If you open the column,

Short video has become an extremely eye-catching media landscape in this era.

The video in just a few minutes or even tens of seconds captures the colorful moments of daily life, is a glimpse of fireworks in the city, is a silhouette of humanistic customs, and is a quick view of social conditions. In the flowing picture of short videos, the world is unfolding at the speed of light. Regardless of occupation, regardless of age, as long as the mobile phone is in hand, there will be "unstoppable" fun. But on the other hand, many people are also thinking about the speed and quality of information dissemination, fragmented expression and knowledge coherence, superficial prevalence and deep thinking exit.

Undoubtedly, short videos are deeply involved in the construction of people’s spiritual and cultural life. From now on, this edition will open the column "Observation of Short Video Cultural Phenomenon", sort out the deep logic and media characteristics of short video popularity, analyze the internet users’ emotions and popular cultural psychology behind "everyone brushes short videos", and try to put forward feasible suggestions on opening short videos correctly.

Many people did not expect that short videos could be so short. Most short videos are recorded by mobile phones: in a few minutes or even tens of seconds, a complete unit of expression has been completed-the theme, the characters, the small plot twists and turns, and all the necessary elements are available. Perhaps, people can re-recognize the expressive potential of image symbols: short image editing may show more meaning than expected. We can often see on the Internet that a two-hour movie is compressed into a short video introduction of eight or nine minutes, and the ins and outs of the story have clearly emerged.

In contemporary culture, the tension between large-scale works and small-scale works is unprecedented. Some people love forty episodes of TV series, and many fans continue to follow online novels with millions or even more than ten million words. A few pages of short stories or lines of poems do not seem to be "enjoyable"; On the other hand, "jokes", jokes, talk shows and cross talks are short, and Weibo was once limited to 140 words. Short video is obviously a masterpiece of "small". Are there any works shorter than tens of seconds of image symbols?

Many experts always follow an explanation model for small works: the pace of life is getting faster and faster, and many people are as busy as gyroscopes. They have no time or patience to deal with those large works. The era of WeChat has arrived, and a message reaches the other side of the world within half a second. So many things happen and disappear so quickly, all walks of life and personal senses must mobilize and do their best to adapt to this speed. At this time, the birth of short video coincides with its meeting. Of course, this explanation quietly shields another possibility: do people just enjoy and not resent the galloping pace control of life?

one

As an echo of this rhythm of life, the video length of several minutes or even tens of seconds is only an external appearance, and what is important is that the meaning of image symbols is unobstructed. From news scenes, pet amusements, and fitness tips to a dance, a song, and a game clip, the clear content of various short videos is like a concise table. There is nothing that needs to be pondered over and over again; The decoding of symbolic images or prototypes is rather gilding the lily. Easy browsing and unimportant topics just fill the time gap that has not been covered by busy work.

However, easy browsing, unimportant themes, faster and faster pace of life or image symbols are precisely the contents criticized by many humanistic intellectuals. Easy browsing can only swallow those cultural fast foods that lack nutrition. After the spiritual space is full of inferior products, classic culture no longer has a place to live. Worryingly, easy browsing and unimportant topics are training a superficial reading style. With short space and clear content, people’s eyes and thoughts can only adapt to some cultural fragments. Thick cultural classics and abstruse phrases are overwhelmed, and movies, music and paintings with unfamiliar forms are decisively abandoned because they don’t know what they mean. Even so, humanistic intellectuals have no reason to advocate an absurd premise: obscurity is the symbol of cultural value. However, they are worried about a lack of ideological ability. If the superficial reading style evolves into spiritual normality, and if analysis, research, doubt and criticism are all regarded as dazzling skills that make much ado about nothing, then the spiritual quality of the nation may decline rapidly from the level set by classical culture. Of course, this concern goes far beyond the scope of classics reading. When the ideological ability is incompetent, people will certainly explain the complex cultural structure and even historical phenomena in various self-righteous ways.

When the superficial reading style is traced back to the source, many humanistic intellectuals openly contradict the current pace of life. Whether it is the efficiency of the production system, the speed of economic and commodity turnover, the transportation system and the cultural media, the industrial society is driving the great speed-up of history. From the worldly wealth growth, the iterative upgrading of scientific knowledge to the numerous information received by the senses, people can find the profound consequences of this speed-up in various fields. However, the fundamental question that a group of humanistic intellectuals are trying to ask is: where is the accelerated history going? It can be seen that there are still many injustices, disasters, disparity between the rich and the poor or the competition for resources has not slowed down. Man is hurrying along under the lash of his own desires. A faster pace of life is usually associated with more income. However, is more money greater happiness?

Philosophers advocate living a "contemplative life", and they use "hyperactivity" to describe this restless mental state. However, the weak doubts of humanistic intellectuals cannot interfere with the firm progress of technical logic. The explosion of trains, ships, jets, satellites, mobile phones and the Internet is producing one after another effects. Questioning "fast" is obviously behind the times, including the speed of operation in the field of spiritual consciousness. With the rapid development of transportation in industrial society, the dull mental consciousness has to keep up with the pace. Statistics show that theoretical schools and new concepts have multiplied since the 20th century. The computing speed of human brain is limited, so it can transfer the fast calculation to the machine-it is said that the fastest computer can calculate 54,902 trillion times per second. "Fast" is an irresistible command, whether it is the production of theoretical concepts, the speed of calculation or anything else.

2

The acceleration of industrial society depends largely on machines, and at the same time, machines produce new symbols: images. Since the invention of the camera in 1839, image symbols began to enter life. After the continuous evolution of cameras, projectors, various auxiliary editing and transmitting equipment to the Internet and mobile phones, image symbols have finally developed into a mature ideographic system, and have quietly changed the social and cultural structure with a large area of penetration. Once upon a time, taking pictures was a luxury, and only rich children could own cameras and master this fashionable artistic skill; Subsequent film screening requires more perfect social conditions, and indispensable cinemas and screening equipment as public cultural facilities have won social and financial support. Television began to change this situation. Although TV was once a cultural luxury, this machine soon sneaked into the family as an ordinary household appliance together with refrigerators, microwave ovens and air conditioners.

If the cinema usually stands in the art category, then the TV set is interspersed between the gossip at home or the smell of dishes on the table. Television not only carries movies to the living room of the apartment, but more importantly, it becomes an intimate part of daily culture. There is a strong family atmosphere around the long TV series. Wearing household clothes, sitting on the sofa with a cup of tea in the living room and dressing up for the cinema are two completely different cultural behaviors. Today’s TV programs are more consciously appealing to citizens’ interests. Television not only inserts a large number of advertisements, but also has cooking, shopping, fishing, singing opera and other columns with strong secular flavor. Surprisingly, this small household appliance has completely changed the nightlife of society. After dinner, the number of social workers engaged in poker or mahjong entertainment suddenly decreased a lot, and the chess stalls under the street lamps and the people enjoying the cool chat almost disappeared. Of course, readers of books are also decreasing. Many people have recognized that the image symbols in TV are the most important tool for entertaining.

I believe that most TV practitioners have not estimated that the combination of the Internet and mobile phones will pose such a serious challenge to the TV industry. The challenge follows the successful experience of the TV industry, but it is implemented more thoroughly. The TV in the living room is reduced to a mobile phone in the palm of your hand, and people can choose the programs they watch at will according to their personal schedule and space. Like a dazzling array of supermarkets on the street, many video symbols are stored in major websites for people to choose from. Short video is undoubtedly the most sought-after commodity, and a complete viewing takes only a few minutes or even dozens of seconds; If the content of the short video is worth recommending, you can pass it on to interested people by tapping WeChat on your mobile phone. All the procedures of watching and spreading can be completed in a blink of an eye, which is indeed comparable to the fast pace of life.

three

Short videos greatly increase people’s visual experience. In ancient society, most of people’s information and knowledge came from written reports. Simple means of transportation limit the radius of life, and the scope of seeing with one’s own eyes is very narrow. For example, how many ancient people have really seen the vast sea or lush virgin forests? Cameras or movie shows open another window of visual experience, and TV really brings great impact. Day after day, TV programs are everywhere, and people can already modify an old saying: what can’t you see if a scholar doesn’t go out? Compared with TV programs, short video narration pays more attention to human beings. If TV cameras tend to capture relatively grand, spectacular and public scenes, then mobile phones that record short videos go deep into every ordinary corner of life and collect all kinds of fireworks. With pictures and truth, a secular, noisy world began to be vividly restored between mobile phone screens.

Perhaps people can perceive a subtle difference: compared with the beautiful words left by the ancients, the image of agricultural civilization in many short videos has shrunk dramatically. The bright moon breeze, the ancient boat crossing, the starry Ping Ye and the fine grass breeze in the Tang and Song poems gradually disappeared, and the "society" in the short video pushed the natural scene to the front desk, occupying the center of the field of vision: streets, communities, shops, traffic, urban buildings, home dining tables and a corner of the campus; Dogs appearing on the screen of mobile phones are mostly family pets, ducks or swans swimming in the artificial lake in the park. Short video was born in modern society, and agricultural civilization is passing by. The generation who recorded short video with mobile phones paid relatively little attention to the image of agricultural civilization. Of course, humanistic intellectuals often evaluate this cultural handover in another sense. In their minds, the gap between short videos and text symbols is not the image of agricultural civilization, but the depth of thought. The warning of humanistic intellectuals is not to alienate or even give up text symbols because of the intuition of image symbols. Up to now, written symbols are still the base camp of human social and cultural classics. The shooting of images can neither express the metaphysical "Tao" nor record the delicate emotional ripples in the heart.

Since the advent of the camera, image symbols have continuously explored their own performance characteristics and rhetorical strategies. The montage of pushing, pulling, leaning, leaning and splitting the lens shows the development history of image symbols. There is no doubt that movies are a collection of various lens languages. The reason why movies can undertake tortuous and complicated narratives is precisely because the image symbols already have a set of expressive ability comparable to the text symbols. Compared with the twists and turns of story statements in movies, the inherent logic of MTV lens language is melody and symbol. Like lyric poetry in written symbols, MTV tries to produce lyrical image symbol organization. However, these explorations are too far away from short videos.

Just like the vulgar spoken language in daily life, short videos only use rough lens language: either call out the mobile phone software for some simple editing, or shoot a shot all the time. The film is surrounded by a separate cultural tribe: famous directors, actors with high prices, staggering investment or box office income, and the refined camera language is the business of this cultural tribe; There is another cultural tribe around TV: those TV reporters with cameras on their shoulders are responsible for shooting all kinds of serious news, and their lens language is authoritative, standard, dignified and lively. In contrast, a variety of short videos record various folk activities, which are lively, vigorous, provocative and humorous; The public acts as both cultural consumers and cultural producers. The economic benefits brought by traffic may be just an unattainable ideal, however, even without economic benefits, it can’t stop the public from getting high. Just as the self-entertainment of karaoke doesn’t care about the singing level, the quality of short video lens language is also insignificant.

Another thing that many people didn’t expect is that such a short video can be watched for so long. The screen of the mobile phone swiped left and right, which consumed the whole morning unconsciously. What did you remember in one morning? Various short videos create kaleidoscope-like fragments mixed together. Some people think that the kaleidoscope-like fragments are just typical feelings of post-modern society. Has postmodernism really arrived? This is not such an important question. I would rather pay attention to the evolution prospect of two tendencies behind short videos: First, the combination of mobile phones, the Internet, video symbols and the public is forming a certain degree of cultural carnival. How to preserve and even inspire the public’s cultural initiative? Secondly, the worries of humanistic intellectuals are not unfounded. Will superficial reading methods lower the cultural level of products and bad money drive out good money? The competition between the two tendencies is not overnight, but involves a long theoretical story pedigree, but a large number of short videos will continue to write a new chapter.

(Author: Nan Fan, a special researcher at the Research Center for Literary Criticism of Fujian Normal University)

1905 movie network news On May 5th, the film was withdrawn. The film producer said: "Since the film was released, due to various environmental factors, the film has not met more audiences. After carefully studying the current situation, in order to meet the needs of more viewers, our’ hot pot’ will be withdrawn on May 6 th (the cinemas that have already opened the show can continue to show), and we will meet you again another day. "

Subsequently, the director issued a response: "Thank you, I am still unfinished, and I will get together again another day." It is also accompanied by a movie egg. "There is nothing that a hot pot can’t solve. What if it can’t be solved? Two meals. "

It is reported that there is nothing that can’t be solved in a hot pot directed by Sheng Ding, starring,,, and so on. Up to now, the cumulative box office has reached 51.82 million.

Special topic: picture channel

In 1966, American soldiers grabbed the hair of Vietnamese prisoners of war and walked through the jungle.

　　During World War II, American troops mistreated German prisoners of war.

　　In September 1939, Germany raided Poland and World War II broke out. During the war, Germany constantly captured the soldiers of the anti-fascist allies, put these prisoners into concentration camps, and brutally tortured and slaughtered them. People thought that only fascist countries abused prisoners of war, but the United States followed suit.

　　On December 7, 1941, the United States participated in World War II. Five months later, the US military had 32 prisoners of war. More than 20 months later, the number of prisoners of war captured by the United States in France suddenly increased to 48,000. In order to resettle these prisoners of war, the United States began to set up prison camps in its own land, except for leaving some prisoners of war in the prison camps of the warring countries.

　　In 1942, the first prisoners of war were sent to new york. Americans read a letter from President Roosevelt at that time: "You are not prisoners of war here, but guests of the United States." But the president’s promise was never fulfilled. For the captured 6 million German civilians and soldiers, the US military kept them in a giant fence surrounded by barbed wire, which lacked necessary sanitary facilities, and they did not provide sanitary and nutritious food for prisoners of war. During the detention, the US military also inhumanely tortured German prisoners of war. In order to obtain information, the US military often extorts confessions from prisoners of war by torture, beatings and intimidation. What’s more, the US military sometimes fails to provide corresponding medical assistance to German prisoners of war who are injured or sick due to fighting, resulting in more than 10,000 German prisoners of war dying of hunger, cold or disease. There are 380,000 German prisoners of war in the United States. During the war, the US military treated these prisoners with courtesy. However, after the war, the US authorities suddenly changed their attitude, regarded all German prisoners of war as heinous criminals, refused to let them eat enough, and adopted various corporal punishment measures. These prisoners of war were not released after the war, but were "presented" to France to help it rebuild its country. This is against the will of the prisoners of war, who complained during the migration. In the end, 700,000 German prisoners of war were sent to France and put into prison camps. Due to the extreme shortage of food in France after the war and the serious hatred of Germany in France, prisoners of war were tortured by hunger and torture. Many German prisoners of war were flogged and even shot, and at least 1,800 prisoners of war were killed in mine clearance. To this end,The International Red Cross has repeatedly protested to the United States about the unfair treatment of German prisoners of war.

　　Since the United States was an anti-fascist party in World War II, its treatment of prisoners of war was not much condemned by just people and relevant institutions.

　　Source: Yi Caixin

　　Author: Tong Muyao

　　On December 11th, 2020, science and technology innovation board IPO of Beijing Principal Century Technology Co., Ltd. (hereinafter referred to as Principal Century) successfully passed the meeting. In this IPO, Xin ‘an Century, together with Western Securities (002673, Share Bar) and Rongcheng Certified Public Accountants, plans to issue no more than 23,281,900 new shares and raise 688 million yuan for four projects, including upgrading information security products.

　　During Principal Century’s entry into science and technology innovation board, outstanding patent litigation, premium acquisition of assets, and sudden large dividends before listing became the focus of media attention.

　　In addition, Yicaixin also found that the credit sales of Principal Century increased, the subsidiaries suffered losses, the resume information of senior executives was in doubt, suppliers became "lazy" and fought with customer sales data.

　　Increased credit sales and losses of subsidiaries

　　Founded in August 2001, Principal Century is mainly engaged in the research and development, production, sales and related technical services of information security products supported by cryptographic technology, and is committed to solving information security problems such as identity security, communication security and data security in the network environment.

　　According to the prospectus, while the revenue and net profit of Principal Century increased from 2017 to 2019, the proportion of corporate accounts receivable balance in operating income also increased year by year.

　　From 2017 to January-June, 2020, the balance of accounts receivable of Xin ‘an Century was 85.3654 million yuan, 143.5321 million yuan, 188.2638 million yuan and 160.1941 million yuan respectively, accounting for 38.72%, 53.29%, 59.23% and 160.1941 million yuan of operating income respectively.

　　In 2018 and 2019, the company’s operating income increased by 22.18% and 18.01% respectively compared with the previous year. In the same period, the balance of accounts receivable increased by 68.14% and 31.16% compared with the previous year, and its growth rate was also higher than that of revenue. At the same time, its accounts receivable turnover rate continued to decrease during the reporting period.

　　In addition to serious credit sales in Principal Century, in the first half of 2020, the salary of Dong Jiangao and core technicians actually exceeded the total profit of the current period.

　　From 2017 to January-June, 2020, the total remuneration of directors, supervisors, senior managers and core technicians of the company was 4,175,900 yuan, 4,535,700 yuan, 4,863,200 yuan and 2,297,900 yuan, respectively, accounting for 8.80%, 5.81%, 5.38% and 1,019.98% of the company’s total profits in each period.

　　The total profit of Principal Century from January to June 2020 was 2,253,200 yuan, which was 80.91% lower than the total profit of 11,802,000 yuan from January to June 2019. For the reasons for the sharp decline in performance data including total profit, Principal Century explained that the main reason was the change in the consolidation scope of the company’s financial statements.

　　At the same time, more than half of the subsidiaries of Principal Century suffered net profit losses in the last year and the first phase.

　　According to the prospectus, as of the signing date of the prospectus on December 1, 2020, Principal Century has 6 subsidiaries, including 5 wholly-owned subsidiaries and 1 indirectly controlled subsidiary.

　　In 2019, Wuhan Xin ‘an Luojia Technology Co., Ltd. (hereinafter referred to as Xin ‘an Luojia), Chengdu Xin ‘an Century Technology Co., Ltd. (hereinafter referred to as Chengdu Xin ‘an), Shenzhen Xin ‘an Century Technology Co., Ltd. (hereinafter referred to as Shenzhen Xin ‘an), Shanghai Xinxuan Information Technology Co., Ltd. (hereinafter referred to as Shanghai Xinxuan), Beijing Anrui Junheng Technology Co., Ltd. (hereinafter referred to as Anrui Junheng) and Beijing Huayao Technology Co., Ltd. -2,059,900 yuan,-1,636,200 yuan,-657,500 yuan,-0,400 yuan and 4,043,900 yuan. Except for the profits of Principal Luojia and Huayao Technology, the net profit of the other four companies totaled 4,354,000 yuan, accounting for 4.75% of the net profit of the current consolidated caliber.

　　In the first half of 2020, all the above six subsidiaries suffered losses, with losses of 2,026,600 yuan, 1,272,200 yuan, 1,423,400 yuan, 1,067,800 yuan, 4,700 yuan and 1,172,200 yuan respectively. The total net profit loss was 6,966,900 yuan, which was nearly twice the net profit of 3,589,300 yuan consolidated in the current period.

　　Suppliers become "lazy" and fight with customer data.

　　In addition to the losses of subsidiaries, the upstream and downstream suppliers and customers of Principal Century are also worthy of attention.

　　Looking at its upstream, suppliers are listed as untrustworthy executors, restricting consumption, and have been listed in the business exception list because of the falsification of public information.

　　Beijing Huayi Zhiyan Technology Co., Ltd. (hereinafter referred to as Huayi Zhiyan) was the second largest supplier of Principal Century in 2018 and 2019. Principal Century purchased servers and other products from it, and the amount incurred was 7,765,500 yuan and 12,785,400 yuan, accounting for 10.42% and 13.78% of the total purchase amount in the current period.

　　Huayi Zhiyan was established in August 2016. At present, the shareholders are Zhang Lihua, Mazidong and Yin Ruishan, with the shareholding ratio of 50%, 25% and 25%.

　　It is worth noting that Huayi Zhiyan was listed as an executor of dishonesty by Laishui County People’s Court in July 2020. According to document No.455 (2020) J.0623, Zhang Lihua, the major shareholder of Huayi Zhiyan, failed to fulfill Liu’s loan of 3.45 million yuan and its interest, and Huayi Zhiyan was listed as an executor of bad faith because of its joint liability for repayment.

　　(Screenshot from China Executive Information Open Network)

　　According to public information, in addition to being dragged down by shareholders and becoming an executor of dishonesty, Huayi Zhiyan also has eight messages restricting consumption in 2020.

　　Another supplier, Shandong Fisherman Information Technology Co., Ltd., was the fifth largest supplier of Principal Century in 2018, and the amount of products such as encryption cards purchased by Principal Century in that year was 2,732,200 yuan. In 2016, the company was listed in the list of business anomalies by Weihai Municipal Market Supervision Administration for concealing the real situation and practicing fraud, and was removed from the list five days later.

　　In addition to the supplier problem, there is a "fight" between Principal Century’s sales to customers and the data disclosed by the other party.

　　According to the prospectus, in 2019, Shandong Kyushu Xintai Information Technology Co., Ltd. (hereinafter referred to as Kyushu Xintai) was the fourth largest customer of Principal Century, and the sales amount to it in that year was 7,064,400 yuan, accounting for 2.23% of the main business income.

　　Kyushu Xintai was listed on the New Third Board on August 1, 2016. According to the 2019 financial report disclosed by the company in the New Third Board, in that year, Principal Century was the largest supplier of Kyushu Xintai, with a purchase amount of 5,662,800 yuan, and the data there was 1,401,600 yuan less than the corresponding data disclosed in the prospectus.

　　The resume of senior executives is doubtful.

　　In addition to the above problems, there are doubts about the resumes of directors, supervisors and other senior executives in Principal Century Prospectus.

　　As of the signing date of the prospectus, the board of directors of Xin ‘an Century consists of seven directors, namely, Li Wei, Wang Yixin, Ding Chun, Yuli, Jin Haiteng, Yuan Liansheng and Zhang Shiwei, among whom Jin Haiteng, Yuan Liansheng and Zhang Shiwei are independent directors. The board of supervisors of the company consists of three supervisors, namely, Wang Zongbin, Bei Shaofeng and Zhang Yangbao, among whom Wang Zongbin is the chairman of the board of supervisors.

　　Yu Li, the director and general manager of Xin ‘an Century Shareholder Caitong Innovation Investment Co., Ltd. (hereinafter referred to as Caitong Innovation), became a director in 2019. Before that, Yu Li worked as a technician in CRRC Qishuyan Locomotive Co., Ltd. (hereinafter referred to as CRRC Qishuyan) from August 1996 to August 2000, and served as Zhonghe Venture Capital Management Co., Ltd. from September 2006 to October 2017.

　　What is puzzling is that Qixin. com shows that CRRC Qishuyan was established on June 26th, 2007, and its legal representative is Yao Guosheng. It used to be named Changzhou Qishuyan South Locomotive and Rolling Stock Co., Ltd. and CSR Qishuyan Locomotive Co., Ltd., and there is no same name or previous name as CRRC Qishuyan. The company was established about 11 years later than the directors’ entry time disclosed in the prospectus, and the reason is unknown.

　　At the same time, Qixin. com showed that Zhonghe Venture was established in October 2006, which was about one month later than the entry time of director Yu Li.

　　In addition to the director’s entry time 11 years earlier than the establishment time of the enterprise, there is also a supervisor’s work resume in doubt.

　　Bei Shaofeng joined Principal Century as a supervisor in May 2020. Before that, he worked as a UNIX software development engineer in Beijing Beida Jade Bird Commercial Information System Co., Ltd. (hereinafter referred to as Jade Bird System) from May 1999 to April 2001.

　　What is puzzling is that Qixin. com shows that Beijing Beida Jade Bird Commercial Information System Co., Ltd. was revoked in January 2002. At the same time, according to public information, a company that used to be known as Jade Bird System and is now known as Boya Software Co., Ltd. (hereinafter referred to as Boya Software) was established in September 2002. Before June 18, 2009, Jade Bird System changed its name to Beijing Beida Jade Bird International Software Technology Co., Ltd., and then changed its name to Boya Software in December 2010. At present, it is not known which side of the envelope has problems, but if we look at the establishment time of Boya Software, the supervisor Bei Shaofeng’s entry time is much earlier than the establishment time of the enterprise.

　　To sum up, although Principal Century successfully held the meeting this time, there are still some doubts in its prospectus that need to be explained.

This article was first published on WeChat WeChat official account: Yicaixin. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

On the first day of the new year, Jin Dong Song Jia’s new drama "Even if there is a flurry" was first launched, with Beijing Satellite TV, Jiangsu Satellite TV, Tencent Video and Iqiyi broadcasting, which can be regarded as the channel configuration of the last star drama!

The premiere ratings are the first, and it seems that there is nothing to play in the recent star drama!

Cat’s eye heat is the fourth, and the heat is not bad. Are they all scolded?

Douban’s comments received a flood of bad reviews, mainly saying that Jin Dong’s performance as a tyrant and veteran cadre for ten years was still full of dad’s flavor, which was very unpleasant!

Song Jia’s crazy batch of beautiful women, the behavior logic is also very unreasonable!

Do you have to engage in gender opposition in entrepreneurial workplace dramas?

After watching 6 episodes, I think it’s ok, I can watch it!

Feel free to analyze the slots of the first two episodes!

1. The dress of public relations company is really a little old-fashioned!

The employees of the male owner Tang Chen’s public relations company are either white shirts or suits, like real estate agents, which really don’t conform to people’s cognition of public relations companies!

2.46-year-old Jin Dong is obviously old. It’s not like playing a boss in his thirties!

The skin condition is very bad, and my face is getting fat!

3. The heroine played by Song Jia taught others at the wedding dress shop at the beginning, which is a bit too much!

As soon as the hostess appeared in the bridal shop, she saw a woman trying on a wedding dress, the man playing games, and the woman didn’t answer his opinion!

The hostess couldn’t help lecturing the man: She didn’t make up her mind before asking you. Did you have a good look at her?

Then tell the woman: the wedding is your own, what you wear is up to you, and you don’t have to ask him everything!

The hostess is really too nosy, even if she doesn’t like it, can’t she be so direct?

How about another way?

4. Why do public relations companies use so much paper?

Subordinate sends a planning case to the boss, don’t you use PPT?

Why print it out? Don’t you waste paper?

5. Does the man trust the woman too much? Trade secrets and passwords?

The male host and the female host belong to different public relations companies, and they are competitors. The male host also easily reveals the customer’s situation and his own account passwords, which provides opportunities for the female host to grab customers and expose information!

Since it is set by elite people, can’t it be elite in the end?

Expose your weaknesses casually?

The hostess not only taught strangers a lesson, but also taught her fiance a lesson. She didn’t look at the last straw that people were about to close down, and said not to cooperate with Xi Xing!

Two career strongmen, both like to preach, but the man is a head lower in front of the woman!

Double strong doesn’t seem to be suitable?

Especially peers!

6. The man has gone to Xi Xing to preside over crisis public relations. Why does the woman have to write a plan and prepare to cut off Hu?

Two people happen to coincide to make the same plan!

The man is the boss, and the company is about to close down, just waiting for this single help!

The woman is an employee of another company. Is it really necessary to kill the man in order to climb up?

Even if he went to the wedding dress shop and stood him up, he wouldn’t die, would he?

7. Does the public relations company ask the capable subordinates to be promoted or resigned?

Because the public relations plan issued by the female host is the same as the operation of the male host company, the company suspects that the female host disclosed it to the male host, so it requires her to either resign and get married or break up and get promoted!

Is this reasonable?

If the two people’s plans are consistent, must the woman reveal the plan to the man?

Can’t the woman copy the man’s?

Can’t it be that two heroes think alike?

The hostess can’t talk very well at ordinary times, so why didn’t she explain it again?

The two haven’t seen each other for several days, and each of them has done his own thing. It can only be said that it happened by chance!

It is unreasonable for the company to do so!

The reaction of the hostess is also unreasonable. Why is she led by the boss?

Why can’t you explain, why can’t you resist, why can’t you quit, find another job, or help the man tide over the difficulties?

8. The man is really macho, but the woman is too arrogant!

The woman asked the man, do you want to break up and get promoted or resign and get married?

The man said firmly: resign and get married, I will support you!

He said that this is the most sensible thing to do, and it is indeed a sensible thing to do. After all, the man is the boss of the company, raising so many people, and if he makes money, he can earn more money, while the woman only works for others, and her resignation only involves herself!

However, his expression method makes the hostess feel very disrespected. After three years of love, she didn’t even know that the hostess was a strong woman?

How is it possible for you to keep it?

The hostess originally wanted to listen to her attitude, but the one who was in a hurry could only say that she broke up!

And she chose to break up and get promoted, which she felt could realize her self-worth!

But have you two publicists ever thought about the third option, that is, the hostess resigns and finds another company?

Since the business level is so good, can’t you find another job?

There is a fourth option. After the woman resigns, she joins the male company. The male company is facing a bankruptcy crisis. Can’t the two of them work together to tide over the difficulties?

Do you have to engage in internal friction?

Many people hate the man because of this paragraph, but I don’t think so!

First of all, it is indeed the most sensible thing to let the woman resign. Secondly, isn’t most men male chauvinism in reality?

Do you have to beautify men in film and television dramas?

"Courtyard of the County Party Committee" beautifies the leadership, and everyone doesn’t like it. Is it true that "Even if there is a flurry" beautifies men, everyone likes it?

This paragraph is deliberately creating conflicts, and this is also the basis for the subsequent development of this drama!

If the foundation is gone, the follow-up story may not exist!

Building a house on an unreasonable basis can the house be solid?

Two strong men are set up, their preferences are similar, they are easy to approach and conflict, so some people think that complementarity is the most stable!

For example, if the man is a male chauvinist, he must not find a strong woman. Wouldn’t it be harmonious to find a small woman?

If a woman is a strong woman, she can’t find a male chauvinist and a man who can respect women, right?

So male chauvinism is not discovered now, is it?

You haven’t found out after three years of love?

You didn’t find out until you talked about marriage?

This is not reasonable!

True male chauvinism will be reflected in all aspects and details. It is impossible for the two to get married three years ago!

9. When a woman breaks up, she breaks up. Why should she ruin the man?

The original crisis has been solved, and Mr. Ye personally delivered the purchase contract, so the male company won’t have to go bankrupt when it is acquired!

And the video was sent out with the male main account!

This is obviously what the hostess did, right?

Or a hacker?

Hacked the male master account and exposed the video?

Mr. Ye asked the male owner to solve it within 24 hours, and there is still talk about the acquisition!

The woman insisted on asking him to try on the wedding dress at this time, but the man couldn’t get rid of it and had to go. The woman kept asking: Will you marry me?

The man always wanted to know why the woman wanted to hurt him.

The hostess only said: if there is one person to sacrifice, it can only be you!

The woman recalled the scene of her father’s death. Is it related to the man’s death?

Otherwise, it would be too unreasonable!

Of course, some people’s brains can’t be calculated according to normal people, such as mental derangement, abnormal condition and so on!

The heroine of this play is a crazy beauty, so it seems normal to do anything out of line!

The above are the slots of the first two episodes. I still feel that I can watch it without taking stock. After taking stock, I feel that it is good to look at it as a joke, but it is not funny at all, but it is quite abusive!

You see so many slots, will you still see them?

# Jin Dong #

Recently, Jiangxi Provincial Medical Security Bureau issued "Several Measures for Convenience and Benefits of Medical Security Departments in the Province" and launched 20 measures for convenience and benefits. It is mentioned that there is no waiting period for the treatment of the needy population, which can be "enjoyed immediately"; Outpatient chronic and special diseases are directly settled for medical treatment across provinces and different places; The masses can implement instant settlement by swiping their cards in designated village (community) clinics; Before the end of this year, the masses went to different places for medical treatment, and canceled the referral and other proof materials.

Cancel the capping line for reimbursement of serious illness insurance such as urban and rural subsistence allowances.

Ordinary residents participate in medical insurance for urban and rural residents by combining individual contributions with government subsidies, and can pay through various channels such as WeChat, tax App, banks and offline halls. The individual contributions of the poor population to participate in the medical insurance for urban and rural residents are partly funded by the government according to regulations. For the newly identified population in difficulty after the payment period of centralized medical insurance for urban and rural residents, they can be insured at any time and enjoy treatment at any time, without waiting period for treatment.

If the employee’s medical insurance insured person is interrupted for 3 months (inclusive) due to the transfer of medical insurance relationship, he can go through the formalities of medical insurance premium payment in the transferred medical insurance agency, and enjoy the waiting period without treatment after payment, and enjoy the treatment from the next day of payment. The treatment during the interruption period can be enjoyed retroactively according to regulations. Institutions and institutions that recruit, select and serve in different places can go through the transfer procedures of medical insurance before the establishment of personnel or the salary relationship, so as to ensure the seamless connection of the treatment of the employees.

We will fully implement the policy of coordinating outpatient services for urban and rural residents, and there is no deductible line for medical treatment in designated medical institutions at or below the first level, and the reimbursement rate will reach about 65%. Insured residents can implement instant settlement by swiping their cards in designated village (community) clinics. From January 1, 2023, the outpatient medical insurance for employees will be co-ordinated, and the proportion of reimbursement for medical treatment in designated medical institutions will be no less than 50%, so as to gradually realize the mutual assistance of individual medical insurance accounts for employees. The implementation of outpatient treatment of chronic and special diseases, drugs, diagnosis and treatment items and medical consumables that meet the needs of outpatient treatment of chronic and special diseases can be included in the scope of fund payment according to regulations.

Within the scope of the basic medical insurance policy for employees and urban and rural residents, the proportion of hospitalization expenses paid by the fund is stable at around 80% and 70% respectively. The deductible line of serious illness insurance for destitute dependents, orphans, urban and rural subsistence allowances and people returning to poverty will be reduced by half, accounting for 25% of the annual per capita disposable income of urban and rural residents, and the reimbursement ratio of serious illness insurance will be increased by 5 percentage points to 65%, and the top line will be cancelled.

The relief object is identified at any time, insured at any time, and enjoys treatment at any time. Before the end of 2022, the recipients who have standardized referral and sought medical treatment in the province will be given inclined assistance according to the application after being paid by the triple system of basic medical insurance, serious illness insurance and medical assistance, so as to effectively prevent poverty caused by returning to poverty due to illness.

Further simplify the handling links and evaluation procedures of designated medical insurance applications, shorten the waiting time of medical institutions, and the evaluation time shall not exceed 3 months from the date of accepting the application materials.

Realizing "Commitment System" for Self-service Filing for Medical Treatment in Different Places

Simplify the filing procedures for medical treatment in different places. On the basis of canceling the residence permit, the certificate of the neighborhood Committee of the resettlement place, the work certificate of the unit, the household registration book and other certificates for medical treatment in different places, the referral and emergency proof materials will be further cancelled before the end of 2022, and the "commitment system" self-service filing will be fully realized.

By the end of 2022, we will realize the cross-provincial direct settlement and full coverage of the treatment expenses for chronic and special diseases in five major outpatient clinics, including hypertension, diabetes, radiotherapy and chemotherapy for malignant tumors, uremia dialysis and anti-rejection treatment after organ transplantation in 12 overall planning areas of the province.

Relax the selection scope of designated medical institutions for outpatient chronic and special diseases. According to the actual situation, the medical insurance department in the overall planning area can allow the insured persons with chronic and special diseases in outpatient clinics to choose two or more designated medical institutions as designated hospitals for chronic and special diseases in outpatient clinics before October 1, 2022.

For the insured persons with chronic diseases who really need it, after being evaluated by doctors in designated medical institutions, the prescription dosage will be relaxed to 12 weeks, and the medical insurance fund will be settled according to regulations.

The medical insurance handling service hall provides delayed service on weekends.

For drugs and medical consumables purchased with centralized quantity, the medical insurance fund shall be directly settled with pharmaceutical enterprises, so as to speed up the withdrawal of funds from enterprises and reduce the transaction costs of enterprises.

Revise the list of public service items and service guide of the platform, standardize the online processing process, and realize the "all-process network operation" and "one-network operation" of the whole process business such as new product hanging, information change and distribution relationship confirmation of pharmaceutical enterprises.

Optimize the service process of medical insurance management. Improve the standardization level of medical insurance handling services. In accordance with the principles of "reducing materials, processes and time limits" and "minimum necessity", the List of Administrative Services for Medical Insurance in Jiangxi Province was revised to further optimize the service process, simplify the application materials and shorten the processing time limit.

The service halls of medical insurance agencies at all levels provide delayed services at noon on weekdays, weekends and legal holidays, smooth the channels of appointment services, and provide 365-day "non-closing" medical insurance window handling services.

Promote the "online office" of high-frequency medical insurance services. Through the online service hall of Jiangxi Medical Insurance, the "Jiangxi Smart Medical Insurance" App, and the "Ganfutong" medical insurance zone, the high-frequency service items in the medical insurance field, such as enrollment registration, enrollment information change, basic medical insurance relationship transfer and connection, and personal account details inquiry, have been realized, and the scope of "inter-provincial communication" and "intra-provincial communication" has been continuously expanded.

Promote the use of the whole process of medical insurance electronic certificate in designated medical institutions

Accelerate the construction of the five-level medical security management service system at the provincial, city, county (district), township (street) and village (community). By the end of 2022, the medical security service items such as urban and rural residents’ insurance registration and medical treatment in different places will be included in the service scope of grassroots government service outlets, so that the insured can "do it nearby, do it once and do it quickly".

For the medical expenses that are not directly settled by the insured, the medical insurance department in the overall planning area shall relax the reporting time limit for manual (sporadic) reimbursement of medical expenses according to the actual situation, and shall not refuse to accept the sporadic reimbursement application of the insured people on the grounds of exceeding the reporting time limit.

The conditions for employees to enjoy maternity medical expenses and maternity allowance shall be implemented in accordance with the Notice of the General Office of the People’s Government of Jiangxi Province on Printing and Distributing the Implementation Measures for the Merger of Maternity Insurance and Basic Medical Insurance for Employees (No.94 [2019] of Gan Fu Ting Zi), and other existing additional conditions shall be cancelled before October 1, 2022. The conditions for urban and rural residents to enjoy reimbursement of maternity medical expenses are consistent with basic medical insurance.

Realize the multi-scenario application of medical insurance in electronic certificate, public service inquiry, personal insurance information inquiry and so on, and promote the whole process of medical insurance services such as registration, medical treatment, payment, and drug collection in designated medical institutions, so that the insured personnel can have one yard in hand and have no worries about medical insurance.

Carry out activities such as "leaders receiving visits to Japan", "hospital reception day" and "enterprise reception day" to interpret the medical insurance policy and respond to the concerns of the masses.

In the first three quarters, China’s consumer market accelerated its recovery. Among them, the total retail sales of social consumer goods increased by 6.8% year-on-year, the retail sales of services increased by 18.9%, and the contribution rate of final consumption expenditure to economic growth was 83.2%.

Sheng Laiyun, deputy director of the National Bureau of Statistics, said that under the influence of a series of policies to promote consumption, China’s consumption, especially service consumption, showed a good trend of rebound and recovery.

The market is recovering well.

In order to promote the sustained recovery of the consumer market, since the beginning of this year, a series of policies and measures to promote consumption have been introduced from the central government to the local government, covering many fields such as automobiles and home furnishing.

"As the effect of the policy’ combination boxing’ continues to emerge, the consumption of residents has improved, especially the consumption of some bulk commodities has improved significantly." Zou Xianyu, deputy director of the Macro Department of the Economic Forecasting Department of the National Information Center, said that from the overall trend, the cumulative growth rate of total retail sales of consumer goods in the first three quarters reached 6.8%, a significant increase of 6.1 percentage points over the same period of last year. In September, the total retail sales of social consumer goods increased by 5.5% year-on-year, 0.9 percentage points faster than last month, among which urban consumption accelerated by 1 percentage point in September, and the improvement trend of consumption growth momentum was further revealed.

The recovery growth of domestic demand has played an important role in the stabilization and recovery of China’s economy. In terms of classification, residents’ consumption expenditure has accelerated, service consumption such as catering and accommodation has grown rapidly, and consumption of bulk commodities such as automobiles has grown steadily, and the potential of the domestic big market is constantly being released.

Service consumption is a bright spot. Since the economic operation has returned to normal, the offline passenger flow has gradually picked up, driving the service consumption to recover quickly. The data shows that the year-on-year growth rate of service retail sales in the first three quarters was significantly higher than the growth rate of total retail sales of consumer goods. Xia Jiechang, vice president of the Institute of Finance and Economics of China Academy of Social Sciences, believes that in the consumer market, the development potential of service consumption is the most worthy of attention. Service retail not only has the general function of retail circulation activities, but also shows important driving effects in supply upgrading, consumption expansion, industry innovation and social employment, and is expected to become the new engine of China’s economic growth in the future.

This year’s Mid-Autumn Festival and National Day holidays, whether it is the number of trips, tourism consumption or accommodation, catering income data, have maintained a strong growth momentum. "This shows that the market activity has increased and it also highlights the potential and vitality of market consumption." Sheng Laiyun said.

While offline passenger traffic gradually picked up, online retail also maintained rapid growth. In the first three quarters, the national online retail sales reached 10.8 trillion yuan, an increase of 11.6%, which was 4.8 percentage points higher than the growth rate of the total retail sales of social consumer goods, and the contribution rate of physical network zero to social zero growth reached 33.9%. Among them, new formats such as live e-commerce are developing strongly. According to the latest data from the Ministry of Commerce, in the first three quarters, 151 of the 170 national e-commerce demonstration bases established live broadcast bases, and the national live broadcast e-commerce sales reached 1.98 trillion yuan, up 60.6%, accounting for 18.3% of the online retail sales. The live broadcast e-commerce pulled the net to zero growth rate of 7.7 percentage points.

Consumption potential needs to be tapped

Although the consumer market continues to recover steadily, the internal and external environment facing steady growth is still severe and complicated, and the consumption potential needs to be further tapped.

Taking new energy vehicles as an example, the sales of new energy vehicles accounted for 29.8% of the total sales of new vehicles in the first three quarters, and the supporting charging infrastructure system was also continuously optimized. However, there are still some problems in rural areas, such as insufficient construction of public charging infrastructure, difficult installation and sharing of charging facilities in residential communities, and prominent contradiction between supply and demand in different periods, which restrict the release of consumption potential of new energy vehicles in rural areas. In the next step, we should effectively reduce the restrictions on the installation of charging piles in rural power grids, promote the popularization of rural charging facilities, and fill in the shortcomings of consumer infrastructure.

In addition, it is necessary to strengthen the digital empowerment of traditional business districts and further promote the continuous improvement of physical store operations. Zou Xianyu said that in the process of focusing on supporting the construction of digital commercial blocks, it is necessary to support new business layouts such as smart retail, cross-border retail and unmanned supermarkets.

"China’s consumption potential is relatively large, and its population size is relatively large. In addition, it is at a critical stage of upgrading its consumption structure. As the economy continues to recover, the overall consumption trend in China will be good." Sheng Laiyun said that in the fourth quarter, China’s consumption will continue to recover in the first three quarters.

"Starting from the overall strategic situation, the state attaches great importance to expanding domestic demand in steady growth, gives priority to restoring and expanding consumption, and has launched a series of policy’ combination boxing’ to promote consumption." Wei Wang, a second-level researcher at the Institute of Market Economy of the State Council Development Research Center, said.

At the same time, the overall employment situation has improved, and the income level has increased steadily, helping the consumption power to stabilize. In the first three quarters, the national per capita disposable income actually increased by 5.9%, 0.1 percentage point faster than that in the first half of the year, which laid a good foundation for the sustainable recovery and growth of consumption in the future.

"Although the current economy is in the process of wave recovery and tortuous progress, with the continuous repair of the balance sheets of enterprises and residents, consumption willingness and consumption power are expected to further recover, and consumption momentum will be further enhanced." Zou Xianyu said that at the same time, we should also see that there is still a distance from the complete recovery of consumption, and the fluctuation of consumption growth is still large. From the perspective of key categories, the gap-filling effect of service consumption will end, and the whole will gradually return to the normal growth trend, and commodity consumption will maintain a moderate growth.

Experts said that the current demand growth rate is still insufficient, and it is necessary to continuously enhance the confidence of enterprises and markets. At the same time, firmly grasp the key link of expanding domestic demand, accelerate the activation of the domestic market, and fully release the economic growth potential of China. (Reporter Feng Qiyu)

"Script killing" is not only a popular social activity for young people, but also a promising industry. In recent years, in addition to online and offline screenplay killing games, there are also new trends in screenplay killing industry, such as screenplay killing variety, red screenplay killing, screenplay killing literary travel, etc.: Star Detective, Strange Screenplay Shark, Enemy at the Gates, Reef-Yangtze River Special, Fox Demon Little Matchmaker and other projects, which constantly bring novel experiences to audiences, players and tourists.

Recently, the reporter interviewed Zhu Gan, a senior practitioner in the script killing industry and a "secondary" net writer, about the new gameplay of decoding script killing and the rules and practice of content supervision.

Net writers cross-border incoming scripts to kill

Zhugan

Zhu Gan is a teacher of Wenzhou Vocational and Technical College, a member of Chinese Writers Association, a member of Zhejiang Youth Federation and the winner of the 4th Mao Dun Newcomer Award. Over the past ten years, he has created more than ten works under the pen name "Shanshui", such as The House Demon, The Master of Two Houses, The Four Masters of Wu, The Story of Shu Ling, etc., with more than 15 billion hits on the whole network. Many works have been selected into the list of online literature works in China and the IP value list of Hurun’s original literature, and have been adapted into TV dramas, animations and online movies.

Since five years ago, Zhu Gan has gradually set up his own personal studio and new cultural and creative company, and produced a number of new cultural and creative projects.

In 2019, when Zhu Gan participated in filming in Zhenjiang, Jiangsu, he was taken to the local script killing shop by several friends to play a script killing. Soon, he set up a company with friends in Nanjing, making scripts to kill related content. "We chose to cooperate with Little Black Detective, the largest trading platform in the industry." Zhu Gan said, "It takes at least two months for the script to be completely created. After drafting the outline and completing the first draft, it is necessary to constantly find players to test and modify it before it can be introduced to the market." Usually, a script needs 2 to 4 people to complete.

In the last two years, Zhu Gan’s team has not only carried out the business of script killing, script creating and offline script killing, but also started an immersive cultural tour with script killing as the breakthrough point, which has gradually become the "benchmark" in the field of script killing and new cultural creation in the industry. Zhu Gan said: "In the national market, although we don’t have many head scripts, we have also made a lot of books above the waist. The script-killing Taobao shop opened in cooperation with’ Little Black Detective’ has achieved the first turnover in relevant categories."

For the script killing operation, Zhu Gan described his team as "walking on two legs": "On the one hand, we have script killing related companies in Nanjing, Wenzhou and other places, and our main directions include script creation and distribution, physical store operation and outdoor immersive cultural travel; On the other hand, we also cooperate with relevant government departments to do some scripts to kill cultural clusters. "

Script killing and comprehensive IP of film and television are transformed into each other

The popularity of script killing not only attracted the participation of many cultural and creative practitioners, but also attracted the platform parties to enter the game and launch a variety show of script killing. Last year, Fantastic Script Shark, Meng Detective, The Last Winner and Star Detective Season 6 were launched one after another. This year, after the end of "Detective", "Let’s start reasoning" and "The second season of Meng Detective" seamlessly continued the popularity of the script to kill variety shows. These scripts have their own emphasis on variety shows: "Meng Detective Detective Case" is an "IP+" immersive reasoning reality show, which focuses on making jokes in the game. Classic IP such as Latent, Joy of Life’s Princess Pearl and so on have been adapted into script killing games. "Strange Script Shark" is a star social experience reality show, focusing on immersive script killing, allowing players to complete socialization in the game.

In terms of word of mouth and influence, the star reasoning reality show "Star Detective" series premiered in 2016 has the highest national recognition. In each program, guests play different roles according to the theme of different cases, enter the scene of simulated cases to find evidence and infer the "murderer". Zhu Gan said: "After the" Star Detective "and the offline script were killed, Tencent, iQiyi and Youku all started to create a variety of scripts, and some mystery novel authors participated in the scriptwriting work." For example, Zi Jinchen, the original author of the hit drama "The Secret Corner" and "The Silent Truth", once sat in the screenwriter team of "Strange Script Shark". Zhu Gan revealed: "Some variety shows have also contacted me, and some projects are still in the preparatory stage."

In Zhu Gan’s view, compared with offline script killing games that emphasize reasoning and brain-burning, the script killing variety shows more emphasis on entertainment. "It is impossible for more than an hour of programs to show the logical expression of brain-burning, and the audience will not be willing to watch a few guests discuss in the room, but to see them interact and interact in various activities, so the story of the script killing variety will be simpler." Zhu Gan said that in view of different script-killing variety shows, the industry will fully consider the needs of the entrusting party to make adjustments. "Real-life variety shows or outdoor group-building variety shows, writers will highlight the game mechanism; To do the script of the indoor table program, the screenwriter will highlight the reasoning mechanism. "

The mutual transformation between script killing script and film IP has also come one after another. Last year, on the eve of the film A Writer’s Odyssey’s release, the activity of "Playing Script Killing to Send Movie Tickets" was launched, and the filmmakers and the script killing platform reached a cooperation to carry out derivative publicity of the film with the help of IP authorization. According to Zhu Gan, some cinemas use vacant cinemas as immersive script killing scenes. Before the film is released, players are allowed to play movie-related scripts. "In the past, they mostly used the copyright of old movies to create immersive script killing in cinemas, but now they often make joint announcements with upcoming films-one month before the film is released, they will do a script killing activity for the film and warm up the announcement."

Zhu Gan said that some novels will be adapted into scripts, and at present the company is also working on the adaptation of well-known online scripts. "For example, the adaptation of Yan Yuntai created by Jiang Shengnan, and some well-known film and television dramas have also asked us for the adaptation of scripts." At the same time, script killing is also feeding back the film and television market. Zhu Gan said: "There are indeed film and television companies coming to us to seek well-sold and excellent scripts to discuss cooperation space."

The red theme script is favored by party building activities

At present, the main theme of "red script killing" is also popular among young people. Most of these red-themed scripts focus on the feelings of home and country, focusing on the May 4th Movement, War of Resistance against Japanese Aggression and the Liberation War, or focusing on the spy war camp, or being immersed in emotions. Many units choose this form for party building, so that young people can gain historical knowledge and receive patriotic education in the process of entertainment.

Red plays such as Enemy at the Gates, Uniquely Matchless, Book with Wife, Lonely City and Red Lover are very popular among young people. Among them, "Enemy at the Gates" is adapted from real historical events, and Shuoxian County in the story is located in the north of Shanxi, which is a famous historical city outside Yanmenguan. After the July 7th Incident, Shuo County decided to defend the city against Japan and stick to it according to the danger under the launch of advanced elements and organizations. "Enemy at the Gates" lets players feel the difficult choices during the Anti-Japanese War through plot design. The author, Cat Stu, once said in an interview: "The script gives players a choice: when they know that they may fail and sacrifice, do they insist or surrender? Even if the players did not choose to resist Japan in the end, when they learned the persistence of real historical figures, they could feel the greatness of their ancestors more intuitively in contrast. " Last year, "Enemy at the Gates 2" was published, and the sequel put the story into the period of the Liberation War. In addition, the spy war theme script is also favored by party building activities because of its red background, and scripts such as Lonely City, Spy Shadow, Nanjing 1937 and scabbard are applauded and popular.

At present, customized screenplay killing and co-production of screenplay killing with creators have appeared in many places, and Beijing, Shanghai, Guangzhou, Tianjin, Wuxi, Sanya and other places have successively tried. It is reported that the core feature of this kind of customized cooperation is that the story has a red background, positive energy and specific geographical attributes.

Last year, the Guangdong Communist Youth League and the "Amazing Detective" script killing App jointly created the "Red Code" series of party history propaganda and cultural products. After the script "Hundred Years of Elegance" was launched, it quickly spread among young people. The content of the script is full of suspense and thought-provoking: "In 1927, Chiang Kai-shek launched the’ April 12th’ counter-revolutionary coup in Shanghai, and the cooperation between the Kuomintang and the Communist Party broke down for the first time. The reactionary warlords wantonly killed communist party people and revolutionary masses, madly suppressed the workers and peasants movement, and the revolutionary situation took a turn for the worse, and blood shed enveloped them. Under such a crisis of "dark clouds are crushing the city and trying to destroy it", should we give up the struggle or stick to the revolution? What choices will aspiring young people on both sides of the Pearl River make? If you go back to that magnificent era, when the choice of history is in your own hands, what kind of life will you choose? "

Zhu Gan revealed that his team is also creating a red script: "As early as 2019, we received research information from relevant departments, hoping to combine the script creation with the red theme. This year, the company created a red script on the theme of the Anti-Japanese War for the Zhejiang Youth Literature and Art Federation under the Zhejiang Communist Youth League Committee, and used it as a carrier for party building and youth activities to learn and educate the history of the party. We also created a red script for Xi’ an, which was distributed to subordinate institutions, enterprises and institutions as a carrier of party branch activities. " Recently, Zhu Gan’s company created a red script called Waiting for Spring, which was bought by China Telecom with exclusive copyright. "They attach great importance to the dissemination of revolutionary party history among young people in a fresh and pleasant way." Zhu gan revealed that the combination of red script killing and red literary brigade is also a major trend in the industry.

Immersive travel brings a new experience of script killing

After several years of brewing and development, script killing has broken through the border, fully integrated with cultural tourism and cultural and creative projects, and embarked on a new path of "script killing+". In the Opinions on Promoting the High-quality Development of Digital Culture Industry issued by the Ministry of Culture and Tourism at the end of the previous year, it was clearly put forward that technologies such as virtual reality and augmented reality should be guided and supported in the cultural field, and cultural relics units and scenic spots should be supported to develop immersive experience projects with cultural resources, and immersive tourism performances and immersive entertainment experience products should be developed. At present, there are many script killing modes in the market in different tourist places such as cruise ships, hotels and ancient towns. Many travel apps have also launched scripts to kill travel products.

On March 20th, 2021, Wuhan’s largest immersive script killing "Reef-Yangtze River Special" opened on the cruise ship "Zhiyin", and the cruise ship was turned into a four-story unique hull space and retro cabin. Five-act interactive drama ran through the whole script killing, and 200 players followed the mission line to enter all areas of the cruise ship, performing main tasks and playing interactive games.

The mode of ancient town grafting script killing is more common: Jiezi ancient town in Chongzhou, Sichuan, Pingle ancient town in Qionglai, Yunnan, Yiren ancient town, heqiao town in Hangzhou, Zhejiang, and nanxun town in Zhejiang are all popular places to kill scripts. Taking the Yunnan project as an example, Yunnan Yiren Ancient Town launched an 8-hour long immersive experience project. The real-life script killed "The Ancient Song of the Yi People-The Battle of Wei and Chu", which integrated local history and Yi culture into the script, and integrated the products and formats in the core area of cultural tourism in the Yi ancient town into the plot experience.

When explaining the concept of "script killing+cultural tourism", Zhu Gan mentioned: "We can’t simply call this format" script killing+".Now the concept of" immersion+"is widely put forward in the industry, such as" immersion+homestay+tourism+blind date+museum ". Zhu Gan revealed that many scenic spots in Zhejiang have launched script-killing cooperation projects: "For example, tourists entering the Yandang Mountain Scenic Area are not simply sightseeing, but can have an immersive plot experience with the nature of role-playing, which to some extent increases the adhesion between the scenic spot and tourists. We also often cooperate with scenic spots to combine various activities with immersive plot interaction. Young people visit scenic spots and play immersive scripts to achieve more exchanges. "

Zhu Gan said that the "script killing+cultural creation" model is also being implemented simultaneously: "The props and costumes used in script killing can be sold as peripheral products. Take Wenzhou as an example, the local area is famous for its light industry, so the local government is very supportive of the development of scripts to kill surrounding products. "

Content supervision basically adopts filing mode.

On April 1st this year, the Ministry of Culture and Tourism and other five departments jointly issued the "Notice on Standardizing Playbook Entertainment Business Activities (Draft for Comment)" (hereinafter referred to as the "Notice") to standardize the screenplay entertainment business activities such as "Screenplay Killing" and "Escape from the Chamber of Secrets". The Notice requires filing management. "The script entertainment business unit shall, within 30 natural days from the date of operation, report the address of the business premises and the name, author, introduction and age range of the scripts used in the premises to the county-level cultural and tourism administrative department where the business premises are located for filing through the national cultural market technical supervision and service platform." In addition, the "Notice" also requires that scripts should set age-appropriate prompts and indicate the age-appropriate range; If the set scene is not suitable for minors, it shall be prompted in a prominent position, and minors shall not be allowed to enter.

Zhu Gan said that many areas have already carried out the supervision of script killing content, and basically adopted the content filing mode: "At present, there are specific policies in various places, but in a unified way, scripts are audited by higher authorities and registered for the record. On the other hand, the competent department will cooperate with the fire department to investigate the security risks of physical stores. " What will happen if a script is not declared? Zhu Gan said: "It is difficult for higher authorities to find every script, and stores need to take the initiative to declare it. If they don’t declare it, they will be held responsible if they are reported by players or spot-checked by the Cultural Law Enforcement Brigade."

In recent years, the naming of script killing has also been controversial. Zhu Gan said: "Some people think that the word" script killing "is unpleasant and destructive, and they propose to change it to" script show ","script meeting "or" immersive experience ".Everyone has their own words, and no consistent result has been achieved."

Zhu Gan said that high-quality scripts certainly have the potential of film adaptation and peripheral development, but at present, the script killing industry is mixed and the quality is different, and it is necessary to continuously observe the relevant situation. However, Zhu Gan is also full of confidence in the IP value of script killing: "Script killing has become a mainstream entertainment project for young people. I often recommend it to students who plan their careers. If you are interested, you can try to enter the field of script killing and immersive cultural creation. "

Source: Yangcheng Evening News

Part of the image source: Douban

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Recently, the State Council held an executive meeting to study the policies and measures to promote the stable scale and excellent structure of foreign trade. On April 23, the State Council held a policy briefing to introduce the relevant situation.

Stable scale and optimal structure

In the first quarter of this year, China’s foreign trade import and export increased by 4.8%, achieving "opening the door steadily". "This is very difficult." Wang Shouwen, international trade negotiator and vice minister of the Ministry of Commerce, said that it must be noted that China’s foreign trade situation is still complicated and severe, and it faces many difficulties and challenges.

The policies introduced this time are divided into two aspects: stable scale and excellent structure.

In terms of stable scale-

Strive to create trade opportunities. We will extensively resume offline exhibitions in China, improve the efficiency of handling Asia-Pacific Economic Cooperation (APEC) business travel cards, and promote the safe and orderly resumption of international passenger flights. Embassies and consulates abroad have increased their support for foreign trade enterprises and issued specific measures for country-specific trade guides. In the first quarter, 186 exhibitions were filed or approved by the Ministry of Commerce, helping enterprises to supply and purchase docking.

Stabilize trade in key products. Help automobile enterprises to establish and improve the international marketing service system, ensure the reasonable capital demand of large-scale complete equipment projects, and speed up the revision of the catalogue of technologies and products encouraged to be imported.

Stabilize foreign trade enterprises. We will study the establishment of the second phase of the service trade innovation and development guidance fund, encourage banks and insurance institutions to expand cooperation in policy financing and credit enhancement, actively meet the needs of small and medium-sized enterprises for foreign trade financing, and accelerate the expansion of industrial chain underwriting and other specific measures.

Excellent structure—

Optimize the mode of trade. Guide the gradient transfer of processing trade to the central, western and northeastern regions; Revise the measures for the management of border trade and support Guangdong-Hong Kong-Macao Greater Bay Area to develop a digital pilot area for global trade; Guide relevant chambers of commerce and associations to adapt to the requirements of green environmental protection, formulate green and low-carbon standards for foreign trade products, and guide enterprises to make good use of cross-border e-commerce retail export-related tax policies.

Optimize the foreign trade development environment. Give full play to the role of early warning system and legal service mechanism, further promote the construction of "single window", further facilitate the handling of export tax rebates, improve the efficiency of customs clearance at ports, implement free trade agreements that have entered into force with high quality, and compile and distribute application guides for key industries.

Wu Haiping, Director of the General Business Department of the General Administration of Customs, said that in the first quarter, 90,000 new customs filing enterprises were added, a year-on-year increase of 59.8%. The Customs will support more enterprises to become advanced customs certified enterprises, steadily promote the international mutual recognition of "certified operators" (AEO) and promote enterprises to enjoy convenience at home and abroad. At the same time, we will continue to help enterprises make full use of free trade agreements such as the Regional Comprehensive Economic Partnership Agreement (RCEP) to reduce the cost of import and export.

Cost reduction and excellent service

The stable development of foreign trade can not be separated from the strong financial support. Jin Zhongxia, director of the International Department of the People’s Bank of China, said that the People’s Bank of China has taken many measures to do a good job in financial support to stabilize foreign trade.

Reduce the financing cost of the real economy. In 2022, the weighted average interest rate of corporate loans in China decreased by 34 basis points year-on-year, only 4.17%, which is a relatively low level in history.

Guide financial institutions to increase support for small and micro and private foreign trade enterprises. By the end of 2022, the balance of Pratt & Whitney small and micro loans increased by 24% year-on-year, reaching 24 trillion yuan.

Guide financial institutions to provide exchange rate risk management services for foreign trade enterprises, and reduce foreign exchange transaction fees related to small and medium-sized enterprises in banking services. Last year, the hedging ratio of enterprises increased by 2.4 percentage points compared with the previous year, reaching 24%, and the ability of small and medium-sized enterprises to avoid the risk of exchange rate fluctuations was further improved.

Continue to optimize the RMB settlement environment for cross-border trade and improve the level of cross-border trade facilitation. Last year, the scale of cross-border RMB settlement in goods trade increased by 37% year-on-year, accounting for 19%, an increase of 2.2 percentage points over 2021.

Give play to the role of export credit guarantee, help business entities to prevent risks, expand markets and stabilize orders, and achieve positive results, which are widely welcomed by enterprises and industries.

Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said that in the first quarter, the number of small and medium-sized enterprises supported by short-term insurance accumulated by CITIC Insurance Company reached 142,000, an increase of 26.2%. The underwriting amount reached US$ 60.9 billion, a year-on-year increase of 21.8%. It is necessary to continue to promote the export credit guarantee institutions to optimize the underwriting scheme for small and medium-sized micro-foreign trade enterprises, increase one-on-one service and expand the coverage of underwriting for small and medium-sized micro-foreign trade enterprises. In particular, it is necessary to optimize underwriting and claim settlement conditions and enhance the sense of experience and acquisition of small and medium-sized enterprises.

Digital empowerment upgrade

The Ministry of Commerce, together with relevant departments and localities, has formulated a plan for the construction of a digital pilot area for global trade in Guangdong-Hong Kong-Macao Greater Bay Area. Li Xinggan said that the Ministry of Commerce is focusing on improving the efficiency of the whole trade process, researching and promoting the digital empowerment upgrade of trade links, trade services and trade entities, and helping enterprises reduce transaction costs.

Promote the digitalization of trade supply and mining docking. All localities actively develop digital exhibitions and "cloud exhibitions", and the Ministry of Commerce will actively support them with relevant departments and take various measures to facilitate interactive exchanges and trade transactions between merchants.

Promote the digitalization of trade service platforms. Promote the enhancement of the "single window" function of international trade and strengthen the digital application of the whole trade chain. Some places have made active and effective explorations. For example, Chongqing is trying out the application of electronic bill of lading system, and through blockchain technology, the electronic circulation of freight bill of lading process is realized. The Ministry of Commerce will guide local governments to develop and access local characteristic application plates on the basis of the standard version of "single window", and strive to implement "one-stop" application integration, thus improving the efficiency of enterprise customs declaration and promoting cost reduction and efficiency improvement.

Promote the digitalization of foreign trade infrastructure. Support local and large enterprises to continuously accelerate the construction of smart ports and smart overseas warehouses, promote the application of safe and controllable automatic loading and unloading and intelligent systems, improve the level of electronic circulation of port operation documents, and promote the pilot data sharing and collaborative operation among ports, warehouses, freight forwarders, shipping companies, transportation enterprises and foreign trade enterprises in some cities of Guangdong-Hong Kong-Macao Greater Bay Area, and implement intelligent management of the whole process.

Promote the construction of international rules for trade digitalization. In March this year, the working group of China’s accession to the Digital Economy Partnership Agreement (DEPA) held the first consultation, and exchanged views with members on paperless trade, domestic electronic transaction framework, logistics, electronic invoices, electronic payment and other issues. At the same time, support some provinces and cities to carry out international cooperation in trade digitalization. Shenzhen, Suzhou and other places are exploring cross-border compatible docking of electronic invoices, digital identities and other systems. (Reporter Luo Shanshan)

　　On the morning of April 12th, General Secretary of the Supreme Leader who was inspecting Hainan came to Yangpu Economic Development Zone to learn about the development of Yangpu Economic Development Zone and the construction of a free trade port with China characteristics.

　　Hainan Free Trade Port is the only free trade port with China characteristics at present. General Secretary of the Supreme Leader has always paid close attention to the construction of Hainan Free Trade Port.

Click to listen to the audio version of Tide Head Guanlan.

　　Meet the new machine at thirty

　　Hainan island and the free trade port have long had a fate.

　　Hainan is the largest special economic zone in China, which has the unique advantages of comprehensively deepening reform and testing the highest level of opening policy, while the free trade port is the highest level of opening form in the world today.

　　△ In May 2021, Haikou Port Container Terminal. (Photo/vision china)

　　The related experiments in China started from the Pilot Free Trade Zone.

　　In October 2014, in China’s first Pilot Free Trade Zone — — One year after the establishment of the Shanghai Pilot Free Trade Zone, General Secretary of the Supreme Leader pointed out that the experience gained by the Shanghai Pilot Free Trade Zone is the seeds that we have cultivated in this experimental field. We should sow and spread these seeds in a wider range and blossom and bear fruit as soon as possible.

　　In 2017, the report of the 19th National Congress of the Communist Party of China proposed to give the pilot free trade zone greater autonomy in reform and explore the construction of a free trade port.

　　△ In August 2021, as night fell, the Lingang New Area of Shanghai Pilot Free Trade Zone was brightly lit. (Photo/vision china)

　　On April 13, 2018, Hainan Province celebrated its 30th birthday. On this day, the General Secretary solemnly announced at the celebration of the 30th anniversary of Hainan’s establishment of a provincial special economic zone that the CPC Central Committee decided to support the construction of a free trade pilot zone in Hainan Island, and to support Hainan in gradually exploring and steadily promoting the construction of a free trade port with China characteristics, and establishing a free trade port policy and institutional system step by step.

　　Building a free trade port in Hainan is a major event in the process of China’s reform and opening up in the new era, which has given Hainan Special Economic Zone a new mission of reform and opening up.

　　Top-level design of strategic decision

　　What kind of Hainan Free Trade Port to build and how to build it? General Secretary of the Supreme Leader personally planned, personally deployed and personally promoted.

　　On April 13, 2018, on the day officially announced, the General Secretary pointed out that the construction of a free trade port in Hainan should reflect the characteristics of China, conform to the national conditions of China, conform to Hainan’s development orientation, and learn from the advanced management methods and management methods of international free trade ports.

　　Half a year later, the General Secretary presided over the fifth meeting of the Central Committee for Comprehensively Deepening the Reform, deliberated and adopted a number of reform documents related to the construction of Hainan Free Trade Port, and demanded to improve the policy system, do a good job in compiling various implementation plans, and set up four beams and eight pillars as soon as possible.

　　△ Hainan, Yangpu International Container Terminal. (Photo/vision china)

　　In 2020, the Central Committee of the Communist Party of China and the State Council issued the Overall Plan for the Construction of Hainan Free Trade Port. The General Secretary made important instructions on the construction of Hainan Free Trade Port, demanding that the system integration and innovation be placed in a prominent position, emancipating the mind, boldly innovating, and launching one mature project, which will be stable and far-reaching.

　　The implementation scope of Hainan Free Trade Port covers the whole island of Hainan Island. By 2025, a free trade port policy system focusing on trade freedom and investment freedom and convenience will be initially established. By 2035, it will become a new highland of China’s open economy, and a high-level free trade port with strong international influence will be fully built by the middle of this century.

　　Take root for a long time

　　Since the CPC Central Committee made a major strategic decision to build a free trade port in Hainan, the central government and relevant state departments and Hainan Province have paid close attention to implementing the early policy arrangements, laid a solid foundation for the construction of a free trade port with the spirit of nailing nails, and achieved important results in stages.

　　At present, the policy framework system of "four beams and eight pillars" has been initially established. Last June, the People’s Republic of China (PRC) Hainan Free Trade Port Law was promulgated and implemented, which made a series of institutional arrangements for the construction of Hainan free trade port at the national legislative level, and the first batch of 15 free trade port laws and regulations have been formulated. Special measures to relax market access and some measures to liberalize and facilitate trade have been introduced one after another, and the number of landing policies for free trade ports has reached more than 150. At present, preparations for the island-wide closure of Hainan Free Trade Port have also been fully launched.

　　△ Comparison Diagram of Passenger Transport Integrated Hub Station Construction of Haikou Xinhai Ro-Ro Terminal. The picture above shows September 2018, and the picture below shows March 2022. (Photo/vision china)

　　From building the largest special economic zone in China to building a free trade port with the highest level of openness in the world today, Hainan has always been at the forefront of China’s reform and opening up, and has always served as an important window for the world to share the development opportunities of China and the achievements of China’s reform.

　　Facing the future, Hainan Free Trade Port will further demonstrate its role in service and integration into the new development pattern, continuously enhance China’s new advantages in international economic cooperation and competition, and create a new highland for China’s reform and opening up in the new era.

　　Producer: Shen Yong Zhao Xuehua Gong Xuehui

　　Chief writer Liu Huimin

　　Broadcast about Yao Ke

　　Audio production Liu Yifei

　　Editor-in-Chief Yu Zhenyi

　　Visual sense, Chen Kuo, Zhang Jing