ma Jianpeng)

Notice of the Office of the People’s Government of Fengtai District of Beijing Municipality on Printing and Distributing Several Measures of Fengtai District to Respond to the COVID-19 Epidemic and Su

Sub-district offices, township governments, district government committees, offices and bureaus, and district-owned institutions:

  With the consent of the district government, we hereby print and distribute "Several Measures of Fengtai District on Responding to the COVID-19 Epidemic and Supporting the Development of Enterprises (Provisional)" to you, please implement them carefully.

Beijing Fengtai District People’s Government Office

February 19, 2020

Measures of Fengtai District on Responding to COVID-19 Epidemic and Supporting Enterprise Development (Provisional)

  In order to thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on resolutely winning the prevention and control of epidemic situation, fully implement the decision-making arrangements of the CPC Central Committee the State Council and the municipal party committee and municipal government on doing a good job in the prevention and control of epidemic situation in COVID-19, help enterprises tide over the difficulties and support the stable development of enterprises, the following measures are formulated.

  First, strengthen support for key enterprises in epidemic prevention and control

  To support the prevention and control of epidemic situations such as medical protective clothing and masks, it is urgent for medical material production enterprises to resume production and expand production capacity, and to help enterprises solve the problems of ensuring raw materials, factories, personnel, transportation and other factors in the process of resuming production. Give appropriate subsidies to enterprises that urgently need medical materials production and enterprises that provide space, property and other support, with a maximum of 1.5 million yuan. (Responsible unit: District Development and Reform Commission)

  Second, open up a green channel for approval

  We will speed up the examination and approval of new projects that produce materials needed for epidemic prevention and control, adopt a special way, and provide all-round services such as priority acceptance, on-site guidance and one-stop handling of administrative examination and approval items such as business license issuance, medical device production and business record permission. (Responsible unit: District Market Supervision Bureau)

  Third, increase industrial financial support.

  For key enterprises that meet the policies of "Several Measures for Optimizing Business Environment in Fengtai District" and "Measures for Zhongguancun Fengtai Science Park to Support the Development of High-tech Industries and Technological Innovation", the online declaration of policy funds in 2019 will be carried out, simplifying the application procedures for policy awards, speeding up the disbursement of funds and alleviating the operational pressure of enterprises. (Responsible units: District Development and Reform Commission, Fengtai Park Management Committee and District Finance Office)

  Fourth, ease the credit pressure of enterprises

  Take the initiative to accurately connect financial institutions for key enterprises in epidemic prevention and control, coordinate special credit support, and do not lend, keep lending or suppress loans to enterprises that have temporary difficulties in operation but have development prospects due to the epidemic. For enterprises that failed to be included in the special refinancing support scope of the People’s Bank of China during the epidemic period and met the industrial development direction of Fengtai District and made outstanding regional comprehensive contributions, banks in the region are encouraged to provide financial support for them and give a discount of 1.5 percentage points of the loan amount, and the discount amount for a single enterprise does not exceed 1 million yuan. The local government guarantee institutions launched "anti-epidemic loans" products to help small and medium-sized enterprises that are greatly affected by the epidemic to renew their loans and reduce the comprehensive rate by 0.5 percentage points. (Responsible unit: District Finance Office)

  Five, reduce the cost of enterprise property

  Small and medium-sized enterprises that lease the real estate belonging to state-owned enterprises directly under public housing and state-owned enterprises in the area to engage in production and business activities, adhere to business according to government requirements or close down in accordance with epidemic prevention regulations without layoffs or fewer layoffs, will be exempted from February rent; Leased for office space, 50% of the rent in February will be reduced. For renting other business premises, the owner (landlord) is encouraged to reduce or exempt the rent for the tenant, which shall be settled by both parties through consultation. For commercial buildings with outstanding regional comprehensive contributions recognized by the competent department of industry, if rent is reduced or exempted for small and medium-sized enterprises in line with the industrial development direction of Fengtai District, subsidies will be given at 30% of the amount reduced or exempted in February and March, with a maximum of 1 million yuan; Large shopping malls and shopping centers with outstanding regional comprehensive contributions recognized by the commerce department will be subsidized by 30% of the amount of rent reduction and exemption in February and March, with a maximum of 1 million yuan. (Responsible units: District Housing Management Center, District State-owned Assets Supervision and Administration Commission, Fengtai Park Management Committee, Lize Business District Management Committee, District Investment Promotion Service Center and District Commerce Bureau)

  Sixth, support innovation and entrepreneurship carrier platform

  Priority will be given to incubator funds for science and technology business incubators and creative spaces that reduce rents for small and medium-sized enterprises renting houses during the epidemic. (Responsible unit: District Science and Technology Information Bureau)

  Seven, support enterprises to carry out epidemic prevention and control technology and product innovation.

  Special funds for major scientific and technological projects in Fengtai District are given priority to enterprises involved in epidemic prevention and control. COVID-19’s scientific research projects in prevention, detection, diagnosis and treatment, as well as projects that apply artificial intelligence, cloud computing, big data and other technical means to epidemic prevention and control, will be given priority subsidies for the transformation of scientific and technological achievements after review by the competent authorities of the industry, with a maximum of 3 million yuan. For loans to small and medium-sized scientific and technological enterprises, the guarantee and evaluation fees will be reduced by 1.1 percentage points. Give priority to providing application scenarios for new technologies and new products related to epidemic prevention in the region. (Responsible unit: District Science and Technology Information Bureau)

  Eight, support the stable operation of daily necessities supply and reserve enterprises.

  During the period of epidemic prevention and control, large-scale commercial business entities that have made outstanding contributions to stable price and supply as determined by the commercial department will be given a one-time reward of 501 million yuan depending on the degree of contribution. (Responsible unit: District Bureau of Commerce)

  Nine, increase the intensity of aiding enterprises to stabilize their posts

  Expand online recruitment channels, make full use of Fengtai District’s "Everyone Employment Network" to publish job information, build a platform for employment service exchange, and ensure the stability of enterprise employment. To implement the policy of helping enterprises to stabilize their posts during the epidemic in Beijing, the insured enterprises that are greatly affected by the epidemic, face temporary production and operation difficulties and are expected to recover, and insist on not laying off employees or laying off fewer employees, can return the unemployment insurance premium according to the monthly per capita unemployment insurance premium standard and the number of insured employees in the previous year for six months. According to the growth of the average number of employees in enterprises at the end of April and the average number of employees in the previous year, enterprises are given moderate financial subsidies. For enterprises that enjoy the above policies, employees (including those waiting for posts) are organized to participate in vocational skills training that meets the requirements according to the post requirements, and they can enjoy one-time skills upgrading training subsidies according to the standard of 1000 yuan per person. Eligible unemployed people in this area can enjoy free training in accordance with relevant regulations. (Responsible unit: District Human Resources and Social Security Bureau)

  X. Strengthening the guarantee of legal services

  Set up a legal service group for small and medium-sized enterprises, and provide consulting and agency services for enterprises affected by the epidemic by "zero meeting" such as online and appointment, so as to reduce the business risks of enterprises. Provide specialized notarization services for small and medium-sized enterprises affected by the epidemic. (Responsible unit: District Judicial Bureau)

  The above measures shall be implemented as of the date of issuance, and shall be valid for the period of epidemic prevention and control in COVID-19 (unless there is a clear time limit in the specific measures), and shall be interpreted by the District Development and Reform Commission in conjunction with the responsible units. In addition to enterprises directly involved in epidemic prevention and control identified by relevant departments, enterprises enjoying the above measures should register and pay taxes in Fengtai District. Enterprises shall not repeatedly enjoy similar subsidies to support funds. Small and medium-sized enterprises should comply with the Standard Provisions on the Classification of Small and Medium-sized Enterprises jointly issued by the Ministry of Industry and Information Technology, the National Bureau of Statistics, the National Development and Reform Commission and the Ministry of Finance (No.300 [2011] of the Ministry of Industry and Information Technology).

Mom really doesn’t have to buy me a ventilator.

April 5

The ventilator "collective vacation" in Wuhan Thunder God Mountain hospital is waiting for disinfection and cleaning;

April 11th

The ICU ward of Jinyintan Hospital completed the clearing of COVID-19 patients;

April 14th

Thunder God Mountain hospital patients are cleared;

April 15th

Thunder God Mountain hospital officially closed the cabin

… …

At home, good news comes one after another!

Abroad, New York ordered 17,000 ventilators from China.

Even Tadpole Jun’s overseas friends said,

His mother insisted on buying him a ventilator on Taobao.

"I am so helpless. If medical ventilators can be bought on Taobao, how can there be such a shortage abroad?"

so

What is the difference between the ventilator in the hospital and the ventilator we usually say? Is it necessary for ordinary people to use medical ventilators? What kinds of medical ventilators are there?

Mom really doesn't have to buy me a ventilator.

Too long to read the version

Rescue breathing equipment can be roughly divided into:

Oxygen therapy equipment, ventilator and artificial lung (ECMO).

They have their own characteristics, and the diseases they aim at are different.

Healthy people, there is absolutely no need to buy it themselves.

Oxygen therapy equipment

When it comes to ventilators, many readers may immediately think of scenes in TV dramas. The attending doctor said, "Come on, the patient is dying." As soon as the voice fell, the nurse hurried to push the oxygen bottle. Oxygen bottles, oxygen bags and various oxygen generators on shopping websites all belong to oxygen therapy equipment.

Oxygen therapy equipment has two functions.

(1) directly provide oxygen for patients.

If we compare the human body to a jar, with one mouth sucking air and one mouth discharging waste gas, then the oxygen concentration in the jar must be kept constant because every cell needs a certain amount of oxygen. However, in some cases, the oxygen concentration in patients will drop. For example, the patient is in a plateau, and the oxygen in the air is insufficient, or the patient suffers from chronic obstructive pulmonary disease, and the trachea and bubbles are diseased, so no matter how hard he tries, he can’t breathe in too much air. What should we do? The answer is to increase the oxygen concentration in the air inlet, that is, to provide patients with higher concentration of oxygen through oxygen therapy equipment.

(2) as an oxygen source

Oxygen therapy equipment can also be connected to a ventilator as a source of oxygen. It can be seen from here that the ventilators mentioned by doctors are not the same as oxygen cylinders and oxygen generators.

Hyperbaric oxygen chamber is a special oxygen therapy equipment. In other words, it is essentially an oxygen cylinder, but it can be as big as a room. The atmospheric pressure inside is usually three times the normal pressure, and accordingly, its oxygen concentration is very high.

There are two common uses of hyperbaric oxygen chamber.

One is to deal with anaerobic bacteria, which are afraid of oxygen; The second is to treat carbon monoxide poisoning. For the human body, hemoglobin is equivalent to a trolley for transporting oxygen, and carbon monoxide can occupy hemoglobin, thus affecting the supply of oxygen. High concentration oxygen must be used to drive away carbon monoxide in order to save the patient’s life.

Because of the high oxygen concentration, hyperbaric oxygen chamber is a very prone to fire. Don’t say that playing with lighters, even static electricity accumulated on chemical fiber clothes may cause accidents. Therefore, if you need to use hyperbaric oxygen chamber treatment, you must strictly follow the guidance of medical staff.

Having said that, one more thing: all oxygen therapy equipment has a specific scope of application. Some sellers say that "regular oxygen inhalation can improve immunity and children’s performance" in order to increase the sales of oxygen generators. In fact, normal people don’t need these at all.

Noninvasive mechanical ventilation

Under normal circumstances, when inhaling, the muscles around the lungs are pulled outward to drive the alveoli to expand; Once the alveoli expand, the pressure inside is small, which can accommodate the gas from the outside. Covid-19, on the one hand, can directly damage alveoli and interfere with the expansion of alveoli, on the other hand, it will attract immune cells, and the fighting between them will inevitably cause inflammation and further aggravate atelectasis.

What should I do in this situation?

The answer is noninvasive mechanical ventilation.

Non-invasive means no wound; Machinery is the use of a ventilator; Ventilation means inhaling oxygen and expelling carbon dioxide. The motor in the noninvasive ventilator can compress oxygen, create pressure, and then, along the breathing mask, enter the patient’s lungs — — Whether the alveoli can expand or not, oxygen is directly injected into them.

Of course, this is just a general principle, which is actually much more complicated. The pressure produced by the ventilator can be positive pressure or negative pressure, which can be generated continuously or provided intermittently, and can be adjusted according to the patient’s situation; There are also many kinds of breathing masks, which can be used only for the nose, or to wrap the mouth, or to wrap the whole face of the patient.

Invasive mechanical ventilation

Pay attention to the news, and you will find that most of the ventilators mentioned recently are invasive ventilators.

The biggest difference between invasive mechanical ventilation and noninvasive mechanical ventilation is whether to establish an airway for patients. Some patients have claustrophobia and can’t accept breathing masks, some patients have facial trauma, which affects the fit of breathing masks, and some patients have a lot of sputum in their trachea, which seriously affects the effect of ventilation. Therefore, the doctor will make an incision in the patient’s trachea, insert a hose into it, and artificially establish a passage for air in and out.

Accordingly, the structure of invasive ventilator is more complicated. For example, an invasive ventilator is equipped with a battery, which can continue to work and care for patients’ lives even if the mains supply is interrupted or the emergency power supply fails in the hospital.

Therefore, the invasive ventilator is usually fully functional and can be used as a noninvasive ventilator in an emergency; Conversely, the non-invasive ventilator cannot be used as an invasive ventilator because of its limited function. This may be why most of the current foreign orders are aimed at invasive ventilators.

In vitro oxygen membrane bonding

In vitro oxygen membrane bonding is the ECMO that is often mentioned in the first two months.

Strictly speaking, it is not a ventilator.

Non-invasive ventilator and invasive ventilator are both helpers of the lung, and assist patients to breathe through masks or tracheal intubation; When ECMO is needed, it doesn’t matter whether the patient can breathe or not, it can take over breathing completely.

When using ECMO, we should first make an incision in the patient’s blood vessel to draw the blood out. Then, ECMO will expel carbon dioxide from it, inject enough oxygen and heat it properly; Finally, the blood with proper temperature and full of oxygen is sent to the patient’s blood circulation through the motor.

In other words, ECMO is equivalent to a weakened version of the time capsule, which can temporarily save the patient’s life. The key is whether doctors can find a solution to the fundamental problem in a limited time.

However, ECMO and ventilator have one thing in common: both need oxygen. During the closing period of Wuhan, many hospitals were short of oxygen because of the surge of patients. Those workers who work overtime to produce oxygen and transport oxygen are also great contributors to the fight against the epidemic.

The domestic epidemic situation has improved recently.

But before the advent of specific drugs and vaccines

Oxygen therapy, noninvasive ventilator, invasive ventilator and ECMO.

Is the most effective way for us to deal with novel coronavirus.

To make good use of them,

Not only need excellent medical staff,

But also the cooperation of manufacturing and transportation.

I hope that over time,

We can master these technologies thoroughly,

Better care for people’s health.

Mom really doesn't have to buy me a ventilator.

I spent the New Year in the Bay Area: Foshan Yanqiao spent the New Year enjoying the ancient charm of the country.

Say goodbye to the old year and welcome in the Year of the Tiger. Lion dance, big head Buddha, lantern festival, writing Spring Festival couplets … colorful folk activities, fragrant intangible culture everywhere; Rice cakes, fried dumplings, oil angle, sugar rings … steaming hometown flavor, happy Bay Area people. Follow the host into villages, towns, flower markets and ancient villages to unlock the Spring Festival features of seven Greater Bay Area cities, namely Shenzhen, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Zhaoqing, and show you different tastes of the New Year.

Increase knowledge! Besides eating jiaozi, you can still spend the Spring Festival like this.

  Xinhuanet Beijing, February 14th (Wang Ying) In another day, we will usher in the long-awaited 30th anniversary. With the sound of firecrackers, the whole family is round and happy. As the most grand traditional festival of the Chinese nation, how do you spend your Spring Festival? Apart from eating jiaozi on holidays, how can we make the New Year taste and recall?

  Clever hand-cut window grilles let the atmosphere of New Year flow naturally at home.

  Before the festival, many families are busy preparing new year’s goods and buying new year’s gifts. In the new year’s goods, there are inevitably some festive objects that decorate the room, such as blessing characters, window grilles and auspicious pendants of the zodiac. In fact, in the past, there was no need to buy window grilles, and many families cut and pasted them themselves. On a square inch of red paper, a jubilant image was cut out.

  "Window grilles" are commonly known as paper cutting. In the past, no matter the north or the south, stick grilles was used during the Spring Festival. Nowadays, people in the South usually only paste it when they get married, while the custom of stick grilles in the North during the Spring Festival is still prevalent in many places. Why do you want stick grilles for the Spring Festival? This is closely related to the solar terms in beginning of spring. Li Shangyin, a poet in the Tang Dynasty, once wrote in his poem: "Carving gold to win the praises of Jing and customs, and cutting green to create a Jin style for people." The "Jing custom" and "Jin style" in the poem point out this origin. After the Song and Yuan Dynasties, the time to cut and paste window grilles to welcome the Spring Festival was changed from beginning of spring, and people used paper-cutting to express their happy mood.

  Window grilles not only set off the festive atmosphere, but also bring people beautiful enjoyment, integrating decoration, appreciation and practicality. Today, when DIY is advocated, if you are free, you might as well buy some red paper, try to cut small window grilles yourself, and decorate your home with skillful hands.

  — — — — — — — — — — — — — — — —

  Writing Spring Festival couplets to keep the whole family safe and happy.

  Like window grilles, in many families’ new year’s goods lists, there is also a Spring Festival couplets, and some exquisite families will also buy door gods. It’s a little more difficult for door gods to make their own self-control, but Spring Festival couplets can still try to write by themselves, which not only exercises calligraphy, but also improves the literary level.

  Like window grilles, Spring Festival couplets have a history of thousands of years. According to the records of the Jade Candle Collection and Yanjing’s Chronicle, the original form of Spring Festival couplets is what people call "Taofu". In the Song Dynasty, people began to write couplets on the mahogany board, one of which did not lose the meaning of killing evil spirits, the other expressed their good wishes, and the third decorated the portal for beauty. Later, people wrote couplets on red paper symbolizing happiness and auspiciousness, and posted them on both sides of doors and windows during the Spring Festival to express people’s good wishes for good luck in the coming year.

  In addition to Spring Festival couplets, many places also retain the custom of sticking to the door. In the folk, the door god is a symbol of righteousness and force. The ancients believed that people with strange looks often had magical temperament and extraordinary skills. They are honest and kind-hearted, and it is their nature and responsibility to catch ghosts and capture demons. Zhong Kui, the ghost hunter admired by people, is such a strange look. Because the doors of residential houses are usually two opposite, the door gods are always in pairs. After the Tang Dynasty, in addition to shentu and Yu Lei, people regarded Qin Shubao and Weichi Gong, two military commanders in the Tang Dynasty, as gatekeepers. Since then, the custom of taking these two famous men as door gods has begun to spread widely among the people.

  — — — — — — — — — — — — — — — —

  In the sound of firecrackers, we should say goodbye to the old year and welcome the new year.

  Watching the New Year’s Eve is an important folk custom in China, also known as wasting time, staying up late, which means family reunion on New Year’s Eve and staying up late to welcome the Lunar New Year. In ancient times, there were two meanings of observing the old age: the old people’s observing the old age means "resigning the old age", which means cherishing time; Young people keep their age to prolong the life of their parents. Since the Han dynasty, the time when the old and the new years alternate is generally at midnight. On New Year’s Eve, people of all ages, men and women, will be brightly lit and get together to watch the new year.

  In the past, people used to have a New Year’s Eve dinner and spend a wonderful night together. Since the 1980 s, there has been a new content of observing the Spring Festival Gala: people all over the country watch it together. The Spring Festival Gala, which lasted more than four hours, was rich and varied, and people greeted the ringing of the New Year bell with laughter.

  It is worth mentioning that Suzhou people have to wait for the loud bell coming from Fengqiao Hanshan Temple on New Year’s Eve. When the bell passes through the dark night and reaches thousands of families, it marks the arrival of the new year. No matter spring, summer, autumn and winter, the bell will ring in Hanshan Temple at midnight every day, which is called "Minute Night Minute" by the people.

  — — — — — — — — — — — — — — — —

  On New Year’s Eve, we should give the younger generation lucky money and hope that the children will grow up healthily, safely and happily.

  For children, the happiest thing during the Spring Festival is the lucky money from the elders. Year’s money, also known as "year’s money" and "year’s money", is one of the thrifty things in the old customs. The original intention of lucky money is to ward off evil spirits. People think that children are vulnerable to sneaky attacks. If you wrap money in red paper on New Year’s Eve, you won’t dare to harass them again. Therefore, people call this kind of money "precious money". Because "precious" and "old" have the same pronunciation, they are called "lucky money" for a long time. Use lucky money to overcome evil spirits, help children celebrate the New Year safely, and wish them good health and luck in the new year.

  — — — — — — — — — — — — — —

  From the first day to the sixth day, I will pay New Year greetings, return to my parents’ homes, and "drive the five poor"

  After New Year’s Eve, people ushered in a new year. In the past, from the first day of the first month to the fifteenth day of the first month, there were various holiday customs. With the changes of the times and the differences in different places, many customs have gradually faded away, and what remains is worth cherishing and inheriting.

  On the first day of the first month, people usually set off firecrackers after getting up in the morning, which is called "opening the door to have a firecracker". After the sound of firecrackers, the ground is full of broken red, which is called "full house red" In many areas, children have to be dressed in new clothes on the morning of the first day. After everyone is dressed neatly, they will go out to visit relatives and friends, pay New Year greetings to each other and wish the New Year. When paying New Year’s greetings, the younger generation should first pay New Year’s greetings to the elders, wishing them a long and healthy life. The elders can distribute the lucky money prepared in advance to the younger generation. In many places, brooms and garbage are not put out on the first day of the first month of the first month, and a large bucket is prepared to hold waste water, and it is not spilled on the same day.

  On the second or third day of the first month, for many families, it is the day when a married girl returns to her parents’ home with her husband, commonly known as "Welcome Husband Day". On this day, we will also visit relatives and friends and worship each other for the Spring Festival, commonly known as "eating New Year’s wine". In Shanghai, guests bring gifts to their homes with their families. Gifts are generally local specialties, and the host invites guests to drink "Yuanbao tea" (that is, two green olives are added to the tea to brew together). This tea tastes a little bitter at first, but has a sweet aftertaste, which means that it is good to make money through hard work.

  On the fourth day of the third grade, because of different local customs, there are also differences in passing the law. By the fifth day of the fifth year, people will "drive the five poor", commonly known as "breaking the five poor", including "poor in intelligence, poor in learning, poor in literature, poor in life and poor in communication". After people get up in the morning, they set off firecrackers and clean up. Firecrackers are set off from the inside out, and as they are set off, they go outside the door, which means to drive out all unlucky things. Legend has it that this day is the birthday of the god of wealth, so it is also an auspicious day to welcome the god of wealth. Shanghai has the custom of grabbing the road head in the old calendar year. On the fourth night of the first month of the first month, prepare sacrifices, cakes, incense sticks and other things, and ring gongs and drums to burn incense for worship, and sincerely respect the god of wealth. In order to compete for the market, it is called "grabbing the road head" before the fourth day, also known as "picking up the God of Wealth".

  — — — — — — — — — — — — — — — — — —

  Jiaozi still wants to eat, but jiaozi in the 30 s is very different.

  Nowadays, people are used to eating jiaozi in festivals and festivals. Although it’s nothing new to eat jiaozi during the Spring Festival, jiaozi at the age of 30 is very different. When wrapping jiaozi, in addition to various delicious fillings, people often wrap candied beans, peanuts, dates, chestnuts, coins, etc., which means good luck in the coming year. In some areas, when eating jiaozi, some non-staple food should be added to show good luck. If you eat tofu, it symbolizes the happiness of the whole family; Eating persimmon symbolizes all the best; Eating three fresh vegetables symbolizes the prosperity of three yang. In addition, many areas in the south do not eat jiaozi on New Year’s Eve, but choose to eat rice cakes or glutinous rice balls. Although the ingredients are different, the good expectations for the New Year are the same.

  Why do you have to eat jiaozi during the Spring Festival, especially on the eve of the Lunar New Year? In fact, eating jiaozi means "making friends at a younger age", and "zi" means "zi Shi", which is homophonic with "jiao" and means "happy reunion" and "good luck". Generally, jiaozi in the 30′ s should be wrapped before 12 o’clock in the evening and eaten at midnight, because this is the beginning of the first day of the first lunar month. Happy new year!

  — — — — — — — —

  Times are changing, people’s ideas are changing, and the way of celebrating the Spring Festival is also changing. Nowadays, many traditional Chinese New Year customs are gradually forgotten by people, and some new Chinese New Year style, such as family trips and flying adventures in the world of ice and snow, have become many people’s choices. It is said that the taste of the year has faded, and there is nothing more special except eating jiaozi. In fact, the taste of the year is not weak, but what is weak is our choice. The Chinese New Year is coming soon. Follow these rich Chinese New Year customs and start a different kind of Chinese New Year with full atmosphere and deep connotation!

Groups of American tourists flew to Paris to sweep the goods, and the offline consumption in Europe and America returned to before the epidemic?

  Despite the growing concern about the economic recession in Europe and America, the pace of retailers opening offline stores has not slowed down.

  Recently, URW and Hammerson, the largest shopping mall operators in Europe, reported that their rental business revenues both exceeded the level of 2019 in the second quarter of this year.

  The situation across the Atlantic is quite similar. Macerich, an American shopping mall operator, said that in the second quarter of this year, the number of leases signed by the company increased by 27% year-on-year, which was 47% higher than that in 2019. The company said that the current demand of retailers is at the highest level since 2015. DavidSimon, CEO of Simon Real Estate in the United States, said that in Las Vegas, Florida, California … … The demand of retailers is gradually picking up. "Even if something happens in the world, we haven’t seen anyone withdraw from the (lease) transaction." He said.

  According to market research firm Coresight Research, so far this year, American retailers have opened a net of 2,478 offline stores. You know, last year, American retailers only opened 68 stores. In 2019, 9,832 American retailers closed their stores and only 4,689 opened.

  Sun Xiao is currently working as a real estate investment manager in an investment management company in France, and he also feels deeply about the above phenomenon. "In Paris, offline stores such as luxury goods are long queues of consumers, which is quite similar to the situation before the epidemic."

  In an interview with China Business News, he said, "With the slowdown of epidemic prevention policy and the arrival of the tourist season, everyone’s pent-up offline demand has been released. However, it remains to be seen whether this phenomenon will continue. In the case of inflation and interest rate hikes, the real income of European and American residents in the future may be affected, and the increase in service consumption may also squeeze the demand for commodity consumption. "

On July 8, a man wearing a mask walked in the Louvre Square in Paris, France. Xinhua News Agency

On July 8, a man wearing a mask walked in the Louvre Square in Paris, France. Xinhua News Agency

  Retailers increase their efforts to open offline stores.

  In recent months, with the high inflation and the tightening of monetary policy by European and American central banks, consumer retail in Europe and America has shown a weak trend. According to the latest data released by the German Federal Statistical Office, in June, Germany’s retail sales fell by 8.8% year-on-year, the largest annual decline since records began in 1994. According to data from the US Department of Commerce, in June, US retail sales increased by 1% month-on-month. Among them, the retail sales of clothing and accessories decreased by 0.4% from the previous month.

  Simon Real Estate believes that the reason why European and American retailers open stores offline is slightly different from the macro environment is because consumers’ consumption behavior has diverged. In the context of high inflation, the enthusiasm of young consumers with relatively poor incomes may decline, which is reflected in the slowdown in sales of retailers such as Fast Fashion. However, the sales of retailers such as men’s suits continue to grow. "Consumers with relatively high incomes are still spending money." Simon said.

  This phenomenon is also supported by the data of the recent luxury goods earnings season. In the first half of this year, Hermes’ revenue increased by 23%, LVMH’s revenue increased by 21% and kering’s revenue increased by 16%. Generally speaking, luxury goods are mostly sold offline. The above luxury brands said that their sales in Europe and the United States have increased substantially. With the arrival of the tourist season, the euro has weakened, and luxury stores in Paris and Milan are now crowded with American tourists who come to "sweep the goods".

  Zhang Yi, CEO of Ai Media Consulting, said in an interview with the First Financial Reporter that during the epidemic, many European and American governments provided more "stimulus checks" to the people through financial and monetary policies. At present, European and American consumers, especially middle-and high-income consumers, still accumulate more savings, which is the main reason to support the above-mentioned middle-and high-end consumption.

  According to Moody’s rating agency, as of May, the total excess savings of American residents was about 2.5 trillion US dollars, accounting for more than 10% of the country’s gross domestic product (GDP)..The agency found that compared with the middle and high income groups, the residents with the lowest income of 20% were one of the few groups that did not use their savings in the first quarter.

  Lagarde, president of the European Central Bank, said in the middle and late July that the savings accumulated by households in the region during the epidemic and the strong labor market are supporting consumption in the region.

  Douglas Healey, senior executive vice president of Macerich leasing business, also said that another reason for promoting the expansion of offline stores is that Europe and the United States have gradually loosened epidemic prevention policies, the restoration of tourism has arrived, and the consumption scene is gradually returning from online to offline. For example, sports brands such as Fabletics and AloYoga, shoemakers and furniture chain stores are all seeking to expand their business by opening physical stores.

People cool off at the seaside in Cannes, France. Xinhua News Agency

People cool off at the seaside in Cannes, France. Xinhua News Agency

  Sun Xiao also believes that although consumption in France is becoming increasingly online, the commercial value of offline stores cannot be ignored. Stores can provide advertising and offline experience, and retailers’ online image can also be improved by visiting physical stores. In the process of offline shopping, physical stores can reduce delivery costs and enhance consumers’ brand awareness of stores, which makes up for the lack of only online consumption scenarios.

  A study by Nielsen, a market research organization, also found that online channels are an important means to compare prices, research new products and find physical stores. But in addition, other factors are often ignored, which limits the possibility of maximizing the use of these physical channels by merchants to realize the complementarity of online and offline channels.

  Is it possible for consumers to keep returning to the offline?

  Macerich said that the company recently conducted a survey of about 30 largest tenants in the country and found that about 90% of the tenants have not changed their plans to open new stores this year. URW also said that its rent collection rate in the third quarter reached 88%, and the most difficult period may have passed.

  According to a report released by Forrester2, a market research organization, if 2020 is the outbreak year of online retail in the United States, then 2021 is the outbreak year of offline retail in the United States, and the growth rate of online retail sales will gradually fall back to the pre-epidemic level in the future. It is estimated that by 2027, the total retail sales in the United States will reach 5.5 trillion US dollars, and the total offline retail sales will reach 3.9 trillion US dollars.

  However, in Zhang Yi’s view, there are many challenges that restrict consumers in Europe and America from returning to the tropic of cancer in the future. One of the major factors is that with the gradual slowdown of epidemic prevention policies, service consumption is gradually increasing, which may squeeze consumers’ demand for commodity consumption.

  In the hotel industry, Airbnb recently said that the continued high booking price helped the company achieve strong revenue in the second quarter. From April to June, the company’s revenue reached $2.1 billion, a year-on-year increase of 25%. Among them, the number of overnight and experience bookings on the platform reached 103.7 million. Airbnb expects that the revenue in the third quarter will reach the highest level in history. Earlier this week, the hotel giant Marriott Group reported a 70% year-on-year increase in revenue in the second quarter. Last week, the performance of Hilton Hotels Group also exceeded expectations.

  In the aviation industry, in the second quarter of this year, the parent company of British Airways — — International Aviation Group (IAG) announced its first profit since the outbreak of the new crown epidemic. Air France-KLM, one of the three major European airlines, also announced that its operating profit in the second quarter reached 386 million euros, an increase of 1.139 billion euros over last year. The performance data released by the three major airlines in the United States in the second quarter and the first half of the year show that the revenue and profit rate of the above companies in a single quarter are all record.

Inflation in the euro zone is difficult to suppress in the short term. Source: wind

Inflation in the euro zone is difficult to suppress in the short term. Source: wind

  But behind this prosperity, there are also hidden concerns. Sun Xiao told the First Financial Reporter that inflation in Europe and America is high at present, and it is still possible for the Federal Reserve and the European Central Bank to adopt more radical monetary tightening policies in the future, which will hit demand. Specifically in the field of consumption, this will be reflected in the impact of residents’ income and the decline in consumption power, which will likely drag down the sales of offline retail.

  O’Hearn, CEO of Macerich (; Hern) also believes that inflation, rising interest rates and the situation in Ukraine are bringing uncertainty to the economic environment.

  According to data from retail analysis company Placer.ai, in June, American people’s visits to the outlet center decreased by 6.7%. According to the agency’s analysis, the reason is that the price of gasoline in the United States continues to rise, and residents drive too long to the outlet. Everyone is reluctant to go to the shopping center because they want to save fuel.

  Recently, Fed officials have intensively released "hawkish" remarks. Mary Daly, president of the San Francisco Fed, said that the Fed’s fight against inflation is "far from complete", which indicates that interest rates will continue to rise. He also said that the major interest rate hikes this year do not mean that the Fed will gradually slow down the pace of interest rate hikes. Loretta Mester, president of Cleveland Fed, and Charles Evans, president of Chicago Fed, said on the same day that the United States may still adopt a relatively tight monetary policy until inflation cools down.

Cross-border Tide: Looking at the Cross-border Way of Pharmaceutical Companies from the Ranking of Pharmaceutical Consulting Companies

  When Generation Z shared the intangible bead embroidery sachet in Xiaohongshu, and punched the Putuo Mountain Metaphysical Milk Tea after 00, cross-border innovation has already broken through the industry boundary. There are also undercurrents in the field of medicine and health: Tongrentang sells coffee, Yunnan Baiyao pushes toothpaste, and Pien Tze Huang makes skin care products … Behind the cross-border of these pharmaceutical companies, the mystery of brand breakthrough is hidden. Referring to the latest ranking of medical consulting companies, Kaina Consulting helps Yunnan Baiyao to learn from the classic case of cross-border daily chemical track of pharmaceutical giants, which may uncover the underlying logic of cross-border success of pharmaceutical brands.

   

  First, the cognitive break: avoiding the four major traps of cross-border 

  Cross-border of pharmaceutical brands is by no means a simple OEM. If you are not careful, you will fall into the trap of "brand drift". When Yunnan Baiyao injected the gene of a century-old pharmaceutical company into the toothpaste field, there was no shortage of voices in the industry. However, Kena Consulting’s strategic positioning of "non-traditional toothpaste" made this toothpaste, which can improve gum bleeding, swelling and pain, and oral mucosal injury, tear a gap in the Red Sea market. This case reveals a major principle of cross-border health industry of pharmaceutical brands: brand extension needs to follow the two-way logic of gene inheritance and breakthrough.

  Myth 1: the brand gene is infinitely extended. 

  Many pharmaceutical companies saw the popularity of Tongrentang coffee, so they followed suit and launched Lycium barbarum milk tea and angelica facial mask. As everyone knows, brand genes are like the double helix of DNA, which requires both stable inheritance and precise mutation. Yunnan Baiyao Group joined hands with Kaina Consulting to integrate pharmaceutical companies’ genes into the daily chemical scene to launch Yunnan Baiyao toothpaste, which not only retains the endorsement of pharmaceutical majors, but also creates new contacts in consumption scenes, balancing inheritance and breakthrough.

  Myth 2: SolidKeeping the border is equal to safety. 

  The obsession that "pharmaceutical companies should focus on treating diseases and saving lives" has caused many old brands to miss the consumption upgrade bonus. Before Yunnan Baiyao cross-border toothpaste, the oral care market in China was monopolized by foreign capital. Kena Consulting, which ranks firmly in the forefront of the ranking of medical consulting companies, guided the market cognition with the positioning concept of "non-traditional toothpaste", transformed the scientific research advantages of pharmaceutical companies into trust assets in the consumer market, and created a "new generation of toothpaste" in China. The data shows that the cumulative sales of Yunnan Baiyao toothpaste has exceeded 70 billion.

  Myth 3: Cross-border self-eating main business foundation 

  At that time, the lessons of Sanjiu Group from cross-border wine industry and real estate in medicine were vivid. When Yunnan Baiyao develops healthy consumer products such as toothpaste and facial mask, it always adheres to the core of medical health: toothpaste research and development relies on the strength of medical research, and facial mask ingredients come from medicinal plant bases. The cross-border theory of great health put forward by Kenner Consulting ensures that every extension is within the radiation range of the main business ability.

  Myth 4: Strategic correctness equals success. 

  Strategy needs tactical support. For example, under the guidance of strategy, Kena Consulting has built a three-dimensional channel for Yunnan Baiyao, transforming the advantages of drug channels into contact points for daily chemical products. The combination of strategic conception and tactical landing play has become one of the keys to the cross-border success of Yunnan Baiyao toothpaste.

  Second, the cross-border iron law: the synergy of strategy and tactics 

  Cross-border medicine is not a game of gambling probability, but a precise strategic project. Kena Consulting, which is outstanding in the ranking of medical consulting companies, showed textbook-level strategic thinking when trading the case of Yunnan Baiyao:

   

  Strategic layer: the second curve theory 

  After the successful launch of toothpaste products, Yunnan Baiyao Marketing Department and Kena Consulting Project Team have always insisted on a more diversified layout of oral care products to create a second growth curve. To this end, Yunnan Baiyao not only extended the population to include pregnant women’s toothpaste, smokers’ toothpaste and children’s toothpaste, but also expanded the product function field, introducing functional products such as BIO toothpaste to improve the functional value of the products. At the same time, the product categories were constantly enriched, and a series of mouth protection products such as mouthwash, toothbrush, dental floss and electric toothbrush were extended, thus realizing the effective integration of resources and the maximum transmission of value.

  Tactical layer: scene revolution 

  Traditional pharmaceutical companies are good at treatment scenarios, while consumer medical care needs prevention scenarios. Yunnan Baiyao is not only sold in pharmacies, but also creates theme activities in restaurants, which makes Yunnan Baiyao toothpaste strongly related to eating habits (hemp, spicy, hot) and other scenes. Through scene infiltration, medical and health products are naturally integrated into daily life.

  Executive layer: building trust chain 

  A major asset of cross-border medicine is professional trust. Yunnan Baiyao insists on GMP production of pharmaceutical companies, transforming the rigor of drugs into the reliability of consumer goods and promoting the completion of purchase decisions.

  Third, consulting power: professional empowerment cross-border breakthrough 

  In the cross-border wave of medicine, the value of professional consulting institutions has become increasingly prominent. Kena Consulting can help Yunnan Baiyao succeed, which stems from three abilities:

  oneIndustry insight 

  He has been deeply involved in the field of medicine and health for 20 years and has rich industry experience and perfect market research system. For example, through industry insight, it was found that 90% of adults had oral ulcers, swollen gums, bleeding, atrophy and other problems, but traditional moth-proofing and whitening toothpaste could not solve them. This "blank spot" with huge potential demand is precisely the advantage that Yunnan Baiyao toothpaste can fill. Taking toothpaste as the carrier, Yunnan Baiyao was used for oral health care, which made the unique efficacy of Baiyao play a role in soft tissues such as gums and oral cavity, and opened a new era of non-traditional toothpaste in China.

  2Strategic design 

  Construct a cross-border strategy for the medical and health industry, and provide strategic consulting solutions for the whole case, from brand gene diagnosis to product portfolio design and marketing communication. In addition to cooperating with Yunnan Baiyao Group, Kaina Consulting has also planned a healthy and beautiful snack strategy for Dong ‘e Ejiao, which will rejuvenate the traditional tonic.

  threeLanding execution 

  With a team of experts in the fields of medicine and consumption, I can not only talk to the management departments of pharmaceutical companies, but also be familiar with the marketing methods of consumer goods. With mature cross-border integration capabilities, it is impossible for a simple advertising company or a medical consulting company to provide.

  When cross-border becomes a must, pharmaceutical brands need not only courage but also wisdom. Avoiding cognitive misunderstanding, choosing the top professional partners of medical consulting companies and finding a balance between inheritance and innovation can take the lead in the new era of healthy consumption, thus embarking on a successful cross-border road.

A picture will help you understand. What are the advantages of vivo X200 series?

On October 14th, 2024, vivo launched, and three new machines. Next, we will introduce the unique charm of these three models and their respective core selling points in detail, and how to choose the three mobile phones is more suitable.

In terms of image, vivo X200 telephoto lens is Zeiss super telephoto IMX882, with 1/2 inch photosensitive area and 100x Zeiss ultra-clear zoom. The unit pixel area is large, it can capture more light in low light, and the high-magnification telescopic image quality is excellent. The telephoto macro can zoom up to 20x, and it can shoot the microscopic world. The main camera is super-sensitive VCS bionic main camera IMX921, 1/1.56 inch, which has strong light capturing ability, clear low-light photography, less noise and high color reproduction, and can cut out the focal length of 50mm gold portrait. Super wide-angle camera adopts Samsung JN1 sensor, with 15mm equivalent focal length, wide field of vision and visual impact when taking pictures. There are also brand-new scenery modes and Live Photo functions. The former integrates multiple modes, while the latter facilitates social sharing.

Performance, the first Tianji 9400 mobile platform, using the second generation TSMC 3nm process technology. The second generation full-core architecture has greatly improved cache configuration and strong GPU performance. Running score far exceeds the current Android flagship, and the measured frame rate of Genshin Impact’s 30-minute running is stable at 60 frames, with an average power consumption of 3.8W.

In terms of battery life, it is equipped with blue ocean battery, and the third generation silicon anode technology is launched, with energy density of 834Wh/L and capacity of 5800mAh. 90W ultra-flash charging, charging 67% power in 30 minutes, the third-party charger can reach about 40W, and the battery discharge is stable at low temperature. The design is simple and exquisite, with a thickness of 7.99 mm.

Full-depth micro-quad design on the front, 6.67-inch screen, high resolution and high pixels per inch, true and accurate color display, 2160Hz high-frequency PWM dimming and full-scene intelligent eye protection function. The camera module on the back has symmetrical DECO design, with four high-end texture colors: sapphire blue, titanium color, Chenye black and Bai Yueguang.


Vivo X200 Pro is a flagship mobile phone that attracts much attention. It was released in October 2024, equipped with Tianji 9400 processor, advanced 3nm process technology, and 12-core architecture design is like many expressways, which makes data processing smoother and more efficient. The running score is 2.91 million, and the performance is excellent. Whether it is running a large game or multitasking, it can maintain stable operation without any jam or delay.

On the screen side, vivo X200 Pro adopts a 6.78-inch full-depth micro-quad AMOLED screen with a resolution of 2800×1260, a standard PPI of 452 and an OLED equivalent PPI of about 370. Support 0.1 to 120Hz adaptive refresh rate, global excitation brightness of 1800nit and local peak brightness of 4500nit. There are also 2160Hz full brightness high-frequency PWM dimming, anti-fatigue brightness level, bionic brightness level, SGS hardware-level low blue light certification, which has passed the professional test of the National Eye Engineering Center, and full-link Zeiss natural color, HDR10+, Dolby Vision, and Zreal frame enjoy ultra-high definition certification are also supported.

Image ability is one of its highlights. The rear camera combination includes a LYT-818 sensor with a 50-megapixel main camera, a 50-megapixel super wide-angle lens and a 200-megapixel Zeiss APO super telephoto lens, which are defined by the blueprint and the combination. The front camera is a 32-megapixel camera. Whether it is magnificent scenery or tiny details, it can be perfectly captured.

The image processing algorithm has been upgraded in an all-round way. By intelligently identifying the scene and optimizing the parameters, the image quality can be effectively improved, making each photo more vivid and realistic. In addition, it also supports 8K full-focus Dolby Vision HDR video recording. AI ultra-clear telephoto algorithm and AI pointing radio technology greatly improve the shooting details and sound quality.

In terms of battery life, it is equipped with a 6000mAh ultra-large capacity blue ocean battery, which is like an energy treasure house, providing continuous power for mobile phones. Even if you use it for a long time, you don’t have to worry about the lack of power. The application of the third generation silicon anode technology further improves the battery performance and can maintain stable battery life even in extremely cold environment. Support 90W ultra-flash charging and 30W wireless flash charging, which can quickly replenish the power in just a few minutes, so that users can bid farewell to the long wait.

Vivo X200 Pro shows the standard of flagship mobile phone in terms of performance, image, battery life and appearance, and is a mobile phone full of innovation and strength.

Vivo X200 Pro mini is a high-profile flagship mobile phone with small screen. It was released on October 14th, 2024 and officially released on October 25th.
This mobile phone is unique in appearance design. Adopt 6.31-inch OLED flexible straight screen, support 4500 nits local peak brightness, 1-120Hz LTPO adaptive refresh rate and HDR10+certification.

The circumference of the fuselage is 150.8371.768.15mm, and the weight is only 187g, so it is small, portable and relatively light. There are four colorful color schemes: titanium blue, micro powder, straightforward and simple black. The middle frame is made of frosted aluminum alloy, and the straight screen is designed with right-angle frame. The overall style is simple and full of scientific sense. The back cover is designed with AG frosted technology or glossy glass, which has good visual texture and feel.

In terms of performance, vivo X200 Pro mini is the world’s first Tianji 9400 processor, which is built by TSMC’s 3nm process and has strong performance. Equipped with LPDDR5X memory and UFS4.0 storage to ensure smooth operation and fast data reading. In addition, it also integrates multi-functional network connection, which not only supports 5G connection, but also has kilometer-level wireless communication technology, and integrates advanced NFC function and infrared remote control.

The imaging system performed well. The front camera is 32 million pixels, and the rear three cameras are 50 million pixels Zeiss T main camera (Sony LYT-818, 1/1.28”, VCS bionic spectrum 2.0, OIS), 50 million pixels super wide angle (Samsung S5KJN1, 1/2.76”) and 50 million pixels telephoto (Sony IMX882).

The endurance is amazing. Built-in 5700mAh semi-solid blue ocean battery, using the third generation silicon negative electrode technology, long standby time for networking is up to 12.1 days, supporting 90W wired fast charging and 30W wireless charging.

In some detail experiences, vivo X200 Pro mini adopts off-screen fingerprint, and the unlocking position is lower, which is short-focus optical off-screen fingerprint recognition; Equipped with X-axis linear motor, stereo dual speakers, worldwide signal amplification system 2.0, supporting IP68+IP69 dustproof and waterproof, etc. In terms of selling price, the 12GB+256GB version is 4699 yuan, the 16GB+512GB version is 5299 yuan, and the 16GB+1TB version is 5799 yuan.

First, the image performance

1. telephoto lens: equipped with Zeiss super telephoto IMX882, 1/2 inch photosensitive area, achieving Zeiss ultra-clear zoom up to 100x x. Compared with X100 series OV64B sensor, IMX882 has a larger unit pixel area, which can capture more light in low light environment and present a clearer and brighter picture. Whether shooting distant scenery or capturing the details of subtle objects, it has excellent analytical power. When looking at the distance at high magnification, the large model of blueprint algorithm matrix is added, which significantly improves the picture quality and makes the colors more vivid. At the same time, the telephoto macro function is retained, and the maximum zoom is 20x, which makes it possible to shoot the microscopic world, and can present rich details and blur effects.

2. Main lens: Super-sensitive VCS bionic main camera IMX921, 1/1.56 inch sensor area, jointly developed by Blue Factory and Sony. Its large size and large aperture make it excellent in light capturing ability, and it can take bright, clear and well-controlled photos in low light environment with high color reproduction. With the help of large-size sensor and algorithm, the focal length of 50mm gold portrait can be obtained by cutting, which presents a natural, true and aesthetic portrait effect, and the background blur just highlights the main body.

3. Super wide-angle cameraSamsung JN1 sensor is adopted, and the equivalent focal length of 15mm gives a wide field of vision, which can completely capture a more comprehensive picture. The photos taken have visual impact, showing a unique perspective and a strong sense of space.

4. functionBring a brand-new scenery mode, and integrate multiple modes such as night scene, moon, starry sky and time slow door to provide users with rich shooting options. Live Photo function has also been added, which has great advantages in social sharing. At present, Little Red Book has been released, and platforms such as Weibo and Tik Tok are adapting.

Second, the performance highlights

The flagship mobile platform of MediaTek Tianji 9400 was launched, and the 2nd generation TSMC 3nm process technology was adopted. The core configuration is the second generation full-core architecture, including Cortex-X925 and other cores, and the cache configuration is greatly improved, supporting high-specification memory. GPU is Immortalis-G925, which greatly improves performance and energy efficiency. It also supports a variety of innovative technologies, such as the second generation of Arm v9.2 instruction set, the super-division technology of Star Speed Engine, and the eighth generation NPU processor. In the running test, Ann Bunny V10 version scored 2.81 million points, GeekBench6 tested 2,804 points for single core and 8,659 points for multi-core, far exceeding the current Android flagship on the market. In the actual measurement of the game, the whole frame rate of Genshin Impact 30-minute running map test in Sumeru City is stable at 60 frames, and the average power consumption is only 3.8W, which is comparable to that of professional game phones.

Third, the endurance breakthrough

Equipped with a brand-new blue ocean battery, the industry launched the third generation of silicon anode technology, the energy density increased to 834Wh/L, and the capacity reached 5800mAh. The remaining power of Zhongguancun Online is 75% under the 5-hour heavy endurance model. The charging power is 90W ultra-flash charging, which can charge 67% of electricity in 30 minutes, and it takes 45 minutes to fully charge. When using a third-party charger, it can reach about 40W. The battery can maintain stable discharge performance at low temperature.

Fourth, screen aesthetics

The design is simple and exquisite, with a thickness of only 7.99 mm. The front of the fuselage adopts a full-depth micro-four-bend design, and the screen edge and the side of the fuselage transition naturally. Equipped with a 6.67-inch Zeiss master color screen, high resolution and high density pixels, supporting a multi-gear refresh rate of up to 120Hz. Full-link Zeiss natural color technology makes color display more realistic and accurate, supports 100%P3 wide color gamut and 1 billion color display, and has a high degree of color reproduction. 2160Hz high-frequency PWM dimming technology reduces the screen stroboscopic damage, and the whole scene intelligent eye protection function meets the needs of different environments. The camera module on the back of the fuselage adopts DECO design with symmetrical lens, and the color matching of sapphire blue adopts fine laser engraving technology, and there are three high-end texture color matching of titanium, Chenye Black and Bai Yueguang.

In terms of image, the telephoto lens is Zeiss super telephoto IMX882, with 1/2 inch photosensitive area and 100x Zeiss ultra-clear zoom 2. The unit pixel area is large, it can capture more light in low light, and the high-magnification telescopic image quality is excellent. The telephoto macro can zoom up to 20x, and it can shoot Micro World 2. The main camera is the super-sensitive VCS bionic main camera IMX921, 1/1.56 inch, which has strong light capturing ability, clear low-light photography, less noise and high color reproduction, and can cut out the focal section 2 of the 50mm gold portrait. Ultra-wide-angle camera adopts Samsung JN1 sensor, with 15mm equivalent focal length, wide field of vision and visual impact when taking pictures. There are also brand-new scenery modes and Live Photo functions, the former integrates multiple modes, and the latter facilitates social sharing 2.
Performance, the first Tianji 9400 mobile platform, using the second generation TSMC 3nm process technology 13. The second generation of all-core architecture, the cache configuration is greatly improved, and the GPU performance is strong 1. Running score far exceeds the current Android flagship, and the measured frame rate of Genshin Impact’s 30-minute running is stable at 60 frames, with an average power consumption of 3.8W1.
In terms of battery life, it is equipped with blue ocean battery, and the third generation silicon anode technology is launched, with energy density of 834Wh/L and capacity of 5800mAh13. 90W ultra-flash charging, charging 67% power in 30 minutes, the third-party charger can reach about 40W, and the battery discharge is stable at low temperature.
The design is simple and exquisite, with a thickness of 7.99mm3. Full-depth micro-quad design on the front, screen 6.67 inches, high resolution, high pixels per inch, true and accurate color display, 2160Hz high-frequency PWM dimming and full-scene intelligent eye protection function 3. The camera module on the back is symmetrical DECO design, with four high-end texture colors of sapphire blue, titanium color, Chenye black and Bai Yueguang.
Vivo X200 Pro mini is a high-profile flagship mobile phone with small screen. It was released on October 14th, 2024 and officially released on October 25th.
This mobile phone is unique in appearance design. Adopt 6.31-inch OLED flexible straight screen, support 4500 nits local peak brightness, 1-120Hz LTPO adaptive refresh rate and HDR10+certification. The fuselage measurements are 150.83.71.768.15mm, weighing only 187g, compact, portable and relatively light. There are four colorful color schemes: titanium blue, micro powder, straightforward and simple black. The middle frame is made of frosted aluminum alloy, and the straight screen is designed with right-angle frame. The overall style is simple and full of scientific sense. The back cover is designed with AG frosted technology or glossy glass, which has good visual texture and feel.
In terms of performance, vivo X200 Pro mini is the world’s first Tianji 9400 processor, which is built by TSMC’s 3nm process and has strong performance. Equipped with LPDDR5X memory and UFS4.0 storage to ensure smooth operation and fast data reading. In addition, it also integrates multi-functional network connection, which not only supports 5G connection, but also has kilometer-level wireless communication technology, and integrates advanced NFC function and infrared remote control.
The imaging system performed well. The front camera is 32 million pixels, and the rear three cameras are 50 million pixels Zeiss T.Main camera (Sony LYT-818, 1/1.28”, VCS bionic spectrum 2.0, OIS), 50-megapixel ultra-wide angle (Samsung S5KJN1, 1/2.76”), 50-megapixel telephoto (Sony IMX882, 1/2”, OIS).Optical lens, night scene mode upgraded to scenery mode, supporting telephoto macro, 4K120fps movie slow motion and large model image quality enhancement technology.
The endurance is amazing. Built-in 5700mAh semi-solid blue ocean battery, using the third generation silicon negative electrode technology, long standby time for networking is up to 12.1 days, supporting 90W wired fast charging and 30W wireless charging.
In some detail experiences, vivo X200 Pro mini adopts off-screen fingerprint, and the unlocking position is lower, which is short-focus optical off-screen fingerprint recognition; Equipped with X-axis linear motor, stereo dual speakers, worldwide signal amplification system 2.0, supporting IP68+IP69 dustproof and waterproof, etc. In terms of selling price, the 12GB+256GB version is 4699 yuan, the 16GB+512GB version is 5299 yuan, and the 16GB+1TB version is 5799 yuan.
Vivo X200 Pro mini is a high-profile flagship mobile phone with small screen. It was released on October 14th, 2024 and officially released on October 25th.
This mobile phone is unique in appearance design. Adopt 6.31-inch OLED flexible straight screen, support 4500 nits local peak brightness, 1-120Hz LTPO adaptive refresh rate and HDR10+certification. The fuselage measurements are 150.83.71.768.15mm, weighing only 187g, compact, portable and relatively light. There are four colorful color schemes: titanium blue, micro powder, straightforward and simple black. The middle frame is made of frosted aluminum alloy, and the straight screen is designed with right-angle frame. The overall style is simple and full of scientific sense. The back cover is designed with AG frosted technology or glossy glass, which has good visual texture and feel.
In terms of performance, vivo X200 Pro mini is the world’s first Tianji 9400 processor, which is built by TSMC’s 3nm process and has strong performance. Equipped with LPDDR5X memory and UFS4.0 storage to ensure smooth operation and fast data reading. In addition, it also integrates multi-functional network connection, which not only supports 5G connection, but also has kilometer-level wireless communication technology, and integrates advanced NFC function and infrared remote control.
The imaging system performed well. The front camera is 32 million pixels, and the rear three cameras are 50 million pixels Zeiss T.Main camera (Sony LYT-818, 1/1.28”, VCS bionic spectrum 2.0, OIS), 50-megapixel ultra-wide angle (Samsung S5KJN1, 1/2.76”), 50-megapixel telephoto (Sony IMX882, 1/2”, OIS).Optical lens, night scene mode upgraded to scenery mode, supporting telephoto macro, 4K120fps movie slow motion and large model image quality enhancement technology.
The endurance is amazing. Built-in 5700mAh semi-solid blue ocean battery, using the third generation silicon negative electrode technology, long standby time for networking is up to 12.1 days, supporting 90W wired fast charging and 30W wireless charging.
In some detail experiences, vivo X200 Pro mini adopts off-screen fingerprint, and the unlocking position is lower, which is short-focus optical off-screen fingerprint recognition; Equipped with X-axis linear motor, stereo dual speakers, worldwide signal amplification system 2.0, supporting IP68+IP69 dustproof and waterproof, etc. In terms of selling price, the 12GB+256GB version is 4699 yuan, the 16GB+512GB version is 5299 yuan, and the 16GB+1TB version is 5799 yuan.

Vivo X200 Pro mini is a high-profile flagship mobile phone with small screen. It was released on October 14th, 2024 and officially released on October 25th.

This mobile phone is unique in appearance design. Adopt 6.31-inch OLED flexible straight screen, support 4500 nits local peak brightness, 1-120Hz LTPO adaptive refresh rate and HDR10+certification. The fuselage measurements are 150.83.71.768.15mm, weighing only 187g, compact, portable and relatively light. There are four colorful color schemes: titanium blue, micro powder, straightforward and simple black. The middle frame is made of frosted aluminum alloy, and the straight screen is designed with right-angle frame. The overall style is simple and full of scientific sense. The back cover is designed with AG frosted technology or glossy glass, which has good visual texture and feel.

In terms of performance, vivo X200 Pro mini is the world’s first Tianji 9400 processor, which is built by TSMC’s 3nm process and has strong performance. Equipped with LPDDR5X memory and UFS4.0 storage to ensure smooth operation and fast data reading. In addition, it also integrates multi-functional network connection, which not only supports 5G connection, but also has kilometer-level wireless communication technology, and integrates advanced NFC function and infrared remote control.

The imaging system performed well. The front camera is 32 million pixels, and the rear three cameras are 50 million pixels Zeiss T.Main camera (Sony LYT-818, 1/1.28”, VCS bionic spectrum 2.0, OIS), 50-megapixel ultra-wide angle (Samsung S5KJN1, 1/2.76”), 50-megapixel telephoto (Sony IMX882, 1/2”, OIS).Optical lens, night scene mode upgraded to scenery mode, supporting telephoto macro, 4K120fps movie slow motion and large model image quality enhancement technology.

The endurance is amazing. Built-in 5700mAh semi-solid blue ocean battery, using the third generation silicon negative electrode technology, long standby time for networking is up to 12.1 days, supporting 90W wired fast charging and 30W wireless charging.

In some detail experiences, vivo X200 Pro mini adopts off-screen fingerprint, and the unlocking position is lower, which is short-focus optical off-screen fingerprint recognition; Equipped with X-axis linear motor, stereo dual speakers, worldwide signal amplification system 2.0, supporting IP68+IP69 dustproof and waterproof, etc. In terms of selling price, the 12GB+256GB version is 4699 yuan, the 16GB+512GB version is 5299 yuan, and the 16GB+1TB version is 5799 yuan.


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On October 14th, 2024, vivo introduced three new machines: vivo X200 Pro, vivo X200 and vivo X200 Pro mini. Next, we will introduce the unique charm of these three mobile phones and their respective core selling points in detail, and how to choose the three mobile phones is more suitable. 1 vivo X200: not as strong as the standard version of the image, vivo X200 telephoto lens is Zeiss Super telephoto IMX. …